THE ACCIDENTAL READER

In this dawning digital age, when people download books onto ebook readers like the Kindle or Nook, how will an author get noticed? It’s hard enough already with so many books on the shelves, but what happens when your book no longer appears in brick-and-mortar stores? I’ve received many letters from fans saying my book cover caught their eye in the library or my catchy title snagged their attention in the bookstore. Am I going to lose those accidental readers when my books can only be ordered online?

Internet marketing will become even more important in this new age. But participating in guest blogs, chat rooms, review sites, social networks, listserves, and discussion groups can leave no time for anything else…like writing the next book. Commenting on sites of interest, hosting guest bloggers, posting online book reviews, and interviewing other authors are some other ways to gain recognition. Myriads of possibilities exist, limited by time and energy.

As a reader, I like to browse through bookstores. It’s a pleasure we’ve taken for granted. Now you have to read excerpts online or examine the virtual book cover. Will this give you the same thrill as holding a book in your hand? Do you care? How can we, as authors in the digital age, attract new readers without spending hours at the computer after we’ve already spent the day there writing? Because we can’t rely anymore on the accidental reader who spots our book on a shelf made out of real wood.