Tag: book marketing

Get Started Blogging

What is a blog? And how do you start one? This past weekend, I gave a talk to a group of aspiring writers on “The Writer’s Life.” During the Q&A session, one person referred to my section on book marketing. “I don’t understand about blogs. Can you explain more about them?”
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So I thought this would be a good time for a review of the principles. I’ve been blogging for over ten years. I regard it as a live journal that includes glimpses into your life such as travels, hobbies, other fun activities or musings on life in general. Plus, as a writer, you can offer tips on writing craft and marketing and share the creative process. So here are some items to consider.
Define Your Purpose.
Are you aiming to build an author platform? Do you want to be recognized as an expert in your field? To engage with readers? Or to have other writers look to you for advice? Ask yourself why you want to start a blog.
Determine Your Goals.
Do you mean to increase book sales? Gain a substantial number of followers? Attract comments on each blog? Receive requests for guest posts? What’s your benchmark of success?
Set Parameters.
How often do you intend to post? What days of the week are best? What time during the day will more people likely read your post? How long should each post be? Check your analytics as time goes on and make adjustments accordingly.
Brainstorm Topics.
While you are writing a book, jot down blog topics related to your theme, research, and writing process. These will be useful either to show your story in progress or to provide fodder for blog tours when your new release comes out. Meanwhile, determine how your content can add value to people’s lives. In what way can your personal anecdotes inspire others? Some authors set certain days for specific blog topics. For example, one day they might post recipes. Another day they might bring in a guest blogger. Or perhaps they do author interviews. Excerpts, book reviews, or trivia related to a particular hobby or personal interest might fill in other slots. I like to do conference workshop recaps. Or you can write posts as they come to you.
Acquire a Site.
When you’re ready to start, register at WordPress.com or Blogger for a free site. Or add a blog to your website. Become familiar with the features and start posting.
Link the Blog to Your Social Media Sites.
Not only should visitors be able to tweet and share each particular article, but your posts can be linked to your Twitter and Facebook pages. Check your Settings for how to enable these features or ask your Web designer to add the proper Plug-In.
What Pages Should Your Blog Site Contain?
Keep in mind that visitors to your blog, if separate from your website, might not visit you elsewhere. So consider what Pages you’ll want to have. Here are some suggestions: Welcome or Home Page; About (Bio); Appearances; Book Trailers; Books List (with series books in order); Contact (your email); Giveaways. In the sidebar, you can show your book covers, a Blog Roll with links to other authors’ sites, a Search box, a Subscribe button, Social Networking Icons, and an RSS feed button.
Include Photos in your Posts.
Photos will draw more hits, but be careful of copyright issues. Upload your own photos. Obtain photos at royalty-free sites or at least make sure you provide attribution.
Use Keywords.
Use tags with keywords and put keywords in your text to drive traffic to your site.
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How to Gain Followers

  • Post often. Some people set themes, like “Recipe Monday” or “Guest Blogger Wednesday” or “Photo Friday.” Be consistent in your approach and keep your material current.
  • Have a clear and catchy headline for each post.
  • End your posts with a question to stimulate discussion.
  • Don’t use your blog solely to promote your books. You’re building a community of readers who want to get to know you, or else you are establishing yourself as an expert by offering useful material. Share new release info, reviews, and contests sparingly.
  • Comment on other people’s blogs.
  • Invite guests who have a following.
  • Always respond to comments and respect other people’s opinions.
  • On occasion, offer a prize drawing from commenters.
  • If you get a lot of comments on certain types of posts, steer your blog in that direction. Be responsive to readers. Note what engenders interest and what does not.
  • Be careful what you put out there. This is a public post. Avoid politics, religion, and any mention of personal business or issues you don’t want to share.
  • Always be respectful of other industry professionals.
  • Include links and images in your posts to raise visibility.

Index Your Blog
When your blog is a few years old, you might want to reissue an updated article. Keeping records of the topics, categories, and dates will help you retrieve these files. I suggest you write your blog in Word and save the posts by month and year. It’s imperative to keep your own blogs on your computer so you don’t lose them if there’s an online snafu. Then keep a separate file that’s an index so you can quickly search topics.
GIVEAWAYS
Goodreads Giveaway, July 6 – 20
Goodreads
Enter Here to win a signed ARC of Hair Brained (Bad Hair Day Mystery #14). Hairstylist Marla Vail determines to learn the truth when her best friend is hurt in a suspicious auto accident.
Booklovers Bench, July 1 – 18
GiftCards
Enter Here to win a $25 Amazon/BN gift card from Booklover’s Bench.
 
 
 
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Tips for the Hot Pitch

Pitching Your Novel to an Editor/Agent
Are you preparing for a conference but your knees get shaky at the thought of an editor/agent appointment? Be prepared, not scared. Begin your ten minute pitch session by offering the editor or agent a handshake along with your name. If you have a business card, hand it over. Sit down and smile and state your story’s genre and word count. Mention which imprint at the publishing house you are targeting. Then continue with the following.
Do not bring your manuscript. Do not ramble on with plot details. Do have a completed book ready to submit. Do hit these high points and then let the editor do the talking.
interview
LOG LINE: When planning your pitch, think in terms of Key Words and Hot Premises for a one line summary of your work. Look at TV Guide for examples of log lines. Examples of key words are “humorous cozy”, “legal thriller” or “courtroom drama.” Be prepared to compare your work to movies or other authors in the same genre.
Facials Can Be Fatal: Salon owner Marla Vail’s new day spa hits a snag when a client dies during a facial in this killer cozy mystery.
Warrior Lord: A fantasy wedding in Las Vegas turns into a nightmare when contest winner Erika Sherwood realizes she’s married an alien.
CHARACTERS: Don’t crowd your pitch with too many character names. In a mystery, stick with the sleuth, victim, and killer. In a romance, just the hero and heroine count. Identify your main characters by means of an adjective and a noun. i.e. sassy hairstylist, scandalous socialite, shy schoolteacher, reckless ranger, dashing detective.
OPENING HOOK: Describe the initial set up or how the story opens.
Permed to Death: Hairstylist Marla Shore is giving her client a perm when she goes into the back room to get some clean towels. She hears a loud crash, rushes back into the salon, and finds her client dead in the shampoo chair.
Warrior Prince: Mythology student Nira Larsen receives a summer job offer she can’t refuse—to act as a tour guide for a team of warriors from another planet.
MOTIVATION: In a romance, this is the internal conflict that keeps the couple apart. In a mystery, this would be why the sleuth feels compelled to get involved.
Hanging by a Hair: Marla’s husband is implicated in the murder of their neighbor. A police detective, he’s removed from the case. She means to find the killer, clear her husband’s name, and make the neighborhood safe again.
Warrior Lord: Magnor is a Tsuran swordsman who has been shunned by his tribe. Evidence pointed his way when his brother-in-law was found murdered. He took the fall for his sister, who lied him to gain his property. He doesn’t trust women who might betray a man, nor does he consider himself worthy of love since he lost his honor.
RESOLUTION: How will your characters grow and change by the end of the story? In a romance, what compromises will each person make to bring about a HEA ending? In a mystery, what insight does the main character have about herself by the final chapter?
UNIQUENESS: How is your book different from others in the genre? What special knowledge or fresh angle do you have to offer? Does the theme deal with any issues in today’s news?
SERIES OR SINGLE TITLE: If this is meant to be a series, give the overall series title and brief blurbs for the next books. If you have an overall arc for your main character, here’s where you can mention your protagonist’s inner journey.
If the editor or agent shows interest, you can briefly mention the continuing characters that will populate your stories. In the Bad Hair Day Mysteries, these include Detective Dalton Vail, who becomes Marla’s love interest. There’s her mother and other relatives, her salon colleague Nicole, and her friends Tally and Arnie. These people are part of the world you are creating. They’ll become friends to your readers.
MARKETING: What is your series marketing hook? i.e. “It’s Murder, She Wrote in a beauty salon with a South Florida slant.”
Do you have a platform? A niche audience? How do you plan to promote the book? When I was starting out with my series, I might have said: “Besides appealing to mystery lovers who like humor and a touch of romance, I’ll target people in the beauty business such as hairstylists, manicurists, and salons owners. Plus, Florida is a popular site for mysteries. People who’ve visited here or who live here like to read about familiar places.”
Are you set up with a website, blog, Facebook page, Twitter? Are you prepared to do a virtual blog tour, book trailer, and more? Show that you’re willing to work hard as a partner in marketing your work.
SELL YOURSELF: Ultimately, it’s your energy and enthusiasm that count. You have to be someone the agent or editor wants to acquire as a client. Be professional and courteous at all times. It may even be that you speak about something else you have in common, i.e. trying new recipes or touring the city sights. Then when you send in your proposal, your cover letter can state: “I enjoyed our discussion at the XYZ conference about seafood. If you recall, I’d mentioned my book….”
Restrict your pitch to the above essentials. Avoid descriptions of plot details, physical character traits, and your own personal history unless it relates to the story.
CONCLUDING THE INTERVIEW
Thank the editor or agent for their time. If they request you send them something, ask if they want to see a query letter, proposal, or the full manuscript. Also, do they prefer an email or snail mail submission? Ask for their business card before you shake hands again and depart.
FOLLOW UP: At the editor or agent’s request, mail your work to them afterward. If it’s via snail mail, which is unusual these days, mark the package “Requested Material.” If it’s an email, be sure to put in the subject line a reference to where you met, i.e. SleuthFest Conference Author. Then cross your fingers and hope for the best!
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Did you miss my earlier posts on Getting an Agent? Go here for Part 1 and Part 2.
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Getting an Agent – Part 2

In Getting an Agent – Part 1, we discussed how to find a literary agent. Let’s say you’ve made the connection. Here’s what to do next.
Questions to ask a potential agent
How many agents and staff work in your agency?
How many clients does the agency represent? How many clients do you handle personally?
How long have you been an agent? Are you a member of AAR?
What is your particular area of interest?
How many new authors have you sold in the past year?
What is your average response time for a completed manuscript?
Do you prefer emails or phone calls?
How long does it take for you to return a phone call or email inquiry?
How do you feel about multiple submissions?
How long do you wait after sending an editor a manuscript before following up?
Do you give your client an update on the status of their projects, or do they have to contact you?
How many rejections would it take on a manuscript before you stop marketing it?
Do you handle subsidiary rights, such as translation, foreign sales, film/TV, audio?
Do you offer a written or verbal contract?
What percentage do you charge? (15% is standard for domestic sales)
What happens if you die or are disabled?
Do you deposit money received into an escrow account for clients?
How soon do you pay clients after receiving a royalty check?
How do you keep track of submissions?
Do you submit to digital first publishers?
Do you allow an author to do indie projects separate from the work you represent?
What do you expect from your clients?
Contracts
contract
Not all agents offer written contracts. If you do get one, be careful to read the terms before you sign. See if the agreement covers only this project or everything you write. You may request changes, such as to specify novel-length works of fiction only. If you want to do indie projects on the side, make sure the agent is agreeable and that you’re not obligated to pay him any part of this income. The agent should get paid only for rights he sells on your behalf.
Be careful of committing yourself for more than a year, and make sure you can disengage with a written notice. If you terminate, you should have no further obligation to the agent except for works which the agent has submitted or sold.
Beware of “interminable agency” or “perpetual agency” clauses in your publishing contracts. This clause grants the agent the exclusive right to represent your work for the length of the copyright. Terminology like “agency coupled with an interest” is also to be avoided. Do not commit for sequels or subsequent works or the length of your copyright. Also examine the clause an agent puts into a publishing contract when the time comes. Some of the professional writing organizations have sample contracts online, so get involved in the writing community and ask experienced authors your questions after you’ve done your own research.
How to tell if your agent isn’t working out
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A. You never hear from him.
B. He doesn’t answer your calls or emails.
C. You don’t receive copies of rejection letters if you’ve requested them.
D. The agent turns down your new ideas.
E. He claims to be busy with more important clients.
F. You find out he never submitted your manuscript to an editor as promised.

How to switch agents
Send your current agent a letter or email and say your relationship isn’t working out as desired, and you wish to move in a new direction. Thus you are terminating your agreement. Keep a printed copy of his acknowledgment. Keep in mind that you remain under obligation to this agent for any work he has submitted or sold for you. To be clear on the termination terms, check your agency agreement. Once you are free from your previous relationship, you can seek a new agent.
Author/Agent Etiquette
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  • Be prepared to suggest markets to an agent to show you are savvy about the business and have done your research. It’s hard to keep up with all the changes in the publishing industry. Consider your relationship as a business partnership where you each contribute.
  • Don’t accost an agent in the restroom at a conference or if they are in a deep discussion with another author.
  • Leave your manuscript at home. If an agent agrees to see your work, follow up with an email and ask for his submission requirements. Remind him where you met.
  • Don’t hound your agent. Responses from editors can take months. If you need someone to hold your hand, join a critique group. Remember that you are not the agent’s only client.
  • Always be courteous and professional. Keep producing new work at a steady pace. Listen to your agent’s suggestions even if you agree to disagree. Maintain a social media presence and keep up to date on industry news.

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Coming Next: Tips for the Hot Pitch
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Getting an Agent – Part 1

How do you get a literary agent? Here are some tips to start your journey from writer to published author. First, complete your manuscript in the proper format. Look online at literary agent sites for submission requirements.

Where do you find an agent? Sign up for writers’ conferences with editor/agent appointments. If your group runs a local event, volunteer for the editor/agent committee. Enter writing contests where agents are the final judges. Note the acknowledgments to agents in books by your favorite authors to find people who represent your genre. Search the Guide to Literary Agents or Writer’s Market at your local library.

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Follow agents on Twitter. Look for the hashtag #MSWL (manuscript wish list). You can get more specific for a particular genre (i.e. #MSWL Mystery). Also check out #Pitchmas, #AdPit, #Pit2Pub, #PitMad, #AgentsDay, #Carinapitch, #PitMatch for online pitches. Also use #AskAgent if you want to find agents who might be interested your story. Here are some places that might hold online pitch sessions:

http://cupidslitconnection.blogspot.com/
http://www.savvyauthors.com
http://www.brenda-drake.com/pitmad/
http://www.soyouthinkyoucanwrite.com/

Also follow blogs by well-known agents and publishing industry professionals. You’ll learn who these people are by getting involved in the writing community.

Do Your Research
http://aaronline.org/
http://absolutewrite.com/forums/activity.php
http://accrispin.blogspot.com/
http://www.agentresearch.com
http://www.agentquery.com
http://www.literarymarketplace.com/
http://www.manuscriptwishlist.com/
http://mswishlist.com/
http://www.publishersmarketplace.com
http://www.querytracker.net
http://www.sfwa.org/other-resources/for-authors/writer-beware/alerts/
http://www.writersmarket.com/
http://www.1000literaryagents.com/

Follow the guidelines for submissions on the agent’s website. Write a snappy query letter introducing yourself, giving the word count and genre for your book, your writing credits, and a few sentences about your story. Make it read like back cover copy. Include a hot premise or marketing hook that makes your story stand out. This letter should be no longer than one page. DO NOT describe your life history or any personal details that do not relate to your writing career. DO include if you belong to a critique group, have won writing contests, or if you’ve attended writing workshops and conferences.

If you hear nothing for a couple of months, send a follow-up email to ask if the agent received your query. Be courteous and respectful of the agent’s time. Be aware that some agents won’t respond at all, and this can be taken as a rejection. But follow through at least once to make sure your email was received. As an alternative, you can request a return receipt for when the agent opens the mail.

If you receive a rejection letter with detailed suggestions for your work, write a thank you note. Remember, an author-agent relationship is a two-way street. Just as you want to hire the ideal agent, the agent wants to land the ideal client. Be courteous, professional, and savvy about the industry. Never pay an agent any fees. The agent will receive a commission on sales.

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Coming Next: Getting an Agent – Part 2

You’ve found an agent who interests you. Now what?

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Promotion Checklist

Have you sold a book and now you’re panicking about what to do? Does the thought of book promotion strike terror into your writer’s heart? Here are some guidelines to get you started on the road to self-promotion. Always remember to be courteous, to avoid clogging the loops/tweets with your constant pronouncements, and to comment on other people’s posts in return. Don’t feel obligated to do everything mentioned here. Pick and choose what works best for you.

IMMEDIATELY UPON SIGNING CONTRACT:

Send press release to local newspapers and trade magazines. Copy any feature articles that result to editor and agent.
Send notices to alumni newsletters and professional organizations.
Solicit advance reviews/quotes from other authors.
Get professional photo taken or update photo.
Reserve your domain name or the domain name of your new series.
Announce the news on your website, blog, listserves, and social networks.
Send an email newsletter announcing the sale to all your mailing lists.
Post excerpts to raise interest.

4-6 MONTHS PRIOR TO PUB DATE:

Send galleys/ARCs/pdf copies to reviewers after making personal contact.
Reserve ad space in online or print sites.
Offer to write articles in trade magazines for issues matching pub date.
As soon as you get your book cover art, order business cards, printed promo materials, and swag.
Design video trailer.
Solicit booksignings and speaking engagements at writers groups, community clubs, conferences, and libraries.
Add cover and blurb to your online sites.
Design contests for the next few months leading up to Release Day.
Solicit blog tour hosts and determine topics.
Look for niche marketing opportunities.

2 MONTHS AHEAD:

Send press release with signing dates to local newspapers.
Load video trailer and add links to all your sites.
Update mailing lists. Send email newsletter to booksellers and librarians.
Write all the blogs for your virtual tour and match topics with hosts. Post your schedule online.
Determine upcoming contest prizes and giveaways.
Decide what to do for a book launch party.
Send promo materials to conferences for goody bags or promo tables.

1 MONTH AHEAD:

As soon as the book appears for pre-order online, add the buy link to all your sites.
Add the book to Goodreads and post giveaway.
Create a “Meet the Author” poster for book events.
Set Google alert for title.
Verify dates with booksellers/conference organizers for events and check that books will be in on time.
Send email newsletter to readers, including signing dates.
Send copies of book reviews, feature articles, and promo schedule to editor/publicist. Remember to promote yourself to your publisher.

RELEASE DAY!

Have a party, run contests and giveaways, offer a Q&A session, and celebrate!

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Time, money, and energy are considerations when planning your promotional campaign. Choose what’s reasonable for you to accomplish, and remember that family takes priority, writing comes next, and all else is a bonus. The above suggestions aren’t written in stone. Some items you may be able to do sooner and some may come later. You’ll eventually work out your own rhythm. Do as much or as little as is comfortable at your level, and good luck!