“It takes a village” to be an author today, says Deborah Richardson from Dremservices.com at a recent meeting of Florida Romance Writers. “You can’t do it all yourself.” She suggested that you first create your mission statement so you know who you are and where you’re going. Figure out what jobs you can do and what you should hire out. Set realistic deadlines. And never plan on being your own editor because you’ll fill in your own mental holes.
Steps to Take on the Road to Success
First you have to write the book.
This may include people such as a developmental editor, a copy editor, and a proofreader.
Often you cannot see the quotes on the front of a Kindle book cover, so maybe put your author endorsements elsewhere. If you use a stock photo, try to change it somehow to make the cover more unique.
Find two to four beta readers for your book. Know them. Trust them. Be very careful who you choose since “piracy is getting to be a really big deal. It is our job to educate,” meaning we should make the public aware of this issue and why it’s not all right to download free, unauthorized copies of our books. Write take-down letters to the sponsored sites. These pirates can alter your work without permission.
Decide if your time is worth it to do your own formatting or to hire this job out.
This includes soliciting advance reviews, attracting pre-orders, scheduling a Facebook launch party or a blog tour. Don’t give away a free copy of your new title as a prize during these events. Give away a gift card or a backlist title instead so people won’t wait to see if they won your new book. Marketing can be “all-consuming.” It’s a lot of work for an author, so hiring someone to coordinate your efforts might help.
Decide what you can do and what to hire out plus what level of help you want. “Be as professional as you can be” in your online connections.
How do you Pick your Village?
Through word-of-mouth, research online, and networking. Speak to potential candidates that you feel you can work with. “Collect business cards wherever you go.”
Building a relationship with bloggers is one of the best things you can do. “Bloggers should be your best friends.” You can check their analytics to see how much traffic there is on their sites. Find out what works for each individual book and target your efforts accordingly. Even book bloggers specialize in certain genres.
How to Take your Village into the Future
Have your career mapped out. Evaluate what worked and what didn’t in the last book launch. Set new deadlines and goals. Your village should work with you toward a common goal.
Find Deborah Richardson Online:
By the way, if you missed my radio show this past week, you can catch it here: http://www.blogtalkradio.com/authorsontheair/2014/10/10/florida-cozy-mystery-author-nancy-j-cohen-on-authors-on-the-air