Are Blog Tours Worthwhile?

Blog Tours can gain exposure for your new release on sites with a different readership than your own. If anything, readers might be prompted to go look up your book if the post piques their interest. Name recognition and exposure is the goal more so than selling books. You want to expose your work to new audiences. A blog tour can be an important tool in your marketing and book promotion arsenal.

Are Blog Tours Worthwhile

Another huge benefit is that you’ll gain reviews. The tour hosts, if this is what they offer, may post a review on their blog sites, Goodreads, Amazon, and in some cases on BookBub.

Decide if you want to book your own virtual blog tour or if you’re rather hire a tour organizer. You can also do both if you have a list of bloggers you can approach on your own. How do you find these people to start? Check out the blog tours of authors who write in the same genre. Go to each site and look for contact information and submission guidelines. Some will do reviews. Others will offer interviews or spotlights. Begin a list of possible sites with these details, including if there’s an online submission form. If you want to cast a wider net, consider a Bookstagram tour or look for YouTube  Book Vloggers or podcasters that will host you.

To arrange a virtual tour yourself, send a query to the host. Mention your book title and details, the release date, a short book description with buy links, and if you have digital or physical advance reading copies available. On your list, jot down the date when you sent this query. If you get no response and several weeks have passed, send out a reminder letter. Also note down when you get an answer and the date you send the ARC to the host. Keep meticulous records, because you’ll use the same people again for the next book if they follow through. When they do post a review or host an interview, write the date and add the link to your notes.

Once you’ve been accepted by the hosts, write your blogs. What do you write about? My advice is to scribble down topics as you are writing your work-in-progress. Subjects can relate to the research you had to do, to the writing process itself, or to the reason why you were inspired to write this book. Another popular item for a post is a character interview or a “day in the life” essay by your protagonist.

At the end of each post, put your book blurb and buy links; plus an author bio with links to your social media sites. Send an author photo and book cover along with your post to the host.

To attract readers, offer a grand prize drawing from all commenters during the tour and/or do a giveaway on each site.

Publish your tour schedule on your website and broadcast it on your social media. Create an eye-catching graphic and use it to make this an event. Post it as an event on your Facebook author page and with your Appearances on your website. Use these sites to create memes: BookBrush, or Canva,

Be sure to show up the day of the posting on each site to answer comments. Thank the host for having you on her site.

If you’d rather hire a tour organizer, you’ll get the benefit of their network of hosts and their publicity on your behalf. You’ll also perhaps get a graphic you can use to publicize the event. Decide if you want to do guest blogs, interviews, spotlights, or reviews.

Here are some tour host companies:

Great Escapes –

Partners in Crime –

Goddess Fish Promotions –

Bewitching Book Tours –

Xpresso Book Tours –

Historical Fiction –

Enticing Journey –

Give Me Books –

Audiobookworm Promotions –

To summarize, follow these steps:

  • Solicit Hosts or Hire a Tour Organizer
  • Decide Topics
  • Write Blogs
  • Send Posts to Hosts or Tour Organizer
  • Offer Prizes to Commenters or a Grand Prize for the Tour
  • Publicize Schedule
  • Thank the Hosts
  • Tally Results
Are Blog Tours Worthwhile? #blogging #bookpromotion Click To Tweet


Follow my Virtual Book Tour March 11 – 18 

Great Escapes Virtual Book Tour


Booklover’s Bench Giveaway, Feb. 1 – 18

It’s our group’s anniversary at Booklover’s Bench and we’re celebrating by gifting six mysteries to one lucky winner! We founded our site in Feb. 2013, so we are seven years in the running and still going strong. You can rely on Booklover’s Bench for great reads and monthly giveaways. CLICK HERE TO ENTER

Booklover's Bench Giveaway


Marketing to Bloggers

At a recent meeting of Florida Romance Writers, we heard Ana Ivies speak about Marketing, Blogs and Reader Events. She runs and which cater to readers.


For those who use affiliate links on their blogs, Ana says blog revenues have decreased since Kindle Unlimited got started. KU “has changed the landscape of reading.” Many bloggers won’t promote KU books. Ana sells books from her sites and puts up free and $.99 book specials there too. She advises authors that KU may be better for backlist titles. Bloggers want to promote new releases. Don’t undervalue your book to $.99 unless it’s a novella. When the third or fourth book in a series comes out, put book one on sale.

Advice For Approaching Bloggers

Find bloggers who review books similar to yours.
Research the site before querying to see if a blogger will promote your book.
Review their submission requirements. Ana says Net Galley is a good way to reach bloggers. Make sure you grammar check your query.
Follow the blogger on social media.
Address the blogger by name. Say, “Hi, I’d like to introduce myself…”
Give your name, book title, and a link to your book on Amazon. When asking to sign at an event, provide all of your links.
Support other authors.
Interact; don’t only promote.
Include all of your social media links in your email signature.
Put your Amazon author link on your FB page.
If a blogger gives you a positive review, comment on it and share it. Express your gratitude. “Thank you for taking the time to read and review my book.”
If you do a blog tour, go over and thank the host for being part of your event. A tour-wide giveaway draws readers in but don’t give away the ebook the blogger is promoting.

What Not To Do

Do not post your book or buy links on a blogger’s Facebook page. It’s okay to comment on a blogger’s FB posts and share their links.
Don’t tag a blogger in a promo post.
Don’t have your street team hijack a thread on her site and flood it with comments. One of two of your fans replying to a post is enough.
Don’t have your virtual assistant pose as you.
Don’t compare one blogger to another.
Don’t sign up a blogger for your email list without asking.
Don’t make fun of 1 star reviews.
Deal with drama privately, not online.

“When you write a book, it’s thirty percent writing and seventy percent promotion.”

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest:


Guest Blogs

I’m guest blogging at two sites today and would appreciate your stopping by and leaving a comment:

May 17 Guest Blog: Legend of Sigurd,  Paranormal Romance Fans for Life

May 17 Guest Blog: Meet the Drift Lords,  Preternatura

Also, if you’ve missed my earlier visits this week, go here:

May 13 Author Interview Fang-tastic Books

May 14 Book Review Musings & Ramblings

May 15 Spotlight Eclipse Reviews

May 16 Spotlight & Book Review Faerie Tale Books


May 20 Spotlight Brianna Lee Book Reviews

May 20 Book Review Eclipse Reviews

May 21: Guest Blogger on my site, thriller author Colby Marshall

Events Update

Check out these exciting events with Nancy J. Cohen:


Oct. 11, Thursday, *Today check out the fabulous author interview at The Galaxy Express,

Oct. 17, Wednesday, The Self-Rescue Princess, Nira Larsen, heroine of Warrior Prince, speaks her mind.  

Oct. 30, Tuesday, Romance Promo Central,, Monsters in Norse Myths.

Personal Appearance

Nov. 17, Saturday, 9 am – 2 pm, Second Edition Book Shop, 6812 Stirling Road, Hollywood, FL 33024, 954-961-5063.

A Gathering of Be-Witching Authors on Halloween October 31 at 7 pm
(I won’t be here but a lot of my writer friends will be participating and it will be howlingly fun.)

Who says that Halloween is just for kids? Join us for blood refreshments, skeleton door prizes, and a handout with great tips for would-be authors. You’ll be spellbound by this coven of multi-published authors as they discuss:
Their work (Double, double, toil and trouble. How did they get published?)
Their writing habits (By the light of the moon? Alone in a churchyard?)
The bewitched and bothered world of publishing (To e-publish or not? That’s the question!)

Book signing will follow, and you’ll have a chance to chat one-on-one with our featured guests.

Open to the public and reservations are not required.

Witches Attending (and a few Warlocks): Heidi Lynn Anderson, Sandra Balzo, Traci Hall, Jeremiah Healy, Marcia King-Gamble, Kathleen Pickering, Randy Rawls, Deborah Sharp, Joanna Campbell Slan, Carol Stephenson, Cynthia Thomason

Murder on the Beach Mystery Bookstore
273 NE 2nd Avenue
Delray Beach, FL 33444
Phone: 561-279-7790

What’s New?

Warrior Prince is running for paranormal Book of the Month Club selection from now until October 15. Please go to and vote for #1 Warrior Prince. I need your help as this contest is close, so please vote!


All commenters on my BLOG TOUR will be entered into a drawing for aWarrior Prince T-shirt and magnet and a pdf copy of Warrior Prince. Winner will be announced on Halloween. Here are my online appearances for this week and next:

Oct. 3, Wednesday, Smart Girls Love Sci Fi, , What are Vile Vortices?

Oct. 4, Thursday, My World of Dreams,, My Home Workspace

Oct. 5, Friday, Long and Short Reviews, Author Profile,

Oct. 8, Monday, Star Crossed Romance,, Myth and Magic

Oct. 11, Thursday, The Galaxy Express,, Author Interview


More Chances to Win

Goodreads Giveaway: Enter to win a signed print copy of Warrior Prince,
Contest closes October 28.

Night Owl Halloween Scavenger Hunt: Sept. 1-Oct. 31. Enter to win my prize of a $15 gift card to The Wild Rose Press. Multiple authors, multiple prizes!

The Romance Reviews Year-End Splash Party, Nov. 15-Dec. 15. Enter to win my prize of an ebook copy of Warrior Prince. Multiple Authors, Multiple Prizes.

Reader Reviews: I can use customer reviews of Warrior Prince at Amazon, Goodreads, & Barnes and Noble, so the first 15 readers to post an online review on any of these sites and who send me the link, will be entered into a drawing for a handmade Troll from and a signed first edition print copy of Moonlight Rhapsody. Email your link to and put REVIEW in the subject line. Drawing will take place when all 15 reviews appear. International winners will receive an ebook only.

Check out my Contest page for more opportunities to win and my Appearances page for event updates.

Blog Tour Begins!

Congrats to Nora-Adrienne and Lisa Rayns who have won their choice of one of my backlist ebook romance titles in my excerpt commenter drawing. Ladies, please let me know your choice of title and email. Find more info here:

My Blog Tour is off to a running start. Here is my schedule. Please follow along, leave a comment, share, and tweet. Check out the original topics for each visit. Some offer special giveaways in addition to a drawing from all commenters at the end.

Spot giveaways of backlist titles and bonus prizes on my Blog or Facebook Page for commenters all day Sept. 21 between 8am and 8pm.

Share and Retweet my posts all weekend and comment on my Blog or Facebook Page, and you’ll be entered into a grand prize drawing for a Warrior Prince T-shirt and magnet and a signed copy of “Wicked” Women Whodunit.

Sept. 19, Wednesday, Paranormal Wednesday Blog, , Author Interview

Sept. 21, Friday, The Revolving Book,

Sept. 22, Saturday, Novel Natterings,, Myth as Inspiration

Sept. 23, Sunday, RomCon Blog,, Theme Parks as Setting

Sept. 24, Monday, Coffee Time Romance,, Trolls: Good or Bad?

Sept. 27, Thursday, FF&P Blog,, Mixing Magic and Modern Times

Sept 29, Saturday, Killer Hobbies,, Food for Thought

Oct. 3, Wednesday, Smart Girls Love Sci Fi,, What are Vile Vortices?

Oct. 4, Thursday, My World of Dreams,

Oct. 5, Friday, Long and Short Reviews, Author Profile

Oct. 8, Monday, Star Crossed Romance,, Myth and Magic

Oct. 11, Thursday, The Galaxy Express,, Author Interview

Oct. 17, Wednesday, The Self-Rescue Princess,

Oct. 30, Tuesday, Romance Promo Central,, Halloween Spotlight: Monsters in Norse Myths

All commenters during Nancy’s blog tour will be entered into a grand prize drawing for a Warrior Prince T-shirt and magnet and a pdf copy of Warrior Prince. Winner will be announced on Halloween.

Ten Tips for Blog Tours

Since I recently finished my own blog tour, I learned a few things along the road.  Here are some tips I’d like to share:

  1. Aim for popular blogs that get a lot of hits and slant your blog to their audience.
  2. Schedule up to three guest spots a week so you don’t clog the loops with your announcements.
  3. Plan to be available to answer comments all day when your post goes live.
  4. Publicize the blog tour on your social networks, website, and other sites.
  5. Include a short excerpt from your book with your post when possible.
  6. Add a buy link to your book along with links to your website, blog, FB page, and Twitter at the end of your post.
  7. Interviews as well as blogs draw attention.
  8. Consider offering a giveaway for commenters.
  9. Thank your host at the end of the day.
  10. For next time, write down blog topics as you write your WIP.  This way, you’ll have a ready list of topics available when you need them (i.e. notes on research, the writing process, what inspired you to write this story, world building, themes, etc.).

 What else would you add?



  • Prize Drawing From All My Blog Commenters in July for a $7 gift certificate from The Wild Rose Press

  July 15, Thursday

Interview at Believing is Seeing

July 16, Friday

Interview at The Galaxy Express

Prize drawing from commenters!

July 17, Saturday

Blog at Babes in Bookland

Topic: Settings That Sizzle

July 18, Sunday

Interview at Sapphire Phelan=s Passion Corner

July 19, Monday

Book Launch Party at SFR Brigade

Prize drawing from commenters!

July 21, Wednesday

Blog at Savvy Authors

Topic: Scene Structure

July 23, Friday

Author Roast and Toast

July 29, Thursday

Blog at Fantasy, Futuristic, & Paranormal

Topic: Sidekicks as Secondary Characters

July  ??: TBA

Blog at The Galaxy Express

Topic: Diversity versus Intolerance in SFR

August 6, Friday

Blog at Coffee Time Romance

Topic: Secrets and Suspense

August 24, Tuesday

Blog at Pop Culture Divas

Topic: Favorite Films for Mystery Fans

  • Prize Drawing From All Blog Commenters in July for a $7 gift certificate from The Wild Rose Press


ALLISON CHASE is the author of the Novels of Blackheath Moor, paranormal historical tales set in the wilds of nineteenth century Cornwall. At the April 2009 Romantic Times Book Lovers Convention, she received a Reviewer’s Choice Award for Best Historical Romantic Gothic of 2008, for DARK TEMPTATION. Her latest release, MOST EAGERLY YOURS, debuts her new Victorian series, Her Majesty’s Secret Servants, featuring four sisters who risk their Allison Chase lives, hearts, and occasionally their virtue in the service of their new young queen. While Allison has somehow found herself living in ultra modern South Florida, she and her family love to travel, especially to Great Britain and Ireland, and she’s never happier than when exploring castle ruins, ancient abbeys, and the rambling environs of old country manors. But no matter where her travels take her, you can always find her at or

10 Tips for Successful Blog Touring

 Here we are at the end of March, and my “blog tour” to promote the new release has wound down for now. Blog touring has become a major way to promote a book, so much so that a few months back my editor sent me an article about it and urged me to do it during the month my book came out.

So what are the benefits?

 1. It’s FREE! A blog tour costs you nothing…but time, that is. Depending on how many “stops” you schedule, it can be very time-consuming, so if you also happen to be on a deadline or have other pressing time constraints, you’ll want to have your blog posts written up well ahead of time. This doesn’t get you entirely off the hook, though, because for a successful blog tour you need to be available to comment on your comments. More on that in a minute.

 2. Exposure. Blog touring spreads your name across the internet. One thing I learned is that a lot of blogs seem to be part of networks, so blogging at one will get you at least a mention on others. Bloggers also post their schedules on social networks like Facebook and Twitter. Did I mention that all this publicity is free?

 3. Readers have a chance to get to know you. You’re plugging your latest release, yes, but a good blog strategy is to reveal something personal about yourself so readers feel they are connecting with you as an individual. 

 4. Invitations. Once you’ve blogged in a few places, you’ll probably start receiving invitations to blog on other sites as well.

 So what are some strategies for a successful blog tour?

 1. Look for popular blogs that attract readers. How do you do that? I found several blogs through Facebook, and some through readers sites like Romance Junkies and Coffee Time Romance. I also found bloggers by doing a search of my book and seeing who had reviewed it so far. Contacting them or leaving a thank you in their comment section often opens a dialogue that will result in an invitation to blog.

 2. Check the comments sections to see which blogs are lively and interactive, and if the majority of visitors seem genuinely interested in books and authors, and aren’t simply hoping to win something. You can tell this by the kinds of comments they leave.

 3. Don’t over-schedule. Be realistic about how much time you can invest. I’ve heard of people who blog every day for an entire month. Yikes! If you can do that, great. I found 2-3 per week quite sufficient, thank you. Especially because of #4 below…

 4. Vary your posts. I’ve seen authors repeating posts on different sites, but while I used some variations on similar themes, each post was unique, highlighting a different aspect of my book and the history that inspired the story. Don’t forget, readers tend to follow multiple blogs, and identical posts won’t hold their interest.

 5. Don’t just talk about your book. As I mentioned, your posts should contain some personal insight that reveals something about yourself to your reader. Explore your setting, time period and themes by including some interesting real life tidbits. Think about your research. What unexpected discoveries surprised you most? Design your posts around those things.

 6. Make your posts relevant to your readers’ own lives. That means discussing themes in your book that others can immediately relate to. Some of mine were the power of friendship, standing up for oneself in difficult situations, female empowerment, alpha men vs. beta men in real life relationships… At the end of your post, ask a question that invites your readers to share their personal experiences – you’d be surprised how lively the discussion can become!

 7. Don’t blog and run! Be available to comment on comments throughout the day. This helps keep the discussion going and assures your readers that you’re interested in them – that they are very much worth your time.

 8. Giveaways attract attention! You can offer a signed copy of your latest release, a backlist title, or other small prize like a gift card. Don’t go overboard for two reasons: 1) it will get too expensive and 2) this is a token offer to attract real readers to you and your work. Too large a prize may attract those who are only interested in “free stuff.” So keep it real! At the end of each blogging day, I add up the comments and plug the number into The number generated determines who wins the prize – in my case it’s been copies of Most Eagerly Yours.

 9. Good manners! Don’t forget to thank your hosts and visitors! You posts should always include something like, “Thank you…(plug in names) for having me here today…”  And your last comment should be a thank you to everyone who came by to read and/or comment. Remember, not everyone who reads your post will be inclined to comment. It’s often a privacy issue, but do know that you are reaching more people than might be apparent.

 10. Have fun, and take this opportunity to shine!

Catch me at my next blog engagement with Sue Grimshaw at Borders True Romance, April 15th.