Once you’ve finished the latest revisions on your novel and sent it to your editor, what then? Do you begin work on the next book? Not yet. This is the best time to write all the blogs for a blog tour. The story is fresh is your mind, so it’s prudent to write these articles while you’re close to the book.
A blog tour may include the following:
Guest Posts
Author Interviews
Excerpts
Character Interviews
Spotlights
Reviews
A Day in the Life
If you’re smart, you’ve been jotting down possible blog topics as you write the book. These can include research subjects, what inspired your story, how you selected this setting, the writing process, or bonus materials such as world-building details.
I start with the research topics and write three to five posts based on these ideas. For my upcoming mystery, STAR TANGLED MURDER, these articles include History and Mystery, Tea and Murder, Clues and Buttons, Ghost Stories and Lost Treasure, and Independence Day Celebrations. Whatever doesn’t get used on the blog tour can be applied to my personal blog.
Next, write A Day in the Life for your main character as another post. What’s her typical day like? How is it disrupted by a murder? How does she plan to deal with it? This is written from her viewpoint and meant to entice the reader with a sample of your writing and tone.
If you want to encourage comments, have each guest post end with a question. Consider offering a giveaway on these guest articles from among the commenters. You’ll also want to offer a grand prize for the entire book tour, perhaps a Rafflecopter for a gift basket, signed print copy, or other related items. If you do your own contest, you’ll need to supply the code to the tour organizer. I like to do it myself because then I get the mailing list.
At the bottom of each post, after the final question and giveaway, I give my story blurb with buy links and then add a section called About the Author with a short bio and social media contacts.
Once these pieces are written, choose two to four excerpts and save them as separate files. These may be requested by your blog tour organizer.
For the interviews, you’ll have to wait until the tour organizer sends you these from the individual hosts. In the meantime, you can draw up your own interview if so desired. Use it to answer questions ahead of time that you figure will be asked, such as How did you come up with this idea? Or What’s coming next for you? As an alternative, you can add your own author interview at the end of your book as bonus material. Or submit it to a podcaster as part of your marketing plan.
Once you have your blog tour pieces assembled, you’ll need the metadata to go along with them. This includes your book description with ISBN numbers and buy links. Regarding your book blurb, have long and short versions available. These will be used in any Spotlight-type posts with your author bio and social media links.
When you’ve completed your blog posts and any associated materials, you’re ready to move on. Now’s a good time to write your launch party posts and reader discussion guide. For more ideas, Go Here to learn what else to do. If you’re a writer, how do you spend the time while waiting for editorial feedback?
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