Nancy's Notes From Florida

Are Blog Tours Worthwhile?
February 3, 2020

Blog Tours can gain exposure for your new release on sites with a different readership than your own. If anything, readers might be prompted to go look up your book if the post piques their interest. Name recognition and exposure is the goal more so than selling books. You want to expose your work to new audiences. A blog tour can be an important tool in your marketing and book promotion arsenal.

Are Blog Tours Worthwhile

Another huge benefit is that you’ll gain reviews. The tour hosts, if this is what they offer, may post a review on their blog sites, Goodreads, Amazon, and in some cases on BookBub.

Decide if you want to book your own virtual blog tour or if you’re rather hire a tour organizer. You can also do both if you have a list of bloggers you can approach on your own. How do you find these people to start? Check out the blog tours of authors who write in the same genre. Go to each site and look for contact information and submission guidelines. Some will do reviews. Others will offer interviews or spotlights. Begin a list of possible sites with these details, including if there’s an online submission form. If you want to cast a wider net, consider a Bookstagram tour or look for YouTube  Book Vloggers or podcasters that will host you.

To arrange a virtual tour yourself, send a query to the host. Mention your book title and details, the release date, a short book description with buy links, and if you have digital or physical advance reading copies available. On your list, jot down the date when you sent this query. If you get no response and several weeks have passed, send out a reminder letter. Also note down when you get an answer and the date you send the ARC to the host. Keep meticulous records, because you’ll use the same people again for the next book if they follow through. When they do post a review or host an interview, write the date and add the link to your notes.

Once you’ve been accepted by the hosts, write your blogs. What do you write about? My advice is to scribble down topics as you are writing your work-in-progress. Subjects can relate to the research you had to do, to the writing process itself, or to the reason why you were inspired to write this book. Another popular item for a post is a character interview or a “day in the life” essay by your protagonist.

At the end of each post, put your book blurb and buy links; plus an author bio with links to your social media sites. Send an author photo and book cover along with your post to the host.

To attract readers, offer a grand prize drawing from all commenters during the tour and/or do a giveaway on each site.

Publish your tour schedule on your website and broadcast it on your social media. Create an eye-catching graphic and use it to make this an event. Post it as an event on your Facebook author page and with your Appearances on your website. Use these sites to create memes: BookBrush, https://bookbrush.com or Canva, http://www.canva.com

Be sure to show up the day of the posting on each site to answer comments. Thank the host for having you on her site.

If you’d rather hire a tour organizer, you’ll get the benefit of their network of hosts and their publicity on your behalf. You’ll also perhaps get a graphic you can use to publicize the event. Decide if you want to do guest blogs, interviews, spotlights, or reviews.

Here are some tour host companies:

Great Escapes – http://www.escapewithdollycas.com/great-escapes-virtual-book-tours/

Partners in Crime – http://www.partnersincrimetours.net/

Goddess Fish Promotions – http://www.goddessfish.com/

Bewitching Book Tours – http://bewitchingbooktours.blogspot.com/

Xpresso Book Tours – http://xpressobooktours.com/

Historical Fiction – http://hfvirtualbooktours.com/

Enticing Journey – http://www.enticingjourneybookpromotions.com/p/welcome.html

Give Me Books – https://givemebooksblog.blogspot.com/

Audiobookworm Promotions – http://audiobookwormpromotions.com/tours/

To summarize, follow these steps:

  • Solicit Hosts or Hire a Tour Organizer
  • Decide Topics
  • Write Blogs
  • Send Posts to Hosts or Tour Organizer
  • Offer Prizes to Commenters or a Grand Prize for the Tour
  • Publicize Schedule
  • Thank the Hosts
  • Tally Results
Are Blog Tours Worthwhile? #blogging #bookpromotion Share on X

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Follow my Virtual Book Tour March 11 – 18 

Great Escapes Virtual Book Tour

 

Booklover’s Bench Giveaway, Feb. 1 – 18

It’s our group’s anniversary at Booklover’s Bench and we’re celebrating by gifting six mysteries to one lucky winner! We founded our site in Feb. 2013, so we are seven years in the running and still going strong. You can rely on Booklover’s Bench for great reads and monthly giveaways. CLICK HERE TO ENTER

Booklover's Bench Giveaway

 


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Backlist Book Updates
January 24, 2020

You may have noticed that I’ve been subtly rolling out cover changes for my earlier mystery titles. It’s important for author branding that series covers have the same overall look in terms of fonts, text placement, color palette, series logo and image style. My cover artist, the talented Patty G. Henderson, has been working diligently on these updates. So far we’ve completed the ebook covers. The paperbacks are more complicated because these also involve the book’s spine.

Some of the cover changes are subtle and some are drastic. Here’s the most dramatic one. Permed to Death really needed a makeover from the cartoony cover to a more modern image. Old covers are on the left, new covers are on the right. Don’t you just love this new one?

Permed to Death          Permed to Death

For Hair Raiser, we changed out the old logo for the new one and straightened the title. Murder by Manicure, however, has a partial new look with a spa pool on the image.

          Murder by Manicure

We removed the nurse on Body Wave. She served her purpose at the time but now she looked too cartoony to me, so we took her out along with swapping logos and straightening the title. We added my RONE Award badge to this one.

          Body Wave

Highlights to Heaven didn’t get much done except ditto to above. The only other change was on Hair Brained, where my author name had been in all caps. It’s not that way on the other books so we changed this one to make things more cohesive.

Hair Brained          Hair Brained

The paperbacks are taking longer because the series and publisher logos need to be made consistent on the back covers and the spines. And I need them to be compatible with Ingram as well as KDP. That’s so booksellers and librarians will have access to order them. Alongside with the cover updates, I’m revising the back matter in the interior files. This is a book-by-book project to see what needs to be done. It’s also forcing me to clean out my files, getting rid of old versions and material that’s no longer useful.

I’ll be adding my four Five Star books to this repertoire when all the updates are finished. Since I’ve just received rights reversions, I need to get them back for sale online so readers can access the complete series. They will all be needing new covers and reformatting.

This is what I’ve been working on, with the help of my cover designer and formatter. What’s next? I still have six romance titles to do but those will be ebook only. And then there’s the audiobooks… But some day, I will finish all these updates and the entire series will have a fresh look. Yay! Then we can celebrate before moving on to box sets…

Backlist Book Updates for the Bad Hair Day Mysteries #amreading #cozymystery Share on X

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Easter Hair Hunt Cover Reveal
January 17, 2020

COVER REVEAL! Easter Hair Hunt, #16 in the Bad Hair Day Mysteries, is now available for pre-order.

 

Easter Hair Hunt

 

Cover Design by Patty G. Henderson from Boulevard Photografica

 

Hare today, dead tomorrow… Can a stylish sleuth pull a rabbit out of her hat to solve an Easter murder in this to-dye-for cozy mystery?

When hairstylist Marla Vail attends an Easter egg hunt at historic Tremayne Manor, she’s only there to fix hair for a client, Bonnie “Blinky” Morris. But when she’s asked to comb the grounds for leftover goodies, Marla discovers more than just a few dyed eggs. The dead body in the bunny costume is definitely not having a good hare day. And Blinky seems to have disappeared down a rabbit hole.

When trying to solve a murder, everyone needs a friend who’s all ears. For Marla, that’s her husband, homicide detective Dalton Vail. They make an eggcellent team. Dalton isn’t the kind to leap to conclusions, but with his wife seven months pregnant, and knowing Marla finds crime-solving to be irresistible, he worries about her running off on another hare-raising adventure.

Marla’s peeps are hoping for a happy ending, but she may have found a basketful of trouble this time. Can she crack the case before Blinky becomes the next victim?

Recipes Included!

“Marla is drawn into an investigation that involves a missing friend who is possibly a victim and a stolen Fabergé egg… As Marla and husband Dalton proceed, she finds her family life and pregnancy challenged in more ways than one, with everything overshadowed by Easter and a mystery steeped in South Florida history and culture. Nancy Cohen excels at capturing this atmosphere, injecting it into Marla’s life and choices with a series of seasonal egg-related revelations and surprises that keep readers immersed in both town affairs, personalities and politics and an Easter egg hunt like no other.” Diane Donovan, Midwest Book Review

Release Date: March 10, 2020

Ebook: ISBN 978-0-9997932-6-8, Orange Grove Press, $4.99
Print: ISBN 978-0-9997932-7-5, Orange Grove Press, $14.99
Publisher: Orange Grove Press
Genre: Cozy Mystery
Print Pages: 302

BUY LINKS

Amazon Kindle
Apple
BN Nook
Kobo 
Website
Goodreads
BookBub

Print editions coming soon including Ingram

GIVEAWAY

One more day – Enter to win a Free Book at Booklovers’ Bench


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7 Tips for Goodreads Authors
January 16, 2020

Goodreads is where readers go to share their reviews and to discover new books. As an author, you want readers to add your book to their TBR (to-be-read) shelf. Shelvings can lead to Sales that can lead to Reads and hopefully Reviews. Your goal is to raise awareness of your book and entice readers to buy it. Goodreads should be a part of your book promotion campaign.

Goodreads Authors

 

1. Sign in as a Goodreads Author or Librarian, so you can click the Edit Details button on your books and make changes. You can combine editions, choose a default edition, add a book cover, link your series books, or manually enter a new title if it’s available on Amazon. With an author page, you can list your books, link to your blog post feed, create events, and more.

2. Search for Goodreads author promotions so you can take advantage of them. Or run a Goodreads Giveaway. These cost money but can be effective to raise awareness of your upcoming release.

3. Followers, and not friends, get notified when you have a new book launch. So ask people to follow you on Goodreads. If you’re doing a Rafflecopter contest, add Follow Me on Goodreads as an option. Add this link to all your social media posts and sites.

4. Since Goodreads is primarily for readers, contribute reviews for each book you read so that other readers accept you as one of their own. It’ll also help get your name out there when it shows on your update feed.

5. Join special interest groups and participate in discussions, but be careful to promote your book only in the sections allowed. Read the guidelines before you post about your own books.

6. Utilize the Ask-the-Author feature. It allows readers to ask you questions in a Q&A format.

7. On the Home page, click on General Update and add your contest news, book release info, or anything else you wish to promote.

7 Tips for Goodreads Authors #bookmarketing #bookpromotion Share on X

Goodreads is another site to have an author presence. Use your author dashboard and manage your book editions and author page. This site can be a valuable tool in your promotional arsenal.

Goodreads Top Reviewer

Follow me on Goodreads: https://www.goodreads.com/nancyjcohen


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Knickknacks Reveal Character
January 13, 2020

You can learn a lot about your story characters from the knickknacks in their house. Consider this topic when enhancing characterization in fiction writing.

Knickknacks Reveal Character

As we are attempting to declutter our shelves, I’m wondering why I collected so many souvenir drinking glasses, paperweights, candles and rocks. Yes, rocks. There’s also my wonky pen collection, a box full of troll dolls that I am loathe to give away, and letter openers. What do these things say about my personality? You tell me.

  trolls2

What can they say about your main character? Perhaps your heroine presents a tough exterior but has a collection of hair ornaments. Or your bookish hero hides a fascination with antique hunting knives. Maybe a sidekick is a cat fan and has decorated her house with cat-themed throw pillows and handmade ceramics depicting cats. For inspiration, check out those unsolicited catalogs you get in the mail.

hair ornament   ceramic cats

Be specific about what type of reading material your character keeps around. Does the heroine read steamy romances but pretends to disdain romance? Does your hero stick to instructional manuals because fiction isn’t real? What if the woman he’s interested in collects unicorn figurines? Will there be a clash in their interests? How about the pages of the magazines or books? Are the corners folded in, the spines bent, or is there a bookmark inside?

What secret longing do these objects represent? How about art? What does your heroine hang on her walls? Does your hero prefer sports memorabilia or does he have an interest in wall clocks? Maybe he hasn’t an eye for design and mismatches colors, while your heroine reads interior design magazines and believes everything should be coordinated.

pens   

It’s fascinating to view the items inside another person’s house. You can see what they enjoy collecting and learn more about them. It also gives you an idea what to get them for a gift. So next time you visit a friend or relative, take a stroll around and see what’s inside their curio cabinet, adorning their walls, or standing poised on a bookshelf.

Even owning nothing of a personal nature makes a statement in itself. Have fun delving into the intricacies of your protagonists’ hobbies so you can describe the collection through their eyes. It will give an added dimension to your story.

Knickknacks Reveal Character #amwriting #writetip Share on X

GIVEAWAY

Enter to win a free book from Booklovers Bench.


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