January 7, 2023

I am honored to have an essay in Promophobia: Taking the Mystery Out of Promoting Crime Fiction. Edited by Diane Vallere. Publishing a book can be scary. Figuring out how to promote it can be straight-up frightening. When the seas of book promo make you feel adrift in unfriendly tides, keeping your head above water can be difficult. Enter PROMOPHOBIA, a collection of essays by Sisters in Crime authors who share their advice and experiences.

Divided into categories: Identifying Your Niche, Book Community, Social Media, Online Promo, Publicity, Connecting With Readers, Going On Your Own or Participating with a Group, Events, and Thinking Outside the Box, PROMOPHOBIA will open your eyes to the opportunities around you. The contributing authors share their personal experiences about what’s worked for them (and in a few humorous cases, what didn’t) to provide a beacon. You’re no longer in the dark. You’re not swimming alone.

If you’ve ever wondered if you could have done more for your latest book launch, then this book is for you. If you’re tired of relying on the same old strategies release after release, then this book is for you. If you want to readjust your sails and angle for a fresh gust of wind to carry you farther on your writing journey, then this book is for you.

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2 thoughts on “Promophobia

  1. This book looks like a timely read as I dive into promoting my upcoming release. Promotion is quite overwhelming. I found your “Writing the Cozy Mystery” very helpful and look forward to reading this book as well.

    1. I am approaching a book launch myself, and it is overwhelming. I put aside writing anything new during this time to focus solely on promotion. And I still feel as though I should be doing more but just don’t have the time. We do what we can, and what works can go on our launch list for the next book. Good luck with your book promo!

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