Your Book Was Reviewed – Now What?

Reviews are an author’s lifeblood. At best, they can strongly influence new readers to buy your book. At worst, a slew of poor reviews or low numbers may lead your publisher to think twice about accepting your option book. The quantity and ratings also affect your promotional opportunities since some ads require at least 10 reviews with a 4.0 or higher average. For a writer, getting reviews is paramount.

When a reader goes to an online bookstore site to scout out a potential new read, she’ll read the story blurb, look inside for a taste of your writing, and then read the customer reviews. Editors and agents may also look at reviews of your prior titles when considering which author to take on. Like with any business, we want to make a good impression.

This discussion does not involve how to get reviews. We’re going to talk about what you can do with a review once you receive one.

Here are some steps to take:

Create a subfolder labeled Reviews under your book title in your word processing program.

Copy and paste the entire review to a blank page and name the file. Put it in the Reviews folder.

Add the reviewer’s social media links.

Pull out several quotes. Add these quotes to your page of Tweets for this book title.

Add the review to your website’s book page.

Make a meme with a quote and for a featured book review. Examples:

   

 

Share the review on your social media sites. Tag the reviewer.

Leave a comment on the reviewer’s site thanking her for the review.

“Like” reviews for your book on Goodreads and BookBub.

Add it to the editorial reviews on Amazon if the reviewer didn’t post there.

If you are self-published, add the quotes elsewhere, such as IngramSpark and Barnes and Noble through their publishing platforms.

If you are trad published, copy the review to your editor.

Make a meme including several advance quotes for a new release

Keep a personal list or spreadsheet with each reviewer’s name, contact info, social media sites, and links to your reviews. This will give you a head start for your next release. Don’t forget to add how they’ve acquired your book (i.e. you sent them a file/link or they got it on NetGalley) and the dates for all correspondence.

Send out a reminder letter after the book goes live with buy links to reviewers who have downloaded the book but have not yet posted a review.

Send thank you notes to reviewers who have followed through.

Your Book Was Reviewed - Now What? #BookPromotion Click To Tweet

Keeping meticulous records will show you who to approach for your next release. You’ll know who responded and who didn’t and where they posted reviews. This list will be fluid, changing for each book. Just remember to always be courteous, thank the reviewers for their time, and share their posts on your social media sites to show your appreciation.

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Reissuing Backlist Titles in Print

While it may seem a no-brainer to reissue a backlist title in print format, it’s not so easy. There’s a lot more work involved than you might think. Assuming you’ve revised your traditionally published book earlier and reissued it in digital format, you’ll need to refresh this material before converting it into print.

My eight backlist romances had been traditionally published. I revised these stories by improving the writing with tighter sentences and better editing, and then reissued them in e-book format. But then some of my readers requested them in print. This is for you, my friends!

What does a new print edition involve?

  • Back Cover Copy – Use your long story blurb but first see if it needs updating. Add any mention of awards this title has won and a few review quotes.
  • Purchase and Assign an ISBN number for the paperback edition. See my Previous Post on this topic. You’ll need to know your publication date when you enter the data at MyIdentifiers.com.
  • Front and Back Material – Add the new print ISBN number to your copyright page. Update your books list and your biography. Add or revise any of the other front or back material. See my Previous Post on this topic.
  • Review your chapter headings and space breaks for consistency.
  • Distribution – Decide if you will be distributing the print edition via Amazon KDP, IngramSpark, and/or Draft2Digital.
  • Format for Print – Either learn how to DIY or hire someone. Carefully review your file for any conversion errors.
  • Either way, you’ll need to know what trim size you will be using (i.e. 5.5 x 8.5) white or cream paper (I use white) with black & white interior, gloss or matte finish (I like gloss), and for IngramSpark, the paper weight (I choose 50 lb.) and Perfect Bound paperback.
  • Cover Design – Once you have the pdf file with a page count, you can send all this information to your cover designer. Be aware the cover templates are different for KDP and IS. Your designer might charge extra for doing both.

You have your cover and your print file in pdf formats. Now what? 

  • Update your e-book with the revised blurb, copyright page, bio and book list. Update the title’s metadata at the same time.
  • Upload the print edition to your chosen distributor sites. Set the publication date.
  • At IngramSpark, you can set a future publication date and approve preorders. Carefully review the eProof when IS notifies you that it is ready. Check over the parameters for the cover and the spine in particular. If all is well, Approve the book as the publisher. Once the book is available, you can override the publication date and order a Proof copy. These will look the same as the finished product. There is no ARC bar or marking like for KDP. There’s also no limit on the number of copies you can order.
  • At Amazon KDP, upload everything but do not add a date and Save as Draft before you hit Publish. KDP does not do pre-orders. You have to come back and Publish on your release date. Meanwhile, you can order up to 5 Proof copies. These will come with a bar across the front cover stating the book is not for resale.
  • Collect your book buy links when available and add to your website, Books2Read site, and anywhere else your various editions are mentioned.

Book Launch Tips

  • Decide if this will be a full-blown release or a soft release. I do the latter since this book has already been available in a revised e-book format.
  • Either way, prepare a blog post, a page of FB and Twitter posts, a newsletter mention or feature, and announcements for other sites.
  • Consider offering your e-book on sale at the same time as the print book’s release.
Reissuing Backlist Titles in Print Click To Tweet

Check out my romance reissues HERE.

Coming Next after the Light-Years series:

 

Writing the One Page Synopsis

Your publisher requests a one-page synopsis, or you’re required to submit a short synopsis to enter a contest. How do you condense an entire story into a single page?

One Page Synopsis

First give the book title, author name, and series number a few lines down from the top and centered. Then offer a tag line that sums up the plot. Here’s an example from SHEAR MURDER:

A wedding turns deadly when hairstylist Marla Shore discovers a dead body under the cake table.

The Setup
This initial paragraph presents the setup for the story.

Hairstylist Marla Shore is playing bridesmaid at her friend Jill’s wedding when she discovers the bride’s sister stabbed to death under the cake table. Torrie had plenty of people who might have wanted her dead, including her own sister who threatened her just before the ceremony.

The Personal Motive
Why does your sleuth get involved?

At Jill’s request, Marla agrees to help solve the case. With her own wedding four weeks away, her salon expanding into day spa services, and her relatives bickering over nuptial details, she has enough to do. But when Jill is arrested for Torrie’s murder, Marla has no choice except to unmask the killer.

The Suspects
Give a brief profile of the suspects along with possible motives.

Jill and Torrie owned a piece of commercial property together. Their cousin Kevin, a Realtor, has been trying to find them a new tenant. Meanwhile, Jill’s uncle Eddy, a shady attorney, has been urging them to sell. Now Torrie’s husband, Scott, will inherit his wife’s share. Scott has another motive besides greed. Torrie had announced her plan to leave him for another man, Griff Beasley. Griff was Torrie’s colleague at the magazine where she worked as well as the photographer at Jill’s wedding. Griff implicates Hally, another coworker. Hally and Torrie were competing for a promotion. Then [Suspect X] turns up dead.

The Big Reveal
The final paragraph is where the clues lead to the killer, and the protagonist has an insight about what she’s learned. This last is important for emotional resonance so readers will be eager for the sequel to see what happens next to your heroine.

It appears Suspect Y did [Evil Deed]. Snooping into his background, Torrie learned that Suspect Alpha helped him [Do Something Bad]. Suspect Alpha murdered Torrie because she found out about [His Illegal Business], and then Suspect X because she’d discovered [fill in blank]. Marla reveals the killer and is free to enjoy her own wedding ceremony.

Writing the One Page Synopsis #amwriting #writingcommunity Click To Tweet

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Size Matters

Have you noticed how the size of your favorite brand items in the stores have shrunk while the prices remain the same or are higher? You’ve probably observed how your grocery bill has increased while portion sizes have gotten smaller.

milk bottles

While I was writing A Bad Hair Day Cookbook, I had to adjust recipes that called for box sizes no longer available. For example, cake and pudding mixes come in smaller boxes than in the past. This means less dry ingredients for your recipe. Take a look at your older cookbooks or family recipes and you’ll see what I mean. For other items, the bottle sizes have shrunk or the items inside are no longer as large or as plentiful. The manufacturers benefit while we get less and pay more.

Tomato Sauce  Pickle Jar

Does this also apply to book lengths? Do readers today, with short attention spans, prefer shorter works?

I looked at a few books from popular indie mystery authors and came up with these averages:

My books – 291 pages
Author A – 336 pages
Author B – 163 pages
Author C – 171 pages

What does this say? Those last two averages are considerably lower than mine. Does this mean readers prefer shorter and more frequent works? My books come out an average of once a year. If I wrote short, how many more stories could I produce? Being prolific isn’t my goal. I like to write a meaty story and that will take as long as it takes.

Another factor I noted is that all three of these authors have their e-books exclusive to Amazon in Kindle Unlimited. They are successful with this choice, but I don’t care to keep all my eggs in one basket. I’d rather offer my e-books wide. I do get sales from these other venues, including libraries, so it’s been worthwhile for me. My print books, too, are available wide through IngramSpark and KDP.

But this still begs the question – Do readers prefer shorter books that are quick reads with more frequent releases? A subscription service like Kindle Unlimited? Or books that are available from a variety of sources in varying lengths? What’s your opinion?

Do book lengths matter? #indiepub #publishing Click To Tweet

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Holding Patterns

Holding Patterns

Sometimes as writers, we have to wait on others to progress with our current works in progress. When you are waiting for the copy edits from your traditional publisher, for example, is one instance of this. We play the waiting game when we send in submissions, anticipate our advance reading copies, or expect our edits to come any day. It’s part of the game. What you need to do during this time of inactivity is to either work on your next project or focus on marketing strategies.

As part of my goals for this year as mentioned in an earlier post, I plan to have five releases. Two of these objectives have been met. Silver Serenade came out in a revised ebook edition and Died Blonde made a revised paperback debut. What about the rest?

I’m waiting on my developmental editor for Trimmed to Death, the next Bad Hair Day mystery.
I’m waiting on my narrator for the audiobook edition of Body Wave.
I’m waiting on my cover artist for the expanded second edition of Writing the Cozy Mystery.

Am I planning a marketing campaign for any of these projects or working on the next creative endeavor in the meantime? Sorry…but no. This break comes at a good time. Our daughter is getting married. My spare moments are taken up with researching bridal shower venues and mother-of-the-bride dresses. This is a big reason why you’re not hearing from me so much on this blog at present. If you like, I can discuss the restaurants we’ve visited and the beautiful dresses I’m seeing, but it’s not writing advice. It is life experience. Depends on which journey you want to read about here.

I’m not totally lazing about, however. I have been preparing three PowerPoint presentations for upcoming events. See my Appearances page if you wish to know where I’ll be speaking. And I’m revising Keeper of the Rings, an earlier science fiction romance. So I am still being productive even if it’s not on the three projects above.

Things are bound to get more intense as the nuptials get closer, so I might have to put off one of my planned releases until later in the year. A book release requires a lot of effort if you mean to send out review copies, write blogs for blog tours, plan launch parties, and more. And all of these three projects will require special attention in that way. So their releases will have to be spaced out accordingly.

What do you work on while you’re in a holding pattern for your current project?

 

Changes in Publishing: Who Will Survive?

Hugh Howey: The Publishing World is Changing. How Can You Keep Up?
Novelists, Inc. Conference Day 2, St. Pete Beach Oct. 2014

Hugh Howey began his presentation by showing slides on “A history of storytelling.” The order goes this way:

Oral tradition
Written tradition
The first cubicle workers, i.e. monks transcribing by hand
Movable type
Offset and digital in 1990
Electronic publishing 2007

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He recommends reading “The Storytelling Animal.”

Bar codes revolutionized sales in that data could be tracked. This led to massive discounting. In 1995, Amazon went live. In 2014, indie bookstores see a 20% growth in openings since 2007.

Book selling is like the game: scissors, paper, rock. You have the big-box chains, online retailers, and indie bookstores. Amazon beats the chains. Indies beat Amazon on their location, curation, and community. Publisher profits have risen, but digital is subsidizing print. Business costs and author royalties for digital are much less for publishers and their profit margin is up. So digital is saving publishers, and Amazon is saving indie bookstores.

There’s less downtime between reads for readers. They want immediate downloads. The guilt of the TBR pile is gone. Clutter is no longer a dissuasion for buying more books.

Digital includes e-books, audio, and print-on-demand books. “I can’t stress enough how crazy audio is, and that’s part of digital.”

Three variables determine author income: the number of titles sold, the price of the title, and the author royalty rate.

Romance is the bestselling book genre in terms of author earnings. Mysteries and thrillers are next.

Self-published royalties surpass traditionally published royalties. Digital is about 70% of the market. 40% of print sales now are on Amazon, not including print-on-demand.

The top 20 Amazon bestsellers in each category:
Mystery/thriller: 4 audio, 1 hardcover, 1 paperback, 14 e-books
Science fiction/fantasy: 5 audio, 15 e-books, no print
Romance: 20 e-books
Fiction/literature: 4 audio, 1 hardcover, 1 paperback, 14 e-books
History: 2 audio, 7 hardcover, 4 paperback, 7 e-books
Teen: 1 hardcover, 5 paperbacks, 14 e-books

Publishers are more profitable as the cost of production and distribution has gone to nearly zero. Big bookstores are going under while Indies take more of the market share. Expectation and output paths are converging, such as author platform and professional book production. The number of people making a living at writing has gone up from tenfold to fiftyfold. The chances are slim but it’s doable to make it as a writer.

Publishing is moving to the West Coast. Amazon, Google, and Apple will become prominent publishers along with other tech companies. Indie bookstores will survive. The real threat is the decline in recreational book reading.

Who will survive?
Publishers who pay well and price their books right
Retailers who curate well
Anyone who aids discoverability
Partners who increase distribution
Freelancers who raise quality
Toolmakers who increase quantity
Locales that create an addictive book culture

Note: Any errors in this article are due to my interpretation.

Coming Next: Empowering Authors with Amazon Independent Publishing

Novelists, Inc.

CONTEST ALERT! Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors in our November contest: http://bookloversbench.com/contest/

 

Editors Roundtable at SleuthFest

We continue with my recap of panels and workshops at SleuthFest. These are my interpretations and notes, and any misstatement is my error. Photos are viewable from my Facebook Page. Like my page, then click on Photos, Albums, and SleuthFest 2014.

Editors Roundtable with Neil S. Nyren, Shannon Jamieson Vazquez, Deni Dietz, Matt Martz and moderated by P.J. Parrish

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How have the changes in publishing affected you?

Matt said social media tools can take up a lot of time and become distracting. However, electronic submissions are great. “Queries written like tweets don’t fly.” Be professional in your queries.

Shannon mentioned that e-mail has revolutionized multiple submissions like the Xerox machine did earlier. E-books are growing.

Neil said e-books are a big change in our business. If you plan to save self-publish, please make sure the book is ready. Respect the reader. Hire a professional copy editor to edit your work and a professional artist to design your jackets.

Kristy (aka P.J. Parrish) warned listeners to be careful of typos especially if you get your backlist scanned.

Is the editing process gone, or how has it changed?

Matt said, if an editor has to dig in deep to line edit, then he probably shouldn’t be working with you. An editor works on tone, pacing, developmental issues, and broader strokes.

Shannon said there’s no one way to do it. “I red-line the hell out of a manuscript. We’re working to make the book the best it can be.” She’ll spend at least two weeks on a manuscript. Altogether, a book might take her five to six months for the different stages.

Neil gives the manuscript a complete first read and then sends the author notes on what works and what doesn’t.

Deni said historical mysteries take longer to work on due to the research involved. She works with three associate editors. She advises writers to learn your toolbar and track changes. The days of sticky notes on manuscripts are over. Formatting is very important.

Also, there is a misperception that if it’s wrong, an editor will fix it. That is untrue. Deni will do brief edits as she reads through the work and then sends it back to the writer for corrections. She believes that if someone doesn’t show you what’s wrong, how are you going to learn?

If the writing is dazzling, but the story is not compelling, Neil said that’s called an “MFA” [Master of Fine Arts] manuscript.

Where do most books fall apart?

Shannon says this happens for her between pages 1 and 150. The book gets off to a good start but gets tangled in subplots, or else the story peters out. Or the solution isn’t what she’d expected.

Deni said sometimes this happens in the middle or at the end because the writer is anxious to finish. Or else there’s a Too Stupid To Live moment. But that’s fixable, so don’t despair.

Neil looks to see if the author has control of the book from the very beginning. He says a good agent should know an editor’s particular taste.

You will learn more by writing a book, putting it in a drawer, and starting a new one than by working on that same manuscript for years.

How often do books come out?

Shannon said romances are at the forefront of three month back-to-back book releases but not mysteries. Deni said her house puts out one book a year due to reviewers’ lead time.

Short stories and novellas are making a comeback with e-books, according to Shannon. Nobody is buying short story collections, but they can be used as teasers for book-length novels. Neil pointed out pricing on a short story could be $.99 or free, while a novella can be sold for $2.99.

What about print-only deals?

Matt said it’s not much of a partnership if the author retains e-book rights.

Neil adds, “We’re giving up the potential, so for most people print-only deals won’t be a possibility.”

Deni said Five Star will not take a self-published book.

Shannon said they would consider buying e-book rights from self-published authors, but you would have to take your book down at the online sites where you have it on sale.

Coming Next: Kobo and ACX

When Are Revisions Done?

Newbie writers often ask, how do you know when to stop revising and send in the work? There’s no easy answer as each of us goes through our own self-editing process. Revisions are never done. Every time you read through your work, more things pop up to fix. So when should you quit? When the story is as good as you can make it for now, and you’ll plotz if you have to go through it one more time. But all is not lost. You’ll get another chance to make corrections and tweak your phrasing during the editing phase.

Finishing your manuscript and doing second or third drafts is only part of the equation. Once your story is finished for good, you need to go back to your synopsis. Why? The story probably branched out in new directions since you began, and you need to update this important marketing tool.

You should also check through the submission guidelines and format your work accordingly. Different publishers prefer different fonts and line spacing. So get it right before you submit anything.

Check your front and back end materials to make sure everything is there. Besides the title page, in the front may go any endorsements you’ve gathered, dedications and acknowledgements, world building details like maps or casts of characters. At the end go your biography, author’s note if any, and any bonus materials like recipes in a culinary cozy. Again, see if your publisher requires anything else.

Once you have accomplished all these tasks, then you are ready to submit. Does the publisher want you to attach any ancillary materials, like cover art sheets or permissions or cover copy blurbs? This may come before or after a sale. Be certain you have these forms filled out.

Then write your cover letter and send the submission.

Here’s a quick checklist:

· Proofread your final draft for timeline consistency, character continuity, repetitions, word choices, spelling.
· Verify any research as necessary.
· Check all loose ends to make sure you’ve solved them by the story’s finale. You may want to review your plotting notes to see if you have left anything out.
· If a series, include a hook for the next story.
· Write a reader discussion guide during your final draft.
· Jot down blog topics for your blog tour.
· Rewrite your synopsis to match the finished story.
· Format your manuscript according to publisher guidelines.
· Prepare requested ancillary materials to attach with your submission.
· Submit your work and cross your fingers.

I am in this phase now which is why I’m not blogging too often, posting on FB, etc. Getting the book done amidst the holiday frenzy is taking my total concentration. I’ve gone through the manuscript, so now I have to format it to the publisher’s guidelines and fill out the required forms. Then I’ll send my baby out into the world.

Is there anything you would add to this checklist?

EBooks

EBOOKS

“Brainstorming on the Beach” Conference with Novelists, Inc.

Annette
Annette Mahon, Nancy Cohen, Cynthia Thomason

Here are my notes, keeping in mind this is what I heard and my interpretation.

Panelists:

Lou Aronica, Publisher, The Story Plant

Donna Hayes, Publisher and CEO, Harlequin Enterprises

Al Zuckerman, Literary Agent and Founder of Writers House

Carolyn Pittis, Senior VP, Global Author Services, HarperCollins

Heather Graham, NYT Bestselling Author

Alan Kaufman, Literary Attorney

Loriana Sacilotto, Executive VP, Editorial & Global Strategy, Harlequin Enterprises

Angela James, Executive Editor, Carina Press

“Publishers are moving toward digital publishing because consumers want it.” Ereaders will be hot over the holidays.

A digital world offers no returns, no print production, and a different distribution avenue. It’s a very big opportunity for writers and publishers. Genre readers have adapted to the technology faster than others.

Neilsen Bookscan (if I got this right) reported $40.6 million eBook sales in one month.  The Kindle is responsible for this explosion.

The competition, i.e. B&N, Borders, Amazon, and Google, are growing awareness of this product.  What will really shake things up will be Smartphones.  This is the next big opportunity.  People who don’t own dedicated eReaders will have global Smartphones.  Even eReaders may disappear in favor of these devices.  The deciding factor is how long brick and mortar stores stay open.

See this article “Verizon Wireless Brings Kindle Experience to Android Smartphones and Other Devices” at http://bit.ly/9LypQG

Lou:  He doesn’t distinguish between print or eBook writers and publishing houses re prestige.  Readers want interaction with writers.  You must connect in some significant way with your readers.  The only way you can stand out from the pack is to market yourself, no matter the publisher or the format.

Regarding whether you should self-publish or go with an epub, Lou reminds you that epubs can manage the different streams of income.  Convenience is a major factor to going with an epub for now.  If eBook sales equivocate to print sales, perhaps these epubs should begin offering advances.

Print publishers have to set up a new infrastructure while maintaining their legacy print operation, but there may be casualties as their margins are very small.

Angela:  Digital first authors may choose to go with an epub because they want to write something different or they want to start out in a smaller market.  It doesn’t mean they’ve been rejected by the major houses as many perceive it.

“You don’t want to just publish a book.  You want a career.” Authors are small business owners and have to market themselves.

Carolyn:  How do pubs and authors collaborate together as partners in a new business model to sell more books?  The major houses have to figure out how to reduce costs on the print side while increasing their investment in digital.  Readers care about what reviewers think and what their own friends like.  They care about a good story.  She believes too much technology (i.e. enhanced eBooks) may interfere with this experience, at least for fiction. It might work better for nonfiction.

Alan believes things may look similar in five years if the general trade publishers acquire the eBook publishing houses.  Then those pubs may in turn be acquired by Google.

“Publishers act as gatekeepers.  This is their most important function.  If they aren’t around to do that, who knows what’ll be out there?”

Harlequin is already ahead of the game because it has Carina Press.  Angela says other issues like DRM and pricing will change the landscape.

Other issues mentioned in the panel were consumer pricing and the strong trend toward price reduction, demographics and the behavior of younger readers and their purchasing habits, and the foreign market which is hungry for content.

Coming next: Digital Rights

I’m guest blogging today over at Fresh Fiction on Creating Memorable Villains.  Please check out my post and leave a comment: http://freshfiction.com/page.php?id=2864

Judy
Judy Fitzwater and Edie Claire
Traci
Traci Hall, Sally Schoeneweiss, Kathleen Pickering