Nancy's Notes From Florida

E-Book ABC’s at SleuthFest
March 6, 2014

SleuthFest 2014, Orlando

Third Degree Thursday opened the SleuthFest 2014 festivities at the beautiful Wyndham Grand Orlando Resort. I gave a presentation on “Writing is Revising” first thing in the morning, and then I listened to Neil S. Plakcy’s workshop on e-books. Workshops and panels follow. These are my interpretations and notes, and any misstatement is my error. Photos are viewable from my Facebook Page. Go there, Like my page if you haven’t already done so, then click on Photos. Next click on Albums and then SleuthFest 2014.

Revising Panel

E-book ABC’s with Neil S. Plakcy

Neil said to learn your Word basics in terms of styles, formatting and headers. Understand the difference between a hard return and a soft return (shift-enter). In e-books, don’t use tabs or headings. “Write the best book you can if you intend to self-publish.” Take classes and workshops; join a critique group; get a manuscript critique; employ beta readers; do multiple revisions; join the Sinc Guppies; hire a professional editor.

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To prepare your manuscript, proofread thoroughly. Check for page breaks and section breaks. A print version will need page numbers and headers. Don’t forget your copyright, acknowledgments, and dedication. The cover should be professional and eye-catching. Use royalty-free photos, and make sure the cover is readable at a small size. Hire an artist if you can’t do it yourself.

The jacket copy is the sales copy for online retailers. It is similar to the back cover copy on paperbacks. Marketing copy is to attract buyers. This may include endorsements. What is the hook for this book to get someone to want to buy it?

Metadata are keywords that readers use to search for your book. It may include terms relevant to the subgenre, location, subject matter, or theme. Go to Amazon and start typing in a keyword to see what pops up. This will tell you the most popular keywords.

Regarding file conversion, you could use the free Calibre software to save a Word doc as HTML. You want to use an Epub validator online to test before posting. Again, if you can’t do it for yourself, hire someone. Once your book is set, you upload it to the various sites. You may have to provide direct deposit information for your bank account. Often your book will be on sale within 24 hours. There is no cost to upload.

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Amazon has several programs available, such as their KDP Select, Matchbook, Createspace, ACX, and Countdown. Royalties are often paid monthly after a 90 day delay. You can check your dashboard for up-to-date sales figures. Neil discussed royalties for the various e-book distributors. To determine the price for your book, see how much other books like yours are selling for. Determine your purpose. Is it to make money, to promote your work, or to provide information? What are the prevalent rates on the market today?

Promotion is important. You want to get reviews from other bloggers, Amazon customers, and Goodreads members. “Bloggers are the new reviewers these days.” Keep up with social media like Twitter, Facebook, LinkedIn, and Google Plus. Utilize photo sites like Pinterest and Tumblr. Promote your work at conferences, festivals, bookstores, and libraries when possible.

If you’re with an e-book publisher, they will likely have a list of reviewers, and this gives them an edge over self-published authors.

If you can, promote your work on sites like Book Bub and The Fussy Librarian. You need a minimum number of Amazon reviews for these sites.

Why give away free books? It helps gain readers. Use the sites above or run contests.

Neil uses Untreed Reads for distribution to various sites like Overdrive. You can opt out of the sites you don’t want them to do. They also sell through overseas vendors.

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Neil is the author of several mystery series including his latest title, Genie for Hire–a fun, magical mystery with a genie detective.

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Tomorrow, check out my post on “Writing the Cozy Mystery” at the How To Write Shop. Then stay tuned for a recap of Joanna Campbell Slan’s talk on “Seriously Series.”


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Plotting Murder Among Friends
February 25, 2014

Join our imaginary conversation in a restaurant between two mystery writer friends:

Coffee Cup

Writer A: “I need to kill somebody while they’re getting a facial.”

Writer B: “How are you gonna do it?”

Writer A: “I’d like to use poison.”

Writer B: “You can’t involve the beautician. That would be too obvious.”

Writer A: “I know. What if my victim has one of those mud masks applied, and she has to lie there with a towel on her face for ten minutes or so? The beautician might leave for a few moments, at which time somebody can come in and smother the woman?”

Writer B: “Smothering works, but it doesn’t use poison. What if the killer taints the mud instead?”

Writer A: “Then the beautician would have to wear gloves when applying it so she wouldn’t be affected.”

Writer B: “How long do you want the victim to take to die? You’ll need the poison to be fast acting if she’s dead when the aesthetician returns.”

Writer A: “Yes, it should be quick. I have a book on poisons at home. And I don’t want it to be immediately evident to the cops that the woman died from unnatural causes.”

Strange Male Voice: “Are you talking about us, ma’am?”

Writer A and B glance up. Two policemen are standing by their table.

Cop A: “You’ll need to come to the station, miss. The customer in the next booth says you’re planning a murder.”

Writer A glances at their nosy neighbor. “We’re mystery writers. I’m talking about my next book, Fatality by Facial. Here, have a bookmark.”

Cop B: “No kidding? You know, I’ve always wanted to write a mystery. How do you get published? Do I need an agent?”

Writer A and B abruptly get up, pay their tab, and leave after exchanging bemused glances.

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So if you were the plotting partner, how would you suggest doing the deed?


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Hanging By A Hair Top Pick Review
February 24, 2014

Here is one of the early reviews in for Hanging By A Hair, #11 in the Bad Hair Day Mysteries coming in April from Five Star.

Night Owl Reviews Top Pick—5 Stars!    NOtoppick

http://www.nightowlreviews.com/v5/Reviews/Merrynoelle-reviews-Hanging-By-A-Hair-by-Nancy-J-Cohen

The twists and turns will keep you guessing to the end and just about the time you think you have it all figured out she surprises you by steering you away with another clue. The author is always keeping you guessing as to where the story will lead you next. Ms. Cohen has just joined the list of my favorite authors and I look forward to reading the other books she has written. I hope you find Hanging by a Hair as great as I did.

Marla Vail, owner and operator of the salon Cut N’ Dye, and her husband, Detective Dalton Vail a homicide investigator, moved into Palm Valley recently following their recent marriage. They are attending their first Home Owners Association meeting when Dalton stands up to the Board president, Alan Krabber, for breaking the association rules after forcing another resident to comply with one Alan himself was breaking. After the meeting the man makes a suggestive offer to Marla within Dalton’s hearing followed by some very bigoted and derogatory remarks and Dalton loudly puts Alan down. Unfortunately for Marla and Dalton, Alan was their neighbor and a bigot and religious fanatic. To say life has its trials and tribulations in Palm Valley is an understatement.

The following day Alan hires someone to erect a fence and plant some trees. The problem is that he is having the fence put on the Vail’s side of the property line and is planning on planting trees whose roots will quickly grow into the pipes of their sprinkler system. After another loud shouting match between Dalton and Alan, which was heard by neighbors, Dalton threatened to go to the zoning board regarding Alan’s lack of property survey, building permits, and the workers’ failure to have a business license. The following day Alan Krabber is found dead, hanging from his second story banister railing. Dalton is removed from the case and neighbors are quick to tell the police of Dalton’s confrontations with Alan and the heated words they exchanged. Dalton is one of many named a person of interest. How on earth was such a vile man elected president of the HMA board?

Suddenly their quiet community is a hotbed of liars, thieves and a murderer who has not finished. Marla must be careful as she tries to prove to her husband’s new partner that he had nothing to do with the murder of Alan. The killer is watching and Marla is starting to become an unwanted nuisance that needs to be permanently removed. The body count is rising and Marla is finding more suspects every day. Can she figure this out, prepare the first Seder in their new home, cope with her mother and her on again, off again relationship with her crass and obnoxious boyfriend, and all the drama going on at the Cut N’ Dye?

Hanging by a Hair is the latest in the Bad Hair Day Mystery series, but is written in such a way you can easily read as a standalone novel. Not so good for me is the fact I fell in love with Marla and Dalton and their extended family and friends. Now I need to get the other books in the series to see if they are all this fascinating. The characters in the book are very well developed and balanced with enough good and bad traits to make them believable. Nancy Cohen has provided numerous clues, both blatant and subtle, to keep you invested in the story. NO Reviews

—Night Owl Review by MerryNoelle

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Book Blurb for Hanging By A Hair

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Marla’s joyous move to a new house with her husband, Detective Dalton Vail, is marred by their next-door neighbor who erects an illegal fence between their properties. When Dalton reminds the man of the local permitting laws, tempers flare—and worse, the neighbor is found dead the following day. Dismayed when Dalton is removed from the case due to a conflict of interest, Marla decides it’s up to her to find the killer. Can the intrepid hairstylist untangle the clues and pin down the culprit before he strikes again?

Book Trailer: http://youtu.be/gv5ldn9uw7I

Add to Goodreads: https://www.goodreads.com/book/show/18351891-hanging-by-a-hair

Order Now at Amazon or B&N


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Preparing for a Conference
February 21, 2014

How long does it take to prepare for a conference? Soon I’ll be heading to SleuthFest in February, Lake County BookFest in March, Malice Domestic in April, the Florida Library Association Convention in May, and Mystery Writers Key West Fest in June.

It can take me several weeks to get ready for each event and another couple of weeks to decompress and get caught up upon my return home. That’s a lot of time lost, not to mention money for gas, lodgings, registration fees, promo materials, etc. However, it’s time and money well spent from the benefits you receive by meeting other authors, booksellers, fans, and industry personnel.

FLA2013 Mystery

Conferences necessitate a lot of preparation, especially if you’re going as a speaker. Aside from determining your particular goals for this event—i.e. attending specialized craft sessions, learning about new publishing options, meeting editors, making new author friends, greeting fans—there’s the physical prep. Here’s a checklist of things to consider.

  1. Prepare for your talks. If you’re a panelist, it can be easier because you might not have to do much prep other than jotting down some notes about the points you want to get across. Moderator-run panels in general mean more work for the moderator but less work for the panel guests, unless you are each expected to present your material for xx minutes.
  2. If you are conducting a workshop on your own, you’ll need to compose or update your material and get copies made of handouts.
  3. If you’re speaking on different topics, assemble each handout in a separate manila envelope to keep them organized.
  4. Order business cards unless you have them already. Consider updating them with QR codes or with your social network URLs.
  5. Design, order, and pack brochures, bookmarks, and/or postcards about your books. Bring along display containers so they don’t get strewn across the tables.
  6. Design, order, and pack swag for the promo tables or goody room. These are items such as magnets, pens, door hangers, candy, and other giveaways.
  7. If you are driving, toss a box of extra books into your trunk in case the on-site bookseller doesn’t get your books in time or is unable to obtain copies of a particular title.
  8. Bring a checkbook in case the bookseller offers to sell you leftover stock at a discounted price.
  9. Pack a book or two to display at your presentations and panels.
  10. Consider giving a couple of books away at the Q&A sessions for your talks.
  11. If you’re donating a raffle basket, either get your materials to the coordinator ahead of time or bring the basket prepared and ready to go.
  12. Bring a signup sheet for your newsletter to put out at signings.
  13. Print out the conference workshop schedule and highlight your appearances. List these on your website and other online sites and include these papers in your suitcase.
  14. Bring a highlighter along so you can go through the conference schedule and mark sessions you want to attend.
  15. Print out contact info for friends you want to meet at the conference.
  16. Decide which outfits to wear to the different events. Business attire for daytime, dressier clothes for evening? Don’t forget matching shoes, handbags, and jewelry.
  17. Determine what gadgets to bring along: iPad or Laptop? Kindle or Nook? Camera to take photos for your blog? Charging devices?
  18. Pack a notebook to take notes. Later, write blogs about the sessions you attended to share your knowledge.
  19. Include Sharpie pens for signing books and ballpoint pens for note taking.
  20. If you belong to a professional writing organization, bring along chapter brochures to hand out to potential members.

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And the countdown begins. What else would you add to this list?


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