Nancy's Notes From Florida

Epcot Food & Wine
November 10, 2010

As per our annual family tradition, we attended the Epcot Food & Wine Festival last weekend. The weather was perfect, delightfully cool in the morning and warming into the 70’s in the afternoon. World Showcase opens at 11am so we arrived by lunchtime, turning left toward Mexico. For those of you not familiar with this event, each country has a little pavilion where they offer samples of food and drink for a fee.

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Here are some photos from previous years. I didn’t bring a camera this time; too busy eating.

We passed on the entries at Chile, Brazil, and Puerto Rico but stopped at Argentina for the grilled beef skewer with chimichurri sauce and boniato puree ($4.75 per portion) and a glass of Kaiken cabernet ($5.50). Delicious. Next came Mexico. They have a whole new area across from the pyramid with a dine-in restaurant and counter service café with outdoor seating under cover. Our kids got the taco at their festival pavilion. We went past Poland, then came to China and just had to get their barbecue chicken stick. This was a generous portion and very tasty. We skipped South Korea, although the honey ginger tea sounded good.

At South Africa, the seared beef tenderloin with mango barbecue sauce and sweet potato puree is a good choice. I had to taste the shrimp cake with noodle salad at Singapore next ($3.50 each). Another tasty dish. Am I making your mouth water yet?

By now I was full, so I strode by Germany, Italy, the U.S., Japan, Australia and Morocco. I’d had some of these foods at previous forays anyway. Belgium was new and there was a long line. The baked Belgium waffle with berry compote and whipped cream was to die for. Very luscious and reasonably priced at $2.75. The Godiva chocolate liqueur iced coffee was expensive at $7.25, but I had to try it. Lip-smacking good.

Too full to eat more, we passed by Spain, resisted the chocolate crème brulee at France and the warm chocolate lava cake at Ireland, even the maple glazed salmon at Canada. Would have loved to try the items at Greece or the lamb slider at New Zealand, but we’ll save those for next year. My stomach always gets satiated halfway around World Showcase.


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Harry Potter
November 8, 2010

We finally got to visit the Wizarding World of Harry Potter at Universal’s Islands of Adventure in Orlando. The weather, cool and sunny, was a delight and perfect for entering Hogsmeade with the “snow-covered” rooftops. The village is quaint like in the stories. The tall buildings have slanted roofs with fake snow and chimneys and historical looking shop window displays. Some are real; some are not, like the old bookstore with Lockhart Gilderoy’s (sp?) books on view. You can go into the candy shop, although there was a line the day we went. Prices are high for things like chocolate frogs, jelly beans, and such.

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The magic shop didn’t seem to have anything unusual either. Wands cost $28.95 in an assortment of styles. Scarves were popular in the cool weather, and I indulged in buying one myself. I got the red Gryffindor scarf, made in China, acrylic fabric, for around $30. You could buy a school robe for $99 if you need an expensive costume.

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After waiting in line for over an hour, we entered Olivander’s wand shop where the old shopkeeper himself chose a “student” from the crowd and matched her to a wand amid special effects. It was cool, and she got to keep the wand, but this was, like, a ten minute show after a very long wait.

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We went into The Three Broomsticks for lunch. Here we entered another line to place our order wherein we were given a number and shown to a table. We ordered the platter for four, consisting of barbecued chicken and ribs, corn on the cob (with decorative husks still remaining), roasted potatoes and vegetables, and salad. It was a pretty good deal considering the feast we got, $49.99 for four. We all got Butterbeer with its white foamy top. You can get it with or without a souvenir plastic mug. It’s like very sweet cream soda with maybe a hint of root beer. Too sweet for my taste.

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I had Pumpkin Juice later, which comes in a cute plastic bottle topped with a little pumpkin. This was also heavy on the sugar with apple juice and pumpkin puree. Anyway, the décor in the restaurant is cool. There are very high slanted ceilings with wood staircases going in all directions like you see in the movies. Tables and chairs are all wood. You can almost imagine the dining hall where Harry and friends eat, except there weren’t any floating candles in the air.

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Hogwarts Castle is very imposing, a huge mountain of a fortress atop a fake hill, looking every bit as ominous as in the movies. We had no wait when we entered. There were two lines, one for people going on the ride (they had to wait inside as they wound around the premises) and one for people just wanting to tour the castle. Here we split up. I went into the latter line and followed the narrow passages inside the structure.

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As you climb a staircase, figures in portraits on the walls talk to each other. In one room, you see Dumbledore’s office as the headmaster addresses you from afar. Another chamber is like a great hall with a balcony at the far end. Standing on this balcony are holographic type images of Harry, Ron, and Hermione. They make snow fall and use their invisibility cloak. It’s all very cool. Too bad it was dark inside and photos wouldn’t come out. Inside one display case was a newspaper with a talking photo. That’s all I remember. Our son said the ride was fun. You’re strapped in and have to leave loose items in a locker. Your feet dangle and you twist and turn, sometimes on your back, but it isn’t a roller coaster or a simulator. Sounds like a cross between Soarin’ and the dinosaur ride in Animal Kingdom.

We enjoyed the food and the ambiance and the reality of this adventure, but it would be nice if there were more shops to explore with less crowds and perhaps some interesting merchandise beyond souvenirs. Since we’re not thrill ride lovers, we didn’t partake of much else in Islands of Adventure.


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Writing for Worldwide Distribution
October 18, 2010

“Brainstorming on the Beach” Conference with Novelists, Inc.

Here are my notes, keeping in mind this is what I heard and my interpretation.  This panel was geared toward Harlequin Enterprises.

Writing for Worldwide Distribution with Marsha Zinberg, Executive Editor, Harlequin Enterprises and Author Vicki Lewis Thompson

Marsha:  A breakdown on what’s popular with readers shows that cowboys, weddings, babies, and Texas remain favorite themes. The Presents line features the power dynamics between a hero and heroine.  A new line is coming, HQ Heartwarming with wholesome stories.

Mini-series and connected series are always hits.

Direct to Consumer: No paranormals. Heroines should be focused on home not career.

Overseas: Fantasy and romance are welcome but not paranormal. Ugly Duckling, Cinderella, forbidden love, millionaires, and secret babies are themes that work.  The romance should be the focus of the story.

When you, the author, are doing your fact sheet, keep in mind that overseas editors read them so make your universal theme evident right away.  The synopsis shouldn’t be overly long or complicated since English may not be their first language.

Topics to avoid: Casinos and gambling, ballroom dancing, post-war traumatic stress disorder.

Medical sells well overseas but not in North America.

Be prolific to create your author franchise.

Time sensitive issues and brand names may date a book so be wary of using these.  Ditto for technology and politically correct terms.

Vicki:  Know what is selling but don’t always follow trends.  Focus what you do well and write often.  Be a pro regarding deadlines.  Challenge yourself as a writer and take a chance on special projects.

Refilling the creative well implies that you drain your energy when you write. Instead, think of writing as recharging your batteries.  The more you write, the more you want to write.

 


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EBooks
October 14, 2010

EBOOKS

“Brainstorming on the Beach” Conference with Novelists, Inc.

Annette
Annette Mahon, Nancy Cohen, Cynthia Thomason

Here are my notes, keeping in mind this is what I heard and my interpretation.

Panelists:

Lou Aronica, Publisher, The Story Plant

Donna Hayes, Publisher and CEO, Harlequin Enterprises

Al Zuckerman, Literary Agent and Founder of Writers House

Carolyn Pittis, Senior VP, Global Author Services, HarperCollins

Heather Graham, NYT Bestselling Author

Alan Kaufman, Literary Attorney

Loriana Sacilotto, Executive VP, Editorial & Global Strategy, Harlequin Enterprises

Angela James, Executive Editor, Carina Press

“Publishers are moving toward digital publishing because consumers want it.” Ereaders will be hot over the holidays.

A digital world offers no returns, no print production, and a different distribution avenue. It’s a very big opportunity for writers and publishers. Genre readers have adapted to the technology faster than others.

Neilsen Bookscan (if I got this right) reported $40.6 million eBook sales in one month.  The Kindle is responsible for this explosion.

The competition, i.e. B&N, Borders, Amazon, and Google, are growing awareness of this product.  What will really shake things up will be Smartphones.  This is the next big opportunity.  People who don’t own dedicated eReaders will have global Smartphones.  Even eReaders may disappear in favor of these devices.  The deciding factor is how long brick and mortar stores stay open.

See this article “Verizon Wireless Brings Kindle Experience to Android Smartphones and Other Devices” at http://bit.ly/9LypQG

Lou:  He doesn’t distinguish between print or eBook writers and publishing houses re prestige.  Readers want interaction with writers.  You must connect in some significant way with your readers.  The only way you can stand out from the pack is to market yourself, no matter the publisher or the format.

Regarding whether you should self-publish or go with an epub, Lou reminds you that epubs can manage the different streams of income.  Convenience is a major factor to going with an epub for now.  If eBook sales equivocate to print sales, perhaps these epubs should begin offering advances.

Print publishers have to set up a new infrastructure while maintaining their legacy print operation, but there may be casualties as their margins are very small.

Angela:  Digital first authors may choose to go with an epub because they want to write something different or they want to start out in a smaller market.  It doesn’t mean they’ve been rejected by the major houses as many perceive it.

“You don’t want to just publish a book.  You want a career.” Authors are small business owners and have to market themselves.

Carolyn:  How do pubs and authors collaborate together as partners in a new business model to sell more books?  The major houses have to figure out how to reduce costs on the print side while increasing their investment in digital.  Readers care about what reviewers think and what their own friends like.  They care about a good story.  She believes too much technology (i.e. enhanced eBooks) may interfere with this experience, at least for fiction. It might work better for nonfiction.

Alan believes things may look similar in five years if the general trade publishers acquire the eBook publishing houses.  Then those pubs may in turn be acquired by Google.

“Publishers act as gatekeepers.  This is their most important function.  If they aren’t around to do that, who knows what’ll be out there?”

Harlequin is already ahead of the game because it has Carina Press.  Angela says other issues like DRM and pricing will change the landscape.

Other issues mentioned in the panel were consumer pricing and the strong trend toward price reduction, demographics and the behavior of younger readers and their purchasing habits, and the foreign market which is hungry for content.

Coming next: Digital Rights

I’m guest blogging today over at Fresh Fiction on Creating Memorable Villains.  Please check out my post and leave a comment: http://freshfiction.com/page.php?id=2864

Judy
Judy Fitzwater and Edie Claire
Traci
Traci Hall, Sally Schoeneweiss, Kathleen Pickering

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Contracts and Copyrights
October 13, 2010

“Brainstorming on the Beach” Conference with Novelists, Inc.

 Contracts and Copyrights                                                                                                                                        panel

Panelists:

David Forrer, Literary Agent

Alan Kaufman, Literary Attorney

Carly Phillips, NYT Bestselling Author

Deb Werksman, Editorial Manager, Sourcebooks

Donna Hayes, Publisher and CEO, Harlequin Enterprises

Chris Kenneally, Copyright Clearance Center

Al Zuckerman, Literary Agent and Founder of Writers House

Brenda Hiatt, Author

Here are my notes, keeping in mind this is what I heard and my interpretation.

Ad revenues surrounding e-books will increase.  For example, books will be sold on Google with ads surrounding them.  This will be new revenue to the publishers, and authors should share in it.  Publishers have to staff up their royalty departments.

Regarding reserves against returns, one panelist believes they should not continue beyond two royalty periods. A book having ongoing sales a year or more after it was published should not have reserves held back. Another agent agreed that if there are ongoing sales above the advance, there should no longer be reserves.

Editors defended their reserves policies. One editor said backlist books are out there for a long time.  50% sell-through is considered a success in mass-market, but there are still going to be returns.  Trade paperbacks can be returned at any time.

Regarding piracy, is it cannibalizing book sales, or would those readers not have bought the book anyway?  One way to combat piracy is through education.  Mention it in your blogs and on your website.  You should let people know, those who feel entitled to getting whatever they want off the Internet, that information is valuable and it is not free. Another solution is to write to the advertisers on pirate sites and alert them to violations.

One panelist said she thinks the used book marketplace as we know it will go away.  If publishers price eBooks reasonably, legitimate readers will buy them.

What about the issue of returns?  Why are we still doing them at all?  Because booksellers won’t stock the books otherwise.  There have been attempts to launch imprints without returns, but the experiments failed.  Booksellers demand return policies.  There have even been eBook returns when a customer clicks on the wrong book or downloads the wrong format.

Reversion of rights and the definition of a book being in print entered the conversation.  We should try to restrict this clause to trade editions, English-language editions, or a dollar amount like $250 sold over two royalty periods.  You could also try to narrow this clause by saying the book is considered to be in print if 300 copies are sold electronically within two royalty periods.  Publishers want to hold onto your rights and they will do so forever because of the clause “in any form whatsoever” as defining a book in print.

A similar phrase to watch out for is when a book is considered to be in print “in any format now or yet to be invented.”  This is a sticky issue today as publishers are trying to grab whatever rights they can. “They have a huge challenge coming up and are running scared.”

According to one panelist, the most important rights to keep are your foreign and film rights.  Try for a movie bonus in your contract, i.e. you get extra money if your book is optioned.  Try to get an audio rights reversion clause for six months or later so if the publisher does not exercise these subrights within the specified amount of time, the audio rights revert to the author.  50% of net is a good deal for audio rights.

Also try for a Look Back clause regarding eBook royalties.  For example, after three years, you can renegotiate your royalty rate.

The advantage of digital first pubs: no advance but a higher royalty rate. The size of the eBook market is equivalent to 67% of mass-market sales or 55% of hardcover sales.  The Book Industry Study Group is looking to measure data but Walmart, for example, doesn’t report to them.

Copyright will be more important than anything in the future.

Some publishers are sticking a morals clause in contracts now.  This means the publisher can cancel the contract if the author behaves in an immoral manner.  Try to cross this one out.

And a final quote: “If you’re confused, you’re beginning to understand the problem.”

Panel on eBooks is coming next.


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