Book Cover Design

Before hiring a book cover designer for your indie published book, you’ll need to consider several important factors. The designer will want to know what you have in mind. Here are the items you should determine before contacting a cover artist.

Tone of Story. Is it serious, scary, or lighthearted and funny? What mood do you want to convey with your cover? What tone should your designer take for your work?

Type of Image. Do you want a realistic photo or a cartoony image? Or maybe just a pattern or flower or geometric design?

Colors. When you look at images, what colors jump out at you? Are there any colors in particular that would enhance your brand? For example, I like bold, tropical colors since my stories take place in Florida, but maybe you prefer pastels.

Genre Conventions. If your book is a romance, you might want a clinch cover or flowers or a photo that conveys the era and mood. I go for paranormal elements in my romance covers to indicate this particular subgenre. Cozy mystery covers have a certain humorous slant which I’ll ask my designer to emulate. Examine the covers for your genre and see which ones tell you at a glance what type of story to expect.

Suggested Scene. If you are going to have more than a pattern or single image on your cover, think up a scene that might work. For Shear Murder, my heroine discovers a dead body under the cake table at a wedding. I thought it would be fun for readers to see the feet sticking out from under the table on the cover. The victim is wearing plum heels.

For Warrior Rogue, I wanted both the hero and heroine on the cover, but the emphasis should be on the guy since the Drift Lords are the main feature. But I also wanted to convey the paranormal element, hence the winged creature and planetary body in the background. Jen is a fashion designer so I wanted her to have a sleek look. Even the lettering helps brand the series, which includes Norse mythology.

Text Font. This feature can enhance the mood. The text font can convey a humorous, gothic, historical, or eerie atmosphere. Or as above, it can enhance a feature of the story.

Text Color. White or Black? Or a color? Blend of colors?

Name Placement. Do you want your author name at the top, along the bottom, or mid-range across the image? Do you want your name to be bigger than the title or vice versa?

Cover Sizes. If you are self-publishing, you’ll need a thumbprint image, a size for websites, a high resolution image for publicity, plus sizes to fit audio and print editions. For print, you will also need the spine and back cover. Consider your back cover copy and quotes before contacting the artist.

Release Form. You’ll want a release from the designer that says you own the image and can use it in any manner necessary for book promotion.

The more precise you can be about what you want, the less corrections down the road.

Choosing a Series Title

Choosing a title for your new mystery series is a critical factor. This title has to hook the reader, give an inkling what the series is about, and spark your interest for years to come. As the author, you’ll be living with this series umbrella title for a long time. You may build a logo around it, add it to your signature lines, and see it on every subsequent book that comes out in this series. Thus it should be a title you love and one that resonates in your mind.

Considering the above advice, I need help choosing a series title for my indie mysteries. I’m not going to tell you the main premise, because I want you to look at this as you might my front cover, where it says A XXX Mystery. Which choice below pops out at you and holds the most appeal? Discussion is welcome.

Radio Interview Live!

Tuesday, August 27, 6:30pm

It’s thirty minutes before I call in to a live radio interview. My heart is racing, and I’m clearing my throat every ten seconds. Afraid my throat will dry out, I’m sucking on a lozenge. On my desk is a mug of hot water with a dash of lemon juice. I read somewhere that this helps soothe speakers. What if I lose my voice or have to clear my throat on air?

I’m not too worried about running out of things to say. Fortunately, I received some of the questions ahead of time, and so I’ve scribbled down notes. Also handy on my desk are my book brochures so I don’t forget what my books are about if asked. I’ll need to remember to mention my website and maybe plug our local writing organizations.

If I survive without coughing, choking, losing my voice, or sounding like a fool, I’ll deserve a big glass of wine.

Only twenty minutes to go. Clearing my throat again. Damn sniffles. It’s allergies and nerves combined, more the latter. I don’t get tense before a live speaking engagement. That doesn’t seem to bother me, but recordings? Yep.

Have to take a bathroom break before calling in. It’ll be an hour before the next chance comes along. Don’t forget to apply some lip gloss, too.

Another five minutes gone. What if my voice comes out as a squeak?

Ten minutes to go. It’ll be fun. I have a lot of information to share. Yeah, right. Keep telling yourself this. It’ll be like having a personal conversation and giving writing advice. I do that all of the time. Only now, people will be listening. Maybe nobody, or maybe hundreds. Gulp.

Signing off here now. It’s almost showtime. Calm is descending over me. It’ll be fun. I have knowledge and experience to share. I repeat my mantra.

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Whew, it’s over. Fortunately, the host was a great interviewer. She had one rapid-fire question after another for me to answer. Once I started talking, my writing brain took over and it was hard to curb my tongue. I could have rambled on for quite some time. From the few friends who listened, it appears the interview came across very well. Now that I know what to expect, I may even look forward to doing it again. It was fun, and I had a lot of information to share.

The host said there may be an online link to the recording eventually. If there is, I’ll post it on my sites.

So what do you say? Should I learn how to do a podcast next?

Author Newsletters

Newly published authors often ask how to get readers on a mailing list for email newsletters. This process should start before you get a publisher. Once your book is sold, you’ll have an incredible amount of marketing to do. It’ll be helpful if you have already started collecting names. The approach is two-fold: online and in person.

I send my quarterly email newsletter to nearly 5000 readers, booksellers, and librarians. That’s nothing compared to a bestselling author, but to a newbie it may sound impressive. How did I gain these numbers? It didn’t happen overnight. It’s taken me years to build my lists.

Once you begin making public appearances, bring along a sign-up sheet to each event. I print out mine from Excel. One column is for the person’s full name. The other column is for their email address.

In the early days, I collected street addresses as well, but since the cost of postage has escalated, I no longer send postcards. Now all my mailings are online. However, if you plan to send out snail mail, you’ll need those home addresses. Or if you want to send a targeted email to fans announcing a signing or speaking engagement in their area, you’ll need their city and state.

So how else do you collect names, especially if you are unpublished? When you attend conferences and workshops, exchange business cards with everyone you meet. Today people are spam conscious, so ask if you may add the person to your email newsletter list. Jot a note on the back of the business card to remind you later where you met.

Sit with strangers at sponsored lunches or dinners and meet the people at your table. Hang out at the bar and give a friendly greeting to anyone wearing a conference badge. Introduce yourself to strangers while waiting in lines to go into a meal or to an event. Your mailing list will build this way, and over time you could gain lifelong fans.

After your book is published, you’ll receive fan mail. Ask if you may add the reader to your mailing list or direct them to your online opt-in form.

I categorize my lists so they separate into Booksellers, Contests, Fans, Librarians, Reviewers, and more. Why is this helpful? I might want to send a notice only to my readers when a new book comes out. Several months before, I might want to notify booksellers, librarians, and reviewers about an upcoming release. Friends, Family and other Authors are on my lists too, although I rarely bother them with announcements unless they have requested it.

Holding a contest is a great way to collect names for your lists. Rafflecopter is the easiest method. Go to http://www.rafflecopter.com/ and sign up for a free account. The program automatically does everything for you. You can add bonus entries and have people Like your Facebook page or tweet your contest. Create contest terms that state entrants will be entered into your mailing list. I have a contest running from now until Aug. 23 if you want to enter and see what I mean: https://nancyjcohen.com/fun-stuff/contest/.

You can join with other authors to offer a bigger prize and share mailing lists. For an example, visit Booklover’s Bench at http://bookloversbench.com, where I’ve joined with seven other writers. We offer monthly contests as well as excerpts and behind-the-scenes sections for you to learn more about us. We also cross-promote each other in our personal newsletters, offering giveaways from our colleagues. (I offer this as a bonus subscriber feature, so you have to subscribe to my newsletter to get the special contest offer.) Certainly my mailing lists numbers have increased as a result of our joint venture.

Another great site to hold a contest and gain a mailing list of usually over 1000 entrants is Fresh Fiction at http://www.freshfiction.com/. It costs $129 but if you do this once every few years, it adds substantially to your newsletter reader addresses.

When you accumulate too many names to send out individual emails, consider using a mass email newsletter program such as AWeber (http://www.aweber.com/), Constant Contact (http://www.constantcontact.com ), Mad Mimi (https://www.madmimi.com/), Mail Chimp (http://mailchimp.com/), Vertical Response (http://bit.ly/16u6fhl—This is what I use), or Your Mailing List Provider (http://www.ymlp.com/).

Start an Excel spreadsheet and keep your names and email addresses there. You can upload these worksheets to the programs above and then you also have a copy on your computer for backup.

I upload lists from my Excel program directly into Vertical Response. I pay for my newsletter per email but you can pay a monthly fee if you’d rather do so, depending on the volume of mail you want to send.

Put sign-up widgets on your website, blog, and Facebook page. Periodically request your fans on Facebook and Twitter to sign up for your mailing list. In case one of these social networking sites goes defunct, you don’t want to lose your friends. Back up your email lists on your computer, your flash drive, etc. They’re a valuable commodity, and you don’t want to lose them.

Once you accumulate enough names, how often should you send out a newsletter? I do mine quarterly. I can’t see sending one out more often. Generally, I accumulate my news until the next season rolls around. I don’t care to bombard people and respect their time, but other authors send monthly messages and that works for them.

What should you include in a newsletter? Your book news is a given—sales, new releases, extra editions, awards, and works in progress. Upcoming appearances including blog tour dates. Contests coordinated with your newsletter send-out date. Fun items like recipes or research notes. Social networking links. I’ll be happy to send you a copy of my latest newsletter if you email me. Pay careful attention to your subject header since that is what people will see in their Inbox. Getting recipients to open the email is more difficult. What methods do you use?

How else do you encourage people to sign up for your email lists?

NOTE: This post has been updated from the original version which first appeared at The Kill Zone, where I blog every other Wednesday. This is my week if you want to check this site out and visit on my day: http://killzoneauthors.blogspot.com

But more importantly, please go to my Website at https://nancyjcohen.com and sign up for my newsletter in the left-hand Sidebar.

Polishing to Perfection

What’s wrong with this passage? When I am doing a final read-through of a manuscript prior to submission, I am looking for inconsistencies and repetitions. Can you detect what needs to be changed here:

“Good work.” Zohar slapped his shoulder. “Let’s get our gear and move out, people, before anything else surprises us.”

As his team hustled to obey, Zohar conferred with their allies. Magnor overheard him telling them to return home and assess the results. [Sentence removed due to series spoiler]

“What about the souls turned by those creatures?” asked a colonel from a foreign nation’s army.

Yaron stepped forward. “We’re working on a solution. Once our new cruiser arrives, I can synthesize and test the compound I’ve been refining as an antidote. In the meantime, help us spread the word that a pandemic virus is affecting people. This will explain any strange behavior.”

Zohar grasped his shoulder. “You have discovered a cure for the confounding spell?”

“I believe so, rageesh.”

Nira bustled toward them, her face covered in sweat and grime. Tear tracks ran down her cheeks. “The earthquakes are getting worse. We need to reach the mountain, or Loki might still win.”

“How’s Edith?” At Nira’s sad shake of the head, Zohar patted her shoulder. “I am sorry. She was a loyal friend.” He turned to the assembled crowd and raised his arms. “Listen, people, we thank you for your assistance this day. You’ve kept your word to join us in this battle, and we’ve been triumphant because of you. We’ll carry on from here, but know that you have our everlasting gratitude.”

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So what needs fixing this time? The first thing that jumped out at me is that I use the word “shoulder” three times:

Zohar slapped his shoulder
Zohar grasped his shoulder
Zohar patted her shoulder.

Oops! I kept the first one, and changed the second one to “Zohar’s eyebrows raised”. In the third one, Zohar pats her arm instead of her shoulder.

Whoops again. In the last paragraph, Zohar raises his arms. Too much repetition with “arm” and “raise”. This phrase gets deleted.

Then I note he says “people” twice. The second one becomes “everyone.” But now I have “everlasting gratitude”. Too many words start with “ever”. The second term becomes “eternal.” Here is the revised passage with these changes.

“Good work.” Zohar slapped his shoulder. “Let’s get our gear and move out, people, before anything else surprises us.”

As his team hustled to obey, Zohar conferred with their allies. Magnor overheard him telling them to return home and assess the results. [Sentence removed due to series spoiler]

“What about the souls turned by those creatures?” asked a colonel from a foreign nation’s army.

Zohar’s eyebrows raised. “You have discovered a cure for the confounding spell?”

“I believe so, rageesh.”

Nira bustled toward them, her face covered in sweat and grime. Tear tracks ran down her cheeks. “The earthquakes are getting worse. We need to reach the mountain, or Loki might still win.”

“How’s Edith?” At Nira’s sad shake of the head, Zohar patted her arm. “I am sorry. She was a loyal friend.” He turned to the assembled crowd. “Listen, everyone, we thank you for your assistance this day. You’ve kept your word to join us in this battle, and we’ve been triumphant because of you. We’ll carry on from here, but know that you have our eternal gratitude.”

What else would you do?

This Week’s Events

Join me online today at Happily Ever After Thoughts where I discuss creating Larger than Life Heroes, and leave a comment for a chance to win an ebook copy of Circle of Light, book one in my paranormal/futuristic Light-Years Trilogy.

And this week in person….

June 27, Thursday, 1:00 – 2:30 pm, Creative Writers Club, South Regional/Broward College Library, 7300 Pines Blvd, Pembroke Pines, FL 33024. 954-201-8825.

June 29, Saturday, 10:00 – 12:00 noon, “How to Get Published the Traditional Way” with Nancy J. Cohen, Florida Authors Academy, Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444, 561-279-7790, Fee for class; Advance Reservations required.

Mystery News Update

I am excited to announce that Hanging By A Hair, my 11^th Bad Hair Day Mystery, has a tentative release date of April 2014 from Five Star.

Marla’s joyous move to a new house with her husband, Detective Dalton Vail, is marred by their next door neighbor who erects an illegal fence between their properties. When Dalton reminds the man of the local permitting laws, tempers flare—and worse, the neighbor is found dead the following day. Dismayed when Dalton is removed from the case due to a conflict of interest, Marla decides it’s up to her to find the killer. Can the intrepid hairstylist untangle the clues and pin down the culprit before he strikes again?

We all hate dealing with homeowners associations, right? Marla’s neighbor happens to be the HOA president for her neighborhood. This story is easily relatable to anyone who’s had a dispute with their neighbors or a conflict with their HOA Board of Directors. Otherwise, it’s a fun ride on another whodunit express with Marla and Dalton.

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Shear Murder, Bad Hair Day Mystery #10, has sold mass market paperback reprint rights to Harlequin’s Worldwide Mystery Library. I am excited that this title will be available to readers in yet another edition. No word on a pub date or availability, but I’ll keep you posted.

Meanwhile, if you have a Kindle or have downloaded the free Kindle app to your computer/tablet, you can get the ebook copy from Amazon for the reasonable price of $3.19.

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I have a research trip scheduled to Arizona for next Fall, and you’ll have to read the end of Hanging By A Hair to see what this is all about. Please sign up on my website for my quarterly email newsletter if you want to stay informed.

Time Management for Writers

How do you balance writing with online promotion? Marketing efforts take hours on the Internet. How can you keep up with tweets, Facebook posts, Pinterest, and more? It’s not easy to strike a balance. Often the marketing tasks take over. But here are my Four Rules to guide you.

(1) Writing Comes First.

Set yourself a daily writing or revision quota. When I am writing, I must complete 5 pages a day or 25 pages per week. When I’m doing self-edits, I try for a chapter a day but that doesn’t always work out. Either way, I must move forward with my current project.

Finish at least half of your quota before allowing yourself to check email. Or if you must, do a quick email check first to get it off your mind.

Limit your time online or you’ll get sucked into cyberspace. Go offline after the allotted time and return to your writing. Finish your daily quota. Then you can have the rest of the day free for social networking, meeting friends, or whatever suits your fancy.

(2) If things get too hectic, take Time Out.

Planning a blog tour, tweeting about a new release, guest blogging on another website, and running a contest? Does this make you nuts? Does it make your breathing come short and your pulse race? Time to calm down. Do something fun for thirty minutes. Take a walk, polish your nails, read a cooking magazine, play with your pet, listen to music. When you feel calmer, go back to work.

(3) Set aside time just for marketing.

If things are building to an intolerable level, you may need to take a few days off to focus solely on promotion. Prioritize your projects. What needs to get done first? Tackle one thing at a time. Do you have to get your next email newsletter ready to go? Do it. Need to plan a Rafflecopter contest? Fill out the form. Have two weeks of blogs to write for an upcoming virtual tour? Decide upon your topics and write drafts for each one. Accomplishing a few of the items on your promotional campaign list will help you feel more in control.

(4) Realize that life interferes. It’s going to happen, so take the time you need to deal with strife, and don’t feel guilty about being away from the computer. It happens to everyone. You’ll get your mojo back when the time comes. If not, you’ll find something else to bring your life meaning. We follow different paths throughout life. Yours may take you in another direction.

Today is an example of how I work these rules. I did a few pages of revision this morning for about an hour. Then I allowed myself to scan my email. I answered the few items that needed a personal reply, and then shut off my mail program. I took a walk. Did more pages. Went on the exercise bike. Line edited some more. Peeked at email again. Back to the chapter. Finally, I finished my page quota for the day. It’s only 12:30 pm, but I started at 4:30 am. And now I’m writing this blog. Oops, the lawn guy is here and I need to talk to him. Big distraction. Go out, have discussion, back to work on blog. And so on through the afternoon. I could work, or I could go out with friends or my husband and take time off without any guilt. Because the writing comes first. When that’s done, all the rest is gravy.

How do you balance your writing time with promotion?

Shine On Blog Award

Thanks so much to David Fernandez for nominating my blog for the Shine On Award. David discusses writing, sports, movies, and more at his entertaining site, so stop by for a visit. Thank you, David, for the nomination. It’s always nice to know people are reading my posts!

The Shine On Award

The Shine On Award Rules

Link back to and thank the blogger who nominated you.
Post the badge on your blog.
Answer the questions posed to you.
Nominate five bloggers who shine a little light in your day and notify them.
Ask five questions for your nominees.

David’s Questions for Me

(1) Are you a Plotter or a Pantser?

I develop my characters first, and then I’ll plot the story. I write a complete synopsis before I begin writing. This acts as my guideline, but that’s not to say the story doesn’t change as I write it. When I finish the book, I’ll go back and revise the synopsis accordingly. So I am definitely a plotter. I need to know where the story is going from the start.

(2) When you’re in a rut, where do you go for inspiration?

I’ll keep working out the plot in my head until something comes through. I might talk it out with my critique partners. Sometimes you just need a sounding board. Ideas may come to me when taking a walk or in the shower. The mind relaxes and allows a new connection to come through. It’s important to acknowledge these roadblocks as part of the writing process and to have faith that you’ll get through them like you do each time.

(3) What writer, living or deceased, would you compare your work to the most?

My work has been compared to Janet Evanovich for her humor. However, the humor in my mysteries is more wry and less slapstick. Also, my books are whodunits while hers are more adventures at heart. Jill Churchill’s humorous series is what first inspired my mysteries so my books could be compared to her Jane Jeffry stories with the funny titles. There are many other humorous cozy writers out there whose work has a similar tone. As for my romance series, Alyssa Day comes to mind for her Warriors of Poseidon series.

(4) What is your story writing process?

For a mystery, I decide on the victim and then determine the suspects. I’ll do character development sheets at that point to help me figure out each character’s possible motive. Preliminary research is done at this stage too. When I have these elements in my head, I write a synopsis. This acts as my writing guideline although the story might change. For a romance, I develop the main characters and then the plot. After the synopsis is finished, I put myself on a writing schedule of five pages a day. Once the book is done, I do several read-throughs for line editing, consistency, repetitions, and smoothness.

(5) What is your blog writing process?

When I get an idea, I’ll either jot it down or write the entire blog at that time. When I’m working on a book, I may note possible blog topics to use later on when I’m doing a blog tour. I don’t have set dates when I blog except on The Kill Zone, where I am a regular contributor every other Wednesday. I encourage reader feedback on my blogs.

And I nominate

Mudpies and Magnolias for the writing life by Maggie Toussaint: http://mudpiesandmagnolias.blogspot.com/
Terry’s Place for tips and strategies on writing by Terry Odell: http://terryodell.blogspot.com/
Scams & Cons for updates on scams by Terry Ambrose: http://terryambrose.com/category/scams/
Hasty Tasty Meals for easy-to-make recipes by Cheryl Norman: http://chefcheri.wordpress.com/
It’s Not All Gravy for life’s absurdities by Maryann Miller: http://its-not-all-gravy.blogspot.com/

My questions for the nominees are

What genre do you read for fun?
Do you revise as you go along or wait until your first draft is done?
What advice would you give aspiring authors?
Do you have beta readers and who are they?
What’s an interesting item you’ve researched for your current work in progress?

What Readers Want

Florida Romance Writers was lucky to have Columnist Barbara Vey from Publishers Weekly speak to us about What Readers Want. Basically, they want authors to be polite and respectful toward them. They want their expectations to be met. And they want to know if you’ve reissued a book they might already have.

Readers may be disappointed if an author breaks her promise to readers. For example, the reader expects a certain type of reading experience, and the author takes a favorite series in another direction. This might sour the reader toward buying any more books in this series.

Readers may not like it when an author switches genres and the reader is expecting the same type of book as before. Either use a pseudonym or indicate by the cover that this is a different genre.

Readers aren’t happy when they buy a book only to find they already have it on their shelves, because it’s a reissue. Have it say so somewhere on the cover or inside the front pages.

Readers blame the author for anything and everything: bad covers, bad editing, etc. They don’t understand that publishers may be at fault. All they know are authors.

Readers hold authors in high regard and expect courtesy and respect in return.

Avoid politics online (and religion) or you’ll risk alienating your fans.

Readers who post reviews shouldn’t give away significant plot points.

To gain reader interest, Barbara advises authors to interact online with readers, put out questions, chat as though with a friend, and be yourself.

Readers, what would you add?

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I was pleased to receive Member of the Month award from FRW. Here’s a photo of me with FRW president Rose Lawson, and another one of FRW Board members Heidi Lynn Anderson, Rose Lawson, and Lisa Manuel with lifetime achievement award winners Linda Conrad, Heather Graham, and Joan Hammond.

We went to lunch afterward at the Field, an Irish pub. Here I am with Barbara Vey. And that’s the rest of the gang!

Tag: Business of Writing

Book Cover Design

Choosing a Series Title

Radio Interview Live!

Author Newsletters

Polishing to Perfection

This Week’s Events

Mystery News Update

Time Management for Writers

Shine On Blog Award

What Readers Want

Contests:

Where To Find My Books: