Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.
Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.
Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.
As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.
For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.
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