Nancy's Notes From Florida

Book Marketing
March 7, 2018

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

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Holding Patterns
February 26, 2018

Holding Patterns

Sometimes as writers, we have to wait on others to progress with our current works in progress. When you are waiting for the copy edits from your traditional publisher, for example, is one instance of this. We play the waiting game when we send in submissions, anticipate our advance reading copies, or expect our edits to come any day. It’s part of the game. What you need to do during this time of inactivity is to either work on your next project or focus on marketing strategies.

As part of my goals for this year as mentioned in an earlier post, I plan to have five releases. Two of these objectives have been met. Silver Serenade came out in a revised ebook edition and Died Blonde made a revised paperback debut. What about the rest?

I’m waiting on my developmental editor for Trimmed to Death, the next Bad Hair Day mystery.
I’m waiting on my narrator for the audiobook edition of Body Wave.
I’m waiting on my cover artist for the expanded second edition of Writing the Cozy Mystery.

Am I planning a marketing campaign for any of these projects or working on the next creative endeavor in the meantime? Sorry…but no. This break comes at a good time. Our daughter is getting married. My spare moments are taken up with researching bridal shower venues and mother-of-the-bride dresses. This is a big reason why you’re not hearing from me so much on this blog at present. If you like, I can discuss the restaurants we’ve visited and the beautiful dresses I’m seeing, but it’s not writing advice. It is life experience. Depends on which journey you want to read about here.

I’m not totally lazing about, however. I have been preparing three PowerPoint presentations for upcoming events. See my Appearances page if you wish to know where I’ll be speaking. And I’m revising Keeper of the Rings, an earlier science fiction romance. So I am still being productive even if it’s not on the three projects above.

Things are bound to get more intense as the nuptials get closer, so I might have to put off one of my planned releases until later in the year. A book release requires a lot of effort if you mean to send out review copies, write blogs for blog tours, plan launch parties, and more. And all of these three projects will require special attention in that way. So their releases will have to be spaced out accordingly.

What do you work on while you’re in a holding pattern for your current project?

 


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Strengthen Your Chapter Endings
February 13, 2018

It’s imperative for pacing and suspense in your novel to keep the reader turning pages. We’ve discussed End of Chapter Hooks here before. If you have a weak ending, it’s tempting for readers to put down your book. This isn’t what you want. You need an element to strengthen your chapter’s final words.

chapter endings

Here’s an example of a weak ending from Trimmed to Death, my work-in-progress. Marla is speaking to Nicole, another hairdresser, at her salon.

“Dalton wants to take a drive north on Sunday. He says the Kinsdales have a cousin in central Florida who owns an olive grove. This man might be able to shed some light on matters.”

Nicole chuckled, a low throaty sound. “Sounds like a good excuse for a day trip. Relax and enjoy the outing. You don’t have to be back at work until Tuesday.”

This passage illustrates another item to watch for when editing your work. Don’t repeat information your characters already know. Why would Nicole tell Marla that she doesn’t have to be back at work until Tuesday? Marla knows her days off.

Here is how I changed this into a better ending, at least for now. I might work on it further, but this one is an improvement over the previous version. Let me know what you think.

“Dalton wants to take a drive north on Sunday. He says the Kinsdales have a cousin in central Florida who owns an olive grove. This man might be able to give us some answers.”

Nicole chuckled, a low throaty sound. “Sounds like a good excuse for a day trip. Relax and enjoy the outing. Temps are supposed to be in the seventies. Take advantage of the good weather while it lasts.”

Marla should heed her words. Even though the winter months could bring cold air to the south, the next storm season was always around the corner… same as the killer in their latest crime case.

This edition might not be perfect, but it’s better than the first. And so it goes when you line edit your work. Strengthen your sentences and chapter endings so they have more of an emotional impact.

Strengthen your Chapter Endings #amwriting #writetip Share on X

 

 

 


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A Day at Disney World
February 8, 2018

We spent last weekend at Epcot in Walt Disney World for the Festival of the Arts.

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The weather cooperated as we strolled along, enjoying a concert midway. See the video here: https://youtu.be/nFNaTpRF_Is

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Art exhibits tempted buyers all along World Showcase. Here’s an art class in progress by the France pavilion. Disney art, Star Wars, and other subjects appealed to the crowds.

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We stopped to taste some of the marketplace wares. At the Pop Eats! Booth, we tried the Sous Vide Poulet Rouge Chicken Roulade with Apples and Sage, served with Warm Brie Fondue, Blueberry and Beet Gel, garnished with Apple and Beet chips. This dish was quite good. I would have liked to try the Almond Frangipane Cake layered with Raspberry Jam and Belgian Chocolate but was avoiding sweets.

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At L’Arte di Mangiare, I had the Sformato di Melanzane e Pomodori: Tomato and Eggplant Terrine with Fior di Latte Mozzarella. This was tasty and worthy of a main meal.

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Prices seem to have gone up so we didn’t try too many. Plus, my temporary crown prevented me from eating anything sticky, crunchy, or with nuts.

That evening, we headed over to Disney Springs and dinner at The Edison. This cool steampunk establishment has numerous dining rooms, some overlooking the lively bar. At night, one of the downstairs spaces turns into a cover-charge nightclub. I ate a bowl of creamy tomato soup with a grilled cheese sandwich (3 layers of bread). Husband had crab cakes. Next door is a new Italian restaurant we’ll have to try another time.

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Outside, we peeked at Enzo’s Hideaway around a curve and down a level from The Edison. You go through a tunnel to a bar and yet another cozy Italian restaurant.

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On the way back to the Lime parking garage, we saw a very unique rolling piano. See the performances here: https://youtu.be/nzomu4xLb5Y and https://youtu.be/kLYj5ev-zkk

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Feb 2018 promo 4

 

 

 


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Tedious Tasks for Writers
January 29, 2018

Consider these tasks when you feel brain dead or are too tired to think straight. Here’s a list of jobs for writers when you want to be productive without much mental effort.

Tedious Tasks for Writers

• Organize your Internet Bookmarks/Favorites and verify that the links are still active.

• Verify that the links you recommend on your websites are still valid.

• Update mailing lists and remove bounces and unsubscribes.

• Back up your files. Email a copy of your WIP to yourself.

• Go through your online folders and erase old files.

• Delete photographs stored on your computer that you no longer need.

• Convert old file formats to current ones.

• Delete unnecessary messages from your email Inbox and Sent folders.

• Delete old contacts from your address book.

• Unfollow people from Twitter who are no longer following you.

• Sort your Twitter friends into Lists.

• Post reviews of books you’ve read to Goodreads and Amazon.

• Get caught up on listing tax deductible items for your writing expenses.

• Index your blog posts by date and subject so you have a quick reference.

• Read back issues of trade magazines and get caught up reading newsletters.

• Organize your physical book collection.

• Donate books you’ll never read again and don’t want to keep.

• Pare down your digital TBR pile. Are you really going to read all those free downloads?

• Sort through the piles of papers on your desk. Act on them, file them, or throw them out.

• Work on blogs like this one.

 

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