Create Your Own Book Trailer

Would you like to create your own book trailer? Various companies will do trailers for you, but their work may be similar to what you can do on your own with a slide show. Wouldn’t you rather pick out the photos and music that best suit your story?

You may already have a program on your computer if you have an older version of Windows. See if you have Movie Maker installed. If not, you can do the same type of trailer on PowerPoint or Animoto (https://animoto.com/). Even BookBrush now has a section for Book Trailers (https://bookbrush.com/video-creator/).

If you’re a big moneymaker, then you can do a full cast production using real actors or voiceovers. But if you’re the average writer who wants to give your readers a taste of the story without breaking your bank account, this may work for you. Or check out Fiverr at https://www.fiverr.com/ to see what they have to offer for less cost.

Do Your Homework

Go to author sites on YouTube and find trailers for books in the same genre as your work. Note the text on each slide and the type of image that accompanies it. Listen to the music. How does it make you feel? Does the story move quickly while giving you an idea of the plot and main characters? What elements don’t work for you? How long is the trailer? What do the credits say at the end? 

Write Your Text

Now write your own text in verse form, one line per slide. Be brief, offering your story points in as few words as possible. The text should give viewers an idea of what your story is about, the tone of your work, and an introduction to your main characters. It’s not an easy task. Try to keep your video under two minutes.

Insert Images

Register for the royalty-free photo site of your choice. Most of these allow you to purchase a package of credits. In the Search feature, put in keywords for the type of picture you want (i.e. romantic couple, beautiful redhead, angry businessman, gloomy castle). Scroll down until a photo catches your fancy. Click to add it to your Favorites or Lightbox.

Match an image to each verse in your text. Be sure to check the licensing agreements before you make your purchase. Then buy the ones you want. I usually buy the medium or large size, depending on the features at that site. Download and save each image to your computer.

Add Music

Decide upon the tone of your video and put keywords into the search feature on the music site of your choice. Is your story dark and scary? Light and funny? Upbeat and bouncy? Intense and mysterious? The music is important because it elicits an emotional response in your viewers. Check the length of the music clip against the length of your trailer, and make sure it’s long enough. Again, download and save the clip to your computer.

Now What? 

Open a New Project in your program of choice and then Add Photos one per slide. If you want a blank slide to add text only, click the Credits button.

Once you have your pictures laid out as slides, add Captions for each one. This is where your text goes in the text box. You can drag this box to wherever you want it placed or resize it. You can also change the color of the text. If it’s a light background, choose a dark text. If you have a black or dark background, make the text white. Alter the font as needed.

You’ll now see Video Tools and Text Tools, at least in the program that I use. Here you can alter the Duration of each slide. I try to have the duration of my text shorter than the video. So a video slide might run for 5 seconds, and the text for 4.50. Under Text Tools, choose Effects. This gives you options for how you want your text to scroll or appear on the slide.

Under Video Tools, click on Animations. Here you can add Transitions between slides. Keep in mind that these transitions cut some of the time out of the slide before and after. Each time you want to view the effect, put the cursor in front of a slide and click the Play button. Next do the same for Pan and Zoom. Make choices there so your pictures aren’t static.

When you have arranged your pictures and text to your satisfaction, add the Music. You can adjust the track as needed, like timing it to start further in by changing the Start Point. Also, hit Fade In at the beginning or Fade Out at the end if desired.

Add credits at the end by clicking Credits. This will be a text only slide. Here’s where you put the credits for your images and music plus another slide for your book cover and publishing details. Remember to Save your project often as you work on it.

When you are totally done, Save the Movie as an HD version. Your trailer is ready to upload to YouTube and elsewhere. Sign in to your YouTube account and upload your file from there. Once it’s live, copy the Embed code and add it to your website. Use the link to entice readers to watch the piece on your social media sites. It’s another tool in your arsenal to excite viewers about your upcoming release.

Places To Post Your Book Video

YouTube: https://www.youtube.com/
Amazon: https://author.amazon.com/home
Vimeo: https://vimeo.com/
Book Goodies: https://bookgoodies.com/advertising/authors-tell-us-about-your-book/

Remember to add your video to all your social networking sites plus your website and blog.

Create Your Own Book Trailer #bookpromotion #indiepub Click To Tweet

WATCH MY TRAILERS

Mysteries

Styled for Murder: https://youtu.be/yT95QwTzT58
Trimmed to Death: https://youtu.be/AHwKfK-vTIY
Facials Can Be Fatal: https://youtu.be/6OTw5232Eeg
Peril by Ponytail: http://youtu.be/T2Vao7yDIVY
Hanging By A Hair: http://youtu.be/gv5ldn9uw7I
Shear Murder: http://youtu.be/ePpShWy3Wbw

Romances

Warrior Lord: http://youtu.be/91cdYSftbmU
Warrior Rogue: http://youtu.be/cjV-PRVGoVs
Warrior Prince: http://youtu.be/aVm2FIumw0o

E-Books vs Print Books for Giveaways

As part of a book promotion campaign, many authors routinely offer giveaways or contests with books as prizes. Whether these are e-books or print copies depends upon author preference, publisher, supplies and cost factors.

Book Giveaways

Traditionally published authors may receive a carton of advance reading copies for reviewers or to use as giveaway prizes. They can easily supply print copies but may not have the option to give out digital editions. This factor might be curtailed now due to print run delays amid Covid-19 changes.

Suffice it to say that these authors can offer books as prizes in a format approved by their publisher. If they only have print copies available, they can opt to gift an e-book copy by purchasing it themselves. But considering the cost of e-books published by traditional houses, that’s no small sum. Some publishers may offer a digital format for reviewers or put it online at one of the known sites such as NetGalley. It’s up to each author to inquire as to what’s available. Or maybe the publisher is willing to mail out print books on behalf of the author.

On the other hand, self-published authors can make their own choices in this regard. They can order print proofs and send these out as advance reading copies. These books, usually trade paperbacks, cost more for the author as there are no free books from a publishing house. As an alternative, indie authors can offer digital review copies only or give the reviewer a choice.

As for contest prizes, indie authors can choose to give away either print or e-book copies. This is a personal preference, but again one must consider the cost. Print books are more expensive when you add in the shipping charges that can be considerable. This is before we spend on postage to send the print book to the reader.

Lately, I’ve been offering exclusively digital copies, not only for the cost issue, but also because I don’t care to stand in line at the post office during a pandemic. I have cartons full of first edition print copies of backlist titles I’d love to give away to readers, but they’ll have to wait until it’s safer out there.

Hopefully, you’ll be more understanding of why authors may offer one format or the other. It’s a personal choice dependent upon our publisher, formats available for our titles, how much we can afford, and how much we’re willing to risk our health during these uncertain times.

Be aware that even if you don’t own a dedicated e-reader device, you can download digital files onto your home computer or tablet. It’s great to get a signed print book as a contest prize, but please realize this is not always possible. At Booklover’s Bench, where we do monthly giveaways, you’ll see both e-books and print copies in the Prize Vault. Enter Here for a chance to win.

E-Books vs Print Books for Giveaways #amreading #giveaway Click To Tweet

Are Blog Tours Worthwhile?

Blog Tours can gain exposure for your new release on sites with a different readership than your own. If anything, readers might be prompted to go look up your book if the post piques their interest. Name recognition and exposure is the goal more so than selling books. You want to expose your work to new audiences. A blog tour can be an important tool in your marketing and book promotion arsenal.

Are Blog Tours Worthwhile

Another huge benefit is that you’ll gain reviews. The tour hosts, if this is what they offer, may post a review on their blog sites, Goodreads, Amazon, and in some cases on BookBub.

Decide if you want to book your own virtual blog tour or if you’re rather hire a tour organizer. You can also do both if you have a list of bloggers you can approach on your own. How do you find these people to start? Check out the blog tours of authors who write in the same genre. Go to each site and look for contact information and submission guidelines. Some will do reviews. Others will offer interviews or spotlights. Begin a list of possible sites with these details, including if there’s an online submission form. If you want to cast a wider net, consider a Bookstagram tour or look for YouTube  Book Vloggers or podcasters that will host you.

To arrange a virtual tour yourself, send a query to the host. Mention your book title and details, the release date, a short book description with buy links, and if you have digital or physical advance reading copies available. On your list, jot down the date when you sent this query. If you get no response and several weeks have passed, send out a reminder letter. Also note down when you get an answer and the date you send the ARC to the host. Keep meticulous records, because you’ll use the same people again for the next book if they follow through. When they do post a review or host an interview, write the date and add the link to your notes.

Once you’ve been accepted by the hosts, write your blogs. What do you write about? My advice is to scribble down topics as you are writing your work-in-progress. Subjects can relate to the research you had to do, to the writing process itself, or to the reason why you were inspired to write this book. Another popular item for a post is a character interview or a “day in the life” essay by your protagonist.

At the end of each post, put your book blurb and buy links; plus an author bio with links to your social media sites. Send an author photo and book cover along with your post to the host.

To attract readers, offer a grand prize drawing from all commenters during the tour and/or do a giveaway on each site.

Publish your tour schedule on your website and broadcast it on your social media. Create an eye-catching graphic and use it to make this an event. Post it as an event on your Facebook author page and with your Appearances on your website. Use these sites to create memes: BookBrush, https://bookbrush.com or Canva, http://www.canva.com

Be sure to show up the day of the posting on each site to answer comments. Thank the host for having you on her site.

If you’d rather hire a tour organizer, you’ll get the benefit of their network of hosts and their publicity on your behalf. You’ll also perhaps get a graphic you can use to publicize the event. Decide if you want to do guest blogs, interviews, spotlights, or reviews.

Here are some tour host companies:

Great Escapes – http://www.escapewithdollycas.com/great-escapes-virtual-book-tours/

Partners in Crime – http://www.partnersincrimetours.net/

Goddess Fish Promotions – http://www.goddessfish.com/

Bewitching Book Tours – http://bewitchingbooktours.blogspot.com/

Xpresso Book Tours – http://xpressobooktours.com/

Historical Fiction – http://hfvirtualbooktours.com/

Enticing Journey – http://www.enticingjourneybookpromotions.com/p/welcome.html

Give Me Books – https://givemebooksblog.blogspot.com/

Audiobookworm Promotions – http://audiobookwormpromotions.com/tours/

To summarize, follow these steps:

  • Solicit Hosts or Hire a Tour Organizer
  • Decide Topics
  • Write Blogs
  • Send Posts to Hosts or Tour Organizer
  • Offer Prizes to Commenters or a Grand Prize for the Tour
  • Publicize Schedule
  • Thank the Hosts
  • Tally Results
Are Blog Tours Worthwhile? #blogging #bookpromotion Click To Tweet

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Follow my Virtual Book Tour March 11 – 18 

Great Escapes Virtual Book Tour

 

Booklover’s Bench Giveaway, Feb. 1 – 18

It’s our group’s anniversary at Booklover’s Bench and we’re celebrating by gifting six mysteries to one lucky winner! We founded our site in Feb. 2013, so we are seven years in the running and still going strong. You can rely on Booklover’s Bench for great reads and monthly giveaways. CLICK HERE TO ENTER

Booklover's Bench Giveaway

 

Revisiting Earlier Books

I’m revising my very first published novel, Circle of Light. This title won the 1995 HOLT Medallion Award and blends my love of science fiction with romance. When I was a fledgling writer, it gave me great joy to let my imagination go wild and create this soaring fantasy. This story began a trilogy and was one of four books I did with Dorchester writing as Nancy Cane.
coverCL
The story follows the hero’s journey in that first we see attorney Sarina Bretton in her natural habitat. She is kidnapped from Earth by Captain Teir Reylock of the Coalition Defense League. His mission is to deliver her to the alliance for her marriage to Lord Cam’brii, a stiff politician. Through this union, Sarina will become the Great Healer and save the galaxy from a devastating plague. Sarina, unhappy about being forced from her home, refuses to cooperate. But after an encounter with one of Teir’s enemies, she crosses the threshold and accepts the challenge. Along the way, she falls in love with Teir instead of the councilman she’s destined to wed.
Oh, what fun I had creating this tale! It brings me great pleasure to reread this story and make it even better. It’s amazing how much a writer’s skill advances over the years. Revising may be a tedious job, but it’s necessary to polish a book to perfection. I might be writing mysteries now, but these stories were my first love. They’ll be available to you again with new covers and bonus materials in my revised Author’s Editions.

Tropes: abduction by a hot alien, space travel, starship captain, political intrigue, betrayal, psychic ability, strong female lead, royalty, star-crossed romance, legends & prophecy, secret identity.

What are your favorite elements in the books you read?

Tips for Query Letters

Do you want to send an agent a query letter but have no idea what it should include? Or perhaps you’ve sent out several queries and you keep getting rejections. What could you be doing wrong? Here are some steps you can take to put yourself on the path to success.

Query Letters

Check the guidelines for submissions on the agent’s website. This will tell you what genres the person represents and if they prefer email or snail mail submissions. The guidelines will also state if you should include any sample chapters.

Make sure the agent does not require an exclusive submission. If so, you’d lose months while waiting for a response. See if the agent mentions their expected response time.

Write a one-page snappy query letter introducing yourself, giving the word count and genre for your book, a catchy story blurb, and your writing credits. If possible, include a hot premise or marketing hook that makes your story stand out. This means using keywords such as “paranormal” or “dystopian” or “domestic suspense” or saying your story is “Indiana Jones meets Romancing the Stone.” If you can compare your style to similar published authors, do so without bragging about how your book is as wonderful as Ms. Bestselling Author.

Be careful not to sound as though your writing is all over the board in terms of genres. Be clear about your focus. For example, don’t give the genre as a suspense novel and then mention that it takes place on another planet and your next book will be a vampire story. You’ll want to build your author brand by focusing on one genre as you grow your readership.

Do not describe your life history or any personal details unless they relate directly to your book. Do include if you belong to a critique group, have won writing contests, or if you’ve attended writing workshops and conferences.

You can also mention why readers might want to read your book. What is the value in it for them? Again, don’t brag and say it’s the most exciting book they’ll ever read, or it’s a fast-paced thrill ride. This is for readers to determine. But if it helps them appreciate family values or learn about how you can rise above past mistakes, this could be useful to include as a theme.

Basic Structure

First Paragraph – State your book’s title, genre and word count. Here you can put if you’re a published author seeking representation or a new author seeking an agent for your first book.

Second Paragraph – This is your catchy book blurb. Write it like a log line for a TV show or like the back cover copy of your book. You’ll want to engage the reader’s interest. 

Third Paragraph – Here offer your biography as it applies to your writing, including works you’ve published, memberships in professional writing organizations, writing workshops you’ve attended, critique group participation. Mention any expertise or work credentials that apply to your book. You can also make marketing suggestions or mention your proposed target audience. Mention if your story is book one of a series.

Last Remarks – Thank the agent for their consideration and offer to send the completed manuscript upon request. Do mention if this is a multiple submission.

Signature Line – Here is where you can add your social media links. Doubtless the agent, if interested, will look you up to see if you have an online platform.

If you hear nothing back from the agent for a couple of months, send a follow-up email to ask if she’s received your query. Be courteous and respectful of the agent’s time. Be aware that some agents won’t respond at all, and this can be taken as a rejection. But follow through at least once to make sure your email was received. As an alternative, you can request a return receipt for when the agent opens the message.

If you receive a rejection letter with detailed suggestions for your work, write a thank you note. Remember, an author-agent relationship is a two-way street. Just as you want to hire the ideal agent, the agent wants to land the ideal client. Be courteous, professional, and savvy about the industry. Also respect that while the agent might offer suggestions for improvements, this is not an invitation to resubmit your work unless the agent says so in her response.

Tips for Query Letters #amwriting #pubtip Click To Tweet

 

After Your Book Launch

What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.
Book Launch
What else can you do? Here are some suggestions:

  • Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
  • Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
  • Send a thank you email to the reviewers on your personal list who have posted.
  • Send a reminder to the reviewers who have not yet posted.
  • You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
  • Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
  • Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
  • Add quotes from reviews to your website.
  • Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
  • If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
  • Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
  • If you’re running a contest, don’t forget to mention this to your followers.
  • Remember to promote your friends’ books and retweet their posts so it’s not all about you.
  • If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
  • Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
  • If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
  • Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?

CLICK TO TWEET
If you’d like to be notified of my new releases, Follow Me on BookBub
 

Trimmed to Death – Book Trailer

Mix together a cocktail for murder, add a few salty suspects, toss in a dollop of sweet humor, and you have the recipe for Trimmed to Death, #15 in The Bad Hair Day Mysteries.


 
 
Savvy hairstylist and amateur sleuth Marla Vail enters a charity bake-off contest at a fall festival sponsored by a local farm. While she waits to see if her coconut fudge pie is a winner, Marla joins a scavenger hunt where people playing character roles are the targets. Instead of scoring points with a live person, she finds a dead body planted face-down in the strawberry field. Who would want to cut short the life of food magazine publisher and fellow bake-off contestant Francine Dodger? As she investigates, Marla learns there’s no shortage of suspects. A celebrity TV chef, food critic, olive oil importer, food truck owner, pastry chef, and cookbook author may be stirring up more than their next recipe. Can Marla unmask the killer before someone else gets trimmed from life? Recipes Included!
Early Reviews 
“From fundraiser activity, culinary insights, and probes into Marla’s logic to recipes and romance which pepper the story line and embellish its twists and turns, readers who want a cozy mystery filled with atmosphere, intrigue, and adventure should settle a chair by the fire for a good evening’s read.” D. Donovan, Senior Reviewer, Midwest Book Review
“What a great read! Marla and Dalton make a wonderful team… I like how it shows some realistic dimensions to Marla and Dalton’s professional lives. They both are concerned with doing a good job professionally, doing what’s right and having a life of their own. This book is believable, well-written and well-developed. The storyline is fast-paced and keeps readers guessing to the end.” Kathleen K. on Goodreads
“This is Book 15 in the Bad Hair Day Mystery Series. I have read each of these books and they just keep getting better and better…This book is wonderful and I highly recommend it.” Sandy B. on Goodreads
“In Trimmed to Death, Marla once again falls upon a murder; this time while enjoying herself at a fall festival sponsored by a local farm. I enjoy following Marla and her escapades. The stories are always light-hearted and easy to read.” Jan K. on Goodreads
TRIMMED TO DEATH, Sept. 25, 2018, Orange Grove Press
Digital ISBN: 978-0-9985317-5-5
Print ISBN: 978-0-9985317-6-2

Cover Design by Boulevard Photografica
Pre-Order Your Copy Now:
Amazon Print
Amazon Kindle
iBooks
Kobo
BN Nook
BN Print

Add to Goodreads
 

Too Many Great Posts, Not Enough Time

Do you get so caught up in reading blogs, webinars, and posts and/or listening to podcasts, that you get nothing else done? I have been catching up on reading newsletters from my professional writing organizations, trade journals to which I subscribe, plus blogs on marketing and other business aspects of writing. If only I could clear my Inbox, I tell myself, I’d turn my focus to the nine backlist titles that I still have to reissue.
technology-791029_1920
And yet the more of these articles that I read, the more that keep popping up in my email. Moreover, reading this advice makes me feel terribly guilty. Why am I not able to do all these things? The articles offer wonderful marketing strategies and tips, and yet I’d need to be either thirty years younger to have the energy or three clones to manage it all.
Meanwhile, I am accomplishing nothing else. Is it because I’ve lost my mojo? Or is it that I can’t move on to new material until I get these backlist titles done? Then again, maybe it’s burnout and time for a break. It used to be that I put my writing goals first in the morning before glancing at email or social media. What happened to this self-discipline?
So I’ve decided to skim these articles, file the information for later, and do only what I can for now. It’s more important to move on to the next project. This means I need to practice BICHOK more often – Butt in Chair, Hands on Keyboard. Get off the couch, and go to work.
This goes for you, too, my fellow writers. Let’s pay less attention to the “should” demons (i.e. the things you should be doing) and more time to the work we can control. Your success is only as good as the next book. It’s not dependent on how many social media posts with cute memes you’ve posted.
GIVEAWAY
Enter Here Aug 9 – 23 to win a signed advance reading copy of TRIMMED TO DEATH, #15 in the Bad Hair Day Mysteries.
 

Hair Brained Large Print Edition

The Large Print Edition of Hair Brained is now available!
Large Print
ISBN: 9781432852771, $26.99, August 8, 2018; Wheeler Publishing
Murder on the Beach Bestseller List
Finalist in the Royal Palm Literary Awards
Large print editions are great if you want to reduce eye strain. Order your own copy or ask your librarian to order the book for you. Reviews are always appreciated.
When hairstylist Marla Vail’s best friend is hurt in a suspicious car accident, Marla assumes guardianship of her infant son and becomes embroiled in another murder mystery. Her husband, Detective Dalton Vail, determines the crash may not have been an accident. But who would want to kill Tally—or Ken in the car with her? As Marla digs deeper into her friends’ lives, she realizes she didn’t know them as well as she’d thought. But it’s her duty as their son’s guardian to ensure his safety, even if it means putting her own life at risk.
“You are always thinking and on your toes while reading this book.  And when you get to the end and everything is revealed….it will blow your mind!” Cozy Mystery Book Reviews
“Spending time with Marla and Dalton is like visiting old friends and I think Hair Brained is one of Ms. Cohen‘s better entries in the series.” Buried Under Books
“The story actually has a couple of mysteries within its pages and all is worked out by the end, but there are a lot of plot twists along the way.” Carla Loves to Read
“From page one, you’ll hang on every word as the twists and turns of the mystery are revealed and Marla goes into overdrive to prove that the friends she trusted all this time were definitely worthy of that trust.” Amy Lignor, Suspense Magazine
Order a Copy Now or Buy a Copy for a Friend.
Gale/Cengage: http://bit.ly/2Gval13
Amazon: https://amzn.to/2JzmTpZ
Barnes & Noble: http://bit.ly/2l3afV4
GIVEAWAY
Enter Here to win a $25 Amazon/BN Gift Card at Booklover’s Bench
 

Book Giveaways

Freaky Fridays
Is Friday the 13th your lucky day? I’m talking about today, July 13. It could be. (And so could be every Friday for the following three weeks.) I’m teaming up with my friend Joanna Campbell Slan to give away one book a week.
Cohen author page
She’ll give away one of mine on her Facebook Author Page http://bit.ly/JCSgroup (Or put in “Joanna’s Readers” in your search box.) and I’ll give away one of hers on my Facebook Author Page at https://www.facebook.com/NancyJCohenAuthor/
Here’s how to win: Starting today, Joanna and I will post a question. We’ll randomly select an answer (Saturday morning) from the folks who comment. The winner will get her/his choice from a selection of our books. So…mark your calendar and visit our Author Pages TODAY and every Friday for four weeks in total.
LibraryThing
If you’re a member of LibraryThing, you could win one of two advance reading copies of Trimmed to Death, #15 in the Bad Hair Day Mysteries. Enter here July 9 – July 23: http://www.librarything.com/er/giveaway/list
Booklovers Bench
Enter July 1 – 18 to win a $25 Amazon/BN gift card from Booklovers Bench, where readers are winners: http://bookloversbench.com