Maryglenn McCombs, book publicist, spoke at the recent Florida Chapter of MWA meeting. These are my notes from her speech. “Publishers are looking for authors who have platforms.” How do you get one? Join professional writers’ groups and get involved. Besides the Mystery Writers of America and Sisters in Crime, Maryglenn mentioned Crime Writers Association … Read more
Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to keep you straight on the road to self-promotion. Or if you are a seasoned author, use it as a quick checklist of things to do. … Read more
How do you balance writing with online promotion? Marketing efforts take hours on the Internet. How can you keep up with tweets, Facebook posts, Pinterest, and more? It’s not easy to strike a balance. Often the marketing tasks take over. But here are my Four Rules to guide you. (1) Writing Comes First. Set yourself … Read more
How soon should you begin publicizing your new release? As soon as you sign the contract. But what if you only have a short lead time? In four months, my new book will launch. Am I prepared to announce it to the world? Not totally. There’s a lot of work to do first. In this … Read more