Nancy's Notes From Florida

Warrior Rogue – New Print Release
September 12, 2023

I am excited to announce a new trade paperback edition of Warrior Rogue, #2 in the Drift Lords Series. A fashion designer and a space warrior race to fulfill an ancient prophecy and save the world in this magical blend of science fiction and fantasy romance.

Published by Orange Grove Press
Printed in the United States of America
Digital ISBN: 978-1-952886-14-0
Print ISBN: 978-1-952886-33-1
Cover Design by The Killion Group, Inc.
Interior Design by Formatting4u.com

Fashion designer Jennifer Dyhr lands a job as costumer for a video-game commercial being filmed in Japan. When their lead actor fails to show, Jen accepts responsibility since she’d recommended him for the role. A hunky replacement arrives, but her relief is short lived. Paz Hadar claims he’s a space warrior sent to save Earth from an alien invasion.

Space ops warrior Paz Hadar has fallen through a spatial rift onto Jen’s film set. He recognizes her as one of the legendary Earth women whose powers can defeat the enemy. The invaders, known as Trolleks, have opened a portal to access other worlds, and Paz’s job is to shut it down. He needs Jen’s dormant powers to succeed.

Jen doesn’t believe Paz’s stories about myths and magic until alien soldiers attack them on the flight home, and they’re stranded on a remote island. As they struggle to stay one step ahead of the enemy, she discovers that fighting her attraction to the dashing Drift Lord is as much of a challenge as staying alive.

Finalist in the Carolyn Reader’s Choice Awards and the Reader’s Crown Awards

BUY LINKS

Amazon Kindle – https://www.amazon.com/dp/B08KCC9F1N
Amazon Print: https://www.amazon.com/Warrior-Rogue-Drift-Lords-Nancy/dp/1952886333/
Apple Books: http://books.apple.com/us/book/warrior-rogue/id6448665977
BN Nook: https://www.barnesandnoble.com/w/warrior-rogue-nancy-j-cohen/1115236378?ean=2940160921648
BN Print: https://www.barnesandnoble.com/w/warrior-rogue-nancy-j-cohen/1115236378?ean=9781952886331
Kobo: https://www.kobo.com/us/en/ebook/warrior-rogue-1
Google Play: https://play.google.com/store/books/details?id=QGK8EAAAQBAJ
Smashwords: https://www.smashwords.com/books/view/1386859
Indiebound: https://bookshop.org/p/books/warrior-rogue-nancy-j-cohen/20067448?ean=9781952886331
Books2Read: https://books2read.com/WarriorRogue

Excerpt

Jen tilted her head, taking the plunge. “I’m just wondering where we’re going with us.”

“Are you embarrassed because of my job, is that it?”

“I brought you home to meet my parents, didn’t I?”

“That’s not a proper answer.”

She folded her arms across her chest. “All right, I really like you. I want to be with you. But what happens when your mission is over?”

His gaze hardened. “I go back to my job.”

“Exactly. You leave me. You leave Earth.”

“Why, would you come with me?” For a moment, something flickered behind his expression.

“Not if you’re a space jockey hopping from one port to another. I want to settle down and have a family.”

“Well, then I guess you’ll have to look for someone more stable and suitable to your goals.”

Hurt and disappointment slashed through her. “I guess so. Someone like you can never understand drive and ambition. You just know how to kiss women or kill people.”

He grinned, but his eyes were two cold ice chips. “I’m very good at killing, Jen. It’s my best trait. Too bad you don’t count that among your requirements for a mate.”

Reviews

“Cohen’s futuristic, paranormal romance series blends aspects of science fiction with magic and mythology then tops it off with steamy sexy scenes that are so hot you will need a fan and a mint julep drink to cool off… “I love the Drift Lords so much I dream of having one of my own.” Manic Readers

“It had a Romancing the Stone feel to it that I really liked.” Musings and Ramblings

“Romance, Fantasy, Sci-Fi, all rolled up into one neat package that keeps you on the edge of your seat. There’s a good dose of humor and passion with a satisfying ending. What really appealed to me was the present-day setting. Highly recommended.” Haley’s Comments

“This is a book you will devour in one fell swoop! Nancy J. Cohen has created a very realistic world with characters you cannot help but love.” Faerie Tale Books

ORDER NOW!


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Orlando Reads Books – Workshops Part Two
September 7, 2023

Orlando Reads Books Convention in Altamonte Springs, FL offers advanced writer workshops for two days prior to a public booksigning. These are my notes, and any errors are due to my misinterpretation. This is a summary of what I learned. 

Tackle the Trifecta Touch – Email, SMS, and MMS with Dana Claire

Newsletter Optimization – Create an automation sequence, such as five sequential emails with a welcome message, reader magnet, reviews, author events, birthday gift. Or talk about different aspects of your book.

Connect with your readers where you can find them. Write. Click. Engage.

SMS stands for Short Messaging Service (i.e. text messages). MMS stands for Multimedia Service.

Average 20% open rate for emails and 98% open rate for texts.
Average 2% clicks for emails and 30% clicks for texts.

There are SMS marketing platforms such as Simple Texting, Attentive and others.

Get readers to subscribe via website, forms, popups, QR codes, superfans, social media. Entice subscribers with a reader magnet, discount codes, swag items, or an audiobook freebie. Collect opt-ins and provide an opt-out. You must provide a means for them to unsubscribe.

Give value to get value. With each message, introduce yourself. Use short keywords such as “free” or “book.” Content can include updates, pre-orders, book sales, new releases, review links. Make it about them, not you. Send a birthday gift. Present an inner circle vibe. Include a call to action with links. For texts, there’s a character limit. Make sure you respond to each message. Vary the content for email and SMS.

Elevating Your Author Business with Aria Bliss

Set Goals.
Branding and packaging to market.
Build a backlist.
Core marketing/advertising focus

GOALS should be prioritized.
Production and Publishing – word count, timeline, publication schedule, production
Marketing and Advertising – Set a sustainable monthly income then raise it. Like, start at $500/month then raise it to $1000, $5000, and 10k a month.
Reader Engagement via social media and newsletter.
Superfans/Reviewers/Bloggers

Review sites – BookSirens and Booksprout. She limits copies to 100 arcs. Check how long each site keeps your book up for review.

BRANDING

What is the look and feel of comp authors?
Subgenre packaging
How should your brand look?

WRITING TO MARKET

Evergreen Tropes – Enemies to Lovers, Second Chance, Fake Dating, The Chosen One
Trending Tropes – Reverse Harem, Age Gap, Bully Romance, Stalker Romance, Taboo

See The Trope Thesaurus and TV Tropes

Book One to Book Two 50% sell-through is good. Should be higher for Book 2 to Book 3.

Stay in Your Lane. Stick to one genre and keep your promise to the reader.

Readers love Easter Eggs. Use crossover characters and interactive maps between books.

MARKETING PLAN

Define your goals and set a budget.
What are your desired results: To make money? To revive a backlist? To increase traffic to a series? Promote a new release? Gain new readers? Get Facebook ads to work? Raise your book’s rank on Amazon?

Utilize stacked email promos, Facebook and AMS ads. Skip ads on preorders and start them the day before release.

Writing Action/Fight Scenes Realistically with L.E. Perez

Utilize the five senses.
Set the tone.
Determine how you want the reader to feel.
Avoid gratuitous violence.
Use your own experiences.
Be aware of slang terms, i.e., a whooping versus a beating.
Violence differs upon location, i.e., urban setting versus the suburbs.
Self-Defense is blocking, not attacking.
Break away when you can and run.
Watch the movie “The Forbidden Kingdom” for good fight sequences.

GIVEAWAY

Enter Now to win two free cozy mysteries from Booklovers Bench.


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Orlando Reads Books – Workshops Part One
September 5, 2023

The industry workshops at Orlando Reads Books Convention in Altamonte Springs, FL were excellent. They were aimed at advanced authors with all the latest marketing tips and tricks to attract readers.

These are my notes, and any errors are due to my misinterpretation. This is a general summary of what I learned.

Mastering the Art of Ad Strategy with Bonnie Paulson

Set your release date. Book ads on the right platforms. End ad promo before or after release but skip that day. Create engaging content. Analyze via read-throughs, ranking, newsletter signups, and reviews.

Pick a comp title and then look at their “Also Likes.”

AMS ads are most beneficial for authors whose books are in KU. Not so much if you’re wide. Consider dynamic ads at Amazon for $5 per day. The tone of ads should match the blurb tone. A Landing Page can hold reviews, blurbs and excerpts.

AI in Your Author Business with Mandie Stevens

ChatGPT and Claude are AI. Check the plans available.

Prompts for using an AI:

What tropes are in my book blurb?

How can I raise the stakes for my characters?

Show me some Facebook ad examples. (Don’t use emojis.)

Give me some ad headlines that I can use.

Give me some engaging questions for my Facebook page.

Be as specific as possible. i.e. Give me some engaging questions for cozy readers on Facebook.

How can character A conflict with character B?

Can you help me punch up this opening?

Beware of mentioning sex or violence to the AI and specify that your work is fiction. i.e. “How can I kill somebody?” might raise red flags.

You can ask the AI to break down your story into chapters and scenes.

Upload your work and then say, “Something is missing. What can I do to fix it?”

Direct Sales with Bonnie Paulson and Mandie Stevens

Pros:

You determine pricing
Control over cover
Merchandising
Bundles, upsales, add-ons
No competition from other authors as on a retail site

Cons:

You have to redirect readers who are used to buying at Amazon
Change all the back matter links in your books

You should post a new release on your website store first before uploading it to retail sites.

Shopify and Payhip for Direct Sales with Fulfillment through BookFunnel (WooCommerce is another one). Bookvault for print copies. For print copies that are signed, charge an extra $5 or $10 plus postage since you’ll have to mail them out.

Offer reward points for reviews or sales that can lead to discounts or free shipping.

“Top and Tail” Email Drip Campaigns – first and last ones; fill in more later

Drip campaigns are automation sequences

Things to talk about in the drip campaign:

Were you able to download my book?
Did you like the book or have a chance to read it?
Are you a fast reader or a slow reader?
This is my favorite part. What’s yours?

As a reader, do you find drip campaigns (i.e. automated email messages) to be welcoming and enticing, or do they annoy you?

GIVEAWAY

Enter Here to win two free books from Booklovers Bench


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Orlando Reads Books – Social Events
September 2, 2023

Thursday at the Orlando Reads Books Convention in Altamonte Springs, FL focused on writer workshops. Friday morning had several more workshops, followed by lunch with sandwiches, pasta salad, chips and cookies in the ballroom. After this meal came a Mastermind session where authors could ask questions of industry guests.

Friday night was a Masquerade VIP Reader and Author Dinner. Many attendees wore costumes and/or masks, but others did not. Some authors had reserved tables to sit with their fans. Otherwise, you could sit wherever you wanted. Dinner was a salad, chicken with sides, and cheesecake. I sat with author Corinne Kenner and her husband. Since the dinner started at 8:00 pm and I was commuting, I left early.

Saturday morning had a Book Panel with Elite Authors, a Reader Café for New Releases only; and then Author-Reader Speed Dating. For the speed dating, authors were assigned tables. Our table had six authors and four empty seats. There was little guidance as to how this was supposed to work except someone in charge yelled out every five minutes that it was time for readers to switch tables. We each gave our spiel, and I handed out postcards. It was a good way to meet readers but it would have been better with fewer authors per table and more readers. Also, the moderator could have used a whistle or bell to sound the time.

The Book Fair was Saturday afternoon. I shared a table with cozy author Natalie Palma. Saturday night was a pajama party, but I did not attend.

    

Note that this hotel was warm, not chilly like other places. But it was also undergoing remodeling with some doors left open to the hot air.

Here are authors JoMarie DeGioia and Jessica Baker:

 

Coming Next: Writers Workshops

GIVEAWAY

Enter Here to win two free books from Booklover’s Bench in our monthly giveaway.

 


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Orlando Reads Books – Overview
August 31, 2023

This was my first time attending the Orlando Reads Books Convention. It’s a three-day event held at the Embassy Suites in Altamonte Springs, FL. The first two days were “Industry Days” with workshops for advanced authors. These talks blew my mind with info I hadn’t heard before. Topics included Mastering the Art of Ad Strategy, AI in Your Author Business, Tackle the Trifecta Touch – Email, SMS and MMS, Strategizing Your Way to 10k a Month, and Author Direct Sales. The speakers were excellent. I took notes and still need to absorb all the data.

Saturday held reader events. I participated in the Author-Reader Speed Dating. Authors were assigned tables, and there were six authors at mine with four empty seats for readers. The moderator could have used a bell to ring when it was time for readers to switch tables because she had to shout to be heard. I gave out a lot of postcards and hoped to see some of these readers at the signing.

A lunch break of an hour and a half followed. We were on our own, and I’d brought my lunch from home. At 1:30, we began to set up for the booksigning. VIP Readers would be allowed in at 2:30, and the doors would open to the public from 3:00 to 6:00. We’d been given seating charts ahead of time so it was easy to find my spot.

Overall, book sales for me were disappointing. I sold only 4 books, swapped books with 2 other cozy authors, and gave one away for the raffle. But… I met a lot of people, gave out postcards to readers, and attended some powerhouse workshops. I’d say the majority of writers did contemporary, paranormal or urban fantasy romance. Someone said paranormal romance is swinging toward fantasy. A smattering of cozy authors represented the genre.

I’d signed up to share a six-foot table and that was adequate. It didn’t appear that displaying books on racks made any difference to sales. I had fun seeing what other authors offered for swag. The usual magnets, key chains, candy, pens, stickers and other goodies prevailed. I liked the glow headsets one author provided. QR codes were popular among this crowd. These could send readers to Bookfunnel for a free book, or to a retail site or a newsletter signup. The codes were engraved on a fan, put on a sticker at the back of a lollipop, or came on a business card.

  

Would I go again? Yes. The fee was worth it alone for the networking and advanced seminars.

Next year’s dates are set for Oct. 10-12, 2024. Go here for more info: https://orlandoreadsbooks.com/

Coming Next: ORB Social Events & Workshops


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