Goodreads is where readers go to share their reviews and to discover new books. As an author, you want readers to add your book to their TBR (to-be-read) shelf. Shelvings can lead to Sales that can lead to Reads and hopefully Reviews. Your goal is to raise awareness of your book and entice readers to buy it. Goodreads should be a part of your book promotion campaign.
1. Sign in as a Goodreads Author or Librarian, so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, add a book cover, link your series books, or manually enter a new title if it’s available on Amazon. With an author page, you can list your books, link to your blog post feed, create events, and more.
2. Search for Goodreads author promotions so you can take advantage of them. Or run a Goodreads Giveaway. These cost money but can be effective to raise awareness of your upcoming release.
3. Followers, and not friends, get notified when you have a new book launch. So ask people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads as an option. Add this link to all your social media posts and sites.
4. Since Goodreads is primarily for readers, contribute reviews for each book you read so that other readers accept you as one of their own. It’ll also help get your name out there when it shows on your update feed.
5. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Read the guidelines before you post about your own books.
6. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format.
7. On the Home page, click on General Update and add your contest news, book release info, or anything else you wish to promote.
Fans of cozy mysteries set up a cry of outrage when Penguin Random House/Berkeley/NAL announced the cancellation of many favorite mystery series. Over two dozen authors took the hit. At the same time, Five Star declared the end of its entire mystery line as of March 2017. Yep, that includes Yours Truly. My last book with Five Star will be Facials Can Be Fatal on Feb. 22, 2017. Like many of my writerly sisters and brothers, I will be orphaned after that release. But don’t worry; I am already in the final proofreading stages for the sequel, Hair Brained.
The Save Our Cozies Readathon was created to make others aware of the situation and to celebrate the cozy mystery genre. Prize drawings for participants! I’ve donated a signed copy of Shear Murder and two Permed to Death ebooks.
Readers of this lighthearted mystery genre are still out there. Other publishers are taking up the slack, picking up authors looking for new homes. Many authors are making the decision to go indie. Depending upon an individual author’s contract, he or she may not be able to self-publish or take the series to a new publisher. But no matter where an author falls on the indie versus small press versus big publisher scale, we all need your support. We need you to buy cozy mysteries, request new titles at your libraries, and review them online. Join us today at the Readathon and have fun!
July 11-Aug 8 29 Days of Summer Cozy Mystery Giveaway
Enter to win more than 40 cozy mysteries PLUS a Kindle Fire! You can win my novel Permed to Death, plus books from many more of your favorite authors. Click Here to Enter
July 1-31 Body Wave (Bad Hair Day Mystery #4) ebook is on sale for $1.00 at Smashwords until July 31. Coupon Code SSW75. Marla the hairstylist goes undercover as a nurse’s aide to help solve the murder of her ex-spouse’s third wife. https://www.smashwords.com/books/view/580614
Last Sunday, I attended the American Library Association conference at the enormous convention hall in Orlando. For one hour, I greeted librarians and signed books at the Sisters in Crime booth. Once my stint finished, and I’d given away all 32 copies of Hanging by a Hair paperback that I’d brought, I circulated around to see what books I could collect and who I might meet. Publishers touted their books while vendors selling equipment and technology experts plied their wares to passersby. It’s a huge conference. This was only the exhibit hall, but there were classes and other events going on concurrently.
My feet tired after an hour, and so we joined our kids to visit the Artegon Marketplace on International Drive. Artisan shops and artsy displays on the walls filled this indoor air-conditioned mall next to Outdoor World. Be aware that food choices are limited, and so is the shopping.
This ended our last weekend in Orlando. Back home, I got an email that my first ever audiobook had gone live. More on that next time!
As an author, I’m often asked what I like to read. Basically, my taste runs to genre fiction. I like to escape to other worlds far away from the reality of daily news. Here are some of my recent reads from Fall 2015. You can also follow my reviews on Goodreads: http://www.goodreads.com/author/show/91508.Nancy_J_Cohen
A Matter of Honor by Jamie McFarlane (Science Fiction) Captain Liam Hoffen and crew are determined to rescue the survivors from Cape of Good Hope, a ship abandoned by the powerful Belirand Corporation. But even as they set this goal, they’re marked for death. Because now they know the secret that Belirand will kill to keep. Aiding their quest is the mysterious inventor, Phillipe Anino. While avoiding Belirand’s assassins, Liam and friends discover the issue is way bigger than they’d thought. It could blow a hole in everyone’s concept of the known universe. And Belirand is willing to guard this knowledge at the expense of Liam, his crew, and their families. Is he willing to risk all to save the forty-five crew members of Cape of Good Hope?
A Matter of Honor is another action-packed installment in the Privateer Tales. What makes you care are the characters who are noble at heart and take the moral high road. They are heroes you can cheer for until the final page is turned, and then you have to wait impatiently for the sequel.
Plantation Shudders by Ellen Byron (Mystery) Cajun cuisine mixes with murder and history in this delightful debut novel from Ellen Byron. Maggie Crozat, an artist from Manhattan, goes home for a stay at her family’s B&B. The mansion’s rooms are filled, but no sooner can you say “Laissez les bons temps roulez,” than the shenanigans begin. First one guest meets her demise. When her death appears suspicious and the finger points to Maggie’s relations, Maggie vows to uncover the truth. Impeding her progress is the sheriff, whose feud with the Crozat family is legendary. Fortunately, his handsome relative shows up on the force and quickly becomes Maggie’s ally. Will she unmask the murderer before more guests meet their untimely end? Can she save their plantation from financial ruin? Maggie needs to fire up her southern charm and sniff out a killer to save the estate. With the richly Southern setting, quirky characters, and evocative descriptions, you’ll be wanting more in this charming series.
Kris Longknife: Unrelenting (Science Fiction) Admiral Princess Kris Longknife is in charge of Alwa’s defense, a planet under imminent threat of attack from a homicidal race. Her resources are limited. But it’s hard for her to remain focused when an act of sabotage within her own ranks neutralizes a number of military women’s birth control devices. Kris is one of the affected officers who finds herself unexpectedly pregnant. With a baby on the way, she faces her biggest battle yet. The survival of the planet depends on her. Will her forces be strong enough to defend this one world and prevent the aliens from eradicating humanity elsewhere in the galaxy? Natives, colonialists, scientists, and soldiers join forces in the ultimate confrontation.
Kris Longknife is a sympathetic, strong female protagonist who keeps being forced into military space battles when she’d rather seek peace. But with her brilliant strategic mind, she’s best suited to lead her people toward victory. I’m eager for the next installment.
A Cup of Jo by Sandra Balzo (Mystery) The grand opening of Maggy Thorsen’s coffee shop by a train station is proceeding according to plan, until the event organizer is found dead inside an inflatable coffee cup. Suspects abound, from the woman’s husband to various acquaintances, most of whom have motives. When her boyfriend’s integrity is called into question, Maggy decides to do some investigating of her own. A solid mystery, a cast of quirky characters, and a savory setting make this a pleasant whodunit to add to your shelves.
Killer Transaction by Catherine Bruns (Mystery) Real estate agent Cindy York has the job from hell. She’s consistently cheated by rival Realtor, Tiffany Roberts. Tiffany steals her listings and woos her clients while their boss looks the other way. Being cheated one time too many, Cindy leaves a nasty message on Tiffany’s voice mail. This comes back to haunt her when she discovers the woman’s dead body. The police focus on Cindy as the main suspect. With her job in jeopardy and being a hairsbreadth away from serving jail time, can Cindy find the culprit and clear her name?
Smuggler’s Dilemma by Jamie McFarlane (Science Fiction) In Book 5 of the Privateer Tales, Captain Liam Hoffen and company are hired to locate a battleship operated by the deadly pirates known as Red Houzi. The pirate fleet has just decimated a naval force, and the Navy must regain control so people don’t panic. Liam’s unorthodox tactics are the only thing that might help them gain the upper hand. But when Liam spies the enemy ship, he decides that rather than call in the Navy as he’d been ordered, he’ll attack the vessel and take it over instead. Meanwhile, he struggles with his girlfriend’s recovery from disabling injuries. Can she manage well enough to come along as his pilot? This story contains the usual battle scenes, along with personal interactions that develop the characters.
Mercy’s Prince by Katy Huth Jones (Fantasy) Valerianis second in line to the throne until his brother is killed in battle. Now the Crown Prince, Valerian must live up to his father’s expectations and become a warrior. While he’s struggling with his fate, Mercy lives in a nearby village and has to discover her destiny. Aware only recently of her healing power, she has no idea how extensive her gifts are until forced to use them. When Valerian and Mercy meet, they slowly realize they belong together. United, they can defeat the enemy. But how long will the peace last before the fearful soldiers come back stronger? Dragons, mind melds, magic, and romance blend together in this coming-of-age tale. Mercy’s Prince is a pleasant escapist read.
The Savants by Patrick Kendrick (YA SciFi Thriller) The Eastern seaboard of the U.S. is imperiled when a nuclear bomb explodes underwater off the coast, triggering a fault line to crack apart. A gigantic tsunami will flood a number of states unless the President can find a solution. He discovers unlikely help at a research institute for savants, individuals who’ve suffered brain damage but are gifted in unique ways. Working together for the first time, these young people believe they can help. But their leader, who has brought them there to study the group’s dynamics, hides a secret of his own. Much worse is the secret guarded by the Vice President, who sows the seeds of distrust in our government. Can disaster be averted and the traitors in our midst exposed in time to save the world? Scientific theories collide with political intrigue in this fast-paced thriller. Kudos to Mr. Kendrick for educating us about savants and their special talents.
Queen of Hearts by Rhys Bowen (Historical Mystery) This installment in the Royal Spyness series is the best yet. A trip to America for Lady Georgiana, distant cousin to the royal family, provides laughs with its fish-out-of-water theme. Add to this a wacky cast of film stars, an eccentric producer, and a jewel thief, and the fun accelerates. Georgiana’s suitor, the mysterious Mr. Darcy, appears when the crew congregates at a glitzy Hollywood mansion. He’s after the jewel thief, but then someone turns up dead. As the puzzle deepens, Georgiana wonders which one of her new friends is the culprit.
G-2 (The Guardian of Earth Series) by Nigel Carson (Science Fiction) When Zeke discovers a hostile alien fleet is headed to Earth, he is determined to stop them. His role as Guardian of Earth and descendant of a faraway race is a secret. He trusts no one for help, including his robot valet, Forman. It’s a good thing, since Forman’s creator has tampered with his programming. She’s put a locator inside him, and this becomes useful as Zeke and Forman are compromised by the Maleem invaders. Zeke has a narrow escape aided by his girlfriend, Jessie. Could they use the way she freed him as a means to repel the alien force? Why is it that humans are disappearing around the globe? As more world leaders succumb to the Maleem mind link via a mysterious necklace, Zeke consults his Taman relatives for answers. How can he defeat an ingenious enemy who is seemingly unstoppable? They tell Zeke that he needs to have faith in his own powers and the help of others who believe in him. Can he use his newfound heritage to protect the planet? Filled with action, adventure, and suspense, this story will take you on a ride that’s out of this world. The secondary characters are memorable and unique. An exciting, edge-of-your-seat read!
As you do your holiday shopping, consider supporting authors and booksellers by buying books for gifts. You can find something for everyone’s taste. Even your friends who don’t own an e-reader device can download free apps to their cell phones or tablets. So you can still gift them an ebook. If you have an indie bookstore in your area, stop by and make a purchase. We need to show our support for these stores that still exist. And now for the commercial. Here are some of my titles for you to consider:
For Your Hairdresser, Nail Tech, Beautician and/or Readers Who Love Mysteries
Give them a Bad Hair Day Mystery. The adventures of hairstylist and salon owner Marla Shore will thrill them with murder, mayhem, humor and romance. If you want a brand new hardcover, start them off with the latest title, HANGING BY A HAIR.
If you want a brand new paperback, order SHEAR MURDER from HQ Worldwide Mystery Library.
Most of the Bad Hair Day Mysteries are available in digital copies. Look for them here:
For the Armchair Traveler, History Buff, True-Life Memoirs or Adventure Travel Fan
Try my father’s 1929 cross-country hitchhiking adventure, THUMBS UP.
For the Writer
Whatever genre they write, they can use a copy of WRITING THE COZY MYSTERY. This instructional guidebook will take them step-by-step through the process of writing a winning whodunit.
For the Romance Fan
For friends who like a hot, sexy read, give them a book from my Drift Lords series. These romantic adventure tales will sweep them away to a modern world mixed with myth and magic. WARRIOR PRINCE, WARRIOR ROGUE and WARRIOR LORD are available in print and digital formats.
Contest Alert! Win a $25 Amazon/BN gift card or 1/6 free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest: http://bookloversbench.com/contest/
What is Malice Domestic? As it says on the Website, Malice is an annual fan conference that focuses on the traditional mystery or “books best typified by the works of Agatha Christie.”
Although I’ve been attending Malice Domestic for a number of years off and on, this was the first time I participated in Malice-Go-Round. What a fabulous event! On Friday morning, 200 people filed into a room with 20 tables. At each table sat 2 authors and 8 readers. As an author, I had about two minutes to give a pitch about my book and then the other author at my table took a turn. I was lucky to pair with Linda Joffe Hull who writes the Mrs. Frugalicious mystery series. We hopped from table to table repeating the same spiel twenty times. I lost my voice by the end but was exhilarated by meeting so many mystery fans. This event was worth the price of registration alone. If you get in, bring enough promo items for all the tables.
Friday night was a dessert party. This gave me another way to connect with old friends and make new ones. I chatted with Marilyn Levinson, author of Murder A La Christie, waved hello to Toni Kelner, and caught up on news with Carol Nelson Douglas, who writes the popular Midnight Louie cat mystery series among others. I thoroughly enjoyed meeting Barbara Graham, a quilting enthusiast who combines her talent with writing mysteries.
Saturday morning, I attended the Sisters in Crime Breakfast. About 160 members attended from 50 chapters nationwide. The Guppies (Great Unpublished) wore colorful boas. Besides this program, SinC offers a monitoring project, quarterly newsletter, grants for chapter events, subsidies for members to attend Writers Police Academy, writing courses, educational seminars and an annual Publisher’s Summit.
Hank Phillippi Ryan spoke about the Writes of Passage collection of essays, and each member received a copy.
Later that morning began the panels. I attended one on Book-Themed Mysteries, ate the box lunch available at the lobby bar, checked out the Dealer’s Room and laid out my promo materials in the Hospitality Room at the end of the corridor. That afternoon, I spoke on a panel about social issues in mysteries. Fellow panelists were John Clement, Judy Hogan, and Linda O. Johnston with Debra H. Goldstein as moderator.
At five o’clock, the afternoon speakers gathered at the Mezzanine level for a mass book signing.
Later that evening, Maggie Toussaint, Barbara Graham, and I headed to the famous Agatha Banquet where the awards were presented. Everyone looked their best.
Sunday morning had more panels. I enjoyed the talk on Paranormal Mysteries with authors Carolyn Hart (“Death at the Door”), Molly MacRae (“Spinning in her Grave), TJ O’Connor (“Dying to Know”), and Maggie Toussaint (“Gone and Done It”) and moderated by Aimee Hix.
They discussed the rules and limitations of their paranormal element and why they write about it.
Why are these stories so popular? They offer an escape from reality to readers who want to experience something new. Readers can enter someone else’s imaginary world that’s fun, exotic, and touches upon the unknown. As mystery fans, we want to solve a puzzle, and what greater puzzle is there than “What’s on the other side?”
Do ghost stories and detective tales go together? “Death is a mystery,” Molly replied. Maggie Toussaint, a Five Star author and member of Booklovers Bench, agreed. “These stories engage your senses and your mind.”
As Contributing Editor for Publishers Weekly, Barbara Vey brings readers and writers together with her popular Beyond Her Book blog. An avid reader as well as a blogger, Barbara spoke about how authors can build and retain their readership.
“Think in terms of one reader at a time,” she advised listeners. Here are her pointers for gaining and retaining readers. Any mistakes in paraphrasing or interpretation are mine.
Find a common ground with your readers and form a community. How can you do this? By branding yourself. Be consistent with your brand. Use your author name and brand for everything.
“You are your product. You are a business. Act like it.” Avoid religion, politics, or anything controversial so you don’t alienate people.
“Be prepared when you go out in public. Carry copies of your books, bookmarks, and business cards. Talk to people everywhere, i.e. restaurants, bookstores, airplanes, the supermarket. Ask folks what they like to read, get a discussion going, and then mention you’re an author.”
“Visit and comment when people mention you online in tweets, posts, etc. Show that you have noticed and are paying attention.”
If you get a good review or a reader makes a positive comment on your work, be polite and say “I’m so glad you enjoyed my book. Thank you.” But don’t go near a negative reviewer.
Be seen on Goodreads, LinkedIn, Pinterest, Instagram, Twitter, Facebook, YouTube. Talk about fun and interesting things rather than your books all the time. On Facebook, focus on your Author page and not on your personal page.
For unpublished writers, “the time to start marketing is before you publish your book.”
Re advice others will give you: “Listen to what people say and then pick what applies to you.”
“Be yourself. Talk like you’re talking to friends. Be friendly, ask questions, reply and retweet.”
Don’t have someone else do your posts and lie about it. If you have an assistant, for example, have them identify that they are posting on your behalf. Don’t let them pretend to be you.
Use hashtags during TV shows, sports events, elections etc. and tag people with the @ symbol.
Don’t use foul language or talk politics/religion, or you’ll always offend someone.
Map out your plan of action for the day and do what needs to get done.
“Follow people who are fun and who say interesting things” to learn what they do.
Comment. Like. Share. If you Like someone’s FB post, you’ll keep seeing their posts in your newsfeed.
Help each other out. Link to websites in blogs when you mention someone. Everyone MUST have a website. Make sure your About page shows something interesting and unique about you.
Post daily, share yourself, and ask readers their opinions.
“Giveaways are huge.”
Promote others. If you promote them, they’ll promote you. Barbara especially loves the romance community because “everyone helps everyone else.”
If you build your community, readers will come and they will stay.
“If you want to be successful, consider this a career.”
Tell people about your writing and let them make the decision about what they read. Don’t make assumptions, like a guy won’t want to read your book. You never know what will appeal to someone.
What do Readers want?
“Series that pull you in so the characters become like your family.”
“Respect for the reader.”
“Authors must have a warmness, or at the very least, politeness.”
An avid reader, Barbara consumed a book a day before taking on the glamorous life of a roving reporter. Traveling all over the United States to conferences from Romance to Thrillers, Mysteries to Horror, Historicals to Comic Con, Barbara has even broken through the barrier into the entertainment industry by covering Red Carpet Events and interviewing the likes of Richard Dean Anderson, Joshua Jackson, Joss Whedon, Chris Evans and others. But her love of Romance keeps her grounded while she offers readers a place to step away from life’s daily trials to take a positive journey through the world of books.
Looking for a spooky read this Halloween? Look no further than here:
Note that my own haunted hotel mystery, Dead Roots, is listed. Marla and Dalton spend Thanksgiving weekend at a haunted resort. Which is scarier– for Dalton to meet her relatives or for Marla to encounter a ghost?
“The setting, a Florida resort complete with ghosts, ruins and secret passages, makes a terrific site for a mystery. With Marla, Cohen has created a plucky heroine, and it’s great fun to watch her negotiate the investigation, her nosy relatives and her consuming attraction for her fiancé, Dalton.” RT BookReviews
“Ghost stories, nifty secret passages, tales of gemstones and family secrets enliven this tale.” Oline Cogdill, Sun-Sentinel
“If you like ghosts and ghoulies and things that go blink in the night, you’ll love this book.” Mysterious Women
“Condemned wings of the hotel, secret passages, and a gaggle of paranormal experts investigating the resident ghosts, all add up to a frenetic mixture of mirth and mayhem.” I Love A Mystery
COMING NEXT: My Ghost Hunt tour at a real haunted resort, the Grand Hotel in Jerome, AZ. See my photos with orbs and hear about our adventures in this former hospital for local copper miners.
Recently I read through a bunch of novels to judge for the RITA contest sponsored by Romance Writers of America. Out of the 7 books sent me, I truly liked only one. That’s not to say I didn’t attempt to be fair and to objectively evaluate the others according to the supplied criteria. But only one out of the seven books appealed to my taste as a reader.
This exercise made me realize what I like about my favorite genres, and also what factors I don’t like that will make me put aside a book.
No plot: In many of these romances, the romance portion was beautifully done but not much else happened. Reading page after page of angst and relationship problems quickly lost my interest. Now keep in mind that my cup of tea may be your cup of coffee. You may be an avid fan of contemporary romance and love these types of stories. I am not.
I like adventure, danger, and intrigue along with my romance. Or at the very least, I like something to be happening other than the emotional rollercoaster of the main couple. My taste runs to historicals, scifi/fantasy, and paranormals. That’s why romance can delight everyone. Different subgenres broaden the appeal.
Of course, the opposite problem can also be a deterrent: too much plot and not enough emotion. Haven’t you read stories where you don’t get a feel for the people? The action keeps moving along but you want more reaction? Balance is the key.
Graphic Language: Erotica may be a hot selling genre, but I don’t get off on the f-word or other graphically depicted details. You don’t even need a plot when these people are in bed for most of story. Or they’re thinking of doing it. Where’s the falling in love when two people are hot to trot right from the start? I’d be happier with a Jane Austen novel.
Contemporary Settings: I like to escape reality when I read, hence I prefer historical romance or futuristic/scifi/fantasy settings, or a contemporary setting with a paranormal element. My reading pleasure is focused on escape and entertainment, not enlightenment on heavy issues or a rehash of societal woes. All stories reflect on society in some manner. I prefer my tales Star Trek style, i.e. in disguised parallels to humanity’s foibles. As for location, Texas doesn’t draw me in although it seems to be a favorite among readers.
Unlikeable Characters: If the people are too far out from what’s normal for me, too eclectic or weird or damaged or tortured, I am apt to not be engaged. I want people I can admire and aspire to be like, not whom are unpleasant so that I can’t wait for the story to end.
So if these were the main things I disliked, what do I look for in a story? You may ask yourself the same thing. What draws you to a certain type of writing? A certain genre or a time period?
Out of Time/Place/Experience: As I said above, I like to escape the toils of daily living, and so historical settings or futuristic/fantasy stories appeal to me. Ditto these elements or a paranormal angle in a modern setting.
Humor: I’m a sucker for humor. In any kind of story, if you make me smile, I’m more likely to keep reading.
Strong Plot: I want something to matter other than the relationship. Let the main couple race to find an artifact, missing sister, stolen chalice, spear of Atlantis, or anything that adds suspense. Throw them into situations that make me turn the page.
Archetypes: While I’m not fond of reunion stories, I do like hidden identity, royalty, rags to riches, and certain other archetypes. Some of these turn me off, like cowboys. What about you?
Mystery: A smidgen of mystery, even about a character’s background, adds tension. If you know everything up front and the characters like each other right away, where’s the story going?
Now that I’ve finished the books I had to read, I can’t wait to dive into my TBR pile. Adventure, romance, fantasy, mystery, scifi—here I come.
So what kind of stories do you gravitate toward and which types do you generally avoid? How much will you read before you put a book down?