Back-to-Back Book Releases: Yay or Nay?


November 17, 2020

Launching a series all at once can be a daunting task. You have to plan the promotion campaign with tight deadlines. This release schedule was a new venture for me. With two backlist trilogies, it made sense to book the releases close together. This meant getting all the titles ready before the pre-order dates.

Once I’d completed my revisions, here is what came next:

  • Assign individual ISBN Numbers and add to Copyright pages (optional but recommended).
  • Mention this title was previously published by your former publisher if it’s a reissue.
  • Add new front and back material.
  • Complete formatting for each book.
  • Add updated book covers to website.
  • Convert book into digital and/or paperback formats.
  • Set release dates.
  • Add book to vendor sites and schedule as pre-order.
  • Create memes for series as a whole and for each individual book.
  • If running a sale, create memes for sale book(s).
  • Write tweets for each title and for overall series.
  • Schedule a newsletter.
  • Book ads if desired.
  • Write blogs for Cover Reveals and Reissue dates.
  • Add distributor links to scheduled blog posts and website.
  • If a reissue, decide if you want to link to earlier versions to retain reviews.
  • Claim your titles on BookBub, Goodreads and Amazon Author Central.

I decided to run a pre-order sale. With the titles respectively at $.99, $1.99 and $2.99, this would give readers a saving of $6.00 over the regular retail price of $3.99 each.

There appeared to be a spike in sales for each book on their release dates, presumably due to preorders. The first book in each series had the most sales. I’m experimenting with these books on Kindle Unlimited and will evaluate the results once the royalties start coming in.

Would I do this again? Not for original titles. You’d have to write all three of them first and then promote your books to the next millennia. It gets tiring fast. There’s a reason why publishers produce one book a year in a series. You need time to contact reviewers, plan a promotional campaign, schedule ads, write copy, and so much more. It’s easier for backlist titles when you already have reviews, but you still want to attract new readers with fresh covers and added bonus materials.

In conclusion, a back-to-back publication schedule may work for more energetic writers, but I wouldn’t do it for my original works. I need more time for advance planning. In this case, though, with all three books in each trilogy already written, it was easier to get them ready for a fast launch.

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Have you ever rapid-released several books in a row? How did that work for you?

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• Posted in Blog • Tags: , , , , |  2 Comments

2 thoughts on “Back-to-Back Book Releases: Yay or Nay?

  1. I did this once, too, but not on purpose. It’s jut how the books came out and they were from different publishers. One was an adult thriller adn one was my first young adult book. Promoting both at nearly the same time was difficult to almost impossible. Would never do it again!

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