Are Blog Tours Worthwhile?

Blog Tours can gain exposure for your new release on sites with a different readership than your own. If anything, readers might be prompted to go look up your book if the post piques their interest. Name recognition and exposure is the goal more so than selling books. You want to expose your work to new audiences. A blog tour can be an important tool in your marketing and book promotion arsenal.

Are Blog Tours Worthwhile

Another huge benefit is that you’ll gain reviews. The tour hosts, if this is what they offer, may post a review on their blog sites, Goodreads, Amazon, and in some cases on BookBub.

Decide if you want to book your own virtual blog tour or if you’re rather hire a tour organizer. You can also do both if you have a list of bloggers you can approach on your own. How do you find these people to start? Check out the blog tours of authors who write in the same genre. Go to each site and look for contact information and submission guidelines. Some will do reviews. Others will offer interviews or spotlights. Begin a list of possible sites with these details, including if there’s an online submission form. If you want to cast a wider net, consider a Bookstagram tour or look for YouTube  Book Vloggers or podcasters that will host you.

To arrange a virtual tour yourself, send a query to the host. Mention your book title and details, the release date, a short book description with buy links, and if you have digital or physical advance reading copies available. On your list, jot down the date when you sent this query. If you get no response and several weeks have passed, send out a reminder letter. Also note down when you get an answer and the date you send the ARC to the host. Keep meticulous records, because you’ll use the same people again for the next book if they follow through. When they do post a review or host an interview, write the date and add the link to your notes.

Once you’ve been accepted by the hosts, write your blogs. What do you write about? My advice is to scribble down topics as you are writing your work-in-progress. Subjects can relate to the research you had to do, to the writing process itself, or to the reason why you were inspired to write this book. Another popular item for a post is a character interview or a “day in the life” essay by your protagonist.

At the end of each post, put your book blurb and buy links; plus an author bio with links to your social media sites. Send an author photo and book cover along with your post to the host.

To attract readers, offer a grand prize drawing from all commenters during the tour and/or do a giveaway on each site.

Publish your tour schedule on your website and broadcast it on your social media. Create an eye-catching graphic and use it to make this an event. Post it as an event on your Facebook author page and with your Appearances on your website. Use these sites to create memes: BookBrush, https://bookbrush.com or Canva, http://www.canva.com

Be sure to show up the day of the posting on each site to answer comments. Thank the host for having you on her site.

If you’d rather hire a tour organizer, you’ll get the benefit of their network of hosts and their publicity on your behalf. You’ll also perhaps get a graphic you can use to publicize the event. Decide if you want to do guest blogs, interviews, spotlights, or reviews.

Here are some tour host companies:

Great Escapes – http://www.escapewithdollycas.com/great-escapes-virtual-book-tours/

Partners in Crime – http://www.partnersincrimetours.net/

Goddess Fish Promotions – http://www.goddessfish.com/

Bewitching Book Tours – http://bewitchingbooktours.blogspot.com/

Xpresso Book Tours – http://xpressobooktours.com/

Historical Fiction – http://hfvirtualbooktours.com/

Enticing Journey – http://www.enticingjourneybookpromotions.com/p/welcome.html

Give Me Books – https://givemebooksblog.blogspot.com/

Audiobookworm Promotions – http://audiobookwormpromotions.com/tours/

To summarize, follow these steps:

  • Solicit Hosts or Hire a Tour Organizer
  • Decide Topics
  • Write Blogs
  • Send Posts to Hosts or Tour Organizer
  • Offer Prizes to Commenters or a Grand Prize for the Tour
  • Publicize Schedule
  • Thank the Hosts
  • Tally Results
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Follow my Virtual Book Tour March 11 – 18 

Great Escapes Virtual Book Tour

 

Booklover’s Bench Giveaway, Feb. 1 – 18

It’s our group’s anniversary at Booklover’s Bench and we’re celebrating by gifting six mysteries to one lucky winner! We founded our site in Feb. 2013, so we are seven years in the running and still going strong. You can rely on Booklover’s Bench for great reads and monthly giveaways. CLICK HERE TO ENTER

Booklover's Bench Giveaway

 

Behind the Scenes

If you’re interested in behind the scenes details on Facials Can Be Fatal, my new book release, check out these guest blog posts. Some of them offer giveaways for commenters. Get your bid in before the tour ends. Comments must be made on the site listed. Please support my tour hosts! Hint — One of these posts tells about a derivative of human hair that may end up in your baked goods.
March 3 – Brooke Blogs – “History, Mystery, and Buried Family Secrets” GUEST POST and GIVEAWAY

March 4 – Kings River Life Magazine – REVIEW and GIVEAWAY

March 5 – Cozy Up With Kathy – “Hair is Gold” GUEST POST and GIVEAWAY
March 6 – The Pulp and Mystery Shelf – AUTHOR INTERVIEW and GIVEAWAY
March 6 – The Revolving Book – SPOTLIGHT
March 6 – The Pop Culture Divas – SPOTLIGHT

March 7 – A Holland Reads – “Backstage at a Fashion Show” CHARACTER GUEST POST
March 8 – The Mysterious Ink Spot – “Theme Parks – Fun or Fearsome?” GUEST POST, EXCERPT, and GIVEAWAY

March 8 – StoreyBook Reviews – SPOTLIGHT, EXCERPT

March 9 – The Book’s the Thing – REVIEW
March 10 – Celticlady’s Reviews – SPOTLIGHT
For the full list of tour stops, Go Here.
blog tour
Cozy Mystery Giveaway, Feb. 28 – March 6
LAST DAY! Enter Here to win up to 40+ cozy mysteries, including an ebook copy of Hair Raiser.

Tropical Treats Giveaway, Feb. 21 – March 14
Enter Here to win a Tropical Treats package with a blue scarf, a blue crystal pendant necklace from Effy, a West Indies cookbooks, and a signed hardcover copy of Killer Knots (Bad Hair Day Mystery #9).

Booklovers Bench Monthly Giveaway, March. 1 – 18
Enter to win a $25 Amazon/BN gift card from Booklovers Bench

 
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