As a new writer, you’ve been advised to send out a press release. What does this mean? Let’s answer your questions one at a time.
WHEN DO YOU WRITE A PRESS RELEASE?
Write one when you have a first sale to announce, when you contract a multi-book deal, when you win a major award, when you hit a bestseller list, or when you have upcoming appearances.
WHAT SHOULD YOU INCLUDE?
Think of the five W’s: Who, What, Why, Where, and When. Include your contact info, what news you have to share, why readers should care, when they can meet you in person, where to buy your books. If you do give your book info, don’t forget the ISBN, format, publisher, and price.
WHAT FORMAT SHOULD YOU FOLLOW?
Here’s a sample letter publicizing my signing dates. It always helps to find a local hook or angle that will capture the reader’s attention. Tying your release in to a current issue in the news will also help gain interest.
For Immediate Release
“A mystery series to dye for!” The News-Press
“Locales for this story include Fort Lauderdale, North Miami Beach, and the Keys,” Cohen says. “I like to include Florida issues in my books, and this one touches upon melanoma warning signs and prevention. Hair has to be protected from the sun as well as the skin, and tips are provided in this fun, fast-paced tale.”
Cohen will be discussing her work and signing books at the following locations. Please call ahead to confirm dates and times.
[Booksigning Dates Follow]
For more information, please contact [YOUR NAME] at [PHONE NUMBER] or via email: [EMAIL ADDRESS].
TO MY READERS: I do not profess to be the expert in this topic, so who else can offer tips and suggestions on writing a press release?