Marketing to Bloggers


December 16, 2014

At a recent meeting of Florida Romance Writers, we heard Ana Ivies speak about Marketing, Blogs and Reader Events. She runs http://wickedbookevents.com and http://anasattic.com which cater to readers.

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For those who use affiliate links on their blogs, Ana says blog revenues have decreased since Kindle Unlimited got started. KU “has changed the landscape of reading.” Many bloggers won’t promote KU books. Ana sells books from her sites and puts up free and $.99 book specials there too. She advises authors that KU may be better for backlist titles. Bloggers want to promote new releases. Don’t undervalue your book to $.99 unless it’s a novella. When the third or fourth book in a series comes out, put book one on sale.

Advice For Approaching Bloggers

Find bloggers who review books similar to yours.
Research the site before querying to see if a blogger will promote your book.
Review their submission requirements. Ana says Net Galley is a good way to reach bloggers. Make sure you grammar check your query.
Follow the blogger on social media.
Address the blogger by name. Say, “Hi, I’d like to introduce myself…”
Give your name, book title, and a link to your book on Amazon. When asking to sign at an event, provide all of your links.
Support other authors.
Interact; don’t only promote.
Include all of your social media links in your email signature.
Put your Amazon author link on your FB page.
If a blogger gives you a positive review, comment on it and share it. Express your gratitude. “Thank you for taking the time to read and review my book.”
If you do a blog tour, go over and thank the host for being part of your event. A tour-wide giveaway draws readers in but don’t give away the ebook the blogger is promoting.

What Not To Do

Do not post your book or buy links on a blogger’s Facebook page. It’s okay to comment on a blogger’s FB posts and share their links.
Don’t tag a blogger in a promo post.
Don’t have your street team hijack a thread on her site and flood it with comments. One of two of your fans replying to a post is enough.
Don’t have your virtual assistant pose as you.
Don’t compare one blogger to another.
Don’t sign up a blogger for your email list without asking.
Don’t make fun of 1 star reviews.
Deal with drama privately, not online.

“When you write a book, it’s thirty percent writing and seventy percent promotion.”

Note: Any errors in this article are due to my interpretation.

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0 thoughts on “Marketing to Bloggers

  1. Good advice! I find that positive interaction with reviewers helps build a lasting relationship. That way you don’t have to keep beating so many bushes when your next books come out.

    Thanks for sharing your information! Maggi

  2. Generally good advice but, speaking as a blogger/reviewer, I found this odd—“don’t give away the ebook the blogger is promoting”. That is the very book I’d like to give away and, assuming I’ve given a positive review, it’s the one my readers will want most, followed by book #1 if it’s a series.

    The other thing I’d mention is that I hate tour-wide giveaways, mostly because they usually involve Rafflecopter which takes the reader away from my blog. I understand a tour-wide may be necessary for a print copy but, please, give away more than one copy since hundreds of entries for one copy makes the author look a little un-generous. If it’s an ebook copy, consider letting each blog offer one.

    • Thanks for this great advice, Lelia. It’s always good to hear different viewpoints. Each blogger is going to have individual tastes, and that’s why it’s important for an author to do her research first.

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