What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.

What else can you do? Here are some suggestions:

• Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
• Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
• Send a thank you email to the reviewers on your personal list who have posted.
• Send a reminder to the reviewers who have not yet posted.
• You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
• Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
  
• Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
• Add quotes from reviews to your website.
• Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
• If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
• Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
• If you’re running a contest, don’t forget to mention this to your followers.
• Remember to promote your friends’ books and retweet their posts so it’s not all about you.
• If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
• Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
• If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
• Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?