Goodreads Tips for Authors

Goodreads has nearly sixty million members and is where readers go to discover new books. In the Goodreads workshop at #RWA17, we learned about different marketing programs for authors and publishers. As an author, you want readers to add your book to their TBR (to-be-read) Shelf. Awareness leads to Shelvings which leads to Sales which leads to Reads. Your goal in doing a Goodreads Giveaway is to raise awareness and get shelvings.
 
Goodreads
Participate in Genre Week when you have the opportunity. Do creative things during this promotion to raise awareness, such as sharing your cover or a book excerpt. Create social media posts to drive readers to your site. Cross-promote with other authors. Run a Goodreads Giveaway during genre week. Offer a newsletter and blog posts to bring people in. Make sure you are subscribed to the Goodreads author newsletter to get notified of these opportunities.
Followers, and not friends, get notified when you have a new release. So tell people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads or Add [my book title] to your TBR List on Goodreads. Note what shelves readers are using to categorize your books. You can open a private group where you invite your fans to join and offer them exclusive content.
As for other tools, the Goodreads rep mentioned Kindle ebook giveaways, Daily Deals, Kindle Notes and Highlights, targeted emails and native ads. Some of these are only available to publishers. An ebook giveaway costs money, unlike a print book giveaway.
For my part, I’d recommend signing in as a Goodreads Author (or Librarian), so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, link your series books, or manually enter a new title if it’s available on Amazon. With an Author page, you can list your books and offer excerpts, link to your blog post feed, create events, and more. I’d suggest writing reviews for each book you read so that readers see you as one of their own. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format. Do a print book Goodreads Giveaway when you have a new release coming up or to gain attention on a backlist title. So go to Goodreads with a good attitude and get involved.
 
Follow Me on Goodreads
Add Hair Brained to your TBR List
 
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GIVEAWAY
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Goodreads Giveaway

Enter to win a signed print copy of Warrior Rogue (The Drift Lords Series #2). Contest runs April 17 – May 2.

“There is never a dull moment in this action-packed sci-fi fantasy. With a liberal dose of steamy romance thrown in, this tale is sure to keep you engrossed to the very end…With well-developed characters and a quick-moving plot, you will have no trouble abandoning your own life for a while as you experience life in the fast track with Jen and Paz. You’re in for a wild ride.”

Goodreads Book Giveaway

Warrior Rogue by Nancy J. Cohen

Warrior Rogue

by Nancy J. Cohen

Giveaway ends May 02, 2013.

See the giveaway details
at Goodreads.

Enter to win

Reader Reviews

When you finish reading a book, do you write a brief review and post it online? If your answer is negative, why not? Do you feel you have nothing to say? Are you afraid your opinion won’t count? Is it too much bother?  Bookshelf

Reader reviews count a great deal to potential book buyers. When you’re thinking of ordering a book, do you go to the virtual bookstore and read customer reviews? I know I do. It’s possible that the more customer reviews on an Amazon page, the more chances of Amazon’s algorithms picking up the title and including it in their promotion, “If you like this book, you might like…” This recommendation is of tremendous help to authors. So are five star reviews. But be honest in your opinion and assign however many stars you feel is appropriate. Just please don’t trash someone’s work. If you don’t like the book, leave off your opinion. Nothing hurts worse than seeing someone give my book one star and condemning it. Maybe it just wasn’t their cup of tea and another reader will love it.

So how do you write a review? Start out with a blurb about the story. Pretend you are summarizing the tale for a friend, but omit any critical plot points that may act as spoilers. Then mention what you liked about the book. The exquisite setting details? The engaging characters? The non-stop action, or the quirky sidekick? Surely you can find something good to say. End your review if you can with a quotable line encapsulating your opinion. This may range from “A charming historical mystery that will sweep you away to the Victorian era” to “Starships, space battles, and snarky sidekicks…what’s not to like about this action-packed sci-fi adventure?”

Since the New Year is upon us, hereby resolve to start writing reader reviews and posting them online to support your favorite authors. Where to put them? Here are several sites where your opinion matters.

Amazon
http://www.amazon.com

Go to the book’s page. Scroll down to where is says Most Helpful Customer Reviews. Scroll down some more until it says Write a Customer Review. Then click there and follow the directions. You’ll need to be signed into your account. Preview and Publish your review as the final steps.

If you want to see my reviews as an example, go here: https://www.amazon.com/gp/pdp/profile/A3UDQEWI9GCQ5Z

And if you’ve read any of my books, even backlist titles, I can use more reviews! Go here to access a list of all my titles: http://www.amazon.com/Nancy-J.-Cohen/e/B001HD1ELI/

Barnes and Noble
http://www.barnesandnoble.com

Barnes and Noble is often overlooked, but with so many NOOK owners, this online bookstore still carries weight. On a book’s page, scroll down to where it says Customer Reviews. Then fill in your star rating and write your review in the box provided. Click Submit to finish. Again, you’ll probably need to be signed into your account first.

Here’s my author site on B&N. This online bookstore isn’t as author friendly as Amazon so it’s harder for us to make changes, like eliminating books under my name that don’t belong there. http://www.barnesandnoble.com/c/nancy-j.-cohen

Goodreads
http://www.goodreads.com

Goodreads is a popular reader site where readers review books they’ve read, file these reviews on virtual bookshelves and create genre lists. Readers participate in group discussions, offering each other recommendations. A good review here really helps, and so does a recommendation in any of the groups! You can also look for book giveaways under Explore to get a taste of new releases. It’s easy to register for a free account. Then you just go to My Books, click on Add Books, and type in the book title. The book should pop up. Click on it and give it a star rating. Then click on Edit my Review and write in your review, or cut and paste it from your home computer. Be my friend at http://www.goodreads.com/author/show/91508.Nancy_J_Cohen

Library Thing
http://www.librarything.com

Here’s another site for you to post reviews and keep track of your reads. I need to update my bookshelf here. Librarians frequent this site. Find me on Library Thing: http://www.librarything.com/home/NancyJCohen. And, it’s another place for authors to offer giveaways of upcoming new releases.

Shelfari
http://www.shelfari.com/

This site is linked to Amazon, so any book details you add in here may show up there. I need to update my reviews here, too: http://www.shelfari.com/nancyjcohen.

Admittedly, it’s hard to keep up with each place. Once I get caught up, though, I can just copy and paste my book review to each site once I finish reading a title.

Your opinion as a reader truly counts now more than ever, with professional reviews almost impossible for authors to get on their own, reviewers swamped with hundreds of titles, and the days of bookstore browsing severely diminished. Word of mouth is critical, and this is where you come in. Offering positive reviews and recommendations online of books you’ve read is one of the best forms of support you can do for authors. Consider yourselves our street team, and get involved.

Are you already doing online reviews, and if so, where?