Tag: Amazon

Amazon Reviews

According to some recent online posts, Amazon is changing the way it will be rating reviews.

“The new system will give more weight to newer reviews, reviews from verified Amazon purchasers and those that more customers vote up as being helpful.”

As an author, I find this promising. Recently I have revised three of my backlist titles. Some of those earlier reviews from the original books are less than stellar. I’d like to see new readers overwhelm the airwaves with positive raves about my revised and updated editions. And I certainly wouldn’t mind if Amazon removed some of those low-rated earlier posts that say my writing should have been better edited. Because those reviewers are right. My earlier editions did need more work, which I can only now see from the perspective of 15 years later.

Permed to Death, book one in my Bad Hair Day series, is a prime example. It’s full of exclamation marks and other new author mistakes. Open Road Media has put this title for sale at $1.99 this month only. This is great since it’ll attract new readers to my series. But I hope they keep in mind this is my first mystery and understand that my writing has steadily improved over the years. Some kind reviewers, who enjoyed the story, have remarked that it’s the first in the series and should be judged that way. Earlier reviewers haven’t been so accommodating. Hence my eagerness to produce revised and updated editions.

I need reviews for these new Author’s Editions so they can supersede the earlier ones. If you have read Hair Raiser, Murder by Manicure, or Body Wave in their revised formats, please post a customer review at Amazon, and also at Goodreads or BN if you go to those sites. These books are all on sale now for $3.99.

You can also go to an author’s book pages on Amazon and click on Has This Review Been Helpful to You? Click Yes if you feel it’s a decent review or No if it bashes the book and you don’t agree. Some low ratings may be justified but others are unusually cruel, like one star reviews that say, “This is the worst book I’ve ever read,” or “Author needs work” or “Painful to read.” Be fair. If you think the writeup applies, click yes. If not, click no. And is this true of newer editions? We’re not asking for all good reviews, only fair ones.

Please consider leaving a review for any of my new titles you pick up. Your post might encourage someone else to buy my book. And the more books that sell from the frontlist, the more the publisher will be inclined to acquire the sequel.

You count as a reader, now more than ever before in the publishing industry. Use your power to help your favorite authors.

Follow me on Amazon and find my books: http://amzn.to/1BYmuXE

More articles on the Amazon Update:

http://www.theverge.com/2015/6/20/8818621/amazon-reviews-system-changes

http://www.cnet.com/news/amazon-updates-customer-reviews-with-new-machine-learning-platform/

http://recode.net/2015/06/20/amazon-upgrades-its-review-software-keeps-banana-slicer-reviews-intact/

Amazon Independent Publishing at Ninc

Empowering Authors with Amazon Independent Publishing
Novelists, Inc. Conference Day 2, St. Pete Beach Oct. 2014

Several representatives from Amazon Independent Publishing spoke at the Novelists, Inc. Conference. They said they’ve seen consistent growth in print and Kindle books over the past few years. The Kindle growth curve exceeds print. This is a global trend as well. The adaptation to digital, when it occurs, happens fast across the world. The percentage of books sold online compared to brick-and-mortar stores is rising steadily.

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Digital creates discovery through dedicated e-book readers. Kindle owners buy four times more books than before they owned one. “What’s old is new again.” Digital creates incremental demand. We release older titles, and Kindle sales of all our books increase along with print editions. In 2013, there was 90% device ownership in the U.S. with 32% of these being e-readers and 42% being tablets.

At a bookstore, you have to worry about how your book is placed and where customers can find it on the shelf. Online, you’re concerned with how customers hear about and find your books. How can your book stand out against other content? Books have to compete against all other entertainment products and pricing. So how can we grow the mind-share of people who read books?

What’s next? Global marketplaces are another focus. So are opening Kindle stores based on local experience. Reading experiences such as Kindle Voyager and Kindle reading apps. To drive discovery, we have Amazon Author Central, Goodreads, Kindle Daily Deal, and Kindle Countdown Deal.

The Author Experience
Ease-of-use with KDP, Createspace, and Audible
Better tools with a pricing tool and now a Kids Book Creator
Reimagined content through Kindle Worlds and Kindle First Day One
Author lifestyle support with Kindle Scout, WriteOn, APub, indie platforms

The Customer Experience
New models such as Kindle Unlimited
Wider functionality such as #AmazonCart
Global and Local

KDP
Benefits are that it’s easy to enroll, fast to market, global reach. Author maintains control, retains full rights, keeps up to 70% royalty. You can use KDP to publish in territories where you have the rights. The new reporting dashboard launched in February. An order is different from a sale that has cleared the bank. You can retrieve up to 90 days of data. The pricing tool suggests how much you should price your book based on various data.

Pre-order means you can promote your book up to 90 days before the launch. This helps to build sales rank. You should put a link to the next book in your series at the back of the book if possible. 10 days before, you must present the final file. There is a three day block out period prior to launch where you can’t make any further changes.

Series Promotion
Improved search and browse feature.
Be sure to put your info in the metadata.
New series landing pages for the whole series so you can see your books in order.
The next in series will appear as a buy button on devices at the book’s end.

KDP Select means you can attain higher royalties, reach new audiences, participate in special promotions. This includes the Kindle Lending Library, Kindle Countdown Deal, Kindle Unlimited. KDP books do hit the bestseller lists. Authors get paid from a global fund and can earn All-Star bonuses.

Kindle Daily Deal leads to 3000 times more sales. There’s a lasting effect. One day later, there is 110 times sales. At seven days, it’s 18 times sales. At fourteen days, it’s 5 times more sales, and at thirty days, it is 4 times more sales.

On the Kindle Countdown Deal, you get up to seven promo days. The book must be at least one dollar off the list price. There’s a countdown clock on your Amazon book page. Your book is also listed on the KCD landing page and it’s based on ranking where your book appears.

Kindle Unlimited costs consumers $9.99 per month, and this includes audio books. The Kindle Matchbook program means if you buy the new print book, you can buy the Kindle book for $2.99 or less.

Createspace offers global reach, 24/7 customer service, Kindle conversion, industry-leading royalties, free Cover Creator tool, forums, blogs, articles and videos as publishing resources. Professional services of editors and designers are available if needed. Your share of the list price: Createspace 80%; Amazon 60%; Expanded Distribution 40%–all minus a manufacturing fee.

How to Maximize your Success: Use Metadata. This can consist of keywords in terms of genres and categories that are visible at the bottom of the Kindle detail page. This metadata should be consistent across all locales.

Your Amazon Author Central page includes a book list with cover images, author photo, bio, Twitter and blog feed, videos that you upload. Readers will also see recommendations for similar authors. You can get your sales data and ranking on Author Central. Make sure your books are on Goodreads and you have an active presence there.

How to Get Reviews? Offer promotions such as permafree, KCD, etc. Publish in multiple formats, i.e. print, e-book, audio.

Author Platform: Keep up with Goodreads, Amazon Author Central, social media, email lists. Consult with other authors on ways to attract readers.

Note: Any errors in this article are due to my interpretation.

CONTEST ALERT

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors in our November contest: http://bookloversbench.com/contest/

1000 Thriller Giveaway: Enter to win a new book every week for a year: http://www.thebigthrill.org/1000-thrillers/

HANGING BY A HAIR is up for a Readers Choice BTS Red Carpet Book Award in the Mystery category. Check it out and vote here: http://btsemag.com/redcarpet/2014_ReadersChoice_Mystery.html

 

Amazon Author Central

Amazon provides opportunities for authors to have input on their book pages through Amazon Author Central. Watch out that this opportunity doesn’t bite you.

Recently, a reader emailed to say that when she went to order one of my earlier mysteries, two author names showed on the page. I should notify Amazon that the other person wasn’t me.

Actually, I replied, I am Nancy Cane. That’s the pseudonym I’d used for my earlier romance novels. However, this name does not belong on my mystery titles.

I went to the URL the reader had sent me, and sure enough, when you scrolled down, both Nancy Cane and Nancy J. Cohen were listed under Authors.

Accessing my account at Amazon Author Central, I clicked on Books, selected this title, and requested a correction. It’s not as easy as it sounds, because each title has several editions. I had to request a correction on each edition by filling out a form.

All was fine until I got a response from Amazon that they’d made the corrections I had requested, totally removed my Nancy Cane author page and merged it into my Nancy J. Cohen author page. However, this author page had a TOTALLY DIFFERENT URL and was missing 4 of my videos, my 400+ Likes, my events, plus it had an outdated bio.

All over the web (and in my ebooks), I have given this link as either http://www.amazon.com/Nancy-J.-Cohen/e/B001HD1ELI/ or https://www.amazon.com/author/nancyjcohen. Now this link goes nowhere.

Panic set in. I spoke to a rep on the phone who said he’d notify the technicians to see if they can restore my original page. This can take 3 to 5 days, if they ever respond. I hope they fire the guy who misread my corrections and totally screwed things up.

If they can’t restore it, I have to go around to my numerous sites, including any self-published works on Amazon, and change the URL. I’ll also have to campaign to readers like yourselves to Like my page again, add in all my lost videos and events, etc. Let’s hope they can restore the original. What they can’t restore in my faith in them. I don’t dare request any more changes through Author Central or they might mess up again.

I’ll let you know what happens.