Cruise Day 6: Halifax

Cruise to New England/Canada on Caribbean Princess

DAY 6: Halifax, Nova Scotia

Halifax
Approaching Halifax

Nova Scotia has its own unique flavor and we enjoyed this port very much. I’d say it’s second to Bar Harbor as a favorite. There’s lots to see and do by the waterfront on your own without having to take a tour. The sun came out and warmed us as we strolled along the boardwalk. We went inside the Maritime Museum of the Atlantic to view the very interesting exhibits of Canadian naval history and of the Titanic with relics recovered from the wreck.  Lunch was at an outdoor café in the now delightful weather. We browsed the shops, bypassing most of the artsy items. The kids toured Alexander Keith’s Brewery on Lower Water Street and highly recommend this attraction. It’s like a living history display, with costumed characters acting in their time period while explaining the brew making process. Samples of ale are offered in a tavern setting at the end.  This is all within walking distance of the ship. The terminal itself offered the most interesting shops, and we spent over an hour looking around at the wares and buying more blueberry and maple products. Scarfs, sweatshirts, tee shirts, and hoodies are available here along with the usual souvenir shot glasses, cookbooks, and such. The only cookbook I bought for my collection was from the Union Oyster House in Boston.

Boardwalk
Boardwak

Back on the ship, we watched a folk performance of bagpipers and dancers. It was one of the highlights of the cruise and gave a flavor of the area. Nova Scotia is worth a return visit. It’s picturesque with attractive shops and restaurants and scenic attractions if you want them. There’s even the requisite citadel on a hill.  Dinner tonight: beef medallions.

Brewery
Brewery
city street
city street
Dinner
Dinner
ship
ship with museum

Cruise Day 5: Saint John

Caribbean Princess Cruise to New England/Canada

DAY 5: Saint John, New Brunswick

Saint John
Saint John

Another rainy day put us in a dreary mood as we boarded the tour bus for the scenic overview of Saint John, our first stop in Eastern Canada. We had to turn our clocks ahead one hour last night.

We drove through this sprawling, industrial city to Martello Tower, a stone keep which housed soldiers and ammunition in days of old. It seems every port has a fort, and yes, when you’ve seen one…you’ve seen them all. This was interesting in that it had the bunks inside to depict how the troops lived there. It was cold, windy, and rainy. We scampered back into the bus. Next stop was Reversing Falls, where the Bay of Fundy meets the St. John River with voracious tides. I’d seen these huge tides sweep in like a tidal wave on a dry river bed on a previous trip to Canada with my parents in my youth, but here you can see the currents swirling around. Across the water is a pulp plant spewing white smoke. The plant has filters so you don’t get that awful sulfur smell, but it’s a highly unattractive feature of the city.

Martello Tower
Martello Tower
Martello Tower
Martello Tower
Pulp Plant
Pulp Plant

We got out again by the Saint John City Market for a quick peek and decided this was worth a return visit. After lunch on the ship, we walked briskly outdoors to Market Square, a brick building housing a shopping mall. This led into Brunswick Square Shopping Center, which in turn led to the City Market. You don’t have to walk outside; there’s an indoor pedway to get from one place to another. City Market had the best souvenir items with maple sugar, maple spread, more blueberry items, and other foodie goods. There’s some English china and table linens if you’re into that stuff. We didn’t buy a lot here, just a few maple products. The sugar candies are too sweet but worth trying if you’ve never eaten one, and the maple fudge is fresher at Epcot’s Food & Wine Festival. We tried their java but prefer Starbucks. We were happy to get back to the ship. Despite its natural wonders, this was our least favorite port. Maybe some of the other tours further afield are better. If you arrive before 11:00am, ladies are gifted with a fresh rose and men with a souvenir pin when you disembark. The people are very courteous and eager for tourism so I wish them well, but I’d suggest a nature tour of some sort rather than a ride around the industrial city.

Saint John
Saint John
City Market
City Market

Cruise Day 4: Bar Harbor

Caribbean Princess Cruise to New England/Canada

DAY 4, Tuesday: Bar Harbor, ME

We took a tender into town in the midst of a raging thunderstorm with rain pouring down and lightning flashing in the sky. After hovering under a tent until the rain let up, we dashed to our bus for a two and a half hour tour of scenic Acadia National Park with a lobster bake lunch. This by far was our best shore excursion and recommended for anyone on this route.

A blur of shops and restaurants passed by out the rain-soaked window, and within ten minutes, we were out of town and climbing into the tree-covered hills of Acadia National Park. White birch trees stood starkly among aspen and other tall, green leafy trees. Up and up we climbed toward Cadillac Mountain, fog drifting by but parting enough for us to glimpse lovely vistas of valleys and lakes. Finally reaching the summit at 1530 feet, we disembarked and huddled in our raingear and jackets to the restrooms and gift shop. Took a few quick photos and enjoyed the brisk air before boarding the bus again for the ride back to town.      

The clouds were breaking up as we entered a dining hall for our lobster bake lunch. Bibs and nutcrackers were waiting on the tables. Lunch was buffet style. We collected a bowl of clam chowder and a plateful of whole Maine lobster, corn on the cob, potatoes and cole slaw.  A server came around and took off the shell for each of us who’d never eaten a whole lobster before. The meat was very moist. And the dessert…a To-Die-For rich blueberry tart. Maine blueberries are tiny little things that pack a punch.

After we ate our fill, we strolled through town toward the gift shops.  The sun came out, radiating warmth and light over the hilly terrain and attractive shops of the waterfront area.

There were nice quality shops, especially The North Face store on Cottage Street where I bought a lightweight rain jacket. In the other stores, hoodies and sweatshirts are everywhere but they all look the same at each port.  We snapped up wild Maine blueberry jam, dried blueberries, blueberry honey, and wild blueberry maple spread.

Then the clouds came back so we headed for the ship while considering our next meal. I’d already had prime ribs, veal scallopini, and lamb with mint jelly for dinner. What should I try tonight? A lobster tail, of course. It came with jumbo prawns and garlic butter sauce and was even tastier than the lobster we’d had for lunch. Ah, such choices. Beef Wellington and roast pheasant were also on the menu. Now we’re home and back to plebian food.

In conclusion, I would say Bar Harbor was my favorite port on this trip with its scenic beauty, high quality shops, and attractive downtown.

               

Cruise Day 3: Boston

Caribbean Princess 7 day New England/Canada

DAY 3: BOSTON, MA

We paid $15 to take a shuttle round trip from the pier into town, about a ten to fifteen minute ride but definitely not doable on foot. We were deposited in front of Faneuil Hall and Quincy Market with their tempting shops and restaurants. The kids were thrilled to see a Cheers bar and café from some TV show. Weather was partially cloudy and cool but good for walking. We hung around this area until lunch then made our way a block over to Union Oyster House where I’d made a reservation. I’d enjoyed this restaurant when I lived in Boston many years ago, and I liked it just as much this time.  It’s atmospheric, dating from 1826, with lots of wood inside. We had the best New England clam chowder ever with those little oyster crackers…um, I can taste it now. Then we had moist and tender Boston scrod that you can’t get anywhere else.  Yummmm.  Oh, I miss this food.  We had to pass on the Boston baked beans and Boston cream pie.  Couldn’t eat it all. Great food, great atmosphere! Highly Recommended if you’re in the area. I made reservations online at Open Table.

Faneuil Hall area
Faneuil Hall Area

Our stomachs full, we strolled toward the Old State House, which we toured later. This brick building dating to the revolutionary era is near where the Boston Massacre occurred. Following the Freedom Trail, we passed the Old South Meeting House as we headed toward Boston Common.  I saw the old Filene’s building being torn down but didn’t realize Filene’s Basement had moved to another location. Oh well. We stopped in a huge Macy’s to use the restrooms.  You could get lost shopping in here. An H&M is in this downtown area too.  Back on the historical trail, we ended up at Boston Common with a view of the majestic State House up on the hill.  From here we turned back toward the wharf, passing by a historic Burying Ground where many of our forefathers lie at rest.

Old State House
Old State House

It’s hard to do Boston is one day. You really need a week here to see everything and to take excursions to the surrounding area attractions.

Union Oyster House

Historic burial ground
Historic Burial Ground

Boston Common

Newport, RI

Caribbean Princess, 7 days, NY roundtrip to New England/Canada

DAY ONE: We cruised out of port of Brooklyn. Will write my cruise notes on the ship later.

Leaving NY

 

 

 

 

 

 

 

DAY TWO: NEWPORT, RI

Our tour group left from the Princess Theatre en masse at 8:00am. We took a tender into town, then boarded a bus. We drove through town and hilly terrain hugging the rocky coast, seeing the numerous sailboats and fishing vessels on the water and learning the history from our guide. This area hosts a naval war college and training for the Special Olympics sailing competition. It looks like sailing, fishing, and tourism are the main activities. Then we turned inland to view the wealthy mansions ranging from stone castle-like exteriors with turrets to white columned palatial structures. Newport is known for its upper crust crowd. Lush vegetation guarded the driveways to provide privacy. The leaves hadn’t turned yet, staying mostly green, with an occasional touch of maple or red.  Back toward town, we passed Touro Synagogue, the oldest surviving synagogue in North America. People settled here in the 1600’s for religious freedom. Narrow streets and three-story Colonial brick houses with chimneys lend a quaint atmosphere.

 

Newport harbor
Newport harbor

 

The tour ended at 10:30, so we had plenty of time to stroll through the shops by the historic waterfront and debate which restaurant to dine at for lunch. An outdoor vendor sold hot dogs and clam chowder from the same stand.  The Black Pearl looked intriguing with a dark interior like a historic English tavern and a lively outdoor crowd but we opted instead for the stand-alone The Mooring  with seating overlooking the harbor. I ordered a cup of clam chowder ($5) which was creamy with an overabundance of potatoes. The lobster salad croissant sandwich ($19) had generous chunks of lobster with dill mayonnaise and came served with seasoned fries. I would have liked to taste the delicious lobster mac and cheese but had enough to eat. Good meal in very pleasant surroundings.

 

Newport street

Newport street

After lunch, we strolled by the shops at the waterfront and along Thames Street. We were able to resist the Scrimshaw knives, jewelry, wine stoppers and letter openers. Nor did we succumb to temptation to buy fudge, novelty gifts, tee shirts, hoodies, or shot glass souvenirs.  It was cool and breezy, and I wore three layers of tops. Wimpy Floridians that we are, we got too cold and went back to the ship by 2:00 pm.  Overall impression: A wealthy playground. Not much to see or do here on your own as a cruise visitor except around the waterfront; quaint town with historical flavor.

The Plotting Brain

You’ve put aside the first draft you have just finished so you can gain some distance on the work before tackling revisions. It’s a great time to clean your office, sort your files, and write a few blogs. But your mind starts seguing into the next story.

Here’s what floated into my mind, even when I’m trying to take a break:

My next hero is a Tsuran swordsman who has been disgraced on his home world and shunned by his people. What dastardly deed did he commit? He protected a family member by taking the blame for a murder that she’d committed under duress. Thus close family ties mean a lot to him. Now bring in a heroine who is trying to escape from her family obligations. Conflict!

Add another element. Say our hero, Lord Magnor, is protecting his sister who killed her abusive husband. After he was incarcerated, he learned that she’d been cheating on the man. Betrayal!

Now he’s a sullen, mysterious loner forced to join a team of warriors because they’re the only ones who will accept him. How will the heroine differ? She has to be a people person, outgoing, gregarious, generously reaching out to others. Maybe she gives of herself too much and has overextended her limits. Perhaps her last boyfriend left when she put her dedication to various causes before their relationship. She doesn’t want another man who’ll be so selfish and who lacks compassion. So why does this fierce warrior appeal to her?

Before I delve further into their GMC, what is the hero’s main mission for this story? He has to find the secret weapon that will destroy the evil Trolleks who’ve invaded Earth (it’s a paranormal romance). How will he proceed? Even though I have a list of plot threads from previous installments that have to be tied up in this volume, I’m stumped.

I give up and start cleaning out my files. Oh cool, here’s an article on archetypes. You know what I mean: marriage of convenience, rags to riches, twins, secret baby, prince in disguise, etc. Hey, what if I mix one of these into my story? Imagine the sparks if these two characters had to wed. What if (yes, we plotters use What If? a lot) the heroine enlists Magnor as her fake fiancé? Nah, that’s been done to death already. So how to put a modern twist on the old marriage of convenience tale in a way that would suit my story?

Genius strikes. My bad guys are using theme parks to recruit humans as their mind slaves. Magnor goes to Las Vegas to follow a lead.  What else is Vegas if not one huge theme park for adults?

I’m getting excited.  I can envision my hero striding down the Strip in his cloak and sword. He encounters a woman who drunkenly boasts to her friends that she can snag any man who walks through the door. Guess who it is?  Yep, our hapless hero.  But he doesn’t fall for her allure right away. Nope, he recognizes the watch she wears as being significant to his mission. And when they end up in a wedding chapel, our warrior from outer space has no idea what it means. They wake up the next morning together in a hotel room, and…you get the picture. Cool set up, huh?

Now I have to figure out why the Norse goddess Hel releases her “Dead Walkers” so the hero has to brave the underworld to stop her. It could be another ploy for dominance by the evil demon, Loki. He’s manipulating the Trolleks, and… well, I don’t want to give too many spoilers. In case you haven’t guessed, this series is based on Norse mythology.

As each idea comes to me, I jot it down. It’s all jumbled right now. Next I’ll sit down and do my Character Development and Romantic Conflict charts, figure out the plot progression, and write the synopsis. It just has to brew upstairs a while longer.

What do you think of my story idea so far?  Any suggestions?  When you finish a book, how long of a break do you take and how do you approach the next story to get started?

The Big Dark Moment

In a romance, the Big Dark Moment is the crucial juncture when all seems lost between the hero and heroine.  He stomps away and she strides in the opposite direction, and it seems as though they will never be together again.  How can they overcome their insurmountable obstacles?  Will love triumph in the end?

Of course, it will.  The prerequisite for a romance is the HEA (Happy Ever After) ending. But for this HEA to have emotional impact, our characters first must experience the painful Big Dark Moment when their relationship seems hopeless.

Tossing a cog in the story wheel isn’t the way to go about it.  This confrontation must arise naturally from the character’s internal conflicts.  Take Paz and Jen from my WIP.

Jen is a fashion designer who looks as svelte as her models. For years, she struggled for parental approval.  Growing up in a wealthy family, she internalized her mother’s superficial values that appearance matters.  But she yearns for a man who can appreciate her for herself and not for her looks or money.

Drift Lord warrior Paz Hadar isn’t the rich businessman she’d expected to snag, but he brings out her strength and resourcefulness and admires her bravery.  Yet when she tries to discuss their future together, he clams up.  He’s planned for nothing beyond this mission, and so she figures he’ll leave her in the end.  Paz, in turn, gets angry when she pushes him for his plans, believing she can’t accept him for the person he is and wants to mold him into the ideal man. And if he’s not good enough for her, forget it. And so he stomps off.  Jen feels he doesn’t care enough about her feelings to truly confide in him.

Thus they go their separate ways, until each one realizes how much they need the other.  But by then, Paz seeks to prove himself by attacking the enemy all on his own.  Jen rushes to his side, but it’s too late.  He’s been…well, we don’t want to give the story away.

Action and reaction propels the story forward, leading to the Big Dark Moment and the final confrontation with the villain. And when Paz and Jen finally commit to each other as we know they will, we’ll heave a deep sigh of satisfaction.  Sour before sweet, despair before joy.  It makes the ending all the more Happy Ever After.

 

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Finishing Your Book

When you’re nearing the end of your book, do you tend to race ahead?  I have 25 pages to go in my WIP before reaching my required word count, and I’m beginning to think I might go over.  I still have several scenes to go to reach a satisfactory conclusion. While I’m tempted to rush through to the finish line, this is actually when I need to slow down to bring all my plot threads together. So here is my advice for what you should do when approaching The End.

Take Your Time                                                                                     

You’re sick of working on this story.  You just want to finish.  You’ll layer in more details later.

STOP.  You need to slow down and work your way through each scene as the story logically unfolds.  It may be tedious and make you grind your teeth, but remember why you’re writing in the first place.  You love the process.  So enjoy the storytelling and live with your characters a while longer until their tale is done.

Tie Up All The Loose Ends

If you juggle several plot threads in a complex storyline like I do, you’ve either lost track of them or you keep detailed spreadsheets and notes to guide you down the track. Make sure you have covered all your footprints. Often I may have to take care of this on my second read-through.  On the first revision, I’ll write down questions that spring to mind about the story from the reader’s viewpoint. Or I’ll do a plotting board as the story progresses, and these questions will be in a different colored ink from the main plot.  You’ll want to resolve these questions by the story’s end.  There’s nothing more frustrating as a reader or tv viewer than to be left hanging.  You know how this feels. Don’t do it to your readers. Be sure you have answered all the story questions for an emotionally satisfying end.

Resolve The Plot Before The Romantic or Emotional Resolution

If you’ve done your job right, your main character will have changed or come to a realization about herself by the end of the book.  The emotional resonance of this revelation should follow the climactic sequence with the villain, if you have one. Or the external plot, if there’s no definitive bad guy. Perhaps the internal revelation prompted the action that led your heroine to the final conflict. Then have her reflect on it, change her direction in life, make a decision, or alter an important relationship with another character. Maybe it means accepting herself or shedding her guilt.

Each book in a series should affect the personal relationships in your character’s life. Nothing is static. People change based on their experiences. So should your characters, and it’s much more emotionally gratifying to your readers when this final declaration comes at the end.

In my Bad Hair Day mysteries, my hairdresser sleuth Marla Shore decides to date the handsome detective at the end of book one.  By the end of book nine, they’ve set a wedding date.  Yes, it’s taken them that long to get together because they’ve had a lot of issues to resolve. Each volume in the series offers a step forward in their relationship even though they might falter along the way. So, too, in Silver Serenade, my recent sci fi romance, the heroine agrees to marry the hero at the end and also realizes she might make a better intelligence officer than an assassin. These decisions come after she’s tested her skills and defeated the bad guy.  It wouldn’t have the same resonance before then because we’re still caught up in the tension of executing the external plot.  So after the adventure comes to a close, have your protagonist let us know how this has experience has changed her.

As a reader, what do you find most satisfactory or unsatisfactory about endings?

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RWA 2010: Conclusion

REPORT ON RWA NATIONAL CONFERENCE

Friday, July 30 and Saturday, July 31, 2010

Reinventing Yourself with bestselling author JAYNE ANN KRENTZ .

Jayne had to reinvent herself numerous times, from writing futuristics to contemporaries to historicals.  She takes her “core story” and puts it into a marketable setting.  Names she’s written under are Jayne Ann Krentz, Amanda Quick, and Jayne Castle.

Jayne Ann Krentz
Jayne Ann Krentz

“Sooner or later, you will have to reinvent yourself.”  Jayne offered three rules for writers to heed:

1.  Identify your core story: conflicts, relationships, archetypes, and themes that appeal to you as a writer.  Keep it fresh over time.  Writers who want to survive must be able to adapt.

2.   Know the market.  Be familiar with subgenres and where your core story fits in.

3.  Understand the importance of fictional landscape to readers. Each genre requires a particular landscape with conventions and reader expectations.  Adjust your core story to fit that landscape.

I went to a couple of workshops on Digital Publishing.  With so many Epubs popping up, writers are cautioned to evaluate them before submitting their work. Look at such things as cover art, frequency of releases, cover copy, and genre.  Read a few of their books to see how well they’re edited and if you like them. Be wary of too many releases at once because titles can get lost in the crowd and there won’t be any standout successes. The same goes for your own schedule. Readers can get overwhelmed if you release too many titles in succession. Space them out by at least 8 weeks.

Digital pubs may pick up a series started elsewhere and may be interested in putting your backlist into digital format. The benefits of going with a digital pub instead of doing it on your own?

  • Editing
  • Cover Art
  • Promotional Tools
  • Established Reader Base

ANGELA JAMES gave a spotlight on Carina Press.  She spoke on how to submit to this digital first imprint and what they do in terms of online marketing.

Career Planning in a Changing Environment 

Issues important to authors were discussed in this seminar with agents KRISTIN NELSON, STEVE AXELROD, and KAREN SOLEM.

  •  Do we want to release simultaneously in print and in ebook?  Do ebooks cannabilize other sales?
  • Make sure you’re covered if your contract is cancelled arbitrarily (i.e. so you don’t have to pay back your advance)
  • 25% of net versus 25% of retail price—the former is harder to track.  Ebook royalty rates are still in a flux.  Consider renegotiating your current contracts re ebook royalties.
  • Classic publishing model strengths are turning into weaknesses
  • Independent bookstores are in trouble and that will jeopardize hardcover sales
  • Publishers are trying to control all rights that may come down the road someday
  • New opportunities for authors are out there.  In between print books, you could publish novellas or short stories in digital format.  You can bring your own out of print books back to life on the digital platform.
  • The biggest question is still how to get your work noticed.
  • Authors are forging direct connections with fans through social networking. The challenge here is balancing the time requirements with writing the next book.
  • If your career isn’t moving forward, it’s time to diversify.  Consider writing a bigger book. Do what you always do but in a different way.  If you decide to write in more than one genre, ask yourself if you have time, if you are prolific enough, and if publishing in more than one genre will cannibalize your own sales.

Fight Scenes with popular author Angela Knight was a very useful workshop. I’m not going to repeat what she said here except to say I scribbled notes the entire time.  She could have used another hour to complete her presentation and have a Q&A session but what she said was helpful. Some of it was common sense like save your biggest fight scene and worst villain for last. She offered some great ideas which hopefully I can deploy.

I also attended Publisher Booksignings and collected lots of free books signed by the authors. These are great for keeping up with what’s current in a genre.  The Carina Press open house with cocktails and snacks was also fun.

Alyssa Day
Paranormal Romance Author Alyssa Day
Ann Aguirre
Science Fiction Author Ann Aguirre

The RITA and Golden Heart Awards Dinner and Ceremony was Saturday night. Everyone dressed up and excitement was in the air as we prepared to hear who’d won these prestigious awards.

RITA Awards Dinner
RITA Awards Dinner
RITA Awards Dinner
Sharon Hartley, Nancy Cohen, Allison Chase

 

 

 

 

 

 

 

 
 The Food
 What are those weird purple vegetables on the plate?

The Gathering was Friday night.  This was the FF&P (Fantasy, Futuristic, & Paranormal chapter of RWA) Steampunk Ball and Prism Awards with music provided by bestselling science fiction author CATHERINE ASARO.  This took place at the Swan Resort, a short walk from the adjacent Dolphin. At the buffet, we had a choice of Roast Beef and Chicken, various salads, poached potatoes, roasted vegetables, and delectable desserts. The room was decorated with style and many of the folks dressed up in period attire.  It was fun watching the costume contest and meeting so many new people. This is definitely an event I’d attend again. Kiss of Death chapter also has a chocolate party that’s fun if you belong to that chapter.

The Gathering
The Gathering
Lizzie Newell
Author Lizzie Newell

PRISM Award Winners:

Dark Paranormal: Immortal Danger by Cynthia Eden

Erotica: Secrets in Stone by Radclyff

Fantasy: The Strangely Beautiful Tale of Miss Percy Parker by Leanna Renee Hieber

Futuristic: Close Encounters by Katherine Allred

Light Paranormal: Secret Life of a Vampire by Kerrelyn Sparks and Wild Blue Under by Judi Fennell

Novella: Belong the Night by Cynthia Eden

Time Travel: Viking Heat by Sandra Hill

Steampunk Ball
Steampunk Ball

Congratulations to all!  It was a great conference.  I met many new friends whom I hope to see again at future events.

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RWA 2010: Day 2

RWA NATIONAL CONFERENCE, ORLANDO 2010

Thursday, July 29, 2010

The morning’s annual RWA meeting was followed by a keynote luncheon featuring NY Times bestselling author Nora Roberts aka J.D. Robb.

Nora Roberts
Nora Roberts signs her books

NORA ROBERTS Keynote Luncheon

Nora spoke about how technology changed from when she started writing in the days of typewriters.  Writers used to go to the library for research, wrote letters by hand, and made phone calls on land line telephones.  RWA started in Houston in the early 1980s, and Nora’s friends from those early days stayed with her throughout life.  RWA provides networking and education and is a springboard for publishing.

Even though technology has changed, there are more opportunities in romance today. She talked about how we have to stay in the pool and avoid excuses like it’s too cold or we’re too tired or there are too many people crowding the water.  Getting published is “supposed to be hard.  Hard is what makes it special.”  And regarding the value of RWA, “No one should have to face the hard alone.”

Lunch
Lunch with Zelda Benjamin (left) and Sandra Madden (right)

 

Publisher Lou Aronica’s State of the Industry Address at the PAN Retreat

“Slightly down is the new up” in this economy.  Only a few bestselling titles sustain the publishing houses, according to veteran publisher Lou Aronica.  Sales at the bottom of the list are low, as in dozens of copies sold.  It’s very hard to sell a novel today even though many romance programs are fully sustainable.  Sales at Amazon are up while Barnes & Noble sales are flat and Borders is having problems.  Bookstores are in trouble like the CD music stores.  Barnes & Noble realizes their brick-and-mortar stores are in jeopardy because consumers prefer to buy books online.  Amazon buyers purchase books they are looking for in particular. The main problem there is that we cannot duplicate the bookstore browsing experience.  There’s no place for impulse buyers. Amazon tries with their “if you like this book, then you’ll like…” but they mostly recommend bestsellers.  Few readers are discovering new fiction online.

E-books are changing everything.  Few people estimate the speed of change.  It was predicted there would be 11 million ebook readers by the end of 2011 but we’ve already reached this level.  3 million iPads were sold by the end of last month.  Before Kindle hit the market at the end of 2007, a few e-reader devices were available but not many people were interested.  Now it’s a different story.  But with soaring e-book sales, consumers don’t want to spend more than $12.99 on an e-book.  This loss in sales revenue concerns publishers and bookstores.  Barnes & Noble is making an effort by allowing consumers to read ebooks for free in their stores and to preview books they see on the shelves that way.  Booksellers may promote the store as a social site for people to hang out, but if nobody buys print books from them, what then?  CD stores went out of business because listeners wanted to buy online.  Readers like the price and convenience of buying e-books online.  It eliminates the need for manufacturing, distribution, and returns.  This means a publisher could potentially make more money by selling an increased number of books for less.  However, marketing is critical because the browsing experience is lost.  Far more effort has to be put into marketing, plus ebook prices have to rise to return a profit.

Publishing to date has been a business-to-business industry.  It goes from publisher to bookseller to consumer.  Now, however, there is a business-to-consumer model, a demand market instead of an impulse market.  New books go unsold because readers know what they want when they go online.  Many publishers don’t have the staff, training, or interest in consumer marketing.  So authors have to take charge of marketing their own work.  As a writer, you need to find a community of readers specific to your book and market directly to them, but this requires time and money.  Social media is a necessity.  Book reviews used to drive sales and so did independent booksellers, but this is not the case anymore.  Bloggers fill this void.  Authors should reach out to bloggers who have a passion for reading.  Again, this can be very time consuming.

If no one is printing or distributing the book, why do we need a publisher?  Lou offers these reasons:

  • Editorial input
  • Advances
  • Marketing
  • Multimedia access

More niche publishers are yet to come with expertise in locating readers.  Connecting to individual readers will rise in importance.  Lou foresees a Renaissance and says it’s “a great age to be a writer.”

Lunch
Nancy Cohen, Allison Chase, Sharon Hartley

Writing  in Multiple Subgenres: the Pros and Cons of Branching Out

Panel with authors ANN AGUIRRE, CYNTHIA EDEN, BETH KERY, ELISABETH NAUGHTON, JULIANA STONE, and BETH WILLIAMSON

I sat next to author LAURA BRADFORD who writes romance and mystery. It was nice to meet her. Panelist ANN AGUIRRE said she keeps her work fresh by writing in multiple genres.  She takes a week off between books.  She wanted to write a science fiction book women could enjoy and that inspired her popular Jax series.  She would not want to settle down writing just one genre.  CYNTHIA EDEN said she writes very fast and can do a draft in six weeks.  The advantage of writing in multiple genres is you can produce as many books as you want although you may need a pseudonym.  You can meet reader expectations in a new genre by writing with the same voice.  “Don’t be afraid” to try a new genre.  The cons of writing multiple genres are:

  • Fans may not cross over if they’re dedicated genre readers.
  • Multiple websites and promo may be necessary for pen names and this can get costly.
  • Fans want you to stay in the genre they like.
  • It can dilute your brand.  You should be clear with your labeling on your website and other sites.
  • Your publishers may expect you to write two or more books a year.

One author suggests doing double-sided promo items to separate the genres which can save you money.  Connecting websites can be a way to attract crossover readers.  But heed this caveat: “The only thing worse than not selling is overselling.”  In other words, don’t overbook yourself when setting deadlines.  Allow time for vacations, edits, page proofs, blog tours, etc.  And just because Author X writes 10 pages a day doesn’t mean you have to produce the same.  Everyone is different.  Do what suits your lifestyle.

Paranormals

Panel with authors KELLEY ARMSTRONG, JEANIENE FROST, TERRI GAREY, COLLEEN GLEASON, JULIANA STONE, and CHERYL WILSON

The panelists discussed the differences between paranormal romance and urban fantasy.  Paranormal romance has the happy ever after ending expected in the romance genre along with spin-off sequels, while urban fantasy employs first-person viewpoint and will have the same character recurrent in a series.  However, these lines are blurring as some PNRs may have recurring heroines and some UFs may be less gritty. One author defined fantasy as more Tolkien in scope, while PNR involved “things that go bump in the night.” Whatever the subgenre, world building rules must be consistent.  We may be seeing more stories based on mythology because this is still a “rich area to mine.”

The panelists spoke about their world building process.  One author first defines her forces of conflict, i.e., good versus evil.  Then she goes from the macro level down to the micro level starting with government and ending with daily life.  What is unique about your world must be essential to your story.  What does the culture value the most and what will they do to protect it?

Our last workshop on Thursday finished at 5:30.  We headed off for drinks at the bar with our FRW pals: President KRISTIN WALLACE, KATHLEEN PICKERING, ONA BUSTOS, MICHAEL MEESKE, MONA RISK, CAROL STEPHENSON, DEBBIE ANDREWS, and more. Publicist JOAN SCHULHAFER stopped by to say hello. So did CFRW members DARA EDMONSON aka WYNTER DANIELS and CFRW prez LORENA STREETER.  Then we all split to find dinner.

More workshop writeups coming over the weekend.  Hit the Subscribe button if you want to stay informed about new posts.

Disclaimer: These workshop reports are based on my notes and are subject to my interpretation.

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