Book Production – Cover Design

If you’re an indie author, you have full responsibility for book production. This includes the cover, formatting, metadata and more. Let’s start with the cover. You can be working on this aspect while finalizing your completed manuscript.

Getting Started

Choose a ready-made cover, design one yourself, or hire a talented cover artist. I prefer the latter because I want my book to look as professional as possible, and I have no skills in this area. Plus, for a series, you need a coordinated look. Decide which route you’ll go and then consider these elements below.

Sample Covers

If you’re not sure what type of look you want, go to Amazon and put your genre in the search window. Click on any covers that attract you. Then click on the series title and see them all laid out. Decide what it is about them that draws your attention. Collect the links to several cover styles that appeal to you and send these to your cover artist as examples. 

Type of Image

Do you want a person, pet, architectural/landscape scene or an object on your cover? These are listed in order of popularity for cozy mysteries according to a recent market report. For my next release, I’m choosing to have a person on the cover and a scene depicting where the story takes place.

Here’s an example from Hair Raiser. The original cover needed a revamp (see image on left). I knew I wanted a chef on the cover. In the story, his Bananas Foster erupts into flames. But how to get that fire just right? See these proofs.

Hair Raiser     

     

Color Palette

What colors represent your author brand? Are your stories dark and suspenseful, or are they light and humorous? Do they take place in a particular locale such as a tropical setting with bright, bold colors or at a seaside resort with pastels? Again, you may vary the colors from book to book, but the overall look should be consistent.

     Hair Raiser High Resolution

Placement of Author Name and Book Title

Think about placement for the title and author name. Top or bottom with the image in the middle? Or some other arrangement? How about your series title? Make sure the text stands out clearly against the background images. These choices should remain the same for each book in a series.

    

Font

The text font should also be consistent. It can help set the mood for a serious or funny work. Make sure whichever one you use, that it’s legible on a thumbnail-sized image.

Subtitle

Do you want a subtitle on the cover? How about a series logo? These are other things you may want to add.

Paperback Cover 

Before you can do a paperback cover, you’ll need to have a pdf copy of your book with a page count. Then think about what you want on the spine. Your author name and book title? Series logo? Publisher imprint? Series number?

What about the design on the back? Do you want to carry through the image from the front, or use a solid color on the back page?

You’ll need to be ready with the back cover copy. Aside from the story blurb, will you include review quotes? If you don’t have any yet for this book, are there previous books in this series or another series you write that you can use?

Note that print cover templates differ for Amazon KDP and IngramSpark. If you plan to upload to both distributors, you’ll need two separate covers in pdf format. Give your cover artist the print ISBN number, but you do NOT need a bar code. The distributors will automatically create one for you.

Next, we’ll discuss finalizing your manuscript with front and back material prior to formatting so you can get the pdf page count you need.

ON SALE

Easter Hair Hunt is on sale for $0.99 until April 9! Grab your copy now while this price is still effective or read for FREE on Kobo Plus. You can also get a print copy as a gift.

Publishing Choices

You’ve finished your manuscript. Now it’s time to either submit it to a publisher or put the book into production prior to indie publishing your work. Which way to go?

Delays Will Happen

As I’ve just finished a new series starter, I’ve debated whether to submit it to a traditional publisher or go the indie publishing route. But first, a diversion.

In case you were wondering why I haven’t posted in so long, other than promo posts, the revisions on this story took me a long time. A lot of this was due to family issues—first my husband’s illness and passing, and then the birth of my granddaughter. From sadness to joy, this journey sapped my mental energy along with the myriad tasks of settling an estate. Editorial revisions and then beta reader corrections kept me focused on finishing the book. I’m happy to say this work is done.

Choosing a Traditional Publisher

So back to the decision on what to do with the work. Submitting to a traditional publisher and getting accepted provides several advantages. You don’t have to spend any money up front to produce the book. The publisher covers those costs and will even pay you an advance. They may offer a contract for two or three books, giving you employment for the foreseeable future.

A trad publisher can get reviews at major sites such as Publisher’s Weekly and Kirkus. They might get the book into bookstores or libraries. Most of all, though, is the prestige that comes with having a publisher recognize your talent. You can speak on panels at conferences that favor traditionally published works. Bookstores might be more willing to host a signing. And people you know might show you more respect, especially when you say deadlines are looming and you have to work.

The Other Side of the Coin

However, not all is cookies and cream with a traditional publisher. It could be a year or more before your novel is published. You have no control over pricing. You’re expected to promote your work by having a vibrant social media presence, attending conferences, and booking speaking engagements to put yourself out there.

Deciding to Indie Publish

Those factors above made the decision easy for me. It’s been over a year since I’ve had a new release (box set number six) and much longer since my last full-length novel. Getting a new book in the hands of my readers as fast as possible is my priority. That eliminates the choice of a traditional publisher right away.

Then there’s the issue of pricing. I like to keep my books affordable for readers, and that won’t happen unless I publish them myself. As for reviews, I don’t think readers care so much about the major sites as they do about consumer comments. This is why you, dear readers, are always begged to review our books. And lastly, regarding travel, I’m not as young as I used to be nor do I have my husband anymore to escort me to book events. So I prefer to stay closer to home and only attend local functions.

What Else to Consider 

“But what about the book contracts and advance money?” you ask. Well, here’s the thing. With everything else going on in my life, I don’t want to work with deadlines anymore. I need to set my own pace and not deal with the stress of meeting a deadline or even having to write another full-length novel. I get to decide what to do and when. Yet they say to be successful as an indie author, you must produce several books a year. If you can do it, fine. If you’re not so inclined, that’s okay too. It’s your choice.

As for those advances, they’re trickled out at different stages in the publishing process. Plus, you’ll only get paid twice a year, or in the case of my last publisher, only once a year. As an indie publisher, however, you get paid EVERY MONTH! And you get to keep all the money, aside from the cut taken by the distributors. No agent fees. No money set aside for reserves against returns. No inscrutable royalty statements. You’re your own boss and will sink or swim on your own merits. Or on the foibles of the marketplace.

One Last Caveat

If you are a new author starting out, I would suggest you attempt to get a traditional publisher first, if you mean to make this a professional career. It will help you build your readership, and you’ll learn a lot from the editing process. Later down the road, you can decide to indie publish your work once you are established. Or not. Many authors have started out self-publishing their work and been successful, but you do have to work hard at branding and produce books often enough to get your series out there. Either way, be sure you work with a professional editor.

The Next Step

The next step is to put the book into production. I’ll cover what this means in another post.

Meanwhile, if you’ve read this far, leave a comment and I’ll enter you into a drawing for a signed copy of an original, uncorrected proof of Dead Roots, #7 in my Bad Hair Day series. Prize drawing will take place next weekend and winner will be announced here. Only U.S. Residents are eligible, although comments from everyone are welcome.

Easter Hair Hunt On Sale

Easter Hair Hunt, #16 in The Bad Hair Day Mysteries, is On Sale for $0.99! This title was a Readers’ Favorite Gold Medal Winner and a Finalist in the Royal Palm Literary Awards. Get your copy now and gift one to a friend!

When hairstylist Marla Vail attends an Easter egg hunt at historic Tremayne Manor, she’s only there to fix hair for a client, Bonnie “Blinky” Morris. But when she’s asked to comb the grounds for leftover goodies, Marla discovers more than just a few dyed eggs. The dead man in the bunny suit is definitely not having a good hare day. And Blinky seems to have disappeared down a rabbit hole.

While trying to solve a murder, everyone needs a friend who’s all ears. For Marla, that’s her husband, homicide detective Dalton Vail. They make an egg-cellent team. Dalton isn’t the kind to leap to conclusions, but with his wife expecting their child and knowing Marla finds crime-solving to be irresistible, he worries about her running off on another hare-raising adventure.

Marla’s peeps are hoping for a happy ending, but she may have found a basketful of trouble this time. Can she crack the case before Blinky becomes the next victim

Excerpt

“Keep still and don’t panic,” Dalton said, retrieving his cell phone. “I’ll call for backup.”

Marla’s heart raced as the bees expanded their area of flight. How would it affect the baby if she got stung? Her nerves prickled as a buzzing hum rose in the air. They had to get out of there.

She scanned the countertops, searching for anything that would get them past the swarm. Her gaze zeroed in on a metal canister with an upside-down funnel for a lid and an attached bellows. She cried out in excitement.

“We can use the smoker,” she said. “I’ve watched a YouTube video. I know how to do it if we can gather the components.”

“What’s that going to accomplish?” Dalton asked after finishing his call. “I should phone the house. Someone there could let us out of here.”

Marla eyed the bees and tried to regulate her breathing. “You do that while I get the smoke going. Remember how Stuart Howard told us it fools the bees into thinking there’s a wildfire? They go inside the hive to eat honey prior to making a move. It also masks their alarm pheromone and disrupts their communication.”

“That’s right. Smoke acts as a bee tranquilizer. Go for it.”

Reader Reviews

“This story will fill your reading basket with entertainment, charming characters, plot twists, tasty recipes, and a cozy murder mystery to solve.” Thoughts in Progress

“If you’re looking for a fun Easter themed mystery, hop on down the bunny trail to your local bookstore and get your copy of Easter Hair Hunt!” Lisa K’s Book Reviews 

“Family, friends, and community – that’s what Ms. Cohen’s novels are all about, just as much as they are about crime and its detection. The blend is intoxicating.” Phil Jason Reviews Books

“In a case of classic misdirection in which no one is who they appear to be, Marla snips out the lies to reveal the truth and the killer. Another fun installment in Cohen’s entertaining Bad Hair Day series.” Muddy Rose Reviews

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Easter Hair Hunt