Sowing Secrets in a Mystery

It’s advisable for mystery writers to give each character a secret that may or may not relate to the murder victim. This makes them suspicious in the sleuth’s viewpoint until she can unravel what it is they’re hiding.

In Ladies of the ’80s: A Divas Christmas recent TV movie on Lifetime channel, five former soap stars reunite for a reunion show. But all isn’t as it seems in this character-driven story. (Spoiler Alert!) Two of the members have a long-standing feud. Once best friends, they broke apart when one of them moved to LA to pursue her career. As the group struggles to overcome their differences and make the reunion a success (with a budding romance between the producer and director), secrets come to light. These are the ones I remember (and any mistakes are mine):

The rich matriarch’s diamond jewelry is fake. Her ex-husband embezzled all her money and she’s broke.

The social media fashionista wears a blond wig. She’s gone natural and has gray hair.

The actress who abandoned her best friend moved to LA because her career had bombed, and she was too humiliated to tell anyone.

The health and wellness author is a junk food addict.

In writing a mystery, it helps to give each character a secret. This can be a motive for murder, or it can be an innocent secret like the ones above. Say your suspect is making unexplained payments from a checking account. The sleuth might suspect this person is being blackmailed, but perhaps instead they are funding a beloved aunt’s elder care. Or a character might disappear on regular nights of the week while the sleuth suspects they’re up to something nefarious. But they could be attending cooking school and don’t want anyone to know they want to be a chef.

These are all great examples of good secrets. They’re important to the character but do not connect the suspect to the crime. So when plotting your story and developing your characters, add in some of these hidden foibles to fool the reader and the sleuth.

Can you remember any examples from mysteries you’ve read recently?

 

Transitions Can Be Tough

Transition scenes in a novel can be tough to write. These can serve your need to jump ahead in time, have your characters go from one place to another, or act as a bridge between action sequences.

It’s easy when you’re jumping ahead in time. You can leave a space break between paragraphs or start a new chapter to indicate that time has passed. To make things run smoother, you can include phrasing or a snippet of information from the previous section into the new one. Ditto when hopping from one place to the next. You can use a space or chapter break or try one of the techniques below.

Getting your hero from one piece of action to another can be trickier. You need to vary the pacing without boring the reader. Too many exciting scenes running together will become wearying as well as unrealistic. Think about what purpose you want this shift to serve. If you have difficulty, consider your sleuth’s Life Space. I talk about this in my guide, Writing the Cozy Mystery, which can help you plan your story’s structure.

To get inside your sleuth’s head, draw her Life Space. Start with a circle and write her name in it. Then add cartoon-like bubbles around her head. Inside of these bubbles, put her concerns at any given moment in time. This will provide insight into your character’s interests.

Use your character’s concerns to fill in the transitional pages. Here are some suggestions for your sleuth:

  • Mentally review the suspects
  • Catch up on phone calls
  • Visit with a friend or relative
  • Discuss progress with sidekick
  • Have a romantic interlude
  • Deal with personal issues
  • Bring in subplots
  • Reflect on goals
  • Do research related to case

Make sure your passage isn’t filled with mindless chatter, mundane chores, or a laundry list of to-do items. If your heroine is making her favorite slow cooker recipe, for example, have her stew over the suspects or talk about them to her friend over the phone. What happens in these scenes should lead fluidly into whatever comes next.

Writing Tip: Transitions Can Be Tough #writingcommunity #amwriting Click To Tweet

How do you deal with transitional scenes in your work?

ON SALE

Perish by Pedicure is on sale for 99 cents during July only! Click Here to Order

July Mysteries on SaleClick Here for List


GIVEAWAY

Enter Here to win a free book from Booklover’s Bench

The Babies in the Drawers

Most authors have several manuscripts gathering dust in their drawers. These are our unsold babies, books we wrote along the journey to becoming a published author. Are they really that bad, or were they merely not ready for the right market at the right time?

The Babies in the Drawers

Aside from the corrections that our more skilled eye could now see to make, are these books worth pulling out and making saleable? Would readers who like our series books even want to read a stand-alone?

And yet it’s sad that these early books will never get to see the light of day. The characters are all alone with nobody to appreciate their stories or the time and effort we put into them. They contain the building blocks of our careers.

What do I have hiding in my drawers? I’ll share my secrets with you. In return, let me know if any of these raise your interest. Some of these stories are so old that I don’t have digital copies. The typed manuscript is what you get. We won’t mention the Star Trek novel proposals hidden away, but I have those, too. Let’s check out the rest of them from earliest to latest:

Key of Death – A retired spy living in the Florida Keys encounters an enemy from his past who leads him to the Cuban exile community in Miami.

The Root of Evil – A scientist living abroad comes home and deals with a mystery. I don’t even remember what this one is about but it’s a long book.

Garden of Love – Floral designer Penny Winters is hired to plan a dream wedding for entrepreneur Whip Lanigan but finds herself falling for his charms. How can she compete with his elusive fiancée?

Lethal Designs – When a lovely botanist and a businessman meet over murder in Key West, they become entangled in a web of deceit where the ultimate betrayal is their own.

The Disappearing Diet – Nutritionist Regina Kent takes a job at exclusive Hillcrest Resort, where guests check in but they don’t check out.

Murder on the Menu – When two chefs meet over murder in New Orleans, they become victims of a dangerous conspiracy and a passion as hot as a Creole sauce.

These next ones were attempts at restarting my mystery career after I’d been published and was seeking a new publisher.

Murder at Your Service – When personal assistant Keri Armstrong discovers her favorite client dead in bed, she risks her reputation and her life to find the killer.

Murder at the Yacht Club – Newsletter editor Claire Rollins finds more than she bargained for when death stalks the members of an elite yacht club.

What is the lesson learned?

Persistence pays. Keep writing. “Never give up. Never surrender,” as they say on Galaxy Quest. Each book improves your skills as you learn more about the craft. It may seem as though you are climbing a mountain, but a beautiful vista awaits you on the other side. One final push might get you there, but you won’t make it if you quit. So keep following your dream and the road to publication might be just around the next corner. It takes hard work and dedication, and when you do find a publisher, this doesn’t end because then you have to learn all about marketing.

Excerpt from LETHAL DESIGNS 

The eerie whistling sang through the night like a banshee, ebbing and flowing on the wind. Lani had never heard it before, and she’d been to the Galleon Marina in Key West enough times to recognize the familiar sounds. This one was different, disturbing in its strangeness.

She paused on the dimly lit dock, her sharp gaze scanning the darkness. Row after row of boats faced her in serene solitude, like sentinels of the night. Even the breeze, salty and laden with moisture, seemed to be whispering words of warning. A feeling of foreboding swept through her, chilling her despite the warm summer air.

Tightening her mouth, she strode forward. Her feet were bare, and the wooden boards felt cool and damp as she padded silently toward Don Cambridge’s yacht. Slip number sixty-six lay just around the next corner.

She spotted his boat right away. The bridge light was shining like a beacon which usually meant he expected visitors. Shrugging, she quickened her pace. Even if he already had company, he’d be glad to see her. She’d just gotten back from Miami and couldn’t wait to share her thrilling news. Don knew how much she’d wanted to win that research grant. As her best friend, he’d celebrate her triumph.

Nearing the vessel, she listened to the sounds of the night. The eerie whistling had faded, its melody a faint wailing that floated on the wind. Creaking and clicking noises from boats reverberated all around. Water trickled from through-holes and waves splashed onto rocks. Water, the music of the sea. 

Music. Lani stopped abruptly.

Don’s yacht was ominously silent. She didn’t hear any music coming from his stereo. Don always played it nonstop and loud enough to be heard outside but not too loud to violate the codes. He’d never turn it off unless something was seriously wrong or he was ill. Maybe he’d fallen asleep and had just forgotten to turn out the lights. But that was unlikely. Ten o’clock was like the middle of the day for Don the Night Owl.

Concern propelled her forward. Grasping hold of the boarding ladder, she climbed up onto the carpeted aft deck where her glance rose to the empty bridge. He’s not here. That leaves the cabin area below.

To be continued… or not. How many manuscripts are hidden in your drawers?

How many manuscripts are hiding in your drawers? #amwriting #pubtip Click To Tweet

Writing the Cozy Mystery – Whodunit?

During the Discovery phase of your novel, which I discuss in my post on Five Stages of Writing, you’ll begin formulating the characters. If you’re writing a mystery series, you may already know the protagonists and recurrent characters. So now you have to determine the suspects that are specific to your WIP (work-in-progress).

Writing the Cozy Mystery - Whodunit

As a plotter and not a pantser, I’ll create these characters before I begin writing. This means knowing their goals, motivations, and conflicts as in Debra Dixon’s excellent text on the subject. I’ll assign each person a secret with a motive for murder. At this stage, I may not know which one is the killer because it could be any of them. Or, the person I pick to be the killer might turn out later to be a red herring.

Here’s an example of how I develop my characters. This guy is one of three judges for a bake-off contest in Trimmed to Death.

Round One

Alton Paige, food critic, has a pudgy face and a rotund figure that reminds Marla of a dog. He’s a bit of a philanderer. Alton extorts money from restaurant owners in return for a good rating.

Oops, I have an Alton and an Alyce, one of the contestants. Watch out for similar names when creating your characters. I will change the judge’s name. In the next round, I fill in his secrets and start working on his relationships to the other characters.

Carlton Paige in Trimmed to Death

Round Two

Carlton Paige, 44, food critic, has a pudgy face and a rotund figure that reminds Marla of a dog. He’s a bit of a philanderer. Carlton accepts gifts from restaurateurs. In return, he gives them a high rating but only if warranted. The word to describe him would be smarmy. His wife, Sally, who accompanies him on his food jaunts, spends most of her spare time at the gym. She’s always criticizing his lack of restraint in eating…and in other things. Since she’s having an affair with her personal trainer, she overlooks his marital transgressions. Secretly he has an inferiority complex, being the younger brother of three siblings and on the plump side even as a kid. He strives for recognition. Food has been his means of consolation. He’s worked his way up in journalism and aspires to be editor of the entertainment section. Carlton’s reputation is all important to him, and he resents the attention being given to upstart bloggers like Alyce Greene (a contestant in the bake-off). Her blog is eroding his ratings and putting his job in jeopardy. He has to learn self-respect in order to refuse bribes and move ahead in his career…or to realize his worth in his current role.

Alyce Greene in Trimmed to Death

Round Three

Carlton Paige, 44, food critic, has a pudgy face and a rotund figure that reminds Marla of a pug breed of dog. He’s a philanderer whose sensual attitude in life appeals to women. Carlton accepts gifts from restaurateurs. In return, he gives them a high rating but only if warranted. The word to describe him would be smarmy. His wife, Sally, who accompanies him on his food jaunts, spends most of her spare time at the gym. She’s always criticizing his lack of restraint in eating…and in other things. Secretly he has an inferiority complex, being the younger brother of three siblings. He strives for recognition. Food has been his means of consolation. He’s worked his way up in journalism and aspires to be editor of the entertainment section. But this won’t happen unless he gains readers. He resents the attention being given to upstart bloggers like Alyce. Her blog is eroding his ratings and putting his job in jeopardy. What will he do to protect his reputation and his readership?

Sally Paige, Carlton’s wife, knows Francine Dodger, another contestant, from the gym. When Carlton complains to her about Alyce, he suggests Sally should discredit her to Francine. But Sally hesitates to approach Francine because the food magazine publisher knows about Sally’s affair with her personal trainer. And while she overlooks her husband’s marital transgressions because she’s unfaithful as well, she still loves Carlton. How far will Sally go to protect her husband and her marriage?

Francine Dodger in Trimmed to Death

You see how each round adds another layer? These people will come alive when they walk onstage for the first time. I don’t bother with long biographies. I’ll see how they move and speak and act when I meet them on the page. What matters now are their motives for murder. If you want to get a better handle on their physical descriptions, search for images online at the royalty-free sites.

After you have a profile on each character, it’s time to connect them to each other. These interrelationships are crucial for a cozy mystery, because the focus of this subgenre is on personal connections among the characters rather than on forensic details or police procedure. More on this next time in Writing the Mystery – Whydunit?

Writing the Cozy Mystery - Whodunit? #amwriting #writetip Click To Tweet

NOTE: This post topic was originally published in Feb. 2017

GIVEAWAY

If you haven’t read PERMED TO DEATH, you can enter to win it on BookSweeps — plus 48 exciting Cozy Mystery series starters from a great collection of authors… AND a brand new eReader! Enter here: bit.ly/CozyMystery-july21

.
Save
Save
Save

Transition Scenes

Transitions are some of the hardest scenes to write in a novel. Your hero has to go from Point A to Point B without boring detail or abrupt shifts of any kind. If you’re like me in racing through the first draft to get the story down on paper, then doubtless your critique partners may say, “Needs a better transition” in more places than one.

Transition Scenes

These scenes provide an opportunity for you to expand on the hero’s reflection of recent events or for him to decide on his goals for the upcoming scene. Another option is simply a time transition with a space or chapter break.

Here’s an example from my work in progress, where my critique partners pointed out a rough transition. The italics are for demonstrational purposes only.

Original Version

They’d bought a house without a pool, an anomaly in South Florida, but Marla couldn’t bear to have a backyard pool after the tragedy in her past. Images still haunted her of little Tammy’s body. That awful day when a toddler drowned while under her care as a babysitter was forever imprinted in her mind. No way she would tempt fate with a swimming pool on their property. Instead, Dalton planned to hire a landscaping firm to plant a formal garden they could enjoy.

Speaking of plants, April flowers provided splashes of color amid the regal palms and manicured lawns at the Broward County Convention Center. Dalton searched for a parking space in the adjacent garage. It was ten-thirty and already mobbed but he found an empty spot. Marla appreciated the water view as they exited and headed toward the massive white building. Sunlight gleamed off the Stranahan River where Marla caught a glimpse of a cruise ship over by Port Everglades.

A faint chemical smell pervaded the lobby as they entered along with dozens of other guests. She paused to admire the towering walls of glass windows and the turquoise and coral patterned carpet. Its seashell designs, along with a series of potted palms, added to the bright and airy tropical ambiance.

Revised Version

They’d bought a house with enough land for an elevated garden in the backyard. Marla hadn’t wanted a pool after the tragedy in her past. Images still haunted her of little Tammy’s body. The toddler had drowned while under her care as a babysitter, and it had taken years for her to come to terms with it and move on. No way would she tempt fate with a swimming pool on their property. Instead, Dalton hoped to hire a landscaping firm to create his dream vegetable garden.

The arrival of their son had put a halt to those plans. Between the baby, their two dogs, and a teenager in the house, they had enough to handle for the moment.

As they approached the parking garage at the Broward County Convention Center, Marla considered her goals for the day. Caroline was sure to be present at the design company booth, since she ran their office. Would Brad or Nadia accompany her? Either way, Marla hoped to learn more about their operations.

She put off these thoughts as Dalton found an empty space. He retrieved the stroller from the trunk while Marla grabbed their baby supplies. [Baby] was happy to get out of the car and into the fresh air.

April flowers provided splashes of color amid regal palms and manicured lawns on the path leading to the convention center. Sunlight gleamed off the rippling current from the waterway in back. From her vantage point, Marla glimpsed a cruise ship docked at Port Everglades. She remembered her own voyage to the Caribbean with a pang of nostalgia. It would be a long time before they’d be able to travel in luxury again.

A faint chemical smell hit her nose as they entered the convention center lobby. She paused to admire the towering glass windows and the turquoise and coral carpet. Its seashell design, along with a series of potted palms, added to the bright and airy tropical ambiance.

Don't skip over your Transition Scenes #amwriting #writetip Click To Tweet

It’s helpful when you learn what isn’t working so you can fix it. Don’t skip over your transitions. In your first round of revisions, review these scenes to ensure they roll smoothly from one setting to the next. Some scenes may need to be lengthened and others will need to be trimmed. Either way, you’ll want your story to flow like warm honey and taste just as sweet to your readers.

GIVEAWAY

Enter Here June 1-18  to win a free book from Booklover’s Bench cozy mystery authors

Booklovers Bench

 

Cliche Alert

When you write your first draft, it’s okay to forge ahead and write whatever channels through your mind. The next sweep through will give you the opportunity to eliminate those clichés you planted along the way.

Cliche Alert

I’m preparing to reissue The Drift Lords Series, and my cliché alert meter went into full mode back when I did my initial proofread for Warrior Lord. Here’s what I found then and how I changed these phrases. When writing your novel, try to stay in your character’s head and think of analogies relevant to her mindset. In this case, my heroine owns a pottery studio and is a down-home girl from Arizona. Erika ends up battling evil trolls and demons along the way to finding true love.

OLD: Erika sensed his withdrawal from the way his shoulders tensed and his jaw tightened. Had she done something wrong? She hadn’t said anything when the man next to him commented on his attire. Perhaps he’d detected her negative opinion of his costume. Sure, it looked great on him, but he stood out like a sore thumb. If he was hoping to avoid attention from their enemy, he’d gone about it the wrong way.

NEW: Erika sensed his withdrawal from the way his shoulders tensed and his jaw tightened. Had she done something wrong? She hadn’t said anything when the man next to him commented on his attire. Perhaps he’d detected her negative opinion of his costume. Sure, it looked great on him, but he stood out like gold among clay. If he was hoping to avoid attention from their enemy, he’d gone about it the wrong way.

OLD: As soon as the group passed, she eased open the door. A peek outside told her the coast was clear. She slipped into the corridor, Magnor following as stealthy as a jungle cat.

NEW: As soon as the group passed, she eased open the door. At Magnor’s nod of consent, she slipped into the corridor. He followed, moving with the stealth of a ninja.

OLD: She couldn’t help the pall of depression that settled over her shoulders like a shroud.

NEW: She couldn’t help the pall of depression that settled over her.

Sometimes it’s best to just eliminate the cliché. It also helps to make a list of terms familiar to the protagonist’s career. That’s how I came up with this change:

OLD: Magnor had grabbed her hand, and he let go as though she’d given him a hot coal.

NEW: Magnor had grabbed her hand, and he let go as though she’d given him a firebrick from her kiln.

OLD: A wave of despondence hit her like a punch to the gut.

NEW: I decided to keep this one. It won’t hurt every now and then to use a cliché so do your best and don’t worry about the rest.

When writing your novel, be on the alert for cliches and change them to enhance your character's viewpoint. #amwriting #writetip Click To Tweet

You get the idea? The self-editing process gives you the chance the rake through your words and make improvements. Clichés are only one of the problems you’ll be searching for as you read through your manuscript. Be sure to check those clichés at the door before submitting your work.

 

Inconsistencies in Word Use

It’s important when editing your work to detect inconsistencies in word use. As I am revising my backlist titles, I am coming across several of these instances. One way that you can help avoid them in the future is to create a style sheet. Sometimes your publisher does this for you. Or you can note down observations yourself to make sure you follow through during the editing phase.

Here are some examples of items to note:

Two words or single word – town house or townhouse; coffeemaker or coffee maker, nightstand or night stand?

If you have different publishers, each one will have their own preferences. But if the editing is up to you, choose one way to list your word(s) and stick to it. Don’t know which one is correct? Look it up in your favorite grammar text. And if both are commonly used, choose the one that suits you and use that one on a consistent basis.

Wine types – Chardonnay or chardonnay? I’ve seen this done both ways. Whichever you do, be consistent for all wine varietals.

Character names – Chris or Christine? Jan or Janice?
In my recent book that I’m editing, I noticed that sometimes I referred to a character by her full first name and at other times by her nickname. This can be confusing for the reader. We’re reading about Jan through several chapters, and then there’s a Janice who shows up. Who’s that? Best to stick with one rendition, unless you happen to be giving the person’s full first and last name together, like in an introduction.

Terms of endearment – hon, sweetheart, or babe, as used by a particular character
If your guy is always calling the ladies “babe” then don’t have him switch suddenly to another word. It’s part of his characterization to use that one term.

Foreign words – chutzpah or chutzpah?
Decide if you are going to italicize the foreign word or not, and then be consistent throughout the story.

Hyphenated words – hard-boiled eggs or hard boiled eggs; fund-raiser or fundraiser?
Again, this can be a publisher choice. If not, look it up to see what’s correct or make your own decision about the hyphen.

Whatever your word choices, be consistent as you edit your work. Keeping a style sheet will help you remember which word to use.

Avoiding Word Repetitions

When editing your fiction manuscript, one thing you must watch out for are word repetitions. This might be a favorite word you overuse, or it might be a specific word or phrase that you use twice in one paragraph. You want to clean these up so they don’t pull your reader out of the story.

Here are a couple of examples:

Perish by Pedicure
The sergeant smirked, as though he knew all her secrets. “And then?”
Then she called to tell me about the job opening. I offered to put her up at my house, so we could visit while she was here.”
So she arrived on…?”
“Friday. I drove directly to the convention hotel so we could check in. That’s when I met Christine Parks for the first time. She brought down the rest of the staff for a preliminary meeting so we could go over the schedule.”

In this passage, note how many times I use the word SO. It is a favorite word of mine in conversation, too. Currently, I’m revising my backlist titles. This book had already been through several rounds of edits at my former publishing house and through my own multiple read-throughs at the time. How come I picked up on this now? Maybe because I’m more aware of this word’s overuse. Whatever the reason, it popped out at me this time.

Easter Hair Hunt
“This Fabergé egg belongs in that spot.” Lacey pointed a shaky finger at the case. “Someone must have stolen it and substituted a plastic pink Easter egg in its place.”
Marla saw what she meant. Her stomach sank as she realized the significance.
Somebody had taken the valuable Fabergé egg and substituted a fake one in its place.

Software programs can help you pick up on word repetitions. Otherwise, you can do a search and find if you’re aware of your foibles in this regard. If not, a close edit of your manuscript may turn them up.

Series Timelines

As your series grows in the number of books, it becomes critically important to keep track of your timelines. This came home to me recently when writing my latest work, tentatively titled Easter Hair Hunt. Hairstylist Marla Vail’s stepdaughter Brianna will be leaving for college soon. I wrote that she was a senior in high school but then realized I’d better check to make sure. The story takes place in March. The last one, Trimmed to Death, took place in October. Brianna was only in the eleventh grade in that story. She wouldn’t have graduated yet. Whoops. I went back and made her a junior for the current WIP.

So what sorts of things do you need to keep track of from book to book? Here’s a handy list:
Character Ages
Character Birthdays
Grades for any school-age children
Notes on secondary characters regarding their current status
Dates for Holidays

For Easter Hair Hunt, I determined the holiday would take place in late March. I set Passover a week later. But was this plausible? I looked up dates on the Internet and found this:
Easter Sunday can fall between March 22 and April 25.
Easter is March 23 in 2008 but then Passover is April 20
Easter is March 27 in 2016 but then Passover is April 23
Easter is March 31 in 2024 but then Passover is April 23

Easter eggs2

I picked one of these dates for Easter in my story and had to remove Passover since it didn’t come until a month later.Marla attends the egg hunt on a Saturday. She celebrates Easter with her interfaith family on Sunday. Monday is her day off, and that’s when she begins her snooping into the latest murder mystery. So for each individual book, you also need to know these factors:

Month your story takes place

Days of the week for each chapter or scene. Using one of those free calendars you get in the mail might be helpful.

Special events you mention in the story that will be coming up, such as a bridal shower for one of Marla’s friends.

Here’s an example of my timeline notes for Trimmed to Death:
Date: OCTOBER
Marla is 38 (BD Feb.). Royal Oaks, her housing development in southwest Palm Haven, is four years old.
Dalton is 46 (BD Nov.)
Brianna is 16, is in 11th grade as of Sept., and has her driver’s license (BD March). She takes acting classes to help with public speaking, belongs to the drama club and debate team at school. She’s aiming for college in Boston. Mentions a boy named Jason in Trimmed. Jason has an older brother who plays in a band.
Tally’s baby Luke is 14 months. (BD Aug. 3). Tally is 38 (BD Aug. 28)
Arnie, deli owner and Marla’s friend, is 42. Married to Jill.
Robyn, Marla’s neighbor and salon receptionist, is 36 (BD is August)
Nicole, a hairstylist at Marla’s salon, spends weekends at her boyfriend Kevin’s place. His parents and siblings live in Miami. Nicole meets them in Trimmed and then Kevin takes her to the Bahamas before Thanksgiving (Nov).

What you want to do with each installment is add to this list and then copy and paste it to your next book’s files. It’s easy to get lost unless you keep detailed notes regarding these timelines. You could say the same for family trees. Figuring out who is related to whom gets even more confusing if you don’t draw a diagram or make notes.

For the writers out there, what else do you include on these timeline lists?

Research Insights – Olive Oil Scams

While doing research for my books, I love to learn about esoteric topics. For Trimmed to Death, #15 in my Bad Hair Day Mystery series, I focused the story on food. Hairstylist and amateur sleuth Marla Vail enters a bake-off contest that’s a recipe for disaster when a contestant ends up dead.


In considering the possible crime involved, I came across the topic of olive oil fraud. This led me to delve into the Florida olive growing industry and how olives are processed. Yes, I’m an olive fan. And now I’m more aware of fraud in the olive oil import business. Read on, and you can become more knowledgeable, too. Disclaimer: This information is based on my interpretation of the data so you are urged to verify the facts yourself.

The Problem
Olive oil scams rake in millions of dollars and involve fake labels and inferior products. The Italian extra virgin olive oil you paid a hefty price to buy? It may originate from somewhere else entirely. For example, a criminal ring from Italy passed off a blend of imported oils from the Middle East as authentic Italian extra virgin olive oil (EVOO). Italy’s authorities unraveled the scheme, which involved twelve companies and a certification laboratory. Thousands of tons of olive oil were fraudulently bottled and labeled as made in Italy. Just so you know, Italy may be the world’s largest importer and exporter of olive oil, but Spain is the largest producer. Much of what comes from Italy is merely bottled there.

In another case, seven well-known Italian olive oil producers were investigated for falsely passing off inferior olive oil products as extra virgin. Italian authorities conducted operation “Mama Mia” and seized 2,000 tons of falsely labeled EVOO worth $14.5 million. Two months later, they seized another 22 tons of counterfeit oil. Italian newspaper La Stampa tested twenty of the most popular brands in Italy and discovered forty-five percent was falsely labeled.
As much as eighty percent of olive oil labeled as extra virgin may be diluted with lower grades of oil. These can include refined oils that have been processed with heat or chemicals. Or the EVOO may be adulterated with processed seed oils, such as soybean, peanut or sunflower. These seed oils can cause potential allergic reactions. Sometimes the extra virgin olive oil is cut with stale oil left over from earlier crops, or it may even be sold rancid. The market is rife with fraud, with estimates that nearly seventy percent of all store-bought EVOOs sold in the United States are falsely labeled.

Olive OilFL

What is being done about it?
The U.S. Congress ordered the FDA to begin testing imported oils for adulteration and misbranding. Italian producers have created their own seal of quality that says 100% Qualita Italiana. California producers have a California Olive Oil Commission (COOC) 100% Certified Extra Virgin seal. The North American Olive Oil Association has its own certified logo.

What can you do?
Check the label and see if the country of origin is listed. Look at the date for when the oil was pressed or harvested and try to buy it less than a year old. Ignore the “bottled on” date as well as “use by” a certain date. See if it has one of the certification seals above. Look for specialty olive oils produced by local olive growers in Florida and California. Shop at specialty stores that provide information about chemical analysis, olive variety, where and when it originated. These shops do tastings and sell in small quantities. Once opened, olive oil deteriorates quickly. So it’s better to buy two small bottles than one bigger one.