Tag: Nancy J. Cohen

Book Cover Design

Before hiring a book cover designer for your indie published book, you’ll need to consider several important factors. The designer will want to know what you have in mind. Here are the items you should determine before contacting a cover artist.

Tone of Story. Is it serious, scary, or lighthearted and funny? What mood do you want to convey with your cover? What tone should your designer take for your work?

Type of Image. Do you want a realistic photo or a cartoony image? Or maybe just a pattern or flower or geometric design?

Colors. When you look at images, what colors jump out at you? Are there any colors in particular that would enhance your brand? For example, I like bold, tropical colors since my stories take place in Florida, but maybe you prefer pastels.

Genre Conventions. If your book is a romance, you might want a clinch cover or flowers or a photo that conveys the era and mood. I go for paranormal elements in my romance covers to indicate this particular subgenre. Cozy mystery covers have a certain humorous slant which I’ll ask my designer to emulate. Examine the covers for your genre and see which ones tell you at a glance what type of story to expect.

Suggested Scene. If you are going to have more than a pattern or single image on your cover, think up a scene that might work. For Shear Murder, my heroine discovers a dead body under the cake table at a wedding. I thought it would be fun for readers to see the feet sticking out from under the table on the cover. The victim is wearing plum heels.

For Warrior Rogue, I wanted both the hero and heroine on the cover, but the emphasis should be on the guy since the Drift Lords are the main feature. But I also wanted to convey the paranormal element, hence the winged creature and planetary body in the background. Jen is a fashion designer so I wanted her to have a sleek look. Even the lettering helps brand the series, which includes Norse mythology.

Text Font. This feature can enhance the mood. The text font can convey a humorous, gothic, historical, or eerie atmosphere. Or as above, it can enhance a feature of the story.

Text Color. White or Black? Or a color? Blend of colors?

Name Placement. Do you want your author name at the top, along the bottom, or mid-range across the image? Do you want your name to be bigger than the title or vice versa?

Cover Sizes. If you are self-publishing, you’ll need a thumbprint image, a size for websites, a high resolution image for publicity, plus sizes to fit audio and print editions. For print, you will also need the spine and back cover. Consider your back cover copy and quotes before contacting the artist.

 

Release Form. You’ll want a release from the designer that says you own the image and can use it in any manner necessary for book promotion.

The more precise you can be about what you want, the less corrections down the road.

Taking Time Out

Since Saturday was a religious holiday, and that meant we couldn’t conduct business, I took the day off from social networking and working on my book projects. Other than saying prayers and reflecting on life, what else did I do? I got caught up on reading newsletters. I read magazines for pleasure, learning about such diverse topics as a camel trek across the African desert, the latest medical research findings for certain diseases, the dangers of plastics to one’s health, and exclusive adult hideaways on cruise ships.

It was luxurious to lie on my couch and read. I took a nap. I peeked at my email but didn’t answer messages. And I did a bit of household filing, nothing too taxing.

It was easier than expected to liberate myself from the social networks. In fact, I lost all ambition until the evening when I sat and wrote the entire blurb for one of my upcoming projects.

So you see, it pays to take a break even if it’s a morning off. Your brain cells rejuvenate. Newly refreshed, you’ll return to work primed and ready to pump out the creativity.

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How did you spend the weekend?

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***This Tuesday all day, I’ll be answering questions over at Goodreads in the Romance Readers Reading Challenges group under “Ask an Author.” I’ll put up a link when I get one.

 

 

Magical Dining Month

Orlando has Magical Dining Month throughout September, in which time you can sample gourmet restaurants at $33 per three course meal. Each year, we like to go somewhere new. So for this visit, we chose the Deep Blu Seafood Grille in the Wyndham Grand Orlando Resort. The hotel is situated on Chelonia Parkway in Bonnet Creek, just off Buena Vista Drive near Disney World.

Valet parking is complimentary when you eat at the restaurant. Just ask the host to validate your ticket. The hotel is lovely with at least two freeform pools, three restaurants/cafes, a spacious lounge, a coffee bar and a gift shop.

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We settled into our seats at the formal dining establishment at lobby level and perused the special event menu. For an appetizer, you have your choice of a baby spinach salad, lobster bisque, or a signature crab cake.

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Entrée choices were ahi tuna, tiger shrimp linguini, or braised beef short ribs. You’ll note that each restaurant on Magical Dining Month offers its own special menu. The short ribs were very tender and came with mashed potatoes and vegetables.

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Dessert was the most difficult to choose but I got the Key lime gelee, a fancy version of Key lime pie. Vanilla crème brulee and chocolate mousse cake were hard to resist.

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We were very pleased with our choice and glad for the chance to sample this high class restaurant. Just to note, Sleuthfest 2014 will be held at this hotel on Feb. 27 – March 2. Registration is now open. Hope to see you there!

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Choosing a Series Title

Choosing a title for your new mystery series is a critical factor. This title has to hook the reader, give an inkling what the series is about, and spark your interest for years to come. As the author, you’ll be living with this series umbrella title for a long time. You may build a logo around it, add it to your signature lines, and see it on every subsequent book that comes out in this series. Thus it should be a title you love and one that resonates in your mind.

Considering the above advice, I need help choosing a series title for my indie mysteries. I’m not going to tell you the main premise, because I want you to look at this as you might my front cover, where it says A XXX Mystery. Which choice below pops out at you and holds the most appeal? Discussion is welcome.

Radio Interview Live!

Tuesday, August 27, 6:30pm

It’s thirty minutes before I call in to a live radio interview. My heart is racing, and I’m clearing my throat every ten seconds. Afraid my throat will dry out, I’m sucking on a lozenge. On my desk is a mug of hot water with a dash of lemon juice. I read somewhere that this helps soothe speakers. What if I lose my voice or have to clear my throat on air?

woman headset

I’m not too worried about running out of things to say. Fortunately, I received some of the questions ahead of time, and so I’ve scribbled down notes. Also handy on my desk are my book brochures so I don’t forget what my books are about if asked. I’ll need to remember to mention my website and maybe plug our local writing organizations.

If I survive without coughing, choking, losing my voice, or sounding like a fool, I’ll deserve a big glass of wine.

Only twenty minutes to go. Clearing my throat again. Damn sniffles. It’s allergies and nerves combined, more the latter. I don’t get tense before a live speaking engagement. That doesn’t seem to bother me, but recordings? Yep.

Have to take a bathroom break before calling in. It’ll be an hour before the next chance comes along. Don’t forget to apply some lip gloss, too.

Another five minutes gone. What if my voice comes out as a squeak?

Ten minutes to go. It’ll be fun. I have a lot of information to share. Yeah, right. Keep telling yourself this. It’ll be like having a personal conversation and giving writing advice. I do that all of the time. Only now, people will be listening. Maybe nobody, or maybe hundreds. Gulp.

Signing off here now. It’s almost showtime. Calm is descending over me. It’ll be fun. I have knowledge and experience to share. I repeat my mantra.

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Whew, it’s over. Fortunately, the host was a great interviewer. She had one rapid-fire question after another for me to answer. Once I started talking, my writing brain took over and it was hard to curb my tongue. I could have rambled on for quite some time. From the few friends who listened, it appears the interview came across very well. Now that I know what to expect, I may even look forward to doing it again. It was fun, and I had a lot of information to share.

The host said there may be an online link to the recording eventually. If there is, I’ll post it on my sites.

So what do you say? Should I learn how to do a podcast next?

Creating Mood

Word choices are important when creating mood. Next time you read a scary story, look at the particular descriptive words the author uses. It takes work to get these right. Now let’s see how I put this to work for me. Here is my original paragraph:

Outside, I locked up and then turned toward the street. My shoes clicked on the pavement as I strolled down the sidewalk toward the parking lot. Overhanging branches shadowed the walls like skeletal limbs, blocking the light from street lamps. Crickets chirped their nightly chorus, nearly drowning the muted traffic sounds from Lake Avenue. Even that thoroughfare had quieted for the weekend.

streetlights

What’s wrong with this? “Crickets chirped” brightens the mood when I want this to description to raise tension. So here is version number two:

Outside, I locked up and then turned toward the street. My shoes clicked on the pavement as I strolled down the sidewalk toward the parking lot. Overhanging branches shadowed the walls like skeletal limbs, blocking the light from street lamps. The low, steady thrum of crickets nearly drowned the muted traffic sounds from Lake Avenue. Even that thoroughfare had quieted for the weekend.

tree branches

Oops. Lake Avenue is a bustling town center with restaurants that would be lively on a weekend evening, so it wouldn’t be quiet on a Sunday. Better delete that line. I don’t quite like the muted traffic sounds, either. This line should add to the suspense. Here is my final version along with the next couple of lines. Tell me what you think:

woman alone

Outside, I locked up and then turned toward the street. My shoes clicked on the pavement as I strolled down the sidewalk toward the parking lot. Overhanging branches shadowed the walls like skeletal limbs and blocked the light from street lamps. The low, steady thrum of crickets pulsed in the autumn air like a single-minded creature hidden in the shrubs.

A car engine idled nearby. I glanced over my shoulder, my nape prickling.

None of the cars parked along the curb had any lights on. I didn’t see anyone sitting in them, but somebody had started a motor within hearing distance.

The sensation grew that I was being watched, and goose bumps rose on my arms. My breath came short as my pulse rate rocketed.

I picked up speed, eager to reach my car. My foot banged against an uneven edge of pavement. I stumbled but regained my balance and hurried on. I’d just passed Elhambra’s Mystical Emporium when a roar sounded in my ears.

I whipped around. A pair of headlights lunged at me.

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This is a work in progress, so your suggestions are welcome. My advice is to write the story as it comes out and worry about nitpicking the word choices later. It’s easier to fix what’s already on the page. If you get too hung up with your pages being perfect, you’ll never progress. Write that first draft and then go back to polish.

Author Newsletters

Newly published authors often ask how to get readers on a mailing list for email newsletters. This process should start before you get a publisher. Once your book is sold, you’ll have an incredible amount of marketing to do. It’ll be helpful if you have already started collecting names. The approach is two-fold: online and in person.

I send my quarterly email newsletter to nearly 5000 readers, booksellers, and librarians. That’s nothing compared to a bestselling author, but to a newbie it may sound impressive. How did I gain these numbers? It didn’t happen overnight. It’s taken me years to build my lists.

Nancy Banner

Once you begin making public appearances, bring along a sign-up sheet to each event. I print out mine from Excel. One column is for the person’s full name. The other column is for their email address.

In the early days, I collected street addresses as well, but since the cost of postage has escalated, I no longer send postcards. Now all my mailings are online. However, if you plan to send out snail mail, you’ll need those home addresses. Or if you want to send a targeted email to fans announcing a signing or speaking engagement in their area, you’ll need their city and state.

So how else do you collect names, especially if you are unpublished? When you attend conferences and workshops, exchange business cards with everyone you meet. Today people are spam conscious, so ask if you may add the person to your email newsletter list. Jot a note on the back of the business card to remind you later where you met.

business cards

Sit with strangers at sponsored lunches or dinners and meet the people at your table. Hang out at the bar and give a friendly greeting to anyone wearing a conference badge. Introduce yourself to strangers while waiting in lines to go into a meal or to an event. Your mailing list will build this way, and over time you could gain lifelong fans.

After your book is published, you’ll receive fan mail. Ask if you may add the reader to your mailing list or direct them to your online opt-in form.

I categorize my lists so they separate into Booksellers, Contests, Fans, Librarians, Reviewers, and more. Why is this helpful? I might want to send a notice only to my readers when a new book comes out. Several months before, I might want to notify booksellers, librarians, and reviewers about an upcoming release. Friends, Family and other Authors are on my lists too, although I rarely bother them with announcements unless they have requested it.

Holding a contest is a great way to collect names for your lists. Rafflecopter is the easiest method. Go to http://www.rafflecopter.com/ and sign up for a free account. The program automatically does everything for you. You can add bonus entries and have people Like your Facebook page or tweet your contest. Create contest terms that state entrants will be entered into your mailing list. I have a contest running from now until Aug. 23 if you want to enter and see what I mean: https://nancyjcohen.com/fun-stuff/contest/.

Contest

You can join with other authors to offer a bigger prize and share mailing lists. For an example, visit Booklover’s Bench at http://bookloversbench.com, where I’ve joined with seven other writers. We offer monthly contests as well as excerpts and behind-the-scenes sections for you to learn more about us. We also cross-promote each other in our personal newsletters, offering giveaways from our colleagues. (I offer this as a bonus subscriber feature, so you have to subscribe to my newsletter to get the special contest offer.) Certainly my mailing lists numbers have increased as a result of our joint venture.

Another great site to hold a contest and gain a mailing list of usually over 1000 entrants is Fresh Fiction at http://www.freshfiction.com/. It costs $129 but if you do this once every few years, it adds substantially to your newsletter reader addresses.

When you accumulate too many names to send out individual emails, consider using a mass email newsletter program such as AWeber (http://www.aweber.com/), Constant Contact (http://www.constantcontact.com ), Mad Mimi (https://www.madmimi.com/), Mail Chimp (http://mailchimp.com/), Vertical Response (http://bit.ly/16u6fhl—This is what I use), or Your Mailing List Provider (http://www.ymlp.com/).

Start an Excel spreadsheet and keep your names and email addresses there. You can upload these worksheets to the programs above and then you also have a copy on your computer for backup.

I upload lists from my Excel program directly into Vertical Response. I pay for my newsletter per email but you can pay a monthly fee if you’d rather do so, depending on the volume of mail you want to send.

Put sign-up widgets on your website, blog, and Facebook page. Periodically request your fans on Facebook and Twitter to sign up for your mailing list. In case one of these social networking sites goes defunct, you don’t want to lose your friends. Back up your email lists on your computer, your flash drive, etc. They’re a valuable commodity, and you don’t want to lose them.

Once you accumulate enough names, how often should you send out a newsletter? I do mine quarterly. I can’t see sending one out more often. Generally, I accumulate my news until the next season rolls around. I don’t care to bombard people and respect their time, but other authors send monthly messages and that works for them.

What should you include in a newsletter? Your book news is a given—sales, new releases, extra editions, awards, and works in progress. Upcoming appearances including blog tour dates. Contests coordinated with your newsletter send-out date. Fun items like recipes or research notes. Social networking links. I’ll be happy to send you a copy of my latest newsletter if you email me. Pay careful attention to your subject header since that is what people will see in their Inbox. Getting recipients to open the email is more difficult. What methods do you use?

How else do you encourage people to sign up for your email lists?

NOTE: This post has been updated from the original version which first appeared at The Kill Zone, where I blog every other Wednesday. This is my week if you want to check this site out and visit on my day: http://killzoneauthors.blogspot.com

But more importantly, please go to my Website at https://nancyjcohen.com and sign up for my newsletter in the left-hand Sidebar.

Recent Recipes

I like to experiment and try new recipes. For the chicken stew, I combined two different recipes into one that would use up some ingredients I had in the house. It turned out pretty nice. The one below it is an easy company dish.

CHICKEN STEW

1 package Perdue original roasted chicken cuts
1 medium onion, chopped
4 garlic cloves, peeled and chopped
1 frozen package peas and carrots
1 frozen package cut green beans
2 Tbsp. cornstarch
1 can reduced sodium chicken broth
¼ teaspoon each cumin, curry powder, and ground ginger
1/3 cup plus ½ cup 2% milk, divided
1 cup biscuit mix or more if desired

Mix 1/3 cup milk into biscuit mix and set aside. Stir cornstarch into ½ cup milk. Preheat oven to 350 degrees. In a nonstick skillet, sauté onions and garlic until wilted. Add all other ingredients except for biscuit mix and heat until thickened. Transfer to greased baking dish. Drop biscuit mix by the tablespoon on top of casserole in separate mounds. Bake for 30 minutes or until biscuits are lightly browned on top and casserole is bubbly around the edges.

Option: Toss in ½ cup rice to skillet and compensate with enough white wine to add liquid for rice to absorb while in oven.

Chicken Stew1    Chicken Stew2


CHICKEN ARTICHOKE

1 package Perdue boneless skinless chicken breasts
1 jar artichoke bruschetta sauce

Place chicken breasts in greased baking dish. Spoon artichoke bruschetta sauce over each breast to coat. Bake at 350 degrees for 30 minutes or until cooked through.

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For more Recipes, visit my website: https://nancyjcohen.com/fun-stuff/recipes/

What are Copyedits?

What’s the difference between line editing and copy editing? After your work gets accepted by a publishing house, your story editor will comb through it line by line looking for problems in structure, pacing, continuity, and logic. She’ll ask questions in the margins, make deletions, add lines where appropriate, and suggest improvements to some scenes.

So what does a copyeditor do that is different? This skilled editor focuses on grammar, punctuation, and spelling, as well as providing another set of eyes to detect omissions and errors. A word of advice—don’t use colons or semicolons as they may translate into peculiar characters during digital conversion. Consider an emdash instead. The same warning applies for the ampersand sign. Type out the word “and”.

After you polish your work umpteen times, you’ll have to suffer through three more reads for your story editor, copyeditor, and page proofs. And believe me, you will need each pass-through. I always find things to correct, no matter how many times I polish my stories.

Having just finished the latest set of copyedits for Hanging by a Hair, #11 in the Bad Hair Day Mysteries, I’d like to share what I learned. This time, I wrote the changes in a file I’m calling Style Sheet for this particular publisher. Keep in mind that each publishing house will differ in how they like things done. I’m not talking about fonts and line spacing. You can find that info in their submission guidelines. So what do I mean? Let’s take a look at my notes.

Remember when you used to please your teacher back in your school days? Each editor has his or her pet peeves. Learn them.

woman computer

Here are some preferences for my story editor:

Use he said/she said instead of too many action character tags. [Note: my other publisher prefers just the reverse.]

Don’t use “her eyes rounded/bulged/widened” unless your character is looking at someone else. Or say, she felt her eyes widen. [I don’t particularly agree with this, but hey, I aim to please.]

Be wary of making the amateur sleuth appear too nosy.

Avoid phrases like sounds “infiltrated her ears.” Use “she heard.”

Watch “his eyes glittered, blazed, darkened,” and let the dialogue speak for itself instead.

Don’t use Publix or Home Depot. Use supermarket or hardware store.

writer pencil

Now along comes the copyeditor. What sorts of things does she point out?

Capitalize wine types, i.e. Chardonnay [Again, another publisher might not do this.]
It’s a to-do list, not a To-Do list.
Sink into her bed, not onto her bed.
Seasons are not capitalized, i.e. fresh scent of spring, not Spring.
It’s caller I.D., not Caller I.D.
Uh-oh, not Uh, oh. [Again, my other publisher would do it the second way.]

These should be one word rather than two words or hyphenated:
Babysit, Checkout time, Coffeemaker, Doorbell, Doorknob, Fairyland, Hairbrush, Kindhearted, Lampposts, Midair, Peephole, Semisweet, Signposts, Timepiece, Townhouse, Windowsill, Workhorse, Wristwatch.

This should be hyphenated:
Bang-up job, Blow-dried her customer’s hair, Blow-out (as in, cut and blow-out), Boarded-up opening, Bottled-up rage, Cobalt-blue, Community-minded, Cross-referencing, Crime-solving skills, Class-action lawsuit, Crowd-buster, Deep-set eyes, First-timer, Freeze-dried foods, Going-away party, Good-quality wood, Hang-ups, Hard-boiled eggs, Heavy-duty belt, Heavy-set guy, High-rise, Higher-paying, Hurricane-force life, Hurricane-impact windows, Kettle-shaped clock, King-size bed, Last-minute problems, Late-afternoon air, Less-traveled, Lesser-known, Loose-fitting, Miles-long trail, Much-needed break, Next-door neighbor, Non-profit, Older-era movie star, Open-air entertainment, Orange-colored sport coat, Pet-grooming service, Plus-size lady, Put-down (as in, giving a put-down), Ranch-style house, Red-painted fingernails, Second-degree misdemeanor, Second-floor balcony, Short-staffed, Shoulder-length, Somber-faced, Stick-straight hair, Strike-out (as in, another strike-out), Thank-you notes, Three-tiered confection, Wheat-colored hair, Work-related, Wood-planked dance floor.

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I’ve printed these out so I can keep them by my side during subsequent drafts or revisions. It helps to know how your publishing house likes things done. You can disagree with suggested changes if they would alter your voice. Plus sometimes copy editors make mistakes. When this happens, point out that the original way stands and perhaps include evidence. For example, one copy editor once changed I-95 to Interstate Ninety-Five. I pointed out that no one here refers to it that way. I-95 stood its ground. In another case, the editor misspelled the name of a car model. I sent back a copy of an ad with the correct spelling. For the most part, though, by making many of these desired word or phrase choices early on, you’ll both be happier.