Contracts and Copyrights

“Brainstorming on the Beach” Conference with Novelists, Inc.

 Contracts and Copyrights                                                                                                                                        panel

Panelists:

David Forrer, Literary Agent

Alan Kaufman, Literary Attorney

Carly Phillips, NYT Bestselling Author

Deb Werksman, Editorial Manager, Sourcebooks

Donna Hayes, Publisher and CEO, Harlequin Enterprises

Chris Kenneally, Copyright Clearance Center

Al Zuckerman, Literary Agent and Founder of Writers House

Brenda Hiatt, Author

Here are my notes, keeping in mind this is what I heard and my interpretation.

Ad revenues surrounding e-books will increase.  For example, books will be sold on Google with ads surrounding them.  This will be new revenue to the publishers, and authors should share in it.  Publishers have to staff up their royalty departments.

Regarding reserves against returns, one panelist believes they should not continue beyond two royalty periods. A book having ongoing sales a year or more after it was published should not have reserves held back. Another agent agreed that if there are ongoing sales above the advance, there should no longer be reserves.

Editors defended their reserves policies. One editor said backlist books are out there for a long time.  50% sell-through is considered a success in mass-market, but there are still going to be returns.  Trade paperbacks can be returned at any time.

Regarding piracy, is it cannibalizing book sales, or would those readers not have bought the book anyway?  One way to combat piracy is through education.  Mention it in your blogs and on your website.  You should let people know, those who feel entitled to getting whatever they want off the Internet, that information is valuable and it is not free. Another solution is to write to the advertisers on pirate sites and alert them to violations.

One panelist said she thinks the used book marketplace as we know it will go away.  If publishers price eBooks reasonably, legitimate readers will buy them.

What about the issue of returns?  Why are we still doing them at all?  Because booksellers won’t stock the books otherwise.  There have been attempts to launch imprints without returns, but the experiments failed.  Booksellers demand return policies.  There have even been eBook returns when a customer clicks on the wrong book or downloads the wrong format.

Reversion of rights and the definition of a book being in print entered the conversation.  We should try to restrict this clause to trade editions, English-language editions, or a dollar amount like $250 sold over two royalty periods.  You could also try to narrow this clause by saying the book is considered to be in print if 300 copies are sold electronically within two royalty periods.  Publishers want to hold onto your rights and they will do so forever because of the clause “in any form whatsoever” as defining a book in print.

A similar phrase to watch out for is when a book is considered to be in print “in any format now or yet to be invented.”  This is a sticky issue today as publishers are trying to grab whatever rights they can. “They have a huge challenge coming up and are running scared.”

According to one panelist, the most important rights to keep are your foreign and film rights.  Try for a movie bonus in your contract, i.e. you get extra money if your book is optioned.  Try to get an audio rights reversion clause for six months or later so if the publisher does not exercise these subrights within the specified amount of time, the audio rights revert to the author.  50% of net is a good deal for audio rights.

Also try for a Look Back clause regarding eBook royalties.  For example, after three years, you can renegotiate your royalty rate.

The advantage of digital first pubs: no advance but a higher royalty rate. The size of the eBook market is equivalent to 67% of mass-market sales or 55% of hardcover sales.  The Book Industry Study Group is looking to measure data but Walmart, for example, doesn’t report to them.

Copyright will be more important than anything in the future.

Some publishers are sticking a morals clause in contracts now.  This means the publisher can cancel the contract if the author behaves in an immoral manner.  Try to cross this one out.

And a final quote: “If you’re confused, you’re beginning to understand the problem.”

Panel on eBooks is coming next.

The Plotting Brain

You’ve put aside the first draft you have just finished so you can gain some distance on the work before tackling revisions. It’s a great time to clean your office, sort your files, and write a few blogs. But your mind starts seguing into the next story.

Here’s what floated into my mind, even when I’m trying to take a break:

My next hero is a Tsuran swordsman who has been disgraced on his home world and shunned by his people. What dastardly deed did he commit? He protected a family member by taking the blame for a murder that she’d committed under duress. Thus close family ties mean a lot to him. Now bring in a heroine who is trying to escape from her family obligations. Conflict!

Add another element. Say our hero, Lord Magnor, is protecting his sister who killed her abusive husband. After he was incarcerated, he learned that she’d been cheating on the man. Betrayal!

Now he’s a sullen, mysterious loner forced to join a team of warriors because they’re the only ones who will accept him. How will the heroine differ? She has to be a people person, outgoing, gregarious, generously reaching out to others. Maybe she gives of herself too much and has overextended her limits. Perhaps her last boyfriend left when she put her dedication to various causes before their relationship. She doesn’t want another man who’ll be so selfish and who lacks compassion. So why does this fierce warrior appeal to her?

Before I delve further into their GMC, what is the hero’s main mission for this story? He has to find the secret weapon that will destroy the evil Trolleks who’ve invaded Earth (it’s a paranormal romance). How will he proceed? Even though I have a list of plot threads from previous installments that have to be tied up in this volume, I’m stumped.

I give up and start cleaning out my files. Oh cool, here’s an article on archetypes. You know what I mean: marriage of convenience, rags to riches, twins, secret baby, prince in disguise, etc. Hey, what if I mix one of these into my story? Imagine the sparks if these two characters had to wed. What if (yes, we plotters use What If? a lot) the heroine enlists Magnor as her fake fiancé? Nah, that’s been done to death already. So how to put a modern twist on the old marriage of convenience tale in a way that would suit my story?

Genius strikes. My bad guys are using theme parks to recruit humans as their mind slaves. Magnor goes to Las Vegas to follow a lead.  What else is Vegas if not one huge theme park for adults?

I’m getting excited.  I can envision my hero striding down the Strip in his cloak and sword. He encounters a woman who drunkenly boasts to her friends that she can snag any man who walks through the door. Guess who it is?  Yep, our hapless hero.  But he doesn’t fall for her allure right away. Nope, he recognizes the watch she wears as being significant to his mission. And when they end up in a wedding chapel, our warrior from outer space has no idea what it means. They wake up the next morning together in a hotel room, and…you get the picture. Cool set up, huh?

Now I have to figure out why the Norse goddess Hel releases her “Dead Walkers” so the hero has to brave the underworld to stop her. It could be another ploy for dominance by the evil demon, Loki. He’s manipulating the Trolleks, and… well, I don’t want to give too many spoilers. In case you haven’t guessed, this series is based on Norse mythology.

As each idea comes to me, I jot it down. It’s all jumbled right now. Next I’ll sit down and do my Character Development and Romantic Conflict charts, figure out the plot progression, and write the synopsis. It just has to brew upstairs a while longer.

What do you think of my story idea so far?  Any suggestions?  When you finish a book, how long of a break do you take and how do you approach the next story to get started?

The Big Dark Moment

In a romance, the Big Dark Moment is the crucial juncture when all seems lost between the hero and heroine.  He stomps away and she strides in the opposite direction, and it seems as though they will never be together again.  How can they overcome their insurmountable obstacles?  Will love triumph in the end?

Of course, it will.  The prerequisite for a romance is the HEA (Happy Ever After) ending. But for this HEA to have emotional impact, our characters first must experience the painful Big Dark Moment when their relationship seems hopeless.

Tossing a cog in the story wheel isn’t the way to go about it.  This confrontation must arise naturally from the character’s internal conflicts.  Take Paz and Jen from my WIP.

Jen is a fashion designer who looks as svelte as her models. For years, she struggled for parental approval.  Growing up in a wealthy family, she internalized her mother’s superficial values that appearance matters.  But she yearns for a man who can appreciate her for herself and not for her looks or money.

Drift Lord warrior Paz Hadar isn’t the rich businessman she’d expected to snag, but he brings out her strength and resourcefulness and admires her bravery.  Yet when she tries to discuss their future together, he clams up.  He’s planned for nothing beyond this mission, and so she figures he’ll leave her in the end.  Paz, in turn, gets angry when she pushes him for his plans, believing she can’t accept him for the person he is and wants to mold him into the ideal man. And if he’s not good enough for her, forget it. And so he stomps off.  Jen feels he doesn’t care enough about her feelings to truly confide in him.

Thus they go their separate ways, until each one realizes how much they need the other.  But by then, Paz seeks to prove himself by attacking the enemy all on his own.  Jen rushes to his side, but it’s too late.  He’s been…well, we don’t want to give the story away.

Action and reaction propels the story forward, leading to the Big Dark Moment and the final confrontation with the villain. And when Paz and Jen finally commit to each other as we know they will, we’ll heave a deep sigh of satisfaction.  Sour before sweet, despair before joy.  It makes the ending all the more Happy Ever After.

 

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RWA 2010: Conclusion

REPORT ON RWA NATIONAL CONFERENCE

Friday, July 30 and Saturday, July 31, 2010

Reinventing Yourself with bestselling author JAYNE ANN KRENTZ .

Jayne had to reinvent herself numerous times, from writing futuristics to contemporaries to historicals.  She takes her “core story” and puts it into a marketable setting.  Names she’s written under are Jayne Ann Krentz, Amanda Quick, and Jayne Castle.

Jayne Ann Krentz
Jayne Ann Krentz

“Sooner or later, you will have to reinvent yourself.”  Jayne offered three rules for writers to heed:

1.  Identify your core story: conflicts, relationships, archetypes, and themes that appeal to you as a writer.  Keep it fresh over time.  Writers who want to survive must be able to adapt.

2.   Know the market.  Be familiar with subgenres and where your core story fits in.

3.  Understand the importance of fictional landscape to readers. Each genre requires a particular landscape with conventions and reader expectations.  Adjust your core story to fit that landscape.

I went to a couple of workshops on Digital Publishing.  With so many Epubs popping up, writers are cautioned to evaluate them before submitting their work. Look at such things as cover art, frequency of releases, cover copy, and genre.  Read a few of their books to see how well they’re edited and if you like them. Be wary of too many releases at once because titles can get lost in the crowd and there won’t be any standout successes. The same goes for your own schedule. Readers can get overwhelmed if you release too many titles in succession. Space them out by at least 8 weeks.

Digital pubs may pick up a series started elsewhere and may be interested in putting your backlist into digital format. The benefits of going with a digital pub instead of doing it on your own?

  • Editing
  • Cover Art
  • Promotional Tools
  • Established Reader Base

ANGELA JAMES gave a spotlight on Carina Press.  She spoke on how to submit to this digital first imprint and what they do in terms of online marketing.

Career Planning in a Changing Environment 

Issues important to authors were discussed in this seminar with agents KRISTIN NELSON, STEVE AXELROD, and KAREN SOLEM.

  •  Do we want to release simultaneously in print and in ebook?  Do ebooks cannabilize other sales?
  • Make sure you’re covered if your contract is cancelled arbitrarily (i.e. so you don’t have to pay back your advance)
  • 25% of net versus 25% of retail price—the former is harder to track.  Ebook royalty rates are still in a flux.  Consider renegotiating your current contracts re ebook royalties.
  • Classic publishing model strengths are turning into weaknesses
  • Independent bookstores are in trouble and that will jeopardize hardcover sales
  • Publishers are trying to control all rights that may come down the road someday
  • New opportunities for authors are out there.  In between print books, you could publish novellas or short stories in digital format.  You can bring your own out of print books back to life on the digital platform.
  • The biggest question is still how to get your work noticed.
  • Authors are forging direct connections with fans through social networking. The challenge here is balancing the time requirements with writing the next book.
  • If your career isn’t moving forward, it’s time to diversify.  Consider writing a bigger book. Do what you always do but in a different way.  If you decide to write in more than one genre, ask yourself if you have time, if you are prolific enough, and if publishing in more than one genre will cannibalize your own sales.

Fight Scenes with popular author Angela Knight was a very useful workshop. I’m not going to repeat what she said here except to say I scribbled notes the entire time.  She could have used another hour to complete her presentation and have a Q&A session but what she said was helpful. Some of it was common sense like save your biggest fight scene and worst villain for last. She offered some great ideas which hopefully I can deploy.

I also attended Publisher Booksignings and collected lots of free books signed by the authors. These are great for keeping up with what’s current in a genre.  The Carina Press open house with cocktails and snacks was also fun.

Alyssa Day
Paranormal Romance Author Alyssa Day
Ann Aguirre
Science Fiction Author Ann Aguirre

The RITA and Golden Heart Awards Dinner and Ceremony was Saturday night. Everyone dressed up and excitement was in the air as we prepared to hear who’d won these prestigious awards.

RITA Awards Dinner
RITA Awards Dinner
RITA Awards Dinner
Sharon Hartley, Nancy Cohen, Allison Chase

 

 

 

 

 

 

 

 
 The Food
 What are those weird purple vegetables on the plate?

The Gathering was Friday night.  This was the FF&P (Fantasy, Futuristic, & Paranormal chapter of RWA) Steampunk Ball and Prism Awards with music provided by bestselling science fiction author CATHERINE ASARO.  This took place at the Swan Resort, a short walk from the adjacent Dolphin. At the buffet, we had a choice of Roast Beef and Chicken, various salads, poached potatoes, roasted vegetables, and delectable desserts. The room was decorated with style and many of the folks dressed up in period attire.  It was fun watching the costume contest and meeting so many new people. This is definitely an event I’d attend again. Kiss of Death chapter also has a chocolate party that’s fun if you belong to that chapter.

The Gathering
The Gathering
Lizzie Newell
Author Lizzie Newell

PRISM Award Winners:

Dark Paranormal: Immortal Danger by Cynthia Eden

Erotica: Secrets in Stone by Radclyff

Fantasy: The Strangely Beautiful Tale of Miss Percy Parker by Leanna Renee Hieber

Futuristic: Close Encounters by Katherine Allred

Light Paranormal: Secret Life of a Vampire by Kerrelyn Sparks and Wild Blue Under by Judi Fennell

Novella: Belong the Night by Cynthia Eden

Time Travel: Viking Heat by Sandra Hill

Steampunk Ball
Steampunk Ball

Congratulations to all!  It was a great conference.  I met many new friends whom I hope to see again at future events.

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Story Magic

I’ve written on this topic before, but it continues to astound me. Facing the blank white page again this morning, I wondered how I’d ever fill my page quota. My characters had just been captured by the bad guys. They’d been isolated from each other, and I had no idea how they would escape. But when I started writing and entered the Zone, as we writers call it, the story just took over. I went into a trance-like state, where I’m not aware of my surroundings. I visualize the story and the words just come out. Before I know it, my page quota is done.

In today’s section, my heroine is taken to the enemy commander. During their conversation, she learns things important to the plot. She’s dragged away for interrogation. This segment concludes the chapter. The next chapter will switch between her viewpoint and the hero’s. They’ll each gain information, and a new character will be introduced. I don’t have to worry about that today. I finished my pages and can move on to other things, like writing this blog.

I’m also proofreading the eBook version of Moonlight Rhapsody, one of my earlier futuristic romances. Then there are the social networks, listserves, and numerous other promotional activities to keep me busy. Did I mention that I’m meeting a friend for lunch and have errands to do? Thank goodness I finished these pages early because now it’s time for the exercise bike.

This book is taking off already because I know the characters. It’s the second volume in the series, and I laid all the groundwork in book number one. Unlike a mystery with numerous suspects that have to be introduced for the first time, this paranormal romance focuses on the hero and heroine and the various secondary characters they meet during their journey. The hardest thing is remembering the mythology I created, but I have enough notes to help me along.

Whoever said (and I’m not exactly sure if this is correct), “I hate writing, but I love having written,” is right, although it’s the blank page I hate. I love having written once the story magic takes over and words fill the pages.

New Age Research

Today’s global communications allow for more ease of research than in the past. I’m writing a scene that takes place in an Asian fortress. Through a search on the Internet, I found the perfect model for my citadel. I moved it to a Pacific island where my characters have crash landed their airplane. They plan to scout the premises but are captured by the bad guys.

The soldiers march Paz and Jen to the fortress, which I’ve renamed Shirajo Manor. But now what? Thanks to images on the Internet, I can take a virtual tour of my model palace. So I look at them slide by slide, and describe the scene as I go. You can follow the tour here, too: http://www.himeji-castle.gr.jp/index/English/

Isn’t that cool? I can picture this place now, rife with winding paths, maze-like manicured grounds, medieval gates, and stone stairways. I can see the shady trees overhanging the paths. I can go inside and walk down the long corridors lined with heavy wood doors, imagining my injured hero locked inside one of the rooms while the heroine is dragged away to see the evil commandant, General Morar.

This brings up the next problem: How do they escape? Paz and Jen are separated. Our hero gets locked in a dungeon. Jen is given to the general’s wife, a scientist who conducts experiments on humans. How will she escape and find Paz? How will they pass through the successive gates guarded by armed troops, choose the right paths designed to confound invaders, and reach the exit?

Worry about it later, as my heroine in Book One of this paranormal series says. And so I shall, unless YOU give me a clue as to how these characters can escape?

Crossing the Finish Line

A new writer has in mind one goal: getting published. Often, they don’t think beyond that goal post. But once they get The Call, everything changes. I think it’s Fear of Success that keeps some folks from submitting because they don’t want to face what comes next. They will have to get a publicity photo, reserve a domain name, set up a website and blog. They’ll want to think about joining social networks and decide what to do to launch their debut book.

As a newly published author, you’ll also have to determine a reasonable date for your next deadline if book number two isn’t done yet.  Figure out how many pages per day you can write.  How much time do you need to complete the word count? Allow for vacations, sick days, unexpected crises, and additional work on book one. Thought you were finished with that project? Think again. Figure in two weeks for revisions and copy edits and another week for page proofs. Add an extra week if you want to do a final read through. That’s an added month tacked onto your deadline for the next book.  Working on book one will interrupt your train of thought, and you’ll have extra deadlines to meet.

These days authors are often asked to submit marketing plans, art sheets, blurbs, endorsements, and back cover copy. Since when have we been trained in advertising and marketing? Writers not only have to take workshops on writing, but we must learn the principles of promotion. It’s probably hardest to write what the book is about in two paragraphs or less. For the blurb, you have to distill the story essence into a one-liner like a movie teaser. These things also take up your time.

Do you want to schedule a blog tour? You have to research which would be the best sites, garner invitations, announce the dates on your social networks, and write the blogs or interviews. More time gone out the window. Feeling frantic yet? Oh, and don’t forget printed materials. Once you have your book cover JPEG, you can design bookmarks, brochures, and/or postcards. Having a contest to add readers to your mailing list? Make up the rules, determine the prizes, post announcements, and keep track of entries.

Amidst this flurry of activity, you must stick to your daily writing schedule in order to complete book number two on time. This may necessitate retreating into your writer’s cave for days on end, only emerging to eat and perform other necessary tasks such as paying attention to your loved ones, dealing with household emergencies, and doing the laundry. Did anyone say this job would be easy? And yet it’s what we love to do. Despite the siren call of the Web, it’s still about writing the story, telling the tale that’s in your heart, and spending time with your characters.

Just make sure to allow yourself enough time with reasonable deadlines.

Planning a Promo Campaign

How soon should you begin publicizing your new release? As soon as you sign the contract. But what if you only have a short lead time? In four months, my new book will launch. Am I prepared to announce it to the world? Not totally. There’s a lot of work to do first.

In this digital age, most of my promotion will be online. But with the choices of what to do being so overwhelming, how can you choose which are the best? Don’t be like me: I take a look at what other authors are doing and hit the panic button. Where will I find the time to do all that? Then I remember the advice from workshops I’ve attended: focus on a few targets and spend your energy there.

Where should you start? Consider breaking down your campaign into manageable parts and tackle one at a time. Decide on a countdown. What’s the most important item to start working on now? Get a calendar and mark out your dates. Here are some items for your list:

BLOG TOUR: Besides keeping up with your own blog, look for popular bloggers with a focus on your genre, inquire about a guest blog opening the month of your release date, and fix a schedule for a visit. Your host may want you to offer a giveaway, so decide upon the book or item you’re donating. An ebook download or bookstore gift card are alternates to a signed print book and will save you postage. Once your tour schedule is arranged, publicize it on all your sites.

BONUS FEATURES: Add bonus features on your website related to your story so readers who like the world you’ve created can read more about the characters, immerse themselves in the world building details, consult a glossary, or get a taste of sequels to come.

BOOK TRAILER: Have you uploaded your trailer to all the possible sites?

CONTESTS: Plan contests leading up to your release date and celebrating the book’s debut. What prize will you offer? Consider a bonus item for people who leave blog comments or for your newsletter subscribers. Publicize on sites beyond your own.

INTERVIEW: Interview yourself about the new book and offer it as a guest blog, post it on your website as a bonus feature, or consider recording it as a podcast.

SOCIAL NETWORKS: If you already have friends on Facebook, should you start a fan page? Are you taking advantage of all these sites have to offer? On Goodreads, for example, you can now offer giveaways. Spend a day at a time on each site to make the most of them. Some examples: Facebook, Twitter, Goodreads, LinkedIn, and more. Or pick one day a week and that’s your day to put aside writing and spend it on promotion.

READER FORUMS: Visit discussion groups in your genre and begin participating several months ahead of your release date. Avoid blatant self-promotion unless it’s a group just for that purpose. Look on the social networks for these discussion groups as a way to get started. Your publisher may also have a listserve for this purpose.

VIRTUAL BOOKSIGNINGS: Okay, I’m not quite sure what this is but I’ve read about it. I believe you sign up with a bookstore online, like an indie, and show up for a virtual event. This concept requires more research on my part.

It’s a lot easier to write this list than to do it. As with any overwhelming project, it will be more attainable if you break it down into manageable tasks. This means focusing on one item at a time.

Self-Editing

New writers often ask me for self-editing tips. Here is a revised version of my guidelines. I hope you find them useful. Would you add any more that I’ve overlooked?

1. Tighten your sentence structure by replacing phrases with precise words. NO: “the light of the boat” YES: “the boat’s light” NO: He ran down by the terrace and out toward the lake. YES: He sped past the terrace toward the lake.
  
2.  Replace passive verbs with active tense.  NO: “The slaves were slain by lions.” YES: “Lions mauled the slaves.”
 
3.  Replace “walked” and “went” with a more visual word.  She shuffled toward the door.  He raced down the street.
 
4.  Eliminate most substitutes for “said” along with adverbs that describes speech.  NO: “I love it,” he chortled merrily. YES: “I love it,” he said with a chuckle.
 
5. Replace “he/she said” with character tags. Use action as identifier and bring in the five senses whenever possible. NO:. “I suppose,” she said. YES: “I suppose.” Her neck prickled as though Grace’s words had prophetic power.
 
6. Motivate your protagonists with clear goals. If they don’t care what’s happening, why should your reader?
 
7. Does your dialogue have a purpose? Conversations should advance the plot or reveal character. Re foreign accents: don’t overuse dialects. 
 
8. Dangling Participles.  NO: “Glancing into the rear view mirror, her breath released upon noticing the coast was clear.” YES: “Glancing into the rear view mirror, she released a breath upon noticing the coast was clear.”

9. Gerunds.  Beware of “ing” phrases that are illogical. NO: Flinging the door wide, she stepped inside the darkened interior. YES: She flung the door wide and stepped inside the darkened interior.

10. Avoid weak phrases like “seemed to,” “tried to,” “began to.” NO: He seemed to want her input. YES: His smile encouraged her to offer an opinion. Also avoid unnecessary phrases such as “she realized”, “she figured”, “he decided,” “he watched,” “he thought.”

11. Show, don’t tell.  NO: She felt afraid. YES: Ice gripped her heart. NO: He was angry. YES: He slammed his fist into the door.NO: He’d met her at the inn and liked her on sight. YES: He spied the blonde as soon as he stepped inside the front door. Wrinkling his nose at the strong smell of ale mixed with human sweat, he loped in her direction. Lights glared from overhead, but it was nothing compared to the radiance on her face…

12. Invest your characters with attitude to give them a distinctive personality. NO: “I’m fine, thanks.” YES: “You really wanna know?”

13. Keep description within the viewpoint of your character. Similes and metaphors should be within his/her frame of reference.

14. When you’re in deep viewpoint, use pronouns rather than the character’s name.

15. Use a new paragraph when you switch viewpoints.

16. Check timing and continuity, and make sure all loose ends are tied up by the last page. Be realistic about meal and work hours.

17. Avoid weak verbs: is, was, are, were, there was.  NO: There was water on the window. YES: Water droplets beaded the window. NO: His pulse was racing. YES: His pulse raced.

18. Avoid negatives. NO: He would not wait any longer if she didn’t appear. YES: He’d leave if she failed to show up.

19. Delete redundancies. NO: sat down YES: sat NO: He thought to himself YES: He thought. BETTER: eliminate “he thought.” If you’re in his viewpoint, you know he’s the one thinking.

20. Check for repetitions: Most of us unconsciously overuse a favorite word. Be alert for these when you read through your manuscript. Also, avoid the same phrases or words on two consecutive pages. Another thing to watch out for: don’t repeat the same information. Mentioning something once is enough.

21. Eliminate “that” where not needed.

22. Remove qualifiers that weaken your prose, such as: very, rather, quite, really, awfully. NO: I remembered that she was really nice. YES: I remembered how her smile lit the room. NO: It was very hot. YES: The heat made my skin itch, or Heat waves rippled off the pavement.

23. Beware of flying body parts. NO: Her eyes flew across the room. YES: Her gaze flew across the room. NO: She threw her hands in the air. YES: She raised her arms.

24. Be specific: NO: She passed a clump of flowers YES: She passed a clump of red tulips sprouting from the ground like supplicating hands. NO: It had been a hard day. YES: Her body sagged as though she’d been battered in a stampede.

25. Learn correct spelling and usage: their or they’re; it’s or its; lay or lie; you’re or your.

26. Beware of talking heads. Lines of dialogue need to be broken up by character tags, including sensory descriptions or action.

27. Keep flashbacks and backstory to a minimum. Work them in with dialogue and action.

28. Use descriptive detail only when it enhances your story. Too much detail can slow your pacing and lose the reader’s interest. Always remember the five senses.

23. Go for strong endings at ends of sentences. Don’t end sentences on a preposition. NO: I didn’t know what he was waiting for. YES: I didn’t understand why he waited. NO: He stared in horrified dismay at her. YES: He stared at her in horrified dismay.