Malice Domestic mystery conference began on Thursday, May 2, in Rockville, MD. That night, a couple of mystery movies were shown if you signed up in advance. I didn’t attend, preferring to get a good night’s sleep instead after a delicious meal nearby at Del Frisco’s Grille. Here is the dessert shared with my husband:
On Friday morning, May 3, the hospitality lounge and book dealer’s room opened. We could lay out our promo materials in the former and bring our books in on consignment for the latter. Then Malice Go Round speed dating with authors began at 10 am. I’ve done this before, and it’s a frantic session where authors hop from one table to the next offering their tag lines and book blurbs to eager fans. I couldn’t participate this year as an Agatha Awards nominee, so I went to the local Drybar and got my hair done instead. Here I am with my Booklovers Bench crew: Debra H. Goldstein, Cheryl Hollon, Maggie Toussaint and myself.
Panels started that afternoon, and I attended the one with Agatha nominees for Best Historical. This included Victoria Thompson, Edith Maxwell, Sujata Massey, and L.A. Chandlar with Harriette Sackler as moderator. It was interesting to hear about their unique settings. The opening ceremonies followed. Agatha Award nominees were called up front and given these lovely certificates.
Then we were on our own for dinner. Richard and I tried a local Vietnamese restaurant that was satisfactory if nothing else. I skipped the live charity auction that evening to get a good night’s rest. It had been a good day where I’d greeted old friends and met some new people. Here are some of the photos. People included besides me are (1) Nancy G. West (2) Vicki Mejia-Gewe from Fangirl Nation Magazine (3) Diane Vallere (4) Grace Topping and Joan Long.
Third Degree Thursday at Sleuthfest found me at the registration desk from 1pm to 3pm. I like this volunteer duty because it allows me to greet everyone coming to claim their badges. This is my home conference where I know lots of people (although it helps that I served as chapter president for two years), plus it’s wonderful to spend time with other writers who’ve become friends. It’s like homecoming week for many of us.
Workshop sessions ran all day, but I used my free time to check into the hotel and unpack in my suite. At 5pm, we attended the welcome talk by conference co-chairs Raquel Reyes and Michael L. Joy followed by a speech by publisher and long-time Sleuthfest friend, Neil Nyren.
I ate dinner in the lobby and hung out with friends, making some new ones in the process. Here I am with my Booklovers Bench pals, Debra H. Goldstein, Cheryl Hollon and Diane A.S. Stuckart.
I didn’t stay up late, wishing to sleep well since my workshop presentation was in the morning. Up in my room, I dropped my heavy digital camera right on my foot that is scheduled for foot surgery in two months. Ouch! So now I lay awake wondering how I’d fit into my dress shoes in the morning.
Go Hereto Download 40+ cozy mysteries including my book, HAIR RAISER.
March is a busy month, so I’d like to acquaint you with where I will be and when so we can say hello if you’re attending any of these events. The library talks are free but advance reservations are requested. Saturday March 9, 12-12:45 pm, “Plotting Made Perfect” with Nancy J. Cohen, Room 235 at North Regional/BC Library, 1100 Coconut Creek Blvd, Coconut Creek, FL 33066. Are you stuck in the middle of your manuscript? A multi-published author will discuss character and conflict; plotting techniques; secrets, suspense and subplots; structure and pacing; and writing the smart synopsis. This workshop is part of “TELL YOUR STORY. IT’S YOUR WRITE!” on Saturday, March 9, 11:00 am to 5:00 pm at North Regional/BC Library, 1100 Coconut Creek Blvd, Coconut Creek, FL 33066. Panels, workshops, and onsite bookstore. The event features South FL residents James Grippando and Charles Todd. It’s free and open to the public. Register here: https://www.eventbrite.com/e/tell-your-story-its-your-write-tickets-54725085203 Wednesday, March 13th at 6:30 -7:30 pm, “Celebrate Women Authors: Local Authors Forum” with Marcia King-Gamble, Nancy J. Cohen, Debbie Reed Fischer, Traci Hall and Flora Doone at Lauderhill Central Park Library, 3810 Northwest 11th Place, Lauderhill, FL 33311.Come and join local women authors specializing in different genres as they discuss their experiences in writing and the publishing process. This event is in celebration of Women’s History Month. Sponsored by The Friends of the Lauderhill Central Park Library. Books will be available for purchase. Register here: https://www.eventbrite.com/e/celebrate-women-authors-local-authors-forum-tickets-56650446009
Sleuthfest on March 14-17. Are you registered for this premier mystery writers’ conference in Boca Raton, FL? If not, there’s still time! Register Here: http://sleuthfest.com Friday, March 15, 9:50 – 11:00 am, “How-To Steps for Becoming a Hybrid Author” with Nancy J. Cohen. Introduction by David Wind. Martinique room. Saturday, March 16, 9:00 – 10:20 am, “Ending Your Book” with Susan Sussman, Charles Salzberg, and Nancy J. Cohen. Moderated by Lynette Austin. Bermuda room. Sunday, March 17, 9:00 am – 10:20 am, “Independent Publishing: Self-Publishing for the Professional” with David Wind, Nancy J. Cohen, and Tara L. Ames. Bermuda room. GIVEAWAYS Cozy Mystery Bonanza Choose from 40+ free cozy mysteries in a limited time giveaway, including a copy of my book HAIR RAISER. https://books.bookfunnel.com/cozymysterybonanza/b1nj1qfi4p Booklovers Bench Enter to win a free book from our Prize Vault at Booklovers Bench: https://bookloversbench.com/win-a-free-book-march-2019/
We got into St. Petersburg, Florida on Wednesday Sept. 5. Unfortunately, I hadn’t booked the conference hotel which was already full when I registered for Bouchercon World Mystery Convention. Events took place at the historic Vinoy Renaissance by the bay. This distinctive structure faces a boat marina and a park on one side and Beach Drive at another end. Our hotel, the Hampton Inn, was on a side street from this main strip that hosts a plethora of restaurants and museums. The town is good for a few days stay with all there is to see and do. Here are shots of the Vinoy that was built in the 1920’s. It was a distinct disadvantage not staying there as we had to tip the valet at the Hampton Inn each time we needed the car. I got too hot walking the five to six blocks in ninety degree heat to the conference hotel while dressed up for the meeting. Once I left the Vinoy in the afternoon, I didn’t return. Daily thunderstorms and the intense heat prevented another long stroll. A shuttle ran between conference hotels, but only in the early morning and late afternoon. So I learned my lesson. Never stay off site again. However, we enjoyed St. Petersburg along Beach Drive even though we didn’t go farther into downtown. Dining adventures included Parkshore Grill where we had lunch on day one. We dined outside at Fresco’s on the first night. We met my former critique partner, Sharon Hartley, and her husband for dinner at Bella Brava. Richard and I enjoyed the early bird special at 400 Beach Seafood. I think I had more fun trying the different restaurants than anything else! I skipped out on the conference on Saturday afternoon for a visit to the Museum of Fine Arts. This two-story building held many exhibits including sculptures, paintings, and valuable artifacts. I liked the clock exhibit. There’s a café and gift shop on the premises. Here are some of the items we viewed. More are in the album on my Facebook page.
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We drove down to Key West on the Thursday before the Mystery Fest Key West conference began. Once you hit the Keys beyond Miami and Homestead, you pass interesting little towns on each island along with scenic ocean vistas on either side of the highway. On Ramrod Key, we stopped for lunch at Boondocks. Their creamy New England clam chowder was one of the best. I liked the crabmeat salad and cole slaw that accompanied the soup. A half portion of salad was more than enough.
After arriving in Key West, we checked in at the Doubletree Grand Key Resort and then took the hotel shuttle into town. Here we meandered around until our friends Alyssa Maxwell and her husband joined us for dinner. We dined at Conch Republic Seafood Company. Richard and I shared stuffed mushrooms and grilled mahi mahi. We were as stuffed as the mushrooms when we’d finished.
Friday morning, we were free, so we visited the East Martello Museum, a Civil War era fort. Exhibits tell about how the fort was used during the war as well as a bit of Key West lore including ghost stories and the creepy Robert the Doll tale. Doll houses, a treasure chest, and a cannon were among the relics displayed. Then we went outside toward the tower where a spiral staircase takes you to the top. Here are some scenic views.
Hungry from our exertions, we drove into town and lunched at Pinchers Crab Shack on Duval Street. Then it was back to the hotel for the start of the conference.
On Sunday morning at SleuthFest mystery writers’ conference, some brave souls pitched their books to all the editors and agents at Flamingo Pitch Tank. Dirk Wyle held his Reader’s Corner where people could read aloud from their works in progress. I went to a panel on “From Crime to Conviction” with Judge Frederic Block, Retired Police Major Doug Giacobbe, former FBI Special Agent Steven K. Brown, and retired Police Captain Lou Ann Williams. Don Bruns moderated.
Brunch included a buffet breakfast while we watched certified hypnotist Glenn Miller demonstrate his skills with a group of audience volunteers. Thereafter, he and forensic guest of honor Dr. Katherine Ramsland discussed “Hypnosis as a Tool for Your Sleuth.”
With all this information overloading our brains, we said goodbye until next year. Save the Date for SleuthFest 2019: March 14 -17 at the Embassy Suites by Hilton in Boca Raton. In the meantime, sign up HERE for monthly meetings of Florida Chapter, Mystery Writers of America.
The Saturday luncheon had Guest of Honor Andrew Gross give his inspirational speech on “Career Transitions: Meeting the Challenge of Change.”
Following the GOH’s talk, our chapter’s winner of the prestigious Flamingo Award was announced. Guess what? It was ME!!!!! I was thrilled and excited to receive this honored service award.
In the afternoon, I heard Dr. Katherine Ramsland, Al Hallonquist, Dirk Wyle, and Richard Wymer discuss the Natalie Wood case and all the conflicting theories about what happened that fateful night.
Next, book reviewer Oline Cogdill interviewed all of the guest authors. Then it was time to party at cocktail hour with a buffet food line and cash bar. We mixed and mingled and relaxed with our friends, both old and new. The FlaMANgo award nominees were announced and the men donned their boas. Bestselling author P.J. Parrish is in these photos along with Joanne Sinchuk and Sue Wilder from Murder on the Beach Mystery Bookstore. Patrick, our recording expert, is in the middle photo.
You can view more pictures on my Facebook page. Look for the SleuthFest 2018 album.
Friday morning at SleuthFest mystery writers’ conference offered a choice of three workshops. I attended the talk on “Why Marketing Can Sometimes Yield Little to No Results” given by Maryglenn McCombs. See my workshop recap below. After this talk, I gave my own presentation on “Audiobooks with Amazon’s ACX.”
Lunch came next with guest forensic specialist Katherine Ramsland, Ph.D, who spoke to us about serial killers. It was a chilling topic to hear during a meal.
Friday afternoon, we had to choose from four workshop tracks. I went to the talk by Patrick Kendrick, thriller author and Fire Rescue Training Consultant. He spoke on USAR or Urban Search and Rescue as part of the nation’s disaster preparedness. The goal is to train the armed forces in fire-fighting and rescue techniques.
Topics covered include technical rescue skills, site surveys and recon, mass decontamination procedures, personal protective equipment, atmospheric monitoring, and incident command organization. What do we expect in terms of domestic terrorism? CBRNE stands for Chemical, Biological, Radiological, Nuclear, Explosive. Patrick defined each one and made us glad we have people working to keep us safe.
The formal dinner this evening included the Freddie Awards Banquet. The winner in the Mystery category was Laura Brennan for The End of All Things. The winner in the Thriller category was Howard T. Konig for The Serial Killer’s Brother. Our infamous author auction followed until the evening’s conclusion.
You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.
SleuthFest 2018 began on March 1, 2018 with “Third Degree” Thursday and a full day of writing workshops at this premier mystery writers’ conference held in Boca Raton, Florida. I arrived in time to give my presentation on “Developing a Mystery Series.” It was well attended and attendees asked a lot of good questions. That afternoon, I did my stint at the registration desk while greeting old friends and making new ones. In the middle photo is Steve Brown and Jeffrey Philips. Then to the right is Marty Ambrose with me and Michael L. Joy.
Panelists from earlier that day had a booksigning in front of the on-site bookstore run by Murder on the Beach. We had the chance to buy raffle tickets from the boa ladies. Here I am with James R. Benn and Hallie Ephron.
After a welcome speech by conference co-chairs Michael L. Joy and Victoria Landis, we heard guest publisher Neil Nyren from G.P. Putnam’s Sons give his presentation on “Myths and Truths, Part IV.”
Thursday evening provided an occasion to eat dinner in the lobby for those of us not attending the SleuthFest 101 banquet dinner. A mystery trivia game followed. On the left are Ann Meier, Vincent H. O’Neill, and Susan Brandt. To the right with me are Kell Levendorf and Dr. Chris Jackson.
You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.
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SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.
Reasons why readers buy books:
Placement (i.e. in library or on bookstore display or in airport store)
Interest in Topic or Setting
Need for Entertainment
Hand Sales by a Bookseller
Media such as blogs, radio, interviews, etc.
Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.
Why your book might not be selling:
You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language) Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy
What does not work:
Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
“Buy my book” social media tactics
Gimmicks such as dressing in costume for an appearance
These may work or not:
Soliciting Amazon reviewers
Major media coverage
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
Winning awards Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book Having a Professional Product
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