Are blog tours worthwhile for a book launch? I think so, and I create this event for every new book release. Not only do you gain exposure to a different set of readers at each tour stop, but you also may garner added reviews for your book. Author interviews and guest posts can also raise … Read more
It’s gratifying to see what reviewers think of your book when doing a virtual book tour. Here are some quotes from my virtual tour for Murder Pays a Call. This also shows the benefit of doing a book tour. You’re exposed to new readers who might otherwise not know about your book, and you garner … Read more
Recently, I’ve read several historical mysteries that I’ve enjoyed. I like this genre because these stories immerse you in another era. The police are limited to solving a case with the means available to them at the time. Meanwhile, the heroine utilizes her intuition and deductive skills to root out the killer while struggling to … Read more
Reviews are an author’s lifeblood. At best, they can strongly influence new readers to buy your book. At worst, a slew of poor reviews or low numbers may lead your publisher to think twice about accepting your option book. The quantity and ratings also affect your promotional opportunities since some ads require at least 10 … Read more
Do you want to give your favorite authors a meaningful gift? One that express your appreciation for their work and encourages them to continue writing? If so, Write a Review! This doesn’t have to be a lengthy discourse that sounds like a literary analysis. It can be a few words as to how you felt … Read more
What should you be doing in the days following your new book release? Promotion doesn’t end when your new release launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or … Read more
I’m excited to announce the reissue of Silver Serenade. This science fiction romance was originally published by The Wild Rose Press. My newly revised edition has been updated with added bonus materials. A beautiful assassin and a desperate fugitive join forces to catch a terrorist and prevent a war between worlds. Starship pilot Jace Vernon … Read more
Besides giving my own talk on “Book Promotion on a Budget” at the Florida Writers Association 2017 conference, I sat in on a couple of other presentations about book marketing. Here are some of the main points I gleaned. Any errors are due to my misinterpretation. If your book isn’t selling, you may need to: … Read more
Readers are always asking, who are my favorite authors? So I’ll share with you some of my recent reads. My tastes vary from romance to mystery to scifi/fantasy. At any time, I’ll be reading more than one book. I have not included the historical romances I’ve read, because these are mostly older books I have … Read more
Occasionally, I’ll get requests from authors to review their books. Some of these I’ve accepted, but mostly I send a polite refusal. Here are some examples of what not to do when approaching an author, especially when you don’t know her personally. This also applies to guest blog posts. Dear Nancy J. Cohen, I … Read more