At the Florida Romance Writers Cruise Conference, Penny C. Sansevieri spoke about how to sell more books by optimizing your book description on Amazon.

Penny suggests your book should be available in as many formats as possible, including ebook, print book, audio, bundle sets, and spin-off series. You can offer your superfans exclusive content, such as cut chapters, behind-the-scenes details, or sneak peeks at works in progress.
Keep telling readers why their reviews are so important. Put a message about reviews right after the story ends and before the rest of the back materials. Offer incentives, such as “The first 50 readers to review the book get a logo tote bag.” Or, say that the price to get into your exclusive reader group is a review.
Make sure your website is professional and updated often.
Amazon algorithms work on categories, search terms, and reviews. Pay attention to the keywords in your book’s description. These keywords and the book categories are your metadata.
Try http://Ubersuggest.org as a keyword tool. Narrow your category to stand out. Better a niche category than a broad one.
The lower your Amazon sales rank, the better your sales. Sales ranks vary by category. On your Amazon book page, look at the sales ranks for categories and see which numbers are lower. Don’t look at recent releases.

Find fifteen keyword strings. Look for keywords in reviews. Use these as keyword strings and in your book description. Themes can also be used as keywords. Add the keywords to your website metadata.
Where to Use Keywords: Title, Subtitle, Book Description, and at your KDP Dashboard.
Write to Amazon Author Central to make changes regarding data on your publisher-uploaded books. Make sure your print and ebook categories match along with the book descriptions.
The search rank improves when a print copy is available. It doesn’t matter if this print edition sells or not. Also, it’s better not to upload the print and ebook at the same time. Let there be a short interval between releases.
In the Amazon book description, you can use Bold, Italics, and Bullets. Don’t have a big block of information. Keep paragraphs short at two or three sentences maximum. The first sentence should be a headliner to grab attention and can be bolded. Don’t use caps. Spell check your work. Mention the book is part of a series. Include review quotes with proper attribution.
Update your book page with awards and review blurbs. Mention special discounts or book promos.
Make sure your bio complements your book. It should relate to your writing credentials or the book’s topic.
If you have a choice, don’t do your description update in Amazon Author Central because it’s shorter than the one in KDP.
Don’t do ebook promos until you have at least 10 reviews. If you do a Kindle giveaway, start with 3 days and not all 5 at once. After your campaign ends, keep the book at half price for at least a day more.
Don’t put “bestseller” on your Amazon book title unless you are prepared to verify this claim.
The shorter the pre-order period, the better. Lower your book price at launch to garner reviews and to attract impulse buyers.
Disclaimer: Any errors are due to my misinterpretation.
For more information, visit AMarketingExpert.com
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