Nancy's Notes From Florida

Author Branding

June 27, 2012

As authors, we’re advised to promote our brand to readers. What does this mean? Think about your favorite writers. You know what kind of story you’re going to get when you pick up one of their books. It could be heartwarming characters, small town settings, or fast-paced thrills and chills. Or maybe it’s a recurring theme that strikes a chord within you. But if we’re the writer, how do we define our own brand?

Sometimes we have to wait until we’ve written a few books to see what reviewers say. We can glean an idea of how our stories affect readers by their responses. Or we might recognize the core story in each of our books, those defining elements that call to us. Or we can ask other people what they see in our work.

You’ll want to showcase your brand in several places:

Signature Line

This would be a tagline that goes under your name every time you send out an email or make a post on a listserve.

Website

You’ll want to deploy metatags that mention your branding elements. So tag yourself in the header and in perhaps a sub-header as well, and then in the body of your text.

Logo

Here’s an opportunity for a pictorial representation of what you write. You can even put your logo, along with your website URL, on T-shirts and such as contest prizes for your fans.

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In my opinion, deciding on a tagline—like a blurb for a book—is harder than writing the story. It’s especially difficult when you write in more than one genre.

So here we come to the point of this post. I need your help.

I’m having an identity crisis. When I post to a romance loop, my signature line says Warrior Prince: A Drift Lords Novel. When I post to a mystery loop, I say Shear Murder: A Bad Hair Day Mystery. But I need something that encompasses both the genres I write. For example, my website says Author of Mystery and Romance. (Should I have a sub-header? And if so, what should it say?)

In other words, I need a new tagline.

Here’s my current signature, when I’m not using an actual book title:

Nancy J. Cohen
Romance and Mystery
Where passion & danger collide

I could change it to:

Author of Paranormal Romance and Humorous Mysteries
This one is good, but what if I write a new mystery that isn’t funny? My agent cautioned me against being too specific. Too narrow of a brand can box you in.

Here are some other suggestions. Quotes come from reviews. Please let me know which ones you like the best!!! I need a zippy tagline that reflects both the genres I write. Or make up your own combination and let’s hear it!

Sassy Sleuths, Sizzling Passion, and Suspense
Tales of Mystery, Romance, & Otherworldly Adventure
Tales of Murder, Love, & Laughter
Fun, fast-paced Florida mysteries and paranormal romance
Fast-paced humorous mysteries and paranormal romance
Hot heroes and sassy heroines mixed with intrigue and murder
Author of Paranormal Romance and Fun, Fast-Paced Mysteries
“Murder, Mayhem, Humor and Romance”
“Humor, Romance and Mystery”
“Humor, Action and Passion”
“Fun, entertaining, out of this world reads”
“Amazing heroines, sexy heroes, lovable sub-characters”
“Great characters, strong storylines…”
“Strong, sexy heroes, ….”
SciFi/Fantasy Romance and Fabulous Florida Mysteries

As for a logo, do you have any suggestions for an image that would combine the types of books I write? Murder mysteries and sci-fi/fantasy romance with paranormal elements (note that my new series takes place on Earth).

What would catch your attention? And feel free to share your tagline here.



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Booksigning at an Indie

June 8, 2012

We’ve all had booksignings where no one shows up. So it was a fabulous surprise last weekend as I approached www.bandlbooks.com in Altamonte Springs, FL to see a row of readers lined up to enter the store! My jaw nearly dropped off my face. When had I ever last seen such enthusiasm, and for the dying breed of dead tree books, no less?

The staff welcomed all the eleven or so authors participating in the signing with our tables all set up, books laid out in front of our spots, and even a little gift package for each of us. They had fruit punch and water bottles and cake with our book covers. You have to understand…it’s rare to get a reception like this so I appreciated it all the more. Independent bookstores should be cherished while they still exist. Nowhere else can you find such a variety of choices to peruse in person.

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Readers crowded the store but I relished the crush. They snatched up armfuls of books to take to the cash register. People came up to me who didn’t know my work and asked me about my books. Usually our brief dialogue convinced them to try either one of my romances or my mysteries. For two hours, we smiled, chatted, signed books, and had a great time. Many thanks to the store proprietors for sponsoring this popular event and for keeping readers enthralled with print books in this digital age. Of course my hardcovers didn’t sell as well as my paperbacks but that’s always the case. I hope that, down the road, I’ll be able to offer Shear Murder in other formats to my readers. Meanwhile, if you’re in the area, drop by this indie bookstore, browse the shelves of new and used books, and give them your wholehearted support.

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Later that evening, I relaxed at the Elephant Bar with my family. I had a Mai Tai and shrimp with noodles. It was a relaxing end to an exciting day.

Shrimp Noodles

NancyDrink



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Star Wars Weekends

June 3, 2012

I’m taking a well-deserved break from writing to play in Orlando, visit family, and participate later today in a multi-author booksigning at B&L Books in Altamonte Springs.

Meanwhile, we visited Disney’s Hollywood Studios. We took a stroll around, having been on most of the rides on previous stopovers, ate lunch (a really good pressed turkey and cheese and sweet red pepper sandwich on multi-grain bread), and rode on The Great Movie Ride. I wish they’d update this attraction. I know it’s supposed to show classic films but it could use some nods to modern times.

A surprise came with a daily parade. As this month is Star Wars Weekends (or is it Star Tours, as per the ride?), the parade consisted of characters from the films. I’m not a parade enthusiast, but these costumes were wonderfully like the movies.

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Tips for Entertaining

May 30, 2012

How do you entertain for a crowd? It’s best to be well organized and to do as much ahead of time as you can. Here are a few tips to get you started:

· Determine your guest list
· Decide upon a party theme
· Send invitations

On Memorial Day weekend, we had some writer friends over. Counting our family members, we had about 16 people total. I wrote the menu after we sent out email invitations.

MEMORIAL DAY MENU

Appetizers: Spinach Artichoke Dip, *Eggplant Appetizer, Lobster Spread, *Swedish Meatballs, *Stuffed Mushrooms, Cheese Cubes, Crackers, Chips

Buffet Dinner: Sliced turkey, corn beef, and turkey pastrami platter from TooJay’s, Potato Salad, Cole Slaw, *Corn Barley Salad, Chicken Greek Pasta Salad, Tuna Salad, Sliced Rye and Challah Breads, Olives & Pickles, Veggie Platter

Desserts: Carrot Cake, Oatmeal Chocolate Cranberry Bars, *Wine Cake, Fruit Salad

Recipes for the starred items can be found on my Website.

Stuffed Mushrooms
Stuffed Mushrooms
Barley Corn Salad
Barley Corn Salad
Wine Cake
Wine Cake

· Choose your menu
· Make a grocery list
· Shop for non-perishables

A few days before the event,
· Take out your serving platters and utensils
· Label each serving dish with the intended item
· Set the table(s), including centerpieces, the day before
· Put out candles and do last minute cleaning
· Decide upon background music, if any

Food Labels
Labeling the Dishes for Easy Filling

Labeling the serving dishes saves time so I can spoon out the food quickly into predetermined platters and bowls. You also won’t have to go hunting at the last minute for those extra serving plates.

· Prepare foods the day before the event when possible. Otherwise, get an early start the event day so you’ll have plenty of time to rest up, shower, and get dressed.
· When guests arrive, offer them a drink and point out where they can get food. Introduce guests to each other. Then relax and enjoy yourself!

Writers
Allison Chase, Cynthia Thomason, Zelda Benjamin, Sharon Hartley (seated), Karen Kendall, Nancy Cohen, Lynn Byer


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Mixing Romance and Murder

May 6, 2012

Malice Domestic Conference: The New Nick and Noras: Mixing Romance and Murder

Sunday morning at Malice started out with the Sisters in Crime Breakfast. It was a lovely affair where I met new friends. The Board was introduced and volunteers were thanked for their efforts throughout the year.

Nancy Cohen, Ann Parker, Nancy G. West

 

Following this event, I attended the workshop titled above. Moderated by Stephanie Evans, the panel included Kathleen Ernst, Christina Freeburn, Barbara Graham, Elizabeth J. Duncan, and Kate Carlisle. Following are the questions posed by the moderator. Disclaimer: These interpretations are based on my notes and the paraphrasing is accurate to the best of my ability.

How does danger affect the relationship?

Kathleen: Her characters are a detective and a park curator. Danger reveals a new side to each character, i.e. protectiveness of the hero and a broken heart in the heroine’s past. Also it shows that the heroine doesn’t crumple in the face of danger. Chris says danger in her stories brings her couple back together. They have to work to restart their relationship. Barbara says her hero is the sheriff. “Danger finds you no matter where or who you are. Thing happen.” Hers is a loving couple. “Every day, if it’s the last one, it’s a good one.” Elizabeth’s hero is a police officer. He overrides his training and instincts to put the heroine ahead. In Kate’s story, the woman is a suspect but the hero grows to protect her. Danger heightens the sexual tension between them.

Does your couple need or seek out danger? If it wasn’t there, what else would they need?

Kate says her couple wasn’t brought together by murder but that murder found them. Her heroine is open, free, loving. Her hero is a James Bond, by-the-book type. He feels fear for her safety. Elizabeth’s hero is an inspector who wants a quiet, peaceful life away from work. He warns the heroine away from every case, but she’s curious and can’t leave it alone. He’s unable to keep his work separate from her. Barbara’s heroine listens to gossip and lets the hero do the detecting. They’d like to have a normal life. Chris: Finding people who need protection is their purpose. They each possess a strong protective instinct but in different ways. They are willing to take risks so that others can have a better chance at life. Kathleen’s hero doesn’t want the heroine involved but he needs the info she can provide, so she gets sucked into the situation. They each define danger differently. Solitude and wilderness don’t frighten her when she goes to a deserted island to restore a lighthouse, but he’s concerned about the isolation. So they define danger differently.

How do you work in the lightness and levity of romance with the darkness of murder?

Chris’s romances are more inspirational so they’re not graphic. The couple was married but the marriage ended over guilt from her sister’s death. Dark issues and pain are involved and they have to work out these problems. Elizabeth: Her heroine was a witness that the hero interviewed and subsequently liked, so their romance progresses slowly. In her stories, the romance offers comfort and security for people in their 50s, so it’s a different angle. Kate also writes romance for Harlequin. “A good romance has heavy conflict so I don’t consider that part to be light even though I don’t write dark, deep mysteries.” She adds humor in other ways like with secondary characters. Kathleen has an inner plot or personal conflict that affects the outer plot. Barbara has a married couple who are loyal and faithful to each other. Tender moments enter into the story on occasion.

For the cozy genre, what do you use to create the mood for sex?

In Kathleen’s stories, the relationship is progressing slowly. She says the power of suggestion can be incredibly sexy and better than spelling things out on the page. Chris’s couple needs to rebuild trust in their relationship. It’s more about caring and the “little things” the couple does for each other. Barbara’s characters long for each other when they’re apart. She agrees that it’s the little things, too. Elizabeth says intimacy can be pretty sexy, more so than overt sexuality. Her hero thinks about the heroine often. “It’s more about love than sex, but they’re inching toward it.” In Kate’s mysteries, nothing is overt. “Little moments are sweet but they can’t stop to consider them because they have to solve the crime.” You get the feeling that the relationship is growing.

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I took a break after this panel, skipping some of the events and going out to lunch with family until the Agatha Tea later that afternoon. If I’d known we would be served little sandwiches, scones, cheese and fruit, I wouldn’t have eaten so much earlier! This final event was well attended and then it was time to say goodbye.

Elizabeth Zelvin
Carole Nelson Douglas and Nancy Cohen

Our drive home was uneventful except for a stop at a historic house in South Carolina and a couple of country stores where we bought Peach cider, pecan meal (ground pecans—great for coating tilapia before frying), cinnamon honey, and peach jam.

Historical Museum House

     

Front View
Magnolias in Bloom

     

250 year old live oak
Stone gator at foot of tree
Face in the Tree! Is it the tree god from Warrior Prince?

 



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