Amy Atwell from Author E.M.S. gave this workshop at #RWA17. Note that iBooks is in 51 countries and it’s the number two online book retailer in the U.S. Keep in mind that iBooks is the default reading app on all Apple devices. How can you get your book there if you are indie publishing? You could go through a third-party aggregate such as Pronoun, D2D, or Smashwords. Or you can set up your own publisher dashboard with iTunes Connect. Customers buy your book via the iTunes or iBooks app. For uploading books, you need iTunes Producer and a Mac computer. You can hire a formatter who does these uploads or go through one of the aggregates if you don’t own an Apple computer. Once your book is uploaded directly, you can go into your dashboard from any device. If you are doing the upload (or your formatter is doing it for you), you will need an ISBN number for your ebook. If you move a book later from an aggregator to direct upload, you’ll lose rankings and reviews.

Disclaimer: These notes are subject to my interpretation. Any errors are mine.
Reasons for failure to Upload may be because your epub file isn’t properly validated. Your coding may not match Apple’s requirements. If you’re using epub3 format, it may need versioning info. For Versioning, you add data on what’s new, such as an excerpt or a bonus scene. Readers who have bought your book will be alerted that a new version is available.
Other reasons for error messages might be that your image is too big; you’ve added links to other retailers; you have improper use of iBooks branding; you’ve mentioned a sale or discount in the book’s description; or you haven’t filled in the right primary category.
You can put a sale start and end date. You can do preorders up to a year in advance.
To attract readers, try offering a sneak preview for iBooks fans only. Make use of the free download codes per title. Ask readers if they want to be notified of new releases or sales of your iBooks titles.
Send a request for your series to be linked once you have at least 3 consecutive titles available.
Useful tools include iTunes Link Maker, the Affiliate program, banners and widgets with links to your affiliate code.
Also note that when you do tweets about your books, use #iBooks instead of #iTunes.
For more tips on iBooks, see my previous blog on iBooks Tips for Writers.
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