Malice Domestic 2014

What is Malice Domestic? As it says on the Website, Malice is an annual fan conference that focuses on the traditional mystery or “books best typified by the works of Agatha Christie.”

Malice Banner

Although I’ve been attending Malice Domestic for a number of years off and on, this was the first time I participated in Malice-Go-Round. What a fabulous event! On Friday morning, 200 people filed into a room with 20 tables. At each table sat 2 authors and 8 readers. As an author, I had about two minutes to give a pitch about my book and then the other author at my table took a turn. I was lucky to pair with Linda Joffe Hull who writes the Mrs. Frugalicious mystery series. We hopped from table to table repeating the same spiel twenty times. I lost my voice by the end but was exhilarated by meeting so many mystery fans. This event was worth the price of registration alone. If you get in, bring enough promo items for all the tables.

Nancy J. Cohen and Linda Hull  Malice Go Round

Friday night was a dessert party. This gave me another way to connect with old friends and make new ones. I chatted with Marilyn Levinson, author of Murder A La Christie, waved hello to Toni Kelner, and caught up on news with Carol Nelson Douglas, who writes the popular Midnight Louie cat mystery series among others. I thoroughly enjoyed meeting Barbara Graham, a quilting enthusiast who combines her talent with writing mysteries.

Carole Nelson Douglas and Nancy J. Cohen   Maggie Toussaint, Nancy J. Cohen, Barbara Graham and Polly Iyer

Saturday morning, I attended the Sisters in Crime Breakfast. About 160 members attended from 50 chapters nationwide. The Guppies (Great Unpublished) wore colorful boas. Besides this program, SinC offers a monitoring project, quarterly newsletter, grants for chapter events, subsidies for members to attend Writers Police Academy, writing courses, educational seminars and an annual Publisher’s Summit.

Sisters in Crime President   Sisters in Crime Breakfast

Hank Phillippi Ryan spoke about the Writes of Passage collection of essays, and each member received a copy.

Hank Phillippi Ryan

Later that morning began the panels. I attended one on Book-Themed Mysteries, ate the box lunch available at the lobby bar, checked out the Dealer’s Room and laid out my promo materials in the Hospitality Room at the end of the corridor. That afternoon, I spoke on a panel about social issues in mysteries. Fellow panelists were John Clement, Judy Hogan, and Linda O. Johnston with Debra H. Goldstein as moderator.

Panel on Social Issues at Malice Domestic  Nancy J. Cohen

At five o’clock, the afternoon speakers gathered at the Mezzanine level for a mass book signing.

Booksigning   Nancy Signing

Later that evening, Maggie Toussaint, Barbara Graham, and I headed to the famous Agatha Banquet where the awards were presented. Everyone looked their best.

Agatha Awards  Maggie Toussaint and Barbara Graham

Sunday morning had more panels. I enjoyed the talk on Paranormal Mysteries with authors Carolyn Hart (“Death at the Door”), Molly MacRae (“Spinning in her Grave), TJ O’Connor (“Dying to Know”), and Maggie Toussaint (“Gone and Done It”) and moderated by Aimee Hix.

Paranormal Mysteries   Maggie Toussaint

They discussed the rules and limitations of their paranormal element and why they write about it.

Why are these stories so popular? They offer an escape from reality to readers who want to experience something new. Readers can enter someone else’s imaginary world that’s fun, exotic, and touches upon the unknown. As mystery fans, we want to solve a puzzle, and what greater puzzle is there than “What’s on the other side?”

Do ghost stories and detective tales go together? “Death is a mystery,” Molly replied. Maggie Toussaint, a Five Star author and member of Booklovers Bench, agreed. “These stories engage your senses and your mind.”

See Photos here: http://bit.ly/1jX7QVy

Coming Next: Our Trip to Maryland and D.C. and the beautiful flowers of Brookside Gardens

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Are you following my Blog Tour and entering my Contests?  Please click on these links for my guest posts, interviews, and chances to win some free books plus a Hanging By A Hair tee-shirt!

 

Building Reader Loyalty

Barbara Vey was the guest speaker at the February 2014 meeting of Florida Romance Writers.

Barbara Vey1

As Contributing Editor for Publishers Weekly, Barbara Vey brings readers and writers together with her popular Beyond Her Book blog. An avid reader as well as a blogger, Barbara spoke about how authors can build and retain their readership.

“Think in terms of one reader at a time,” she advised listeners. Here are her pointers for gaining and retaining readers. Any mistakes in paraphrasing or interpretation are mine.

Find a common ground with your readers and form a community. How can you do this? By branding yourself. Be consistent with your brand. Use your author name and brand for everything.

“You are your product. You are a business. Act like it.” Avoid religion, politics, or anything controversial so you don’t alienate people.

“Be prepared when you go out in public. Carry copies of your books, bookmarks, and business cards. Talk to people everywhere, i.e. restaurants, bookstores, airplanes, the supermarket. Ask folks what they like to read, get a discussion going, and then mention you’re an author.”

“Visit and comment when people mention you online in tweets, posts, etc. Show that you have noticed and are paying attention.”

If you get a good review or a reader makes a positive comment on your work, be polite and say “I’m so glad you enjoyed my book. Thank you.” But don’t go near a negative reviewer.

Be seen on Goodreads, LinkedIn, Pinterest, Instagram, Twitter, Facebook, YouTube. Talk about fun and interesting things rather than your books all the time. On Facebook, focus on your Author page and not on your personal page.

For unpublished writers, “the time to start marketing is before you publish your book.”

Re advice others will give you: “Listen to what people say and then pick what applies to you.”

Barbara Vey2

“Be yourself. Talk like you’re talking to friends. Be friendly, ask questions, reply and retweet.”

Don’t have someone else do your posts and lie about it. If you have an assistant, for example, have them identify that they are posting on your behalf. Don’t let them pretend to be you.

Use hashtags during TV shows, sports events, elections etc. and tag people with the @ symbol.

Don’t use foul language or talk politics/religion, or you’ll always offend someone.

Map out your plan of action for the day and do what needs to get done.

“Follow people who are fun and who say interesting things” to learn what they do.

Comment. Like. Share. If you Like someone’s FB post, you’ll keep seeing their posts in your newsfeed.

Help each other out. Link to websites in blogs when you mention someone. Everyone MUST have a website. Make sure your About page shows something interesting and unique about you.

Post daily, share yourself, and ask readers their opinions.

“Giveaways are huge.”

Promote others. If you promote them, they’ll promote you. Barbara especially loves the romance community because “everyone helps everyone else.”

If you build your community, readers will come and they will stay.

“If you want to be successful, consider this a career.”

Tell people about your writing and let them make the decision about what they read. Don’t make assumptions, like a guy won’t want to read your book. You never know what will appeal to someone.

What do Readers want?

“Series that pull you in so the characters become like your family.”
“Respect for the reader.”
“Consistent writing.”
“Authors must have a warmness, or at the very least, politeness.”

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An avid reader, Barbara consumed a book a day before taking on the glamorous life of a roving reporter. Traveling all over the United States to Barbara Veyconferences from Romance to Thrillers, Mysteries to Horror, Historicals to Comic Con, Barbara has even broken through the barrier into the entertainment industry by covering Red Carpet Events and interviewing the likes of Richard Dean Anderson, Joshua Jackson, Joss Whedon, Chris Evans and others. But her love of Romance keeps her grounded while she offers readers a place to step away from life’s daily trials to take a positive journey through the world of books.

Website: http://barbaravey.com/
Blog: http://blogs.publishersweekly.com/blogs/beyondherbook/
Reader Events: http://www.readerevents.com/
Facebook: https://www.facebook.com/barbaravey
Twitter: @BarbaraVey

If you’re a reader, what do you want from an author?

Halloween Reads

Looking for a spooky read this Halloween? Look no further than here:

Halloween Reads

Note that my own haunted hotel mystery, Dead Roots, is listed. Marla and Dalton spend Thanksgiving weekend at a haunted resort. Which is scarier– for Dalton to meet her relatives or for Marla to encounter a ghost?

“The setting, a Florida resort complete with ghosts, ruins and secret passages, makes a terrific site for a mystery. With Marla, Cohen has created a plucky heroine, and it’s great fun to watch her negotiate the investigation, her nosy relatives and her consuming attraction for her fiancé, Dalton.”  RT BookReviews

“Ghost stories, nifty secret passages, tales of gemstones and family secrets enliven this tale.” Oline Cogdill, Sun-Sentinel

“If you like ghosts and ghoulies and things that go blink in the night, you’ll love this book.”  Mysterious Women

“Condemned wings of the hotel, secret passages, and a gaggle of paranormal experts investigating the resident ghosts, all add up to a frenetic mixture of mirth and mayhem.” I Love A Mystery

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COMING NEXT: My Ghost Hunt tour at a real haunted resort, the Grand Hotel in Jerome, AZ. See my photos with orbs and hear about our adventures in this former hospital for local copper miners.

Looking for a Good Book

Recently I read through a bunch of novels to judge for the RITA contest sponsored by Romance Writers of America. Out of the 7 books sent me, I truly liked only one. That’s not to say I didn’t attempt to be fair and to objectively evaluate the others according to the supplied criteria. But only one out of the seven books appealed to my taste as a reader.

This exercise made me realize what I like about my favorite genres, and also what factors I don’t like that will make me put aside a book.

DISLIKES

No plot: In many of these romances, the romance portion was beautifully done but not much else happened. Reading page after page of angst and relationship problems quickly lost my interest. Now keep in mind that my cup of tea may be your cup of coffee. You may be an avid fan of contemporary romance and love these types of stories. I am not.

I like adventure, danger, and intrigue along with my romance. Or at the very least, I like something to be happening other than the emotional rollercoaster of the main couple. My taste runs to historicals, scifi/fantasy, and paranormals. That’s why romance can delight everyone. Different subgenres broaden the appeal.

Of course, the opposite problem can also be a deterrent: too much plot and not enough emotion. Haven’t you read stories where you don’t get a feel for the people? The action keeps moving along but you want more reaction? Balance is the key.

Graphic Language: Erotica may be a hot selling genre, but I don’t get off on the f-word or other graphically depicted details. You don’t even need a plot when these people are in bed for most of story. Or they’re thinking of doing it. Where’s the falling in love when two people are hot to trot right from the start? I’d be happier with a Jane Austen novel.

Contemporary Settings: I like to escape reality when I read, hence I prefer historical romance or futuristic/scifi/fantasy settings, or a contemporary setting with a paranormal element. My reading pleasure is focused on escape and entertainment, not enlightenment on heavy issues or a rehash of societal woes. All stories reflect on society in some manner. I prefer my tales Star Trek style, i.e. in disguised parallels to humanity’s foibles. As for location, Texas doesn’t draw me in although it seems to be a favorite among readers.

Unlikeable Characters: If the people are too far out from what’s normal for me, too eclectic or weird or damaged or tortured, I am apt to not be engaged. I want people I can admire and aspire to be like, not whom are unpleasant so that I can’t wait for the story to end.

So if these were the main things I disliked, what do I look for in a story? You may ask yourself the same thing. What draws you to a certain type of writing? A certain genre or a time period?

LIKES

Out of Time/Place/Experience: As I said above, I like to escape the toils of daily living, and so historical settings or futuristic/fantasy stories appeal to me. Ditto these elements or a paranormal angle in a modern setting.

Humor: I’m a sucker for humor. In any kind of story, if you make me smile, I’m more likely to keep reading.

Strong Plot: I want something to matter other than the relationship. Let the main couple race to find an artifact, missing sister, stolen chalice, spear of Atlantis, or anything that adds suspense. Throw them into situations that make me turn the page.

Archetypes: While I’m not fond of reunion stories, I do like hidden identity, royalty, rags to riches, and certain other archetypes. Some of these turn me off, like cowboys. What about you?

Mystery: A smidgen of mystery, even about a character’s background, adds tension. If you know everything up front and the characters like each other right away, where’s the story going?

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Now that I’ve finished the books I had to read, I can’t wait to dive into my TBR pile. Adventure, romance, fantasy, mystery, scifi—here I come.

So what kind of stories do you gravitate toward and which types do you generally avoid? How much will you read before you put a book down?

What Readers Want

Florida Romance Writers was lucky to have Columnist Barbara Vey from Publishers Weekly speak to us about What Readers Want. Basically, they want authors to be polite and respectful toward them. They want their expectations to be met. And they want to know if you’ve reissued a book they might already have.

Barbara Vey (800x600)

Readers may be disappointed if an author breaks her promise to readers. For example, the reader expects a certain type of reading experience, and the author takes a favorite series in another direction. This might sour the reader toward buying any more books in this series.

Readers may not like it when an author switches genres and the reader is expecting the same type of book as before. Either use a pseudonym or indicate by the cover that this is a different genre.

Readers aren’t happy when they buy a book only to find they already have it on their shelves, because it’s a reissue. Have it say so somewhere on the cover or inside the front pages.

Readers blame the author for anything and everything: bad covers, bad editing, etc. They don’t understand that publishers may be at fault. All they know are authors.

Readers hold authors in high regard and expect courtesy and respect in return.

Avoid politics online (and religion) or you’ll risk alienating your fans.

Readers who post reviews shouldn’t give away significant plot points.

To gain reader interest, Barbara advises authors to interact online with readers, put out questions, chat as though with a friend, and be yourself.

Readers, what would you add?

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I was pleased to receive Member of the Month award from FRW. Here’s a photo of me with FRW president Rose Lawson, and another one of FRW Board members Heidi Lynn Anderson, Rose Lawson, and Lisa Manuel with lifetime achievement award winners Linda Conrad, Heather Graham, and Joan Hammond.

Nan Award2013     FRW BoardJan13 (800x600)
We went to lunch afterward at the Field, an Irish pub. Here I am with Barbara Vey. And that’s the rest of the gang!

Nan Barbara Vey   FRWLunch Jan2013

Reader Reviews

When you finish reading a book, do you write a brief review and post it online? If your answer is negative, why not? Do you feel you have nothing to say? Are you afraid your opinion won’t count? Is it too much bother?  Bookshelf

Reader reviews count a great deal to potential book buyers. When you’re thinking of ordering a book, do you go to the virtual bookstore and read customer reviews? I know I do. It’s possible that the more customer reviews on an Amazon page, the more chances of Amazon’s algorithms picking up the title and including it in their promotion, “If you like this book, you might like…” This recommendation is of tremendous help to authors. So are five star reviews. But be honest in your opinion and assign however many stars you feel is appropriate. Just please don’t trash someone’s work. If you don’t like the book, leave off your opinion. Nothing hurts worse than seeing someone give my book one star and condemning it. Maybe it just wasn’t their cup of tea and another reader will love it.

So how do you write a review? Start out with a blurb about the story. Pretend you are summarizing the tale for a friend, but omit any critical plot points that may act as spoilers. Then mention what you liked about the book. The exquisite setting details? The engaging characters? The non-stop action, or the quirky sidekick? Surely you can find something good to say. End your review if you can with a quotable line encapsulating your opinion. This may range from “A charming historical mystery that will sweep you away to the Victorian era” to “Starships, space battles, and snarky sidekicks…what’s not to like about this action-packed sci-fi adventure?”

Since the New Year is upon us, hereby resolve to start writing reader reviews and posting them online to support your favorite authors. Where to put them? Here are several sites where your opinion matters.

Amazon
http://www.amazon.com

Go to the book’s page. Scroll down to where is says Most Helpful Customer Reviews. Scroll down some more until it says Write a Customer Review. Then click there and follow the directions. You’ll need to be signed into your account. Preview and Publish your review as the final steps.

If you’ve read any of my books, even backlist titles, I can use more reviews! Go here to access a list of all my titles: http://www.amazon.com/Nancy-J.-Cohen/e/B001HD1ELI/

Barnes and Noble
http://www.barnesandnoble.com

Barnes and Noble is often overlooked, but with so many NOOK owners, this online bookstore still carries weight. On a book’s page, scroll down to where it says Customer Reviews. Then fill in your star rating and write your review in the box provided. Click Submit to finish. Again, you’ll probably need to be signed into your account first.

Here’s my author site on B&N. This online bookstore isn’t as author friendly as Amazon so it’s harder for us to make changes. http://www.barnesandnoble.com/c/nancy-j.-cohen

Goodreads
http://www.goodreads.com

Goodreads is a popular reader site where readers review books they’ve read, file these reviews on virtual bookshelves and create genre lists. Readers participate in group discussions, offering each other recommendations. A good review here really helps, and so does a recommendation in any of the groups! You can also look for book giveaways under Explore to get a taste of new releases. It’s easy to register for a free account. Then you just go to My Books, click on Add Books, and type in the book title. The book should pop up. Click on it and give it a star rating. Then click on Edit my Review and write in your review, or cut and paste it from your home computer. Be my friend at http://www.goodreads.com/author/show/91508.Nancy_J_Cohen

Library Thing
http://www.librarything.com

Here’s another site for you to post reviews and keep track of your reads. I need to update my bookshelf here. Librarians frequent this site. Find me on Library Thing: http://www.librarything.com/home/NancyJCohen. And, it’s another place for authors to offer giveaways of upcoming new releases.

Your opinion as a reader truly counts now more than ever, with professional reviews almost impossible for authors to get on their own, reviewers swamped with hundreds of titles, and the days of bookstore browsing severely diminished. Word of mouth is critical, and this is where you come in. Offering positive reviews and recommendations online of books you’ve read is one of the best forms of support you can do for authors. Consider yourselves our street team and get involved.

BookBub is another site for you to follow authors and post reviews. The idea is to share your favorite reads and support the authors at the same time.

How Can Readers Help Authors?

If you’re an avid reader, no doubt you’d like to encourage your favorite authors to keep writing. What can you do to help?

Write customer reviews on Amazon, BookBub, and other online reader sites.

Add the author’s book to your Wish List on Amazon and TBR pile on Goodreads.

Search for the author’s website, author name, and book titles periodically to raise their rank in search engines.

Like the author’s Facebook page; Share and comment on her Facebook posts.

Retweet author’s Twitter posts and Like their Instagram posts.

Forward the author’s newsletter to a friend.

Recommend the author’s books to your book club.

Look for good reviews of the author’s book and click Yes to “Was this review helpful to you?”

Follow author’s blog tours and leave comments.

Repin author’s photos on Pinterest.

Offer to hand out bookmarks for the author.

Offer to lead a Street Team of fans to spread the word about the author’s works.

Suggest the author as a speaker at community events and writing workshops.

Buy the author’s latest book or ask your librarian to order it.

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Anything you can do will help, especially in this era of viral content. Word of mouth still has the most effect.

Recent Reads

I haven’t posted any book reviews lately, although you can follow me on Goodreads to catch my reports. But people often ask writers what we like to read. So here are the books I finished in June.

THE SELECTION by Kiera Cass (Teen Fiction)                           The Selection
Thirty five girls are chosen to compete for the hand in marriage of handsome Prince Maxon in the land known as Illéa. America Singer, a musician and member of a lower caste, enters her name in the lottery after her crush Aspen casts her off. She doesn’t expect to get chosen and is surprised when her name is announced. Soon she journeys to the palace to meet the prince and appear in broadcasts with the other contestants. As she gets to know Maxon, her feelings for him blossom, but the Selection is marred by increasingly violent rebel attacks. What do the rebels want? Why does the king suppress the region’s history? And what’s America to do when Aspen joins the draft and shows up as a palace guard?

The world-building works in this novel that’s part fantasy and partly a take-off on reality shows. I believe it’s billed as the Hunger Games meets the Bachelor. Certainly, the gorgeous cover draws you in. As a reader, you quickly become invested in America’s happiness and wonder how she might help the country if she ends up as Maxon’s bride. But his choice isn’t made by the last page. You have to tune in to the sequel to continue the story and might find this tactic somewhat frustrating.

Accustomed to reading romance novels, I would have liked a conclusive ending. It disturbs me that I might have to read two more books to reach a finale, but I like the story enough that it might be worth the wait. I know how I would like this tale to end. I just wish it wouldn’t take three books to cross that finish line. Find on Amazon

TO SAY NOTHING OF THE DOG by Connie Willis (Time Travel Historical)
The Connie Willis books I’ve read have been complex stories that take place in dark times of global history. To the contrary, this title is more like a Shakespearean comedy of manners. It’s a twisted tale, hard to follow at first, seeming to wander aimlessly with silly incidents, until the story finally becomes more focused at least halfway through. Then my interest peaked but not so much in the beginning. Certainly I didn’t find it hilarious, more like amusing, and a cheerful diversion from Willis’s usual works. As always, her depiction of the era is vastly detailed and immersive. If you were to start with one of her books, though, I wouldn’t choose this one.  I think you need to be a fan to appreciate its absurdities, although some readers love this book the best. My favorites are Doomsday, Black Out, and All Clear. Find on Amazon

UTTERLY DEVOTED by Regina Scott (Regency Romance)
This pleasant Regency romance is a staple in the genre but the plot is a bit contrived. Left in the lurch by the rake Jareth Darby after he loved her and left her, Eloise denies his attraction when they meet again several years later. He is determined to reform himself and begs her forgiveness. To earn her regard, he promises to pass three tests, but neither of them count on falling in love. Can Eloise get over the past in order to accept her future? Find on Amazon

THE PRINCESS AND THE PEER by Tracy Anne Warren (Historical Romance)    The Princess and the Peer
When Princess Emmaline of Rosewald is told that she must marry for the political future of her country, she runs away to London for a last fling before bowing to duty. But she doesn’t anticipate the confusion and chaos that greets her in the big city, nor does she know what to do after her reticule is stolen. Adrift in strange territory, she accepts the offer of a stranger who comes to her assistance.

Nick Gregory, the Earl of Lyndhurst after his elder brother’s death, is still adjusting to his new title when he encounters the lovely wench in the street. Assuming her to be an unemployed governess by her refined manner, he offers shelter until she can contact her family. But as he gets to know Emma, his need for her grows. Emma reciprocates his affection, but she’s aware that their relationship must end. Duty calls, and she will not forsake her country. What she doesn’t anticipate is that Nick isn’t willing to give her up and will pursue her until she becomes his wife. Find on Amazon

ANGEL’S ADVOCATE by Mary Stanton (Mystery)
In this Beaufort & Company Mystery, attorney Brianna Winston-Beaufort accepts the case of a young woman accused of ripping off a Girl Scout selling cookies. But the girl’s troubles are minor compared to those of her recently deceased father, whose condemned soul pleads for Brianna’s assistance in celestial court. Was he murdered like he hinted, or did he die in a car crash as everyone believes? Did he become aware of shady goings-on among his associates, or was he a part of them? And how does poor Lindsey fit in? With one case in the temporal world and another in the realm of angels, how will Brie learn the truth? With the supernatural help of her friends and a couple of guardian dogs, she sets on the path to justice. Angel’s Advocate is a twisted tale of paranormal mystery with a dollop of Southern charm. Find on Amazon

Angel's Advocate (A Beaufort & Company Mystery)What are you reading these days?

Why We Read Mysteries

I awoke to the news there had been a home invasion robbery and murder in my town. Although we’re a western suburb of Fort Lauderdale, our city doesn’t experience violent crime all that often. So when it does occur, it’s scary. What’s even more scary is that I just got a call from a mystery writer friend of mine, and it happened right across the street from her. I hadn’t even connected the addresses. She can see the CSI folks out her front window.

This incident brings home the fact that a random act of violence can happen to anyone. All we need is somebody to follow us home because we drive a nice car, or a nutcase to obsess on us, or else we’re just in the wrong place at the wrong time. Often these cases end badly. No wonder we want to read crime novels where the villain is caught and justice is served. I’d say this is Reason #1 why we read this genre. Stories may reflect on social ills and grapple with weighty issues, but they still reach a satisfactory conclusion, unlike real life.

An HEA ending (i.e. Happy Ever After) makes us less afraid. These stories force us to confront our fears, especially in psychological thrillers or romantic suspense. In my case, I prefer to read lighter fare, humorous mysteries where no one likes the victim and the amateur sleuth catches the crook. I accept that these are fantasies, because in reality, murder is a somber and sad business. Survivors mourn the dead. The killer may never be caught. So what do you say? Do you get your thrills from gritty crime fiction, true crime, or stories rife with forensic details? Or would you rather confine reality to the news and read a book with an HEA that leaves you with a smile?