After lunch on Saturday at Sleuthfest mystery writers conference, I attended a workshop given by Jane R. Wood on Marketing Your Books to Schools. This was a lot more complicated than I would have guessed. Your books must be appropriate for schools, have educational value, and be compatible with the core curriculum. They should reinforce what the teachers are teaching in their classrooms. Also, you should be able to enhance its value with additional educational resources. These might include vocabulary words, discussion questions, student activities such as puzzles and games. Suggest books the students might read that will reinforce their curriculum.

As an author, you should be prepared to discuss revising, editing, sentence structure, the writing process. You should be comfortable speaking to kids and willing to work with the school on payment options. Offer a discount on book sales and make up a purchase order form. Ask if you are allowed to sell books directly to students. If so, print copies of a promotional flyer that they can take home.

To approach a school, contact the media specialist if you don’t know anyone there. Check out the school website for contact info. Send a short email providing information about your school visits and direct them to your website. Offer a complimentary review book. If you are accepted, ask about school expectations for your visit, the length of each presentation, and all the logistics involved.

As I left the room In awe of the preparatory work needed to propose a school visit, I meandered toward the editor/agent appointments. Since I wasn’t needed as an usher, I went upstairs to rest until the evening cocktail party. At Sleuthfest, we always include enough food for dinner, and tonight’s pasta station and passed hot appetizers were no exception. The raffle basket drawing was held at the conclusion.

Sunday Morning, March 17, 2019

I participated on a panel on Independent Publishing this morning along with David Wind and Tara L. Ames. We discussed the importance of a professional product before seguing into book marketing. As David said, about forty percent of a writer’s time is spent on writing, while the remainder is spent on marketing. This critical element applies whether you are traditionally published or indie published. We had lots of material but ran out of time.

Brunch included a talk by esteemed author Les Standiford in the ballroom before the conference ended.

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On Friday morning at SleuthFest mystery writers conference, the editors’ roundtable was held. Guest editors included Anna Michels (Sourcebooks), Chantelle Aimee Osman (Polis Books), Stacey Donovan (Hallmark Publishing), and special guest Neil Nyren. Conference co-chair, Michael L. Joy, moderated. Here is the gist of what I learned. Any errors are due to my misinterpretation.

Sourcebooks has acquired Poisoned Pen Press and its entire backlist. Anna is acquiring for this line. She’s looking for mysteries, thrillers, and suspense. Their books run 75k to 110k words.

Hallmark’s core audience likes print books. These would be sweet and wholesome stories, same as their movies. Mysteries should be a regular series and not a Christmas setting. Character arcs and motivation are important elements in their stories. Their books run 75k to 90k words.

Polis Books is looking for new and unique voices for their Agora imprint.

All of these editors (except Neil) take unagented manuscripts, but they recommend you have one to negotiate a good contract in the author’s favor. Check their websites for submission requirements. Hallmark has open calls for submissions on certain dates.

“You’re buying the writer. You’re not buying the book.” As soon as they buy your book, they’ll want you to be working on the next one.

I cut out of this workshop to see what my friends were saying about being orphaned by their publisher. Diane A.S. Stuckart moderated this panel with Marty Ambrose, Debra H. Goldstein, Alyssa Maxwell, and Dr. Lenore E. Walker. After you pick yourself off the floor from hearing the publisher dropped your series, you recover and reinvent yourself. This could end up being the best thing for your career.

Next I gave my workshop on “How-To Become a Hybrid Author.” I discussed the reasons for going indie, the pros and cons, and the exact steps to take from manuscript preparation to production to marketing. Look for further blogs on this topic here.

Lunch was a sobering talk by E.J. Wagner on the Evolution of Forensic Sciences. It was fascinating to hear how bodies used to be sold to medical schools in merry old England. Table decorations were lovely, and I was happy again to sit with good friends.

I missed the afternoon sessions since I had an hour and a half of volunteer duty as usher for an editor during the pitch appointments. Since I was barely able to walk after my mishap yesterday, I went to rest my foot afterward until the Volunteer Appreciation Party. Free snacks and drinks flowed as we all complimented each other on another great conference.

Dinner followed in the ballroom with the author auction, where famous authors auctioned off an hour phone conversation, or a chapter critique, or a character name.

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