Goodreads is where readers go to share their reviews and to discover new books. As an author, you want readers to add your book to their TBR (to-be-read) shelf. Shelvings can lead to Sales that can lead to Reads and hopefully Reviews. Your goal is to raise awareness of your book and entice readers to buy it. Goodreads should be a part of your book promotion campaign.
1. Sign in as a Goodreads Author or Librarian, so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, add a book cover, link your series books, or manually enter a new title if it’s available on Amazon. With an author page, you can list your books, link to your blog post feed, create events, and more.
2. Search for Goodreads author promotions so you can take advantage of them. Or run a Goodreads Giveaway. These cost money but can be effective to raise awareness of your upcoming release.
3. Followers, and not friends, get notified when you have a new book launch. So ask people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads as an option. Add this link to all your social media posts and sites.
4. Since Goodreads is primarily for readers, contribute reviews for each book you read so that other readers accept you as one of their own. It’ll also help get your name out there when it shows on your update feed.
5. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Read the guidelines before you post about your own books.
6. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format.
7. On the Home page, click on General Update and add your contest news, book release info, or anything else you wish to promote.
When you finish reading a book, do you write a brief review and post it online? If your answer is negative, why not? Do you feel you have nothing to say? Are you afraid your opinion won’t count? Is it too much bother?
Reader reviews count a great deal to potential book buyers. When you’re thinking of ordering a book, do you go to the virtual bookstore and read customer reviews? I know I do. It’s possible that the more customer reviews on an Amazon page, the more chances of Amazon’s algorithms picking up the title and including it in their promotion, “If you like this book, you might like…” This recommendation is of tremendous help to authors. So are five star reviews. But be honest in your opinion and assign however many stars you feel is appropriate. Just please don’t trash someone’s work. If you don’t like the book, leave off your opinion. Nothing hurts worse than seeing someone give my book one star and condemning it. Maybe it just wasn’t their cup of tea and another reader will love it.
So how do you write a review? Start out with a blurb about the story. Pretend you are summarizing the tale for a friend, but omit any critical plot points that may act as spoilers. Then mention what you liked about the book. The exquisite setting details? The engaging characters? The non-stop action, or the quirky sidekick? Surely you can find something good to say. End your review if you can with a quotable line encapsulating your opinion. This may range from “A charming historical mystery that will sweep you away to the Victorian era” to “Starships, space battles, and snarky sidekicks…what’s not to like about this action-packed sci-fi adventure?”
Since the New Year is upon us, hereby resolve to start writing reader reviews and posting them online to support your favorite authors. Where to put them? Here are several sites where your opinion matters.
Go to the book’s page. Scroll down to where is says Most Helpful Customer Reviews. Scroll down some more until it says Write a Customer Review. Then click there and follow the directions. You’ll need to be signed into your account. Preview and Publish your review as the final steps.
Barnes and Noble is often overlooked, but with so many NOOK owners, this online bookstore still carries weight. On a book’s page, scroll down to where it says Customer Reviews. Then fill in your star rating and write your review in the box provided. Click Submit to finish. Again, you’ll probably need to be signed into your account first.
Here’s my author site on B&N. This online bookstore isn’t as author friendly as Amazon so it’s harder for us to make changes, like eliminating books under my name that don’t belong there. http://www.barnesandnoble.com/c/nancy-j.-cohen
Goodreads is a popular reader site where readers review books they’ve read, file these reviews on virtual bookshelves and create genre lists. Readers participate in group discussions, offering each other recommendations. A good review here really helps, and so does a recommendation in any of the groups! You can also look for book giveaways under Explore to get a taste of new releases. It’s easy to register for a free account. Then you just go to My Books, click on Add Books, and type in the book title. The book should pop up. Click on it and give it a star rating. Then click on Edit my Review and write in your review, or cut and paste it from your home computer. Be my friend at http://www.goodreads.com/author/show/91508.Nancy_J_Cohen
Here’s another site for you to post reviews and keep track of your reads. I need to update my bookshelf here. Librarians frequent this site. Find me on Library Thing: http://www.librarything.com/home/NancyJCohen. And, it’s another place for authors to offer giveaways of upcoming new releases.
Admittedly, it’s hard to keep up with each place. Once I get caught up, though, I can just copy and paste my book review to each site once I finish reading a title.
Your opinion as a reader truly counts now more than ever, with professional reviews almost impossible for authors to get on their own, reviewers swamped with hundreds of titles, and the days of bookstore browsing severely diminished. Word of mouth is critical, and this is where you come in. Offering positive reviews and recommendations online of books you’ve read is one of the best forms of support you can do for authors. Consider yourselves our street team, and get involved.
Are you already doing online reviews, and if so, where?