I am honored to have an essay in Promophobia: Taking the Mystery Out of Promoting Crime Fiction. Edited by Diane Vallere. Publishing a book can be scary. Figuring out how to promote it can be straight-up frightening. When the seas of book promo make you feel adrift in unfriendly tides, keeping your head above water can be difficult. Enter PROMOPHOBIA, a collection of essays by Sisters in Crime authors who share their advice and experiences.
Divided into categories: Identifying Your Niche, Book Community, Social Media, Online Promo, Publicity, Connecting With Readers, Going On Your Own or Participating with a Group, Events, and Thinking Outside the Box, PROMOPHOBIA will open your eyes to the opportunities around you. The contributing authors share their personal experiences about what’s worked for them (and in a few humorous cases, what didn’t) to provide a beacon. You’re no longer in the dark. You’re not swimming alone.
If you’ve ever wondered if you could have done more for your latest book launch, then this book is for you. If you’re tired of relying on the same old strategies release after release, then this book is for you. If you want to readjust your sails and angle for a fresh gust of wind to carry you farther on your writing journey, then this book is for you.
Setting out to create a book box set can be a daunting task. Join the online writing community and gather data on this topic as soon as you think you might go in this direction. Lots of great advice is out there and it will help you with these steps to create your own book bundle.
You’ll need to invent a series title for your box set that is different from your actual series. It helps to include the words “box set, boxed set, collection, or omnibus” to show that it’s a bundle. Avoid the word “anthology” because this has come to mean a collection of works by different authors. You’re doing a same-author set. I went with The Bad Hair Day Mysteries Box Set for my new series.
Then you must give each individual book a title. For me, this became Volume One, Volume Two, etc. The subtitle is Books 1-3 and so on. Go to Amazon, put in the search window any of the terms above along with your genre, and study the titles. For example, put “cozy mystery box sets” and see what pops up. Note how those authors handle the series title and subtitle.
For each book, strip out the front and back matter. Decide if you will keep the individual title pages or will insert a book cover photo instead.
Format each book the same, i.e. single space, one-inch margins, chapter header styles, indent first line, etc.
Compile the set. At the end of book one, copy and paste book two. Repeat for book three if this is a triple bundle.
Add a title page to the front of each boxed set.
Create a blurb page with a story blurb for each individual book title. Here’s where you can mention any awards a book has earned. I include a review quote for each book as well.
Obtain an ISBN number and assign it to your box set title at MyIdentifiers.com. [See my previous post for instructions.] Add this to the copyright page for your box set. Put the copyright info for the box set volume at the top, followed by the original copyrights for each individual title. I put the credits here also for my cover design artist and my professional formatter.
Include one Author’s Note with a Call to Action (i.e. Request for Review, Newsletter Signup) at the end of the box set.
Add an “About the Author” page with your bio and social media links.
If you wish, present a Book List at the end with all your titles in series order. Don’t forget a buy link. I send readers to the books page on my website so as not to run into conflict with distributor policies. For example, you can’t have an Amazon link on a book you upload to Apple.
Hire a cover designer to create an overall theme that carries through from volume to volume. This may include a new logo for your box set series. (Credit to Kim Killion at The Killion Group, Inc. for my designs). Consider placement and fonts for series title/logo, subtitle, and author name for consistency. Choose a color scheme (i.e. bold colors, tropical hues, pastels). Decide on a background image. Note all mine take place in the salon with small variations. Marla, my hairstylist sleuth, is on each cover holding a drink or item related to one of the stories.
Order both 2D and 3D covers for each set. The book distributors will have different policies in this regard. I use 2D covers at Apple and Kobo, and 3D covers at Amazon and BN. Having both types is also helpful when marketing your work.
Get Ready to Publish
Format for your distributor(s) of choice. I send the assembled manuscript to my formatter, who makes sure any errant coding is removed, checks chapter headers for consistency, inserts book covers in place of individual title pages, and converts the set into my choice of ePub format. You can also upload to Draft2Digital for free conversion.
Decide on a release strategy. How many volumes will you be releasing? How soon together do you want to launch them?
Create a short blurb for each set to use as part of your book descriptions. Examples:
Meet Marla Shore, a Florida hairstylist and salon owner with a knack for styling hair and solving crimes. In her debut case, the brazen beautician unravels a shocking murder that’s making waves all over Palm Haven, a small southern town where almost everyone has something to hide. A coastal fundraiser and a murder at a fitness club round out this trio of fun, light reads.
Meet Marla Shore, a Florida hairstylist and salon owner with a knack for styling hair and solving crimes. In this trio of adventures, Marla helps her ex-spouse solve a murder, searches for her missing pet-loving neighbor, and stumbles across the body of a rival hairdresser.
Meet Marla Shore, a Florida hairstylist and salon owner with a knack for styling hair and solving crimes. In this trio of cozy mysteries, Marla stays at a haunted hotel, has a blast at a beauty trade show, and sails on a Caribbean cruise with a killer onboard.
Create several memes at BookBrush.com for the first volume in your series.
Once you have the cover and blurbs, begin a page on your website for volume one and save as a draft.
Upload to the distributors and collect your buy links. Add these links to your web page.
Write blogs in advance for pre-order and for launch date.
Prepare a newsletter to announce the new book.
Write a page of tweets and FB posts that you can use with your memes.
Plan a Launch Party and decide upon giveaways.
Determine if you will seek reviews for this volume or let them populate at will.
Think about ads to attract new readers to your series via your box sets.
Consider applying for a BookBub deal for volume one after volume two launches.
You want to produce your book in print. What’s the best route to take? It’s best if you can publish directly to any of these distributors. Avoid companies that promise to publish your book for a high fee or with the requirement that you purchase a certain number of copies. If you get involved in the writing community, you can pull together your own team that may include editors, beta readers, formatters, and cover designers. Then you’ll maintain control over the entire process.
Below are several choices for print books. Go to each site and read the guidelines. If you want to keep things easy, use Amazon KDP print. But if you want wider distribution and a chance to do events at indie bookstores, you’ll have to go wide. Go to each site to make your own evaluation and talk to other authors about their experiences. Before you start, read my post on Buying and Assigning ISBN Numbers.
Be sure to uncheck the box saying “I have a barcode” when you upload your cover.
You are allowed up to 5 advance copies. These will have a “Not for Resale” strip on the cover and a unique barcode but no ISBN.
You cannot order authors’ copies until the book goes on sale. Save as a Draft before this date. On your actual release date, approve the proof and hit the Publish button.
Link the print and ebook editions. If necessary, ask at Amazon Author Central after you claim your titles. If you’re uploading both through your KDP Dashboard, this likely will happen automatically.
If you don’t use your own ISBN, Amazon will be listed as the publisher. If you use your own ISBN, KDP will check to see that your imprint matches what is on file at Bowker. The ISBN cannot be changed after publication. A new edition requires a new ISBN.
Royalty is 60% of retail price minus printing costs.
You can’t do pre-orders unless you make a special request.
Distribution to 39,000+ retailers, libraries, schools and universities.
Direct shipping and global delivery. Print partners abroad.
Booksellers can order your book directly from Ingram. They are attracted by discounts, returnability, and not having to buy your book at Amazon.
You can produce your book in hardcover, paperback, and ebook editions.
When you offer a discount, Ingram takes half and the retailer gets the other half. So for a 40% discount, the bookseller gets 20% off.
Even if you choose Expanded Distribution on KDP, it does not guarantee librarians will have access to your books. They prefer to deal with Baker & Taylor or Ingram. For ebooks, they use Overdrive and other sources that you can access via Kobo or D2D.
On Ingram, you can personalize your orders with an extra page inserted at the front.
IngramSpark’s new online book design tool allows you to create cover and interior files directly within your IngramSpark account. The design tool is available for both print books and ebooks. KDP also offers internal design tools.
With currency conversion, IngramSpark helps you provide global pricing for your book.
IS has a setup fee of $49 for print alone or for print and ebook. Or, for the ebook alone, it’ll cost $25. Uploading a revised manuscript or cover costs $25.
It costs $85 to get into the advance Ingram catalog.
IS cover templates can be more problematic than KDP covers, although IS has a new cover creator that may be helpful.
If you’ve had your book in expanded distribution at Amazon and wish to publish it to Ingram, you’ll have to remove it from expanded distribution and fill out a transfer of title form at IS.
What’s the difference between IngramSpark and Lightning Source? IngramSpark combines Lighting Source POD services with e-book distribution, and it’s more user friendly. Royalty statements come from Lightning Source.
How to Use IngramSpark
Open a free account at https://www.ingramspark.com/. Put your imprint or company as the publisher. See if a coupon code is available for title setup. If you want to get these fees waived, consider joining IBPA (Independent Book Publishers Association) or ALLI (Alliance of Independent Authors).
Basic Info – Title, Language, ISBN, Series Name & Number
Authors & Contributors – Author and Bio
Categorize Your Title – Publisher Imprint, Subjects, Audience, Review Quotes
Title Description – Book Description, Keywords
Print Information – Interior Color, Trim Size, Binding, Cover Finish, Pricing, Release Date
One free correction is allowed per print book cover and interior file.
You can order advance copies ahead of publication before your on-sale date.
To transfer a title from D2D: BN will give you a transfer request form that you send to D2D. They will release the book over to BN. You’ll keep your reviews and EANs so you don’t have to change any links.
Print books published by BN Press will be available in their catalog for booksellers to order.
Series Management allows you to view your title metadata grouped by Series.
If you publish your book at Ingram, you’ll need a new ISBN for your BN print version.
Cover Converter and Cover Templates
Various Trim Sizes
Auto-Generated Interior if you submit a .doc file. Or you can upload your own print-ready pdf.
Matte or glossy finish for your cover, cream or white paper for your interior, a free ISBN from D2D or supply your own.
Bookstores must place orders through their regular channels.
In choosing a print book distributor, you can use a selection of above. For example, you can upload your book to Amazon KDP, BN Press, and Ingram if you wish to have optimal wide distribution. Or you can stick to D2D alone and use their partner distributors. You also have large print options at some of these sites.
Disclaimer – This advice is based on my interpretation. Please visit each site to check for updates and to make your own evaluation.
SAVE THE DATE
Join authors Nancy J. Cohen & Maggie Toussaint to celebrate their recent releases at a virtual Summer Beach Party on Tuesday, JUNE 9at 7:00-8:00 pm EDT. Fun and Prizes!https://www.facebook.com/NewReleaseParty/
Final Thoughts on Indie Publishing
Here are my final words on the topic of indie publishing.
For Backlist Titles
Once you have your rights reverted, you can reissue these titles yourself. Follow the steps in this series. I always make sure to say it’s a reissue in my promo posts and to mention the original publisher on the copyright page. Since I do a new round of editing, I call these my Authors Editions. Your other choice would be to find a new publisher but it depends on what books you’ll have available and how much control you want. It’s gratifying to improve and launch these titles yourself. You can add your own front and back material, hire your own cover artist, and choose the formats and distributors of your choice. Plus, you can set your own price, and that’s an important benefit considering how high the trad publishers price their e-books.
Allow a few hours or a day for this book to show up on your Author Central site. Sign in again to Amazon Author Central. Click on Books. Find your new title and click on it. Scroll down to where it says, not finding what you need, contact us. Fill in form and say “Please link this revised paperback edition with the Kindle and other editions.” Or, “Please link this newly revised Kindle edition with my previous mass market edition.” Provide ISBN numbers. Once linked, your customer reviews will show up on all editions. While on this page, you can add your author bio, improve the book description, or add editorial reviews.
Consider bundling your published backlist titles into box sets. Add a special enticement for fans who’ve read these books before, such as a new short story, craft tips, recipes, or character interviews. Make this bonus material exclusive to the box set. Offer a discount so the set costs less than if a reader bought the books individually.
For Original Titles
If you’re writing a series, make sure your series title is consistent at each distributor. Prepare a cover reveal notice and a book launch party. Solicit reviewers with advance reading copies. Consider offering your digital arcs through BookFunnel. You can format your book for free at Draft2Digital without having to publish it there. Use these files for your ebook ARCs. Midwest Book Reviewoffers a pre-published review for a $50 fee. This site is well worth it but be wary of other paid reviews. Look on your social media sites for book review groups where you can post your offer. Ask your FB friends and newsletter subscribers for advance reviewers. If you ask other authors, don’t be pushy and understand that published writers have busy schedules and may have to turn you down.
This concludes our series on Self-Publishing Made Simple. If you want more information, both BookBub and IngramSpark offer excellent blogs that you’ll find helpful, as do many other authors out there. Do your homework, present a professional product, become active on social media, and you’ll be headed in the right direction.
This is Part 10 in my Self-Publishing Made Simple blog series.
The Library Market
What format do libraries prefer?
Librarians responded to one author’s query stating they preferred trade paperback in large print over hardcover books, because hardcovers were heavier, more expensive, took up more space on the shelves, and were difficult to hold for older patrons. This may not be true across the board, but it’s something to keep in mind. You might want to conduct your own survey.
Library of Congress Control Number
Libraries use the Library of Congress number to organize their materials. This program allows them to catalog books before they’re published and to add the digital record to their computer search program.
If you have an imprint that buys ISBNs from Bowker, you can set up an account with the LOC. You cannot, as an individual, order a number for a book. You have to buy at least 10 ISBNs. Publishers must list a U.S. city as place of publication on the title or copyright page.
Apply online through the small press option at https://www.loc.gov/publish/pcn/ about two to four weeks before you go to final formatting. You’ll need to assign your ISBN number first, because LOC will ask for the title and ISBN. They email you the LOC number and how you should put it on the copyright page.
Be aware that getting a Library of Congress Control Number does not guarantee the LOC will catalog your book. If they choose not to, when a librarian plugs your number into their system, they will pull up a blank entry.
Items that are NOT eligible include works under fifty pages unless it’s children’s literature, E-books, mass market paperbacks, books that have already been published, and more. Complete list is here: https://www.loc.gov/publish/pcn/about/scope.html
Getting Your Book Into Libraries
You can help make your print book available to librarians by offering a discount through IngramSpark and by listing your book in their new release catalog. You can also offer it through Baker & Taylor at Draft2Digital. Having an LOC number is an optional choice.
See if your county or city library system accepts books by local indie authors. Some have special programs just for this purpose. Offer to give talks and participate in panel discussions to get to know your librarians. For e-books, make sure your book is available through Overdrive. See Part 6 below.
This is Part 9 in my Self-Publishing Made Simple blog series.
How to Use Ingramspark
Open a free account at https://www.ingramspark.com/. See if a coupon code is available for title setup. There is a one-time setup fee of $49 for print or for print and ebook. Put your imprint as the publisher or company.
Decide your trim size (i.e. 8.5 x 5.5) and format (trade paperback). Hardcover options are available with a laminated cover or full dust jacket. For paperback, choose perfect bound for the binding, meaning the spine is glued and not stapled. Choose black and white interior, and pages to be cream or white (white is my choice). Laminated cover with gloss or matte finish.
Go to the Help page, find Tools, then find the Cover Template Generator. You will need to know the page count, ISBN and price. Fill out the form and send the template to your cover designer. Tell her to save the cover as a pdf file. Note that cover requirements differ for KDP.
Your book file will need to be a pdf file with embedded fonts. This ensures that no matter what fonts a reader has on their device, they’ll be able to see the file as you intend it to be seen.
Upload a pdf file for the book and one for the cover. You can use the same interior pdf file for KDP and Ingram.
The Publication Date is when you plan to make the book available for purchase to bookstores, libraries and online retailers. The On Sale Date is the date that you mean to release a title to be printed and delivered. This should be the same as or later than the Publication Date. My advice is to make them both the same to avoid confusion. If you want to do pre-orders, set the Publication date and the On Sale date to the same date in the future. This will be the actual release date.
Global Connect Program at Ingram: http://bit.ly/2xOH5T0
Price using the Currency Converter and rounding up for a $14.99 title (USD):
14.99 USD; 11.99 GBP (UK); 12.99 EUR; 19.99 CAD; 19.99 AUD
Physical Proof Copies
At IngramSpark, you have to approve the ebook proof before you can order a physical proof. From your Dashboard, click on the Order link by your book title. You’ll have several choices. One proof at $14.99 retail costs $4.69 (economy service takes up to 5 days to print the book) + $1.99 handling + $3.80 (basic shipping takes 7-10 business days and is not trackable) + $.40 tax = $10.88. Click Override On-Sale Date if your book is available for pre-order.
The proof from KDP costs less than Ingram. It’ll say “Not for Resale” across the front of the book. Your number of proof copies might be limited at KDP. Ingram has no limit on the number of copies you may order and the books are not labeled. These are great for advance reading copies and look the same as the final printed book.
Discounts and Returns
A full trade discount between 53% and 55% of your list price encourages booksellers to buy your book, especially if you offer returns. You can choose from three different types of returns—return and destroy, return and ship, or non-returnable. Be aware that if you allow returns, you will be charged for them. I do a 40% discount with no returns. This means the bookseller gets 20% off and Ingram gets 20%. Decide if you want your books on bookstore shelves or want them available for readers to order through their favorite bookstore.
Why Choose Ingram?
• Book distribution to over 39,000 retailers, libraries, schools and universities.
• Direct shipping and global delivery. IngramSpark distributes to Canada from the U.S. and has print facilities in the UK and Australia. With their Global Connect program, they have relationships with print partners in China, Germany, Italy, India, Poland, Russia, South Korea.
• Ingram does not sell directly to the public, but it gets your book into more online bookstores. You can use these bookstore links on your website pages.
• Bookstores can order your book directly from Ingram.
• Booksellers are attracted by deeper wholesale discounts, returnability, and not having to buy your book at Amazon.
• You can produce your book in hardcover, paperback, and e-book editions.
• You can choose a discount between 30% to 55% on the IS print version. In KDP, you lack flexibility.
• Payment is royalty percentage of retail price minus printing costs. For example, you set a retail price of $14.99. With a 40% discount, this means you’ll earn 60% royalty. That comes to $8.99 per book minus the print cost of $4.56 equals a net royalty of $4.43. Ingram takes half of the discount, and the retailer gets the other half. So for a 40% discount, a bookseller only sees 20% off.
• Librarians most often will not order from KDP. So even if you choose their Expanded Distribution, it does not guarantee librarians will have access to your books. They prefer to deal with Baker & Taylor (accessed through Draft2Digital) or Ingram, among other sources. They use Overdrive for e-books (accessed through Kobo, D2D, or Smashwords).
• On Ingram, you can personalize your orders with an extra page inserted at the front.
• There is a one-time setup fee at IS of $49 for print or print plus e-book. This $49 is refunded if you order 50 print books within 60 days of title setup. Or, for the e-book alone, it’ll cost you $25 setup fee at Ingram. It costs nothing to upload a book to KDP. However, Ingram offers coupon codes periodically if you sign up for their author mailing list or blog. Some professional writing organizations have Ingram codes as well.
• Uploading a revised manuscript costs $25 at IngramSpark. No charge at KDP. Ingram will only process this revised file after all current orders have been filled.
• Ingram can be more complicated to learn than KDP.
• It costs $85 to get into the advance Ingram catalog.
What’s the difference between IngramSpark and Lightning Source?
IngramSpark combines Lighting Source print-on-demand services with e-book distribution. This gives authors a single platform to manage both print and electronic titles. IngramSpark is more user friendly. Royalty statements in either case come from Lightning Source.
This is Part 7 in my Self-Publishing Made Simple blog series.
Print Book Distributors for Indie Authors
Print distribution options for indie authors include, but are not exclusive to, Ingramspark, KDP Print, Barnes and Noble Press, and Draft2Digital Print. Uploading is free, or in Ingram’s case, free with a coupon code. Books are printed on demand, so there is no print book run like for a traditional publisher. You may order author’s copies at a discount. Usually, you’ll bring your own books on consignment to a signing event.
Disclaimer: This information changes rapidly, so it only represents my interpretation at the time this article was written. Please let me know if you have any updates or corrections.
Benefits of publishing paperbacks with KDP include:
• You can reach readers through Amazon websites in the US, Europe, and Japan.
• Physical proofs and author copies are available. Your KDP proof and author copies for the UK and Europe will be printed and shipped from within Europe. For author’s copies, you pay printing costs plus shipping and tax.
• Use your own ISBN, or KDP can supply one for you. This free ISBN can only be used on KDP for distribution to Amazon and its partners. It cannot be used with another publisher or a self-publishing service.
• If you use your own ISBN, KDP will check to see if your imprint matches what is on file at Bowker. If you are reprinting your book, the title, author name, and trim size/binding type must stay the same. The ISBN cannot be changed after publication. A new edition requires a new ISBN.
• Royalty is 60% of retail price minus printing costs. Printing Cost for a 77,000 word book that’s 268 pages in pdf format is $4.07. So for $14.99 x 60% royalty = 8.99 – 4.07 = $4.92 royalty
• You can save your book as a draft and order proof copies before publication. Proof copies will have a “Not for Resale” watermark on the cover and a unique bar code but no ISBN. You pay only the printing cost for your selected marketplace plus shipping.
Barnes & Noble Press
• Print preorders are available up to 180 days in advance.
• E-book preorders are available up to 12 months in advance.
• One free correction for print book files per cover and interior file.
• Can order advance copies of print books ahead of publication even if the book is available for preorder, before your on-sale date.
• To transfer a title from D2D: B&N will give you a transfer request form that you send to D2D. They will release the book over to B&N. You keep your reviews and EANs so you don’t have to change any links.
• Print books published by B&N Press will more likely be available to their own booksellers for ordering.
• You’ll be able to create an e-book coupon code to sell your books at a specially discounted price to NOOK readers, without worrying about price matching on other retail sites. Go to the Manage Promotions section from your Projects page.
• Series Management allows you to view your titles’ metadata grouped by Series.
• Cover Converter—If you need a print-ready version of your e-book cover, they’ll generate one for you.
• Cover Templates—If you want to supply your own existing print cover, you can use their free cover templates to ensure it is the right size.
• Various Trim Sizes—All of the POD industry-standard trim sizes are here.
• Auto-Generated Interior—If you submit a .doc file, this can help keep the weird line breaks and widowed and orphaned text to a minimum. You can also upload your own print-ready pdf file.
• Other Choices—Matte or glossy finish for your cover, cream or white paper for your interior, a free ISBN from D2D or supply your own.
• Brick & Mortar Distribution—You will need to request that a bookstore order and carry your books. They can place orders through their regular channels. Draft2Digital does not distribute directly to physical bookstores. They do distribute to Baker & Taylor.
The Best Choice
• Use KDP for print distribution to Amazon and Amazon Europe only. Do not enable expanded distribution.
• Use BN Press for distribution to Barnes and Noble.
• Use Ingram for print distribution everywhere else. The next two posts will focus on this distributor.
• You can use the same ISBN number for all print editions in the same format, such as trade paperbacks. If you want a hardcover edition, you’ll need a different ISBN. This is assuming you own the ISBNs and not the distributor.
If you’ve uploaded to Ingram first, and Amazon is showing your book as unavailable, submit your KDP print edition. Amazon will use this version instead of the Ingram book and your title will show up as being available. But you can only upload your file to KDP when you are ready to release the title.
Likely you’ll have to access your account at Amazon Author Central, claim your new title, and request the print edition on Amazon be linked to the e-book edition.
Amazon – Higher royalty; chance to be exclusive with Kindle Select and Kindle Unlimited. Preorders allowed within 90 days of release date. You can manage your books via Amazon Author Central. Sends out new release notices to your followers. BN – Preorders allowed. You can schedule your price promotions in advance. Authors earn 65% royalty on eBooks priced over $9.99. Kobo – Ask to activate the Promotions tab to participate in special deals; global audience. You can opt-in for Overdrive and get a royalty 50% of library list price. Apple Books – Must upload using an Apple device. You can use an iPad or iCloud if you don’t have an Apple computer; hire a formatter; or go through a service like Draft2Digital. After your book is available on iTunes, if you’re publishing it yourself, write and ask them to change the name of the seller on your account to your DBA or LLC. You can set preorders up to a year in advance. Sales count twice, when the person preorders the book and when it goes live. They give you up to 250 free download codes.
Draft2Digital • Takes 10% cut of retail price.
• Distributes to Amazon, Apple, BN, Kobo, Baker & Taylor, Bibliotheca, 24Symbols, Playster, Overdrive, Scribd, Tolino and Google Play
• Set Preorders at one convenient site. Also handy for revised files.
• Note you make a higher royalty going through D2D than going direct to Kobo with a book priced less than $2.99.
• Payments are once a month.
• Easy to upload files for free file conversion into mobi, ePub, pdf files
• Author profile page and book tabs and Custom Book Carousels
• Audiobook Production/Distribution via Findaway Voices
• Universal Book Links via https://www.books2read.com/
• Easy user interface and responsive customer service
• New release notifications
• Schedule sales ahead of time
• Readers can buy direct from the SW Store.
• E-book conversion to multiple formats
• Special copyright page wording is required.
• Distributes to Amazon, Apple, BN, Kobo, Baker & Taylor, Bibliotheca, Gardners, Inktera, Library Direct, Odilo, OverDrive, Scribd, Tolino. Over 500,000 titles.
• SW’s royalty rate varies. Monthly payments
• Set Preorders to Apple, BN and Kobo up to a year in advance
• Exclusive Promotions, Discount Coupons, New Release Alerts, Series
• The discount levels you set for the sale do not impact your retail prices at other stores.
• Free ISBNs for use on SW sites
• Author profile page and Author interview
• Distributes to Kindle, BN, Apple, Google Play, Overdrive, Scribd, and to more than 400 stores, including digital libraries (schools, universities, public libraries).
• Takes 10% cut of list price.
E-book Options – Ingram vs KDP
• KDP has no title setup fees, whereas it costs $49 at IS when uploaded with the print edition or $25 for the e-book alone. Each corrected manuscript costs $25 to upload to IngramSpark.
• IngramSpark has wider distribution, including Kindle, Apple, and approximately 60 other e-book retailers.
• With KDP, you can only make your e-book available to Kindle but no other e-retailers. You’d have to upload the ebook directly to Kobo, BN and Apple or go through Smashwords or Draft2Digital.
• Royalty rates on e-books at Ingram are only 40% compared to 70% at KDP (depending on your book’s price).
April 15-21, RONE Awards
Please VOTE for Body Wave Audiobook in the RONE Awards THIS WEEK ONLY! Sign in or Register at InD’Tale Magazine, https://www.indtale.com Be sure to click the email confirmation link if you are registering for the first time. Once logged in, go to RONES in upper right corner, hover over 2019 RONE Awards, and click on 2019 RONE Awards Week One that pops up. Scroll down to the Audiobook: Paranormal/Mystery Category and vote for my title, BODY WAVE.
This is Part 5 of my Self-Publishing Made Simple blog series.
You have a polished manuscript. You have bought a block of ISBN numbers. You’ve determined how you want to present yourself as a publisher re using an imprint or not.
Now you’ll need to decide if you will be publishing an ebook, paperback, and/or hardcover edition. Finish the copyright page by adding ISBNs for the format of your choice.
Note: If you’re simply going to upload your book to Amazon and participate in their KU program, likely you can use the ISBN number assigned by Amazon. This is true for certain other distributors as well. But keep in mind that this will register them as the publisher on record rather than you. See Part 4 for how to assign book titles to an ISBN number.
Book Descriptions and Tag Line Write a one-sentence tag line for your book along with short and long story descriptions. If you need help, go here:
For a paperback, decide if you want a longer blurb on the back cover or a shorter one with review quotes. Remember to leave room for the bar code. You do not need to buy this. Distributors will provide their own bar codes, or you can get one free online. Prepare the back cover copy to send to your cover designer.
Author Biography Prepare your author biography. This should be written in third person in an engaging manner. List your writing awards, professional organizations, genres, and special interests. Have a long bio, a short bio, and a couple of speaker introductions geared to writers and readers. You’ll need a shorter bio for the online book distributors, where you might want to include the URL to your website or newsletter.
Keywords Make a list of your keywords. These are phrases readers might use to search for your book. They don’t have to be one word. You can use phrases such as, “mysteries with humor” or “cozy mysteries with pets” or “mysteries set in small towns.” Here’s an example of more keywords for mysteries. Look at the bestseller categories on Amazon for more ideas. https://kdp.amazon.com/en_US/help/topic/G201276790
Cover Design Think about a scene or two that you’d like to see depicted on your cover. Also consider your series branding if your book isn’t a standalone. Colors, text, and placement should be consistent from book to book. So should the art style. Look for a cover artist who has a portfolio of books in your genre. Join the writing community to get recommendations.
Pricing If you’re unsure what to charge, look at other books in your genre with similar page counts to see what the going rates are. What are readers in your genre willing to pay for a print book or a digital copy?
Formatting Formatting comes next. You can do it yourself, hire a professional, or use one of the third party aggregates, such as Draft2Digital, to do the conversions for you. What you’ll need will depend on your technical skills and where you plan to upload your book.
Distribution Before we get into particulars on book distributors, decide where you want your book to be sold. Are you planning to sell it at Amazon alone, perhaps with their Kindle Select program so people can get your book through Kindle Unlimited? Then all you need is a mobi file. For BN, Kobo, and Apple, you’ll need an ePub file. For print, a pdf file is required.
April 15-21 RONE Awards Please VOTE for Body Wave Audiobook in the RONE Awards THIS WEEK ONLY! Sign in or Register at InD’Tale Magazine, https://www.indtale.com Be sure to click the email confirmation link if you are registering for the first time. Once logged in, go to RONES in upper right corner, hover over 2019 RONE Awards, and click on 2019 RONE Awards Week One that pops up. Scroll down to the Audiobook: Paranormal/Mystery Category and vote for my title, BODY WAVE.