Sleuthfest 2019 – Day 1

Third Degree Thursday at Sleuthfest found me at the registration desk from 1pm to 3pm. I like this volunteer duty because it allows me to greet everyone coming to claim their badges. This is my home conference where I know lots of people (although it helps that I served as chapter president for two years), plus it’s wonderful to spend time with other writers who’ve become friends. It’s like homecoming week for many of us.

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Workshop sessions ran all day, but I used my free time to check into the hotel and unpack in my suite. At 5pm, we attended the welcome talk by conference co-chairs Raquel Reyes and Michael L. Joy followed by a speech by publisher and long-time Sleuthfest friend, Neil Nyren.

I ate dinner in the lobby and hung out with friends, making some new ones in the process. Here I am with my Booklovers Bench pals, Debra H. Goldstein, Cheryl Hollon and Diane A.S. Stuckart.

I didn’t stay up late, wishing to sleep well since my workshop presentation was in the morning. Up in my room, I dropped my heavy digital camera right on my foot that is scheduled for foot surgery in two months. Ouch! So now I lay awake wondering how I’d fit into my dress shoes in the morning.

GIVEAWAY

Go Here to Download 40+ cozy mysteries including my book, HAIR RAISER.

Upcoming Events

March is a busy month, so I’d like to acquaint you with where I will be and when so we can say hello if you’re attending any of these events. The library talks are free but advance reservations are requested.
Saturday March 9, 12-12:45 pm, “Plotting Made Perfect” with Nancy J. Cohen, Room 235 at North Regional/BC Library, 1100 Coconut Creek Blvd, Coconut Creek, FL 33066. Are you stuck in the middle of your manuscript? A multi-published author will discuss character and conflict; plotting techniques; secrets, suspense and subplots; structure and pacing; and writing the smart synopsis.
This workshop is part of “TELL YOUR STORY. IT’S YOUR WRITE!” on Saturday, March 9, 11:00 am to 5:00 pm at North Regional/BC Library, 1100 Coconut Creek Blvd, Coconut Creek, FL 33066. Panels, workshops, and onsite bookstore. The event features South FL residents James Grippando and Charles Todd. It’s free and open to the public. Register here: https://www.eventbrite.com/e/tell-your-story-its-your-write-tickets-54725085203
Wednesday, March 13th at 6:30 -7:30 pm, “Celebrate Women Authors: Local Authors Forum” with Marcia King-Gamble, Nancy J. Cohen, Debbie Reed Fischer, Traci Hall and Flora Doone at Lauderhill Central Park Library, 3810 Northwest 11th Place, Lauderhill, FL 33311. Come and join local women authors specializing in different genres as they discuss their experiences in writing and the publishing process. This event is in celebration of Women’s History Month. Sponsored by The Friends of the Lauderhill Central Park Library. Books will be available for purchase. Register here: https://www.eventbrite.com/e/celebrate-women-authors-local-authors-forum-tickets-56650446009

Sleuthfest on March 14-17. Are you registered for this premier mystery writers’ conference in Boca Raton, FL? If not, there’s still time! Register Here: http://sleuthfest.com
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Friday, March 15, 9:50 – 11:00 am, “How-To Steps for Becoming a Hybrid Author” with Nancy J. Cohen. Introduction by David Wind. Martinique room.
Saturday, March 16, 9:00 – 10:20 am, “Ending Your Book” with Susan Sussman, Charles Salzberg, and Nancy J. Cohen. Moderated by Lynette Austin. Bermuda room.
Sunday, March 17, 9:00 am – 10:20 am, “Independent Publishing: Self-Publishing for the Professional” with David Wind, Nancy J. Cohen, and Tara L. Ames. Bermuda room.
GIVEAWAYS
Cozy Mystery Bonanza
Cozy Bonanza
Choose from 40+ free cozy mysteries in a limited time giveaway, including a copy of my book HAIR RAISER. https://books.bookfunnel.com/cozymysterybonanza/b1nj1qfi4p
Booklovers Bench
March2019
Enter to win a free book from our Prize Vault at Booklovers Bench: https://bookloversbench.com/win-a-free-book-march-2019/

SleuthFest – Day 3

Saturday, March 3, 2018

On Saturday morning at SleuthFest mystery writers’ conference, I listened to Gregg E. Brickman talk about book interior design for indie authors.

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Then I hung around chatting with friends until lunch. Here is literary agent Evan Marshall from The Evan Marshall Agency with myself and historical mystery author Alyssa Maxwell.

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The Saturday luncheon had Guest of Honor Andrew Gross give his inspirational speech on “Career Transitions: Meeting the Challenge of Change.”

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Following the GOH’s talk, our chapter’s winner of the prestigious Flamingo Award was announced. Guess what? It was ME!!!!! I was thrilled and excited to receive this honored service award.

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In the afternoon, I heard Dr. Katherine Ramsland, Al Hallonquist, Dirk Wyle, and Richard Wymer discuss the Natalie Wood case and all the conflicting theories about what happened that fateful night.

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Next, book reviewer Oline Cogdill interviewed all of the guest authors. Then it was time to party at cocktail hour with a buffet food line and cash bar. We mixed and mingled and relaxed with our friends, both old and new. The FlaMANgo award nominees were announced and the men donned their boas. Bestselling author P.J. Parrish is in these photos along with Joanne Sinchuk and Sue Wilder from Murder on the Beach Mystery Bookstore. Patrick, our recording expert, is in the middle photo.

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You can view more pictures on my Facebook page. Look for the SleuthFest 2018 album.

 

SleuthFest – Day 2

Friday,  March 2, 2018

Friday morning at SleuthFest mystery writers’ conference offered a choice of three workshops. I attended the talk on “Why Marketing Can Sometimes Yield Little to No Results” given by Maryglenn McCombs. See my workshop recap below. After this talk, I gave my own presentation on “Audiobooks with Amazon’s ACX.”

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Lunch came next with guest forensic specialist Katherine Ramsland, Ph.D, who spoke to us about serial killers. It was a chilling topic to hear during a meal.

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Friday afternoon, we had to choose from four workshop tracks. I went to the talk by Patrick Kendrick, thriller author and Fire Rescue Training Consultant. He spoke on USAR or Urban Search and Rescue as part of the nation’s disaster preparedness. The goal is to train the armed forces in fire-fighting and rescue techniques.

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Topics covered include technical rescue skills, site surveys and recon, mass decontamination procedures, personal protective equipment, atmospheric monitoring, and incident command organization. What do we expect in terms of domestic terrorism? CBRNE stands for Chemical, Biological, Radiological, Nuclear, Explosive. Patrick defined each one and made us glad we have people working to keep us safe.

The formal dinner this evening included the Freddie Awards Banquet. The winner in the Mystery category was Laura Brennan for The End of All Things. The winner in the Thriller category was Howard T. Konig for The Serial Killer’s Brother. Our infamous author auction followed until the evening’s conclusion.

You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

 

 

SleuthFest – Day 1

SleuthFest 2018 began on March 1, 2018 with “Third Degree” Thursday and a full day of writing workshops at this premier mystery writers’ conference held in Boca Raton, Florida. I arrived in time to give my presentation on “Developing a Mystery Series.” It was well attended and attendees asked a lot of good questions. That afternoon, I did my stint at the registration desk while greeting old friends and making new ones. In the middle photo is Steve Brown and Jeffrey Philips. Then to the right is Marty Ambrose with me and Michael L. Joy.

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Panelists from earlier that day had a booksigning in front of the on-site bookstore run by Murder on the Beach. We had the chance to buy raffle tickets from the boa ladies. Here I am with James R. Benn and Hallie Ephron.

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After a welcome speech by conference co-chairs Michael L. Joy and Victoria Landis, we heard guest publisher Neil Nyren from G.P. Putnam’s Sons give his presentation on “Myths and Truths, Part IV.”

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Thursday evening provided an occasion to eat dinner in the lobby for those of us not attending the SleuthFest 101 banquet dinner. A mystery trivia game followed. On the left are Ann Meier, Vincent H. O’Neill, and Susan Brandt. To the right with me are Kell Levendorf  and Dr. Chris Jackson.

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 You can view more photos on my Facebook page. Look for the SleuthFest 2018 album.

GIVEAWAY

GiftCards

ENTER HERE to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

Book Marketing

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at once
No advance planning
Product isn’t professional
Cover isn’t appealing
Too much “buy my book” social media
You’re offensive on social media (i.e. talking politics or using bad language)
Book is overpriced
Not targeting your audience
You get a great review and don’t share or promote it. But make sure you have permission first.
Your book doesn’t have any endorsements.
You aren’t doing signings and appearances. Look for non-traditional outlets.
Writing/editing needs improvement
Bad cover copy

What does not work:

Radio tours, with a few exceptions like Authors on the Air
Lengthy book tours
Purchased editorial ads
Purchased reviews
“Buy my book” social media tactics
Book trailers
Swag
Gimmicks such as dressing in costume for an appearance

These may work or not:

Street teams
Soliciting Amazon reviewers
Facebook ads

What works:

Major media coverage
Attending conferences
Print media
Launch parties
Steady media coverage over time
Personal contact with booksellers
Finding your superfans
BookBub ads/deals
Starred reviews
Winning awards
Big author endorsements
Making the “Best of” lists
Getting into Gift Guides
Writing a Great Book
Having a Professional Product

GIVEAWAY

GiftCards

ENTER HERE to win a $25 Amazon/BN gift card from Booklover’s Bench.

 

FWA Conference – Day 2

Saturday morning at the Florida Writers Association annual conference found me starting off the workshops with a talk on “Book Promotion on a Budget.”
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Next I attended Penny Sansevieri’s presentation, “Help! My Book Isn’t Selling.”

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A buffet lunch followed with barbecue chicken and accompaniments. Awards were given to youth writers. After lunch, I had a booksigning and later a video interview.
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Then it was time to get ready for the Royal Palm Literary Awards banquet. My family came to support me as a finalist. It was interesting to see the blurbs about each author’s book on big screens as we ate. I didn’t win, so I’ll have to try again next year. I’m still thrilled to have made the finals.
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On Sunday, I attended a workshop “Bring that Action Scene to Life” by author L.E. Perez. I learned a few tips during her entertaining presentation.
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Then I checked out and packed up the car to meet our family for lunch.
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If you want to see all my photos, visit my Facebook Author Page. Please Like the page while you are there.
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FWA Conference – Day 1

This was my first time attending the Florida Writers Association annual conference. The theme was “What A Character.” I didn’t attend the Thursday all-day workshop with bestselling author David Morrell, but I did hear him speak later on. Instead, I checked into the hotel and went to faculty orientation followed by a general welcome for conference attendees.
Friday morning, things began in earnest with a breakfast buffet at 7am. Scrambled eggs, bacon, potatoes, bagels and pastries were on the menu. We sat at genre tables to speak to other writers in our specific categories. Here I am with true crime author Carla Norton.
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First on the agenda was my talk on “Writing the Cozy Mystery.”
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I put away my laptop and attended Carla’s workshop on “True Crime – Stranger than Fiction.”
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Then I wandered through the bookstore organized by Murder on the Beach and the silent auction rooms. Lunch was a bountiful buffet of Italian food.
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At 2pm, I was on a panel titled “Dredging Up Your Dark Side” moderated by Ken Pelham. Also on this panel were Carla Norton, Doug Dandridge, Micki Browning, and Dan Alatorre.
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Later that afternoon, I attended a panel on “Effective Book Marketing with POEM” by speaker Keith Ogorek.
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That evening was a welcome reception with superhero-costumed characters. The picture with a foursome has Carla Norton, Ken Pelham, Vic DiGenti, and literary agent Mark Gottlieb.
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A sit-down dinner was followed by a keynote address from bestselling author Steve Berry.
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To view all my photos, visit my Facebook Author Page. Please Like the page while you are there.
 
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Upcoming Appearances

I have several upcoming author events. If you’re in the area, I hope to see you in person at one of these sites.
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Saturday, Sept. 23, 4:00 pm, Nancy J. Cohen and Alyssa Maxwell will discuss “Character Growth Throughout a Series.” They’ll sign their new releases, Hair Brained by Nancy J. Cohen and Murder at Chateau sur Mer by Alyssa Maxwell. Refreshments will be served. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.
Saturday, Oct. 7, 2:00 pm, “The Indie Experience” panel with Angela Page, Ruth Berge, Elaine Bossik, Joan Cochran, and Nancy J. Cohen as moderator at Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444. Phone: 561-279-7790.
Monday, Oct. 9, 9:30 am, Guest Speaker Nancy J. Cohen, Friends of the Library, Helen B. Hoffman Plantation Library, 501 North Fig Tree Lane, Plantation, FL 33317. Phone: 954-797-2140.
Oct. 19 – 22, Florida Writers Association Conference, Altamonte Springs, Hilton Orlando Altamonte Spring, 350 Northlake Blvd., Altamonte Springs, FL 32701. Phone: 407-830-1985.
Friday, Oct. 20, 9:10 – 10:10 am, Writing the Cozy Mystery with Nancy J. Cohen (Crystal A–B)
Friday, Oct. 20, 2:00 – 3:00 pm, Dredging Up Your Dark Side (Panel – Royal Palm Ballroom)
Saturday, Oct. 21, 9:15 – 10:15 am, Book Promotion on a Budget with Nancy J. Cohen (Crystal D)
Monday, Oct. 30, 6:00 – 8:00 pm, Day-Before Halloween Party and Booksigning. Costumes optional. Murder on the Beach Mystery Bookstore, 273 NE 2nd Avenue, Delray Beach, FL 33444, Phone: 561-279-7790.
Saturday, Nov. 4, 2:00 pm, “Plotting Made Perfect” with Nancy J. Cohen, Nova Southeastern University, Conference Room 4009 Alvin Sherman Library, 3100 Ray Ferrero Jr. Blvd., Davie, Florida 33314, 954-262-5466 ext. 25466. Advance reservations recommended. http://sherman.library.nova.edu/sites/spotlight/event/plotting-made-perfect-with-nancy-j-cohen/

Please follow along on my Blog Tour for guest posts, author interviews, character guest posts, and giveaways. Comments welcome!
LAST DAY! Enter Here to win a $25 Amazon/BN gift card from Booklovers Bench.
 
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Writers Conference on Cruise Ship

Cruise with your Muse aboard Royal Caribbean’s Independence of the Seas.

Fun-in-the-Sun Conference sponsored by Florida Romance Writers.

FRW Cruise2017

Join us to see the beautiful blue seas of Cozumel with Keynote Speaker Elizabeth Hoyt and Special Guest Speaker Michael Hauge.

Guest Speakers

Sail from Fort Lauderdale on Thursday, February 16th, 2017 and return to port on Monday, February 20th, 2017.

Editor/Agent appointments, writing workshops, and social networking events.

Interior Cabin: $480.72 per person with a $50.00 on board credit per cabin
Promenade $441.47 per person
Oceanview $563.22 per person with $100.00 credit per cabin (H)
Balcony category E3 $642.47 per person (E3)
Junior suite $1050.72 with $300.00 credit per cabin

These prices are only sample fares, contact our travel agent at 305-666-1010 to get the current pricing. Promotion offers are frequently available at lower prices.

Cruise includes ship accommodations, ocean transportation, meals onboard, entertainment, taxes, and port charges. Cruise fee deposit is due when you reserve your cabin and is paid directly to our travel agent. 

Pre-sail Party on Wednesday night February 15, 2016. Details TBA.

Conference fee:
FRW Members –  $160 conference fee through 7/1/16
RWA Members – $180 conference fee through 7/1/16
Non-members – $200 conference fee through 7/1/16
Companion/Spouse  $50 conference fee

To Register, go to http://frwfuninthesunmain.blogspot.com