RWA 2010: Conclusion

REPORT ON RWA NATIONAL CONFERENCE

Friday, July 30 and Saturday, July 31, 2010

Reinventing Yourself with bestselling author JAYNE ANN KRENTZ .

Jayne had to reinvent herself numerous times, from writing futuristics to contemporaries to historicals. She takes her “core story” and puts it into a marketable setting. Names she’s written under are Jayne Ann Krentz, Amanda Quick, and Jayne Castle.

“Sooner or later, you will have to reinvent yourself.” Jayne offered three rules for writers to heed:

1. Identify your core story: conflicts, relationships, archetypes, and themes that appeal to you as a writer. Keep it fresh over time. Writers who want to survive must be able to adapt.

2. Know the market. Be familiar with subgenres and where your core story fits in.

3. Understand the importance of fictional landscape to readers. Each genre requires a particular landscape with conventions and reader expectations. Adjust your core story to fit that landscape.

I went to a couple of workshops on Digital Publishing. With so many Epubs popping up, writers are cautioned to evaluate them before submitting their work. Look at such things as cover art, frequency of releases, cover copy, and genre. Read a few of their books to see how well they’re edited and if you like them. Be wary of too many releases at once because titles can get lost in the crowd and there won’t be any standout successes. The same goes for your own schedule. Readers can get overwhelmed if you release too many titles in succession. Space them out by at least 8 weeks.

Digital pubs may pick up a series started elsewhere and may be interested in putting your backlist into digital format. The benefits of going with a digital pub instead of doing it on your own?

Editing
Cover Art
Promotional Tools
Established Reader Base

ANGELA JAMES gave a spotlight on Carina Press. She spoke on how to submit to this digital first imprint and what they do in terms of online marketing.

Career Planning in a Changing Environment

Issues important to authors were discussed in this seminar with agents KRISTIN NELSON, STEVE AXELROD, and KAREN SOLEM.

Do we want to release simultaneously in print and in ebook? Do ebooks cannabilize other sales?
Make sure you’re covered if your contract is cancelled arbitrarily (i.e. so you don’t have to pay back your advance)
25% of net versus 25% of retail price—the former is harder to track. Ebook royalty rates are still in a flux. Consider renegotiating your current contracts re ebook royalties.
Classic publishing model strengths are turning into weaknesses
Independent bookstores are in trouble and that will jeopardize hardcover sales
Publishers are trying to control all rights that may come down the road someday
New opportunities for authors are out there. In between print books, you could publish novellas or short stories in digital format. You can bring your own out of print books back to life on the digital platform.
The biggest question is still how to get your work noticed.
Authors are forging direct connections with fans through social networking. The challenge here is balancing the time requirements with writing the next book.
If your career isn’t moving forward, it’s time to diversify. Consider writing a bigger book. Do what you always do but in a different way. If you decide to write in more than one genre, ask yourself if you have time, if you are prolific enough, and if publishing in more than one genre will cannibalize your own sales.

Fight Scenes with popular author Angela Knight was a very useful workshop. I’m not going to repeat what she said here except to say I scribbled notes the entire time. She could have used another hour to complete her presentation and have a Q&A session but what she said was helpful. Some of it was common sense like save your biggest fight scene and worst villain for last. She offered some great ideas which hopefully I can deploy.

I also attended Publisher Booksignings and collected lots of free books signed by the authors. These are great for keeping up with what’s current in a genre. The Carina Press open house with cocktails and snacks was also fun.

The RITA and Golden Heart Awards Dinner and Ceremony was Saturday night. Everyone dressed up and excitement was in the air as we prepared to hear who’d won these prestigious awards.

What are those weird purple vegetables on the plate?

The Gathering was Friday night. This was the FF&P (Fantasy, Futuristic, & Paranormal chapter of RWA) Steampunk Ball and Prism Awards with music provided by bestselling science fiction author CATHERINE ASARO. This took place at the Swan Resort, a short walk from the adjacent Dolphin. At the buffet, we had a choice of Roast Beef and Chicken, various salads, poached potatoes, roasted vegetables, and delectable desserts. The room was decorated with style and many of the folks dressed up in period attire. It was fun watching the costume contest and meeting so many new people. This is definitely an event I’d attend again. Kiss of Death chapter also has a chocolate party that’s fun if you belong to that chapter.

PRISM Award Winners:

Dark Paranormal: Immortal Danger by Cynthia Eden

Erotica: Secrets in Stone by Radclyff

Fantasy: The Strangely Beautiful Tale of Miss Percy Parker by Leanna Renee Hieber

Futuristic: Close Encounters by Katherine Allred

Light Paranormal: Secret Life of a Vampire by Kerrelyn Sparks and Wild Blue Under by Judi Fennell

Novella: Belong the Night by Cynthia Eden

Time Travel: Viking Heat by Sandra Hill

Congratulations to all! It was a great conference. I met many new friends whom I hope to see again at future events.

RWA 2010: Day 2

RWA NATIONAL CONFERENCE, ORLANDO 2010

Thursday, July 29, 2010

The morning’s annual RWA meeting was followed by a keynote luncheon featuring NY Times bestselling author Nora Roberts aka J.D. Robb.

NORA ROBERTS Keynote Luncheon

Nora spoke about how technology changed from when she started writing in the days of typewriters. Writers used to go to the library for research, wrote letters by hand, and made phone calls on land line telephones. RWA started in Houston in the early 1980s, and Nora’s friends from those early days stayed with her throughout life. RWA provides networking and education and is a springboard for publishing.

Even though technology has changed, there are more opportunities in romance today. She talked about how we have to stay in the pool and avoid excuses like it’s too cold or we’re too tired or there are too many people crowding the water. Getting published is “supposed to be hard. Hard is what makes it special.” And regarding the value of RWA, “No one should have to face the hard alone.”

Lunch with Zelda Benjamin (left) and Sandra Madden (right)

Publisher Lou Aronica’s State of the Industry Address at the PAN Retreat

“Slightly down is the new up” in this economy. Only a few bestselling titles sustain the publishing houses, according to veteran publisher Lou Aronica. Sales at the bottom of the list are low, as in dozens of copies sold. It’s very hard to sell a novel today even though many romance programs are fully sustainable. Sales at Amazon are up while Barnes & Noble sales are flat and Borders is having problems. Bookstores are in trouble like the CD music stores. Barnes & Noble realizes their brick-and-mortar stores are in jeopardy because consumers prefer to buy books online. Amazon buyers purchase books they are looking for in particular. The main problem there is that we cannot duplicate the bookstore browsing experience. There’s no place for impulse buyers. Amazon tries with their “if you like this book, then you’ll like…” but they mostly recommend bestsellers. Few readers are discovering new fiction online.

E-books are changing everything. Few people estimate the speed of change. It was predicted there would be 11 million ebook readers by the end of 2011 but we’ve already reached this level. 3 million iPads were sold by the end of last month. Before Kindle hit the market at the end of 2007, a few e-reader devices were available but not many people were interested. Now it’s a different story. But with soaring e-book sales, consumers don’t want to spend more than $12.99 on an e-book. This loss in sales revenue concerns publishers and bookstores. Barnes & Noble is making an effort by allowing consumers to read ebooks for free in their stores and to preview books they see on the shelves that way. Booksellers may promote the store as a social site for people to hang out, but if nobody buys print books from them, what then? CD stores went out of business because listeners wanted to buy online. Readers like the price and convenience of buying e-books online. It eliminates the need for manufacturing, distribution, and returns. This means a publisher could potentially make more money by selling an increased number of books for less. However, marketing is critical because the browsing experience is lost. Far more effort has to be put into marketing, plus ebook prices have to rise to return a profit.

Publishing to date has been a business-to-business industry. It goes from publisher to bookseller to consumer. Now, however, there is a business-to-consumer model, a demand market instead of an impulse market. New books go unsold because readers know what they want when they go online. Many publishers don’t have the staff, training, or interest in consumer marketing. So authors have to take charge of marketing their own work. As a writer, you need to find a community of readers specific to your book and market directly to them, but this requires time and money. Social media is a necessity. Book reviews used to drive sales and so did independent booksellers, but this is not the case anymore. Bloggers fill this void. Authors should reach out to bloggers who have a passion for reading. Again, this can be very time consuming.

If no one is printing or distributing the book, why do we need a publisher? Lou offers these reasons:

Editorial input
Advances
Marketing
Multimedia access

More niche publishers are yet to come with expertise in locating readers. Connecting to individual readers will rise in importance. Lou foresees a Renaissance and says it’s “a great age to be a writer.”

Writing in Multiple Subgenres: the Pros and Cons of Branching Out

Panel with authors ANN AGUIRRE, CYNTHIA EDEN, BETH KERY, ELISABETH NAUGHTON, JULIANA STONE, and BETH WILLIAMSON

I sat next to author LAURA BRADFORD who writes romance and mystery. It was nice to meet her. Panelist ANN AGUIRRE said she keeps her work fresh by writing in multiple genres. She takes a week off between books. She wanted to write a science fiction book women could enjoy and that inspired her popular Jax series. She would not want to settle down writing just one genre. CYNTHIA EDEN said she writes very fast and can do a draft in six weeks. The advantage of writing in multiple genres is you can produce as many books as you want although you may need a pseudonym. You can meet reader expectations in a new genre by writing with the same voice. “Don’t be afraid” to try a new genre. The cons of writing multiple genres are:

Fans may not cross over if they’re dedicated genre readers.
Multiple websites and promo may be necessary for pen names and this can get costly.
Fans want you to stay in the genre they like.
It can dilute your brand. You should be clear with your labeling on your website and other sites.
Your publishers may expect you to write two or more books a year.

One author suggests doing double-sided promo items to separate the genres which can save you money. Connecting websites can be a way to attract crossover readers. But heed this caveat: “The only thing worse than not selling is overselling.” In other words, don’t overbook yourself when setting deadlines. Allow time for vacations, edits, page proofs, blog tours, etc. And just because Author X writes 10 pages a day doesn’t mean you have to produce the same. Everyone is different. Do what suits your lifestyle.

Paranormals

Panel with authors KELLEY ARMSTRONG, JEANIENE FROST, TERRI GAREY, COLLEEN GLEASON, JULIANA STONE, and CHERYL WILSON

The panelists discussed the differences between paranormal romance and urban fantasy. Paranormal romance has the happy ever after ending expected in the romance genre along with spin-off sequels, while urban fantasy employs first-person viewpoint and will have the same character recurrent in a series. However, these lines are blurring as some PNRs may have recurring heroines and some UFs may be less gritty. One author defined fantasy as more Tolkien in scope, while PNR involved “things that go bump in the night.” Whatever the subgenre, world building rules must be consistent. We may be seeing more stories based on mythology because this is still a “rich area to mine.”

The panelists spoke about their world building process. One author first defines her forces of conflict, i.e., good versus evil. Then she goes from the macro level down to the micro level starting with government and ending with daily life. What is unique about your world must be essential to your story. What does the culture value the most and what will they do to protect it?

Our last workshop on Thursday finished at 5:30. We headed off for drinks at the bar with our FRW pals: President KRISTIN WALLACE, KATHLEEN PICKERING, ONA BUSTOS, MICHAEL MEESKE, MONA RISK, CAROL STEPHENSON, DEBBIE ANDREWS, and more. Publicist JOAN SCHULHAFER stopped by to say hello. So did CFRW members DARA EDMONSON aka WYNTER DANIELS and CFRW prez LORENA STREETER. Then we all split to find dinner.

More workshop writeups coming over the weekend. Hit the Subscribe button if you want to stay informed about new posts.

Disclaimer: These workshop reports are based on my notes and are subject to my interpretation.

RWA 2010: Day 1

Wednesday, July 28, 2010

I arrived at the Dolphin Resort with my roomies for the weekend, authors ALLISON CHASE and SHARON HARTLEY. We went early in the morning to register at the RWA Annual Conference and to drop off our promo items in the goody room. Not too many people were around but we figured it would get crowded later. We said hello to JOYCE HENDERSON and LYNETTE HALLBERG from SWFRW and to DARA EDMONSON and MICHELLE YOUNG from CFRW. MONA RISK was there from FRW looking for the booksigning room to drop off her stuff for later.

Allison,Nancy,Sharon — Allison Chase, Nancy Cohen, Sharon Hartley

At 2:30, we attended the Librarian Networking Event where we met librarians from Florida and around the country. Many authors were there too and offered book giveaways and other promo items for the librarians. The mass Literacy Booksigning followed with over 500 authors in alphabetical rows sitting with their books in front of them and cashiers at the far end. NY Times Bestselling authors like HEATHER GRAHAM and SUSAN ELIZABETH PHILLIPS had their own spots. I roamed the aisles greeting fellow authors and introducing myself to people I hadn’t met. I greeted JUDI MCCOY who writes the dog walker mystery series, and other authors whose names were familiar from the various listserves where I hang out online. A bevy of our own FRW authors were present: KATHY PICKERING, BONNIE VANAK, DEBBIE ANDREWS, MICHAEL MEESKE, ONA BUSTOS, and many more. The two hours went fast, and over $55,000 was raised for adult literacy.

Joan and gang — Joan Schulhafer, Kristen Wallace, Kathleen Pickering, Ona Bustos

Nancy and gang — Kathleen Pickering, Nancy Cohen, Sharon Hartley

Sharon and Traci — Sharon Hartley and Traci Hall

Sharon and Nancy — Sharon Hartley and Nancy Cohen

Coming Next: Day 2 with keynote luncheon and workshops.

Prize Drawing from all my blog commenters in August for signed book from my personal backlist collection.

Tedious Tasks for Writers

Are there times when you feel brain dead or too tired to think straight? Never fear, you can still accomplish something by doing a mindless task. Here’s a list of boring jobs to do when you want to be productive without much mental effort.

Organize your Browser’s Bookmarks or Favorites.
Verify that the links are still valid on these lists and delete those sites no longer useful to you.
Verify that the links are still valid on your website.
Update mailing lists and remove bounces and unsubscribes.
Back up files from the Cloud to your hard drive.
Back up files to other media.
Sort through paper and electronic files and delete old material.
Sort through images online and old photos.
Erase old messages in E-mail folders.
Convert old files on your computer to the latest version if you want to keep them.
Eliminate duplicate photos and files.
Write blogs like this one.

What else would you add?

Marco Island, FL

If you’d like to escape for several days to a beach haven away from it all, visit Marco Island. There’s as much or as little as you want to do here, with expansive sandy beaches, boat rides, fine dining, shopping, water sports, and more. Driving onto the island, a two-hour drive west from Fort Lauderdale and just south of Naples, we stopped at the Snook Inn for lunch. Located on a waterway, this rustic restaurant offers a scenic view along with outdoor dining. I had Baked Stuffed Shrimp while my husband had Conch Chowder and Crab Cake Sliders. Then we went for cocktails later to Quinn’s on the Beach at the Marriott. Again, we chose outdoor seating so we could watch the sun descend on the horizon.

We spent two nights at the Hilton with its lovely pool area, big wide beach, three dining places, plus a lounge. The food in Sandpipers and the Paradise Café was excellent, better than many other restaurants we’ve experienced, with an artistic presentation worthy of the best worldwide establishments. For dinner in the Paradise Café, I ordered Coconut Crusted Tilapia that was absolutely delish. My husband ordered Salmon Oscar, and we shared a Key Lime Pie for dessert. Here you have a choice of eating outside on a screened patio with a view of the sunset and beach or inside in the air-cooled restaurant.

The last night found us at Capri Fish House where we ate outside under the chickee hut facing a waterway. While we waited for our food (I ordered grilled grouper), a thunderstorm struck, and lightning flashed all around. Rain poured down, necessitating our moving to another table to avoid getting wet.

Other than the food, we enjoyed the beach. The lounge chairs and towels are free at the Hilton. If you want an umbrella, it costs $19 per day. We hunted for seashells, splashed in the sea foam, sniffed the salty sea air, and floated in the bathtub warm water. This mini vacation came with its comedic moments, such as when the spouse spilled ketchup all over himself or got lost walking on the beach looking for the hotel entrance. I tried to unlock someone else’s room until I realized I was at the wrong door. Good thing our daughter came along to laugh at our mishaps. Family vacations, however short, are treasures to be stored away with memories and photos.

Quinn's on the Beach — Quinn’s on the Beach

Research: On-Site Locales

When you research an area in person for your story, observe your surroundings with the Writer’s Eye. What does this mean? Use the five senses in recording your observations. Back up your notes with photos and recordings if you wish. But later, when you have plenty of reference materials, you might forget just how hot it was outside or what sounds you heard unless you’ve jotted it down. So what are you looking for in your on-site research?

SIGHT means more than just seeing with your eyes. It means looking at things with a critical view. Examine the buildings along your route. What color are they? Is the paint fresh or peeling? What are the construction materials? How well is the roof maintained? What do the windows remind you of? Think in terms of analogies. Are they yawning windows like open mouths? Or blank like vacant eyes?

How does this object make you feel? Layering your observations with attitude or emotion contributes to the experience. Describe the front door. Is there a doorbell or knocker, and how does it characterize the occupant if it’s a house? Examine the lawn. Does the grass need a trim? Are weeds taking over? Note elements like overhead electric wires, stray cats, tilted street signs, cracked sidewalks. These details make the setting come alive in your mind after you go home.

Be observant of nature: plants, animals, weather. Inside a place, note the furniture, art work, knickknacks, room layout, decorating accessories. Look for new ways to describe things, such as objects possessing reflective nature like water, glistening like a cobweb in sunlight, moist with dew, glossy like a polished piano, and so on. You’re not only writing down what you see, but also its characteristics.

What SMELLS do you notice: Stale cigarette smoke? Floral perfume? Barrel-aged Cabernet? Beer and pretzels? Pine wood smoke? Vanilla and nutmeg? Heated asphalt, or rain-tinged ozone? Newly cut grass, or fresh paint? Tar or diesel fumes? What emotional reaction do these scents evoke in you? You can use these smells to convey mood in a story. A honeyed scent will make the reader feel differently than the odor of burnt toast.

SOUNDS: Close your eyes and listen to what you hear. Birds singing (melodious, raucous, or warbling?), ducks quacking, pounding construction, car engines, airplanes zooming overhead, trickling water, rustling branches, droning air-conditioners, loud grass blowers. See how many different sounds you can distinguish. Are these pleasant or unpleasant to you?

While your eyes are closed, consider your sense of TOUCH. How does the air contact your skin? Is it warm or cool? Does a breeze lift the hairs on your arm? Ruffle your skirt against your legs? Does the sun beat upon your back and raise perspiration on your brow? Do you feel an insect crawling over your ankle? When you are walking, do you feel the uneven pavement underfoot? Do you trip over an unseen rock? Or is the ground wet sand with a spongy surface? Now consider objects that you encounter. Are they rough or smooth? Silken or thorny? Describe the texture along with the temperature, and if the sensation is welcome or not.

TASTE is often related to your nose. If you smell sea air, you may taste salt on your tongue. If you smell ripe grapes, you may taste wine. We’re not talking about describing only what you eat. That’s too easy, although you can note the temperature and texture in that regard. This is where you try to detect a taste where there may be none obvious. It’s just another way bringing the scene alive for you when you’re back home.

When you meet people along the way, note their physical appearance, mode of dress, dialect, gestures, gait, and accessories. Take photos so you can remember details later. Ditto for street scenes. A picture can be worth a thousand words as long as you record the sensory details.

Collect useful resources as you go, such as maps, tourist brochures, history books, guides to the flora and fauna, menus, and postcards.

Virtual tours online can get anywhere these days, but they will not convey the five senses that you need to bring your scene alive. Steep yourself in the sensory details, and readers will exclaim how real the place feels when they read your story.

Jupiter, FL

Last weekend, I gave a talk at Jupiter library, but first, my husband and I drove around to explore the town.

We stopped at Dubois Park, but it was Memorial Day weekend, and the park was mobbed with picnickers. It looked to be impossible to get a parking spot, so we drove on. We went next to Jupiter Inlet Lighthouse, in service since 1860 with a museum and gift shop. Tours cost $7 but you can get a good photo from the parking lot. We took another photo from across the Intracoastal where we ate lunch at The Crab House. Another trendy restaurant, Guanabanas (http://www.guanabanas.com/), is down the street but self-parking is a few doors down and the skies were heavy with threatening rain clouds. We’ll have to try that one next time. I am grateful to my Internet Fan, Suzie Burrows, for traveling to the library to meet me, and the other authors who attended: Melissa Alvarez, Traci Hall, and Marilyn Campbell. Readers filled the other seats, and we had a lively discussion. Thanks, too, to Classic Bookshop from Palm Beach for bringing my books to sell. You gotta love our libraries and indie bookstores!

Story Magic

I’ve written on this topic before, but it continues to astound me. Facing the blank white page again this morning, I wondered how I’d ever fill my page quota. My characters had just been captured by the bad guys. They’d been isolated from each other, and I had no idea how they would escape. But when I started writing and entered the Zone, as we writers call it, the story just took over. I went into a trance-like state, where I’m not aware of my surroundings. I visualize the story and the words just come out. Before I know it, my page quota is done.

In today’s section, my heroine is taken to the enemy commander. During their conversation, she learns things important to the plot. She’s dragged away for interrogation. This segment concludes the chapter. The next chapter will switch between her viewpoint and the hero’s. They’ll each gain information, and a new character will be introduced. I don’t have to worry about that today. I finished my pages and can move on to other things, like writing this blog.

I’m also proofreading the eBook version of Moonlight Rhapsody, one of my earlier futuristic romances. Then there are the social networks, listserves, and numerous other promotional activities to keep me busy. Did I mention that I’m meeting a friend for lunch and have errands to do? Thank goodness I finished these pages early because now it’s time for the exercise bike.

This book is taking off already because I know the characters. It’s the second volume in the series, and I laid all the groundwork in book number one. Unlike a mystery with numerous suspects that have to be introduced for the first time, this paranormal romance focuses on the hero and heroine and the various secondary characters they meet during their journey. The hardest thing is remembering the mythology I created, but I have enough notes to help me along.

Whoever said (and I’m not exactly sure if this is correct), “I hate writing, but I love having written,” is right, although it’s the blank page I hate. I love having written once the story magic takes over and words fill the pages.

New Age Research

Today’s global communications allow for more ease of research than in the past. I’m writing a scene that takes place in an Asian fortress. Through a search on the Internet, I found the perfect model for my citadel. I moved it to a Pacific island where my characters have crash landed their airplane. They plan to scout the premises but are captured by the bad guys.

The soldiers march Paz and Jen to the fortress, which I’ve renamed Shirajo Manor. But now what? Thanks to images on the Internet, I can take a virtual tour of my model palace. So I look at them slide by slide, and describe the scene as I go. You can follow the tour here, too: http://www.himeji-castle.gr.jp/index/English/

Isn’t that cool? I can picture this place now, rife with winding paths, maze-like manicured grounds, medieval gates, and stone stairways. I can see the shady trees overhanging the paths. I can go inside and walk down the long corridors lined with heavy wood doors, imagining my injured hero locked inside one of the rooms while the heroine is dragged away to see the evil commandant, General Morar.

This brings up the next problem: How do they escape? Paz and Jen are separated. Our hero gets locked in a dungeon. Jen is given to the general’s wife, a scientist who conducts experiments on humans. How will she escape and find Paz? How will they pass through the successive gates guarded by armed troops, choose the right paths designed to confound invaders, and reach the exit?

Worry about it later, as my heroine in Book One of this paranormal series says. And so I shall, unless YOU give me a clue as to how these characters can escape?

Crossing the Finish Line

A new writer has in mind one goal: getting published. Often, they don’t think beyond that goal post. But once they get The Call, everything changes. I think it’s Fear of Success that keeps some folks from submitting because they don’t want to face what comes next. They will have to get a publicity photo, reserve a domain name, set up a website and blog. They’ll want to think about joining social networks and decide what to do to launch their debut book.

As a newly published author, you’ll also have to determine a reasonable date for your next deadline if book number two isn’t done yet. Figure out how many pages per day you can write. How much time do you need to complete the word count? Allow for vacations, sick days, unexpected crises, and additional work on book one. Thought you were finished with that project? Think again. Figure in two weeks for revisions and copy edits and another week for page proofs. Add an extra week if you want to do a final read through. That’s an added month tacked onto your deadline for the next book. Working on book one will interrupt your train of thought, and you’ll have extra deadlines to meet.

These days authors are often asked to submit marketing plans, art sheets, blurbs, endorsements, and back cover copy. Since when have we been trained in advertising and marketing? Writers not only have to take workshops on writing, but we must learn the principles of promotion. It’s probably hardest to write what the book is about in two paragraphs or less. For the blurb, you have to distill the story essence into a one-liner like a movie teaser. These things also take up your time.

Do you want to schedule a blog tour? You have to research which would be the best sites, garner invitations, announce the dates on your social networks, and write the blogs or interviews. More time gone out the window. Feeling frantic yet? Oh, and don’t forget printed materials. Once you have your book cover JPEG, you can design bookmarks, brochures, and/or postcards. Having a contest to add readers to your mailing list? Make up the rules, determine the prizes, post announcements, and keep track of entries.

Amidst this flurry of activity, you must stick to your daily writing schedule in order to complete book number two on time. This may necessitate retreating into your writer’s cave for days on end, only emerging to eat and perform other necessary tasks such as paying attention to your loved ones, dealing with household emergencies, and doing the laundry. Did anyone say this job would be easy? And yet it’s what we love to do. Despite the siren call of the Web, it’s still about writing the story, telling the tale that’s in your heart, and spending time with your characters.

Just make sure to allow yourself enough time with reasonable deadlines.

Category: Blog