Self-Publishing Made Simple – Part 1

Self-Publishing Made Simple – Getting Started

Have you been wanting to indie publish your work, but you don’t know where to begin? Or does the prospective task seem so daunting that it paralyzes you into inaction? Is this even something you can do for yourself, or will you need a “village” to help you along the path to publication?

Self Publishing Made Simple

Let’s think a moment about the difference between a self-published and an independently published author. Anyone can self-publish his work. But an indie author is more likely to be a professional career writer who understands what makes a polished book and what the marketing requirements are to go along with it. He’s not a one-book wonder but is looking to make a profit. With this goal in mind, he treats his career as a small business. But whichever term you use, these same steps apply. I will use them interchangeably in this multi-post series.

We’ll discuss setting up your own imprint, buying and assigning ISBNs, preparing your manuscript, creating front and back material, and options for ebook and print formats.

Getting Started as an Indie Publisher

First let’s look at why you’d like to indie publish your novel. Do you want to become a hybrid author by reissuing your backlist titles or by publishing new works in between your traditionally-contracted books? Perhaps you have a novel that doesn’t fit genre guidelines or a personal project you would prefer to self-publish. Or maybe you have an idea for a nonfiction book that lends itself to indie publishing.

Why should you self-publish your work?

PROs:

  • You have a backlist and the rights reverted
  • You want to publish work in between your traditionally-published novels
  • You have a book that doesn’t fit into a particular genre category
  • You have a nonfiction project that you want to publish on your own
  • You want to direct the publishing process, in terms of:
  • Quality control
  • Pricing and discounts
  • Input on cover and interior design
  • Higher royalties
  • Rights ownership
  • Publication schedule

CONs:

  • Learning curve
  • Time-consuming tasks
  • Production costs
  • Back cover copy, book descriptions, metatags are your responsibility
  • Author/Series Branding is essential
  • Loss of prestige
  • Difficulty getting reviews
  • Limited booksigning and speaker opportunities
  • Tougher standards to join professional writers organizations
  • Bookstores and Libraries may not stock your work
  • Pressure to Produce

Coming Next – Manuscript Preparation 

Self-Publishing Made Simple - Getting Started #pubtip #indiepublishing Share on X

What do you see as the advantages and disadvantages of independent publishing?

Promotion Checklist

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to get you started on the road to self-promotion. Always remember to be courteous, to avoid clogging the loops/tweets with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obligated to do everything mentioned here. Pick and choose what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT:

Send press release to local newspapers and trade magazines. Copy any feature articles that result to editor and agent.
Send notices to alumni newsletters and professional organizations.
Solicit advance reviews/quotes from other authors.
Get professional photo taken or update photo.
Reserve your domain name or the domain name of your new series.
Announce the news on your website, blog, listserves, and social networks.
Send an email newsletter announcing the sale to all your mailing lists.
Post excerpts to raise interest.

4-6 MONTHS PRIOR TO PUB DATE:

Send galleys/ARCs/pdf copies to reviewers after making personal contact.
Reserve ad space in online or print sites.
Offer to write articles in trade magazines for issues matching pub date.
As soon as you get your book cover art, order business cards, printed promo materials, and swag.
Design video trailer.
Solicit booksignings and speaking engagements at writers groups, community clubs, conferences, and libraries.
Add cover and blurb to your online sites.
Design contests for the next few months leading up to Release Day.
Solicit blog tour hosts and determine topics.
Look for niche marketing opportunities.

2 MONTHS AHEAD:

Send press release with signing dates to local newspapers.
Load video trailer and add links to all your sites.
Update mailing lists. Send email newsletter to booksellers and librarians.
Write all the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Determine upcoming contest prizes and giveaways.
Decide what to do for a book launch party.
Send promo materials to conferences for goody bags or promo tables.

1 MONTH AHEAD:

As soon as the book appears for pre-order online, add the buy link to all your sites.
Add the book to Goodreads and post giveaway.
Create a “Meet the Author” poster for book events.
Set Google alert for title.
Verify dates with booksellers/conference organizers for events and check that books will be in on time.
Send email newsletter to readers, including signing dates.
Send copies of book reviews, feature articles, and promo schedule to editor/publicist. Remember to promote yourself to your publisher.

RELEASE DAY!

Have a party, run contests and giveaways, offer a Q&A session, and celebrate!

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Time, money, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level, and good luck!