New Book Release Dates

I have release dates for my next two books. A Bad Hair Day Cookbook will debut on November 19, 2019, and Easter Hair Hunt will arrive on March 10, 2020.

New Release

First, a bit of news – I am excited to share that my blog is #29 in the Top 40 Florida Blogs from Feedspot. Isn’t that awesome? Go here to see the list: https://blog.feedspot.com/florida_blogs/

Back to the launch dates. Why so far away? Because launching a book takes more than polishing your manuscript to perfection. It means soliciting reviewers and giving them time to read the book. It means planning a book launch party, writing blog posts, scheduling a virtual book tour, creating memes, reserving ads, ordering print materials, and much more. A lot of work and time goes into marketing a new book. This is also the reason to allow some space between releases. After a book is launched, you still need to promote it on social media, continue your guest blogs and in-person speaking engagements, collect and post reviews. You might run a sale on a backlist title or offer a giveaway. So it’s wise to allow for some breathing space between book release dates.

A Bad Hair Day Cookbook will be ready for pre-order soon, and I’ll be sharing the awesome cover with you in an upcoming post. This would be a great gift for your holiday gift bags, and remember to order one for yourself as well.

Be sure to follow me at BookBub or Amazon to be notified when my pre-orders become available: https://www.bookbub.com/authors/nancy-j-cohen  and/or https://www.amazon.com/author/nancyjcohen

I will have a limited supply of digital review copies for the cookbook. Please notify me if you have any interest in being added to my list of potential reviewers. I ask for reviews to be posted on Amazon, plus BN, Apple, and/or Goodreads. Spotlights are also welcome on your blog site, in which case I’ll send you an info sheet alone. If you’ve reviewed my books before, you’ll get priority. Please add these release dates to your calendars.

Author Nancy J. Cohen announces the release dates for her next two books. #newrelease Click To Tweet

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Trimmed to Death – Book Release Day

Happy Book Birthday to me! Today is the release day for Trimmed to Death, #15 in The Bad Hair Day Mysteries.


TRIMMED TO DEATH eBook

Savvy hairstylist and amateur sleuth Marla Vail enters a charity bake-off contest at a fall festival sponsored by a local farm. While she waits to see if her coconut fudge pie is a winner, Marla joins a scavenger hunt where people playing character roles are the targets. Instead of scoring points with a live person, she finds a dead body planted face-down in the strawberry field. Who would want to cut short the life of food magazine publisher and fellow bake-off contestant Francine Dodger? As she investigates, Marla learns there’s no shortage of suspects. A celebrity TV chef, food critic, olive oil importer, food truck owner, pastry chef, and cookbook author may be stirring up more than their next recipe. Can Marla unmask the killer before someone else gets trimmed from life? Recipes Included!

Join my Book Launch Party tonight from 7:00 – 8:30 pm EDT. Fun and Prizes!

Launch Party

Excerpt
“Do you know anyone who might have wished to harm Ms. Dodger?” Dalton swayed slightly on his feet as he spoke.
Marla gave him a sharp glance. Was the incessant chanting getting to him, or was it the drink he’d ingested?
Colin tented his hands together in prayer formation. “Francine did sound excited about an article she’d been researching. ‘Now I’ll finally get my revenge’ are the exact words she said to me. But when I pressed her for details, she wouldn’t say more.” He scrubbed a hand over his face. “I can’t believe she’s gone. We were good together, and now…”
“I’m sorry for your loss,” Marla told him in a soothing tone. “Is there anything else you can tell us that may be helpful? I’m sure you want to see justice done for Francine same as we do. Even something seemingly irrelevant might be important.”
“Her colleagues might have more information, especially the lady who took over her job. Maybe she orchestrated the whole thing to get a promotion.”
“I’ve interviewed them,” Dalton said, “and no one seemed to bear Francine any ill will that I noticed. As for the topic she’d been pursuing for her alleged exposé, she was keeping it a closely guarded secret, same as her relationship to you.”
As soon as those words left his mouth, Dalton’s legs folded. He sank to the ground in a sliver of lantern light that illuminated his senseless form.
Early Reviews 
“From fundraiser activity, culinary insights, and probes into Marla’s logic to recipes and romance which pepper the story line and embellish its twists and turns, readers who want a cozy mystery filled with atmosphere, intrigue, and adventure should settle a chair by the fire for a good evening’s read.” D. Donovan, Senior Reviewer, Midwest Book Review
“This sweet cozy mystery has an interesting cast of characters along with plenty of suspects to thicken the plot.” FS Brown, InD’Tale Magazine
“Trimmed to Death is a solid cozy replete with olive facts, dogs, small town rivalries, entrepreneurship, and killer recipes. Another entertaining read from author Nancy J Cohen. She kept me guessing to the end!” Muddy Rose Reviews
Trimmed to Death
Digital ISBN: 978-0-9985317-5-5, $4.99, Orange Grove Press
Print ISBN: 978-0-9985317-6-2, $14.99, Orange Grove Press
Cover Design by Boulevard Photografica

Book Trailer
Pinterest Story Board

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Booksellers and Librarians: This title is available at Ingram.

Enter Sept. 17 – 26 to win 30+ Women Sleuth Mysteries and a new eReader, along with FREE reads just for entering. You could also win a copy of MY book, Hair Brained. CLICK HERE TO ENTER
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Preparing for a Book Launch

Once you or your publisher sets a date for your new release, you can start planning ahead for the big day. You’ll need to begin months earlier and get your pieces lined up ahead of time. Planning for a new release can be a full-time marketing job, so I’d advise you to set aside a few weeks to get everything done. Here’s a basic countdown schedule to act as a guideline.

Book Launch

4 to 6 months ahead

Prepare your story blurbs and tag lines.

Update the author biography on your website. Have a short and long one along with a separate speaker introduction.

Send out advance reading copies to reviewers and bloggers.

Announce the launch date in your newsletter and on your social media sites.

Schedule a virtual blog tour.

Reserve ad space in trade journals, e-magazines, and online reader sites.

Set up speaking engagements and signings.

Consider doing a Pinterest story board.

2 to 4 months ahead

Send out a press release about the new release and include signing dates.

Do a Cover Reveal once your book is available for pre-order.

Write a page full of tweets and Facebook posts about the new release.

Create your book trailer (optional) and add to social media sites.

Write guest blog articles and interviews for your virtual book tour.

Run contests or giveaways with your ARCs as prizes.

Order print promo materials and swag for conferences.

Consider if you want to put another book in your series on sale during the window of your book launch.

1 to 2 months ahead

Set a book launch party date, time and place. Here’s an example of the online site I share with author Maggie Toussaint: https://www.facebook.com/NewReleaseParty/. Other authors might invite their writer friends to participate. Note what appeals to you and use these elements in planning your own book party.

Write the party posts, determine the prizes, and schedule all posts ahead of time.

Create memes for your launch party and the new release.

Send out “Save the Date” notices. Treat the launch as an “event” and broadcast it on your social media sites and to your influential contacts.

Schedule a newsletter and blog to post on the launch date.

Update your website with reviews as they come in. If time permits, thank each reviewer.

Write a book club discussion guide (optional).

Post the first chapter on your website.

Put excerpts on your blog to entice readers to want more.

Do as much of this work in advance as you can. This is simplifying all the effort a book launch entails, but being prepared relieves some of the stress as your book birthday approaches.

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Body Wave Book Launch

I’m excited to announce the release of Body Wave, #4 in the Bad Hair Day Mysteries. Body Wave was originally published by Kensington. This Author’s Edition has been revised and updated with added bonus materials.

Body Wave

Join my Book Launch Party TONIGHT from 7:00 – 8:00 pm EDT for Fun & Giveaways at https://www.facebook.com/NewReleaseParty

Stylist Marla Shore goes undercover in a hair-brained scheme to catch a killer in her latest South Florida adventure. In a story braided with unexpected twists and curls, she takes on a role as nurse’s aide for wealthy Miriam Pearl. While Marla snoops into the elderly matriarch’s affairs, her boyfriend, Detective Dalton Vail, is afraid that the only affair she’ll snag is with her ex-spouse, Stan. Juggling work at her salon, crime solving, and two amorously inclined males, Marla fights a race against time to save Stan before the dashing detective nails him for murder.

Excerpt from Body Wave

Marla is being interviewed on Sunday for the part-time nurse’s aide position. Also present are Morris, a family member, and Agnes, the woman’s regular nurse.

“We’ve had a death in the family,” Morris explained to Marla, “so things aren’t well organized right now. Why don’t you come on Thursday next week? We’ll expect you to wear a white uniform when you report for work.”

Marla glanced at Agnes, who wore slacks and a pullover sweater. Did that mean the nurse was already off-duty for today?

“You can run off now, Agnes,” Morris said, answering Marla’s silent question. “Miss Shore will begin at once.”

Marla nearly dropped her handbag on the floor. “Now? But I’m not ready. I mean, this was just supposed to be an interview. I thought you said you wanted me to start on Thursday.”

“It doesn’t matter that you’re not in uniform today,” Morris said. “Come upstairs, and I’ll introduce you to my mother.”

“B-but what do I do? Agnes, aren’t you going to instruct me?”

“I already did.” Agnes paused. “Good luck, Miss Shore. May I call you Marla?”

“Of course.”

The woman’s gaze cooled. “A word of caution, Marla. Mrs. Pearl is a special lady, and I care deeply about her. See that you follow her orders explicitly. If she has any complaints, I’ll hear about them. I may be an employee here, but I report directly to Miriam. She’ll listen to me if I advise her to dismiss you.”

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“Ms. Cohen’s plot has more twists than a French braid, and Marla is a shear delight.” Joanne Fluke, author of the Hannah Swensen mysteries

“In Nancy J. Cohen’s fourth bubbly Bad Hair Day mystery, Florida hairdresser Marla Shore agrees to help her snake of an ex‑husband, Stan Kaufman, who’s been arrested for the murder of his third wife, Kimberly, find the real killer.” Publishers Weekly

“In Body Wave, Marla faces more shades of guilt and malice than she has colors of nail polish in her salon ‑‑ and exposes herself to a hidden killer who may decide that eliminating Marla is a permanent solution for getting away with murder.” Barnes & Noble Ransom Notes

“The Bad Hair Day mysteries have been noted for their humor, quick pacing and an intelligent amateur sleuth. Author Nancy J. Cohen continues to offer a refreshing and fun series.” Creatures ‘n Crooks

“You will find it all within the pages of Body Wave: a touch of romance, laugh out loud moments, hilarious characters, and a puzzling mystery.” The Romance Readers Connection

BUY NOW
Amazon: http://amzn.to/1G9sInY
BN: http://www.barnesandnoble.com/w/body-wave-nancy-j-cohen/1017540833
Kobo: https://store.kobobooks.com/en-US/ebook/body-wave-2
iBooks: https://geo.itunes.apple.com/book/body-wave/id1001688541?mt=11&uo=6&at=1l3vsrx
Print Edition: https://www.createspace.com/5542372

CONTEST ALERT
Go here for a chance to win free books: https://nancyjcohen.com/fun-stuff/contest/

 

Book Promotion Countdown

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. Always remember to be courteous, to avoid clogging the loops with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obliged to do everything mentioned here. Select what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT

Send a press release to local media with an angle that will interest them.
Send notices to alumni newsletters and professional organizations, if appropriate.
Solicit cover quotes from other authors.
Get a professional photo taken or consider updating your photo.
If you’re a new author, reserve your domain name and the domain name for your series.
Create a website or update your landing page with your book sale news.
Announce the sale on your social media sites.
Send an email newsletter announcing the sale to your mailing lists.

newsletter

4-6 MONTHS PRIOR TO PUB DATE

Send advance reading copies (ARCs) to book bloggers and reviewers after making personal contact. Some sites online allow you to fill in a review request form and upload a pdf copy.
Notify booksellers and librarians about your upcoming release.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Offer to write articles in trade magazines for issues matching your pub date.
As soon as you get your book cover art, order printed promo materials.
Do a Cover Reveal as an Event. You may want to time it to when your book goes on pre-sale.
Design video trailer. Some of your blog tour hosts may ask for this link along with book data.
Contact bookstores to schedule events. Offer to be a speaker at writers’ groups, community clubs, conferences, and libraries. Schedule live radio interviews for release month.
Arrange for a virtual blog tour. Hire a company or solicit blog tour hosts on your own.

Pony Postcards  Bookmarks

2-4 MONTHS AHEAD

As soon as the book appears for pre-order online, add the buy link to all your sites.
Send a press release with signing dates to local media.
Load video book trailer and add links to all your sites.
Write the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Decide what to do for a book launch party. Schedule it as an Event on all your sites.
Run giveaways of your ARCs on Goodreads and LibraryThing.
Order swag materials for conferences.
Look for niche marketing opportunities.

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1-2 MONTHS AHEAD

Contact booksellers and event organizers to verify your appearances and to make sure they’ll have your books in time.
Send email newsletter to readers, including signing dates, blog tour schedule, contests, and pre-order information.
Send promo materials or swag to conferences for goody bags or promo tables.
Set a virtual book launch party date and list it as an Event.
Prepare your newsletter and giveaways to coincide with the launch date.
Update websites with reviews as you receive them.
Write a page full of tweets and Facebook posts so you have them ready to go announcing your book launch. Do earlier if your book is available for pre-order. Include quotes from reviews when you get them.
Write a book club discussion guide if you want to have one available.
Post excerpts on social media to raise interest. Put your first chapter on your website.
Remember to promote yourself to your publisher. Send them copies of book reviews, feature articles, and promo events.

RELEASE DAY!

Send out a newsletter to your readers announcing the launch and inviting them to join your online party and enter your giveaways.
Announce the release on all your social media sites and online forums. Schedule tweets to run all day. You can schedule Facebook posts ahead of time on your author page.
Don’t forget to thank your blog hosts and respond to comments.
Go out and celebrate!

Launch Party Header

Time, budget, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level.

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Marketing is what I’m spending all my time on these days. I am readying to launch my revised Author’s Edition of Body Wave in June, and I’m working on the release campaign for Peril by Ponytail coming in September. And by the way, I have some ARCs available for my 12th Bad Hair Day mystery.

If you are a book blogger or have a review site, and you’d like to be considered for an advance copy of Peril by Ponytail, please query me privately. Reviews would be appreciated on Amazon, Goodreads, and BN as well.

 

Murder by Manicure

I’m excited to announce the Author’s Edition of Murder by Manicure (Bad Hair Day Mystery #3). Murder by Manicure was originally published by Kensington. This edition has been revised and updated with added bonus materials.

Join my Book Launch Party for the Author’s Edition of Murder by Manicure (Bad Hair Day Mystery #3) March 24, from 2-4pm EDT https://www.facebook.com/NewReleaseParty Fun & Giveaways! Guest authors Alyssa Maxwell, Joanna Campbell Slan, and Maggie Toussaint will be joining the party.

Murder by Mancure

Hairstylist Marla Shore joins a fitness club to get in shape but discovers a dead body instead of an exercise routine. Jolene Myers—a client at Marla’s salon—has drowned beneath the frothing waters of the whirlpool. When Homicide Detective Dalton Vail determines Jolene’s death was no accident, Marla decides to give her deductive skills a workout and help solve the case.

Jolene had few friends at the fancy athletic club. As Marla gets to know everyone, she wonders who might have targeted Jolene for a lethal soak in the hot tub. The shady pharmacist? The smarmy city councilman? Or maybe the vocal animal rights activist? The fitness club staff had no fondness for Jolene, either. How far would they go to keep their secrets? When another member turns up dead, Marla intensifies her efforts to nail the killer and wrap the case. If she fails, the next buff body on its way to the morgue might be hers.

“Marla Shore is a beguiling, very clever sleuth who teases out every clue. Absolutely delightful!” Jill Churchill, author of the Jane Jeffry & Grace and Favor mystery series.

“Cohen fashions her Bad Hair Day series with plenty of humor, snappy repartee and even a healthy helping of current events.” The News Press

“In Murder by Manicure, a southern sleuth who’s a cut above the rest pulls out all the stops to wrap up another nail-biting murder that will leave readers eagerly awaiting their next appointment with Marla Shore.” Barnes & Noble Ransom Notes

“Observations about makeup, hair, and apparel mix with humorous, sexy overtones and catty remarks. A solid series addition.” Library Journal

“This series is hilarious and very enjoyable and contains many hijinks.” The Best Reviews

“For the reader who enjoys the twists and turns of a tale by Mary Higgins Clark, Murder by Manicure is a must read!” ReaderToReader.com

BUY LINKS
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Add to Goodreads List
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Spring Into Summer Contest—March 24 to April 3
Enter to win a signed hardcover Shear Murder and $10 Starbucks gift card or one of two ebook copies of Hair Raiser https://nancyjcohen.com/fun-stuff/contest/

Hanging By A Hair Release Day!

April 18, Friday, Facebook Launch Party 10:00 am – 8:00 pm with Nancy J. Cohen and Maggie Toussaint. Giveaways all day! Join now: https://www.facebook.com/NewReleaseParty

 

HANGING BY A HAIR (Bad Hair Day Mystery #11)  Hanging By A Hair
Now Available!

Amazon Hardcover: http://www.amazon.com/Hanging-Hair-Nancy-J-Cohen/dp/1432828142
Amazon Kindle: http://www.amazon.com/Hanging-Hair-Bad-Day-Mysteries-ebook/dp/B00JJ2XVUQ/
UK: http://www.amazon.co.uk/Hanging-Hair-Nancy-J-Cohen/dp/1432828142
Barnes and Noble: http://www.barnesandnoble.com/w/hanging-by-a-hair-nancy-j-cohen/1116603785

Marla’s joyous move to a new house with her husband, Detective Dalton Vail, is marred by their next-door neighbor who erects an illegal fence between their properties. When Dalton reminds the man of the local permitting laws, tempers flare—and worse, the neighbor is found dead the following day. Dismayed when Dalton is removed from the case due to a conflict of interest, Marla decides it’s up to her to find the killer. Can the intrepid hairstylist untangle the clues and pin down the culprit before he strikes again?

“Marla is short for marvelous. If you like your mysteries ‘cozy,’ you’re going to enjoy every minute you spend with her!”—Award-winning author Joanna Campbell Slan

Top Pick 5 Stars! “The author is always keeping you guessing as to where the story will lead you next. Ms. Cohen has just joined the list of my favorite authors and I look forward to reading the other books she has written. I hope you find Hanging by a Hair as great as I did.”—MerryNoelle, Night Owl Reviews

“A pleasingly lighthearted cozy.” —Publisher’s Weekly

“Clues abound, as do quirky characters, wonderfully described South Florida settings, intriguing insights into the beauty salon business and into the wild world of Florida home-owning communities, and flavorful recipes. All in all, Hanging by a Hair is entertaining, enjoyable, and informative. I look forward to Number 12 in this delightful series.”— Stephanie Saxon Levine, Murder on the Beach Mystery Bookstore

Pinterest Board: http://www.pinterest.com/njcohen/hanging-by-a-hair/

Book Trailer: http://youtu.be/gv5ldn9uw7I

Goodreads: https://www.goodreads.com/book/show/18351891-hanging-by-a-hair

Coming Up

April 21 – 27, The Big Thrill Roundtable, “Do you enjoy reading books out of seasons?”
http://www.thebigthrill.org/thriller-roundtable/

April 21, Monday, “Story Magic,” Mayhem and Magic, http://mayhemandmagic2.blogspot.com/

April 22, Tuesday, “Creating Hooks in Cozy Mysteries,” Musings From the Slush Pile, http://blog.juliealindsey.com/

Join the fun now: https://www.facebook.com/NewReleaseParty