For writers, it’s important to set concrete career goals. These should be as specific as possible and ideally attainable. It helps to divide these objectives into creative and business aspects. As a professional author, you need to pay attention to both. So let’s see where I stand at the beginning of this new year.

CREATIVE GOALS

1. Publish Easter Hair Hunt, #16 in the Bad Hair Day Mysteries.

This book is written but needs a final proofread before going into production. My cover artist is polishing the cover. The next step will be formatting, another inspection for conversion errors, and then upload for pre-orders. Sending out the book to reviewers, doing a cover reveal, planning the launch party and preparing for a blog tour are all part of the marketing for a new book release. The date is slated for March 10, so I have to get these tasks done.

2. Reissue mystery backlist titles and update earlier covers.

For purposes of author branding, my cover artist is tweaking my earlier covers to make them all consistent in terms of font, text placement, imagery, etc. One early cover has a total makeover and another one has a partial. The other tweaks are relatively minor. Adding to this task might be my four Five Star titles but they’re not on the horizon yet.

3. Revise and reissue romance backlist titles.

I still have six romance titles that need to be made available online. These early books require editing since my writing has vastly improved over time. I need about two months per book for this process as it requires one round of line editing and two rounds of read-throughs for polishing.

4. Do another audiobook.

I’d eventually like to put Writing the Cozy Mystery into audio. Or I could do the next Bad Hair Day mystery instead. It might depend on number 3 below.

BUSINESS GOALS

1. Bundle books into box sets.

Once my backlist titles are all updated, I can begin packaging them into box sets.

2. Participate in sales and giveaways.

Again, once my entire backlist is online, I’ll have more leeway to offer pricing incentives.

3. Experiment with going wide for audiobooks.

My audiobooks are currently available only on Audible, iTunes and Amazon. I’d like to see how they would do if more readily available to libraries and other resources.

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After Easter Hair Hunt, my next priority is getting all my backlist titles available online. Then it will be time for something new. But these books have been preying on my mind for some time now, so I have to get them done. It will be immensely satisfying to have all 27 books (8 romances, 16 mysteries, 1 novella, and 2 nonfiction titles) the best they can be and available to readers everywhere. At that point, I will face what to do next. What do you think it should be?