Planning a Promo Campaign

How soon should you begin publicizing your new release? As soon as you sign the contract. But what if you only have a short lead time? In four months, my new book will launch. Am I prepared to announce it to the world? Not totally. There’s a lot of work to do first.

In this digital age, most of my promotion will be online. But with the choices of what to do being so overwhelming, how can you choose which are the best? Don’t be like me: I take a look at what other authors are doing and hit the panic button. Where will I find the time to do all that? Then I remember the advice from workshops I’ve attended: focus on a few targets and spend your energy there.

Where should you start? Consider breaking down your campaign into manageable parts and tackle one at a time. Decide on a countdown. What’s the most important item to start working on now? Get a calendar and mark out your dates. Here are some items for your list:

BLOG TOUR: Besides keeping up with your own blog, look for popular bloggers with a focus on your genre, inquire about a guest blog opening the month of your release date, and fix a schedule for a visit. Your host may want you to offer a giveaway, so decide upon the book or item you’re donating. An ebook download or bookstore gift card are alternates to a signed print book and will save you postage. Once your tour schedule is arranged, publicize it on all your sites.

BONUS FEATURES: Add bonus features on your website related to your story so readers who like the world you’ve created can read more about the characters, immerse themselves in the world building details, consult a glossary, or get a taste of sequels to come.

BOOK TRAILER: Have you uploaded your trailer to all the possible sites?

CONTESTS: Plan contests leading up to your release date and celebrating the book’s debut. What prize will you offer? Consider a bonus item for people who leave blog comments or for your newsletter subscribers. Publicize on sites beyond your own.

INTERVIEW: Interview yourself about the new book and offer it as a guest blog, post it on your website as a bonus feature, or consider recording it as a podcast.

SOCIAL NETWORKS: If you already have friends on Facebook, should you start a fan page? Are you taking advantage of all these sites have to offer? On Goodreads, for example, you can now offer giveaways. Spend a day at a time on each site to make the most of them. Some examples: Facebook, Twitter, Goodreads, LinkedIn, and more. Or pick one day a week and that’s your day to put aside writing and spend it on promotion.

READER FORUMS: Visit discussion groups in your genre and begin participating several months ahead of your release date. Avoid blatant self-promotion unless it’s a group just for that purpose. Look on the social networks for these discussion groups as a way to get started. Your publisher may also have a listserve for this purpose.

VIRTUAL BOOKSIGNINGS: Okay, I’m not quite sure what this is but I’ve read about it. I believe you sign up with a bookstore online, like an indie, and show up for a virtual event. This concept requires more research on my part.

It’s a lot easier to write this list than to do it. As with any overwhelming project, it will be more attainable if you break it down into manageable tasks. This means focusing on one item at a time.

Harry P. Leu Gardens

Harry P. Leu Gardens is one of my favorite haunts in Orlando. I modeled a location after it in my tenth Bad Hair Day mystery (yet to come), so I count a visit as part of my research.

There’s so much more to do in Greater Orlando than the theme parks. When you have a day to spare, consider spending it at Winter Park. Stroll Leu Gardens in the morning then drive over to Park Avenue and park on one of the side streets. Have lunch in one of the many cafes lining the popular thoroughfare. Shop in the boutiques. Visit a museum, or take an escorted boat ride on the lake. I like this little city so much that I centered my proposed new mystery series there.

Enjoy these photos from Leu Gardens and plan a visit next time you’re in Orlando. Founded by the Mizells in 1858, the park hosts a family cemetery among its attractions. The park covers fifty acres with over forty plant collections and is a favorite site for weddings. Besides a butterfly garden, vegetable garden, herb garden, and citrus grove, there are sections with flowering camellias, cycads, bamboo, camphor trees, and more. An indoor gift shop and catering hall are in the main building but there’s a bride’s cottage on the grounds for outdoor weddings.

Spanish Moss covered tree
Shady paths
Shady paths
Lake Rowena
Fish in Lake
Turtles by Lake
Can you spot the alligator?
Camillia Tree
Camillia
Fountain
Sundial
Floral Clock
Leu House Museum
Vegetable Garden
Family Cemetery

Self-Editing

New writers often ask me for self-editing tips. Here is a revised version of my guidelines. I hope you find them useful. Would you add any more that I’ve overlooked?

1. Tighten your sentence structure by replacing phrases with precise words. NO: “the light of the boat” YES: “the boat’s light” NO: He ran down by the terrace and out toward the lake. YES: He sped past the terrace toward the lake.
  
2.  Replace passive verbs with active tense.  NO: “The slaves were slain by lions.” YES: “Lions mauled the slaves.”
 
3.  Replace “walked” and “went” with a more visual word.  She shuffled toward the door.  He raced down the street.
 
4.  Eliminate most substitutes for “said” along with adverbs that describes speech.  NO: “I love it,” he chortled merrily. YES: “I love it,” he said with a chuckle.
 
5. Replace “he/she said” with character tags. Use action as identifier and bring in the five senses whenever possible. NO:. “I suppose,” she said. YES: “I suppose.” Her neck prickled as though Grace’s words had prophetic power.
 
6. Motivate your protagonists with clear goals. If they don’t care what’s happening, why should your reader?
 
7. Does your dialogue have a purpose? Conversations should advance the plot or reveal character. Re foreign accents: don’t overuse dialects. 
 
8. Dangling Participles.  NO: “Glancing into the rear view mirror, her breath released upon noticing the coast was clear.” YES: “Glancing into the rear view mirror, she released a breath upon noticing the coast was clear.”

9. Gerunds.  Beware of “ing” phrases that are illogical. NO: Flinging the door wide, she stepped inside the darkened interior. YES: She flung the door wide and stepped inside the darkened interior.

10. Avoid weak phrases like “seemed to,” “tried to,” “began to.” NO: He seemed to want her input. YES: His smile encouraged her to offer an opinion. Also avoid unnecessary phrases such as “she realized”, “she figured”, “he decided,” “he watched,” “he thought.”

11. Show, don’t tell.  NO: She felt afraid. YES: Ice gripped her heart. NO: He was angry. YES: He slammed his fist into the door.NO: He’d met her at the inn and liked her on sight. YES: He spied the blonde as soon as he stepped inside the front door. Wrinkling his nose at the strong smell of ale mixed with human sweat, he loped in her direction. Lights glared from overhead, but it was nothing compared to the radiance on her face…

12. Invest your characters with attitude to give them a distinctive personality. NO: “I’m fine, thanks.” YES: “You really wanna know?”

13. Keep description within the viewpoint of your character. Similes and metaphors should be within his/her frame of reference.

14. When you’re in deep viewpoint, use pronouns rather than the character’s name.

15. Use a new paragraph when you switch viewpoints.

16. Check timing and continuity, and make sure all loose ends are tied up by the last page. Be realistic about meal and work hours.

17. Avoid weak verbs: is, was, are, were, there was.  NO: There was water on the window. YES: Water droplets beaded the window. NO: His pulse was racing. YES: His pulse raced.

18. Avoid negatives. NO: He would not wait any longer if she didn’t appear. YES: He’d leave if she failed to show up.

19. Delete redundancies. NO: sat down YES: sat NO: He thought to himself YES: He thought. BETTER: eliminate “he thought.” If you’re in his viewpoint, you know he’s the one thinking.

20. Check for repetitions: Most of us unconsciously overuse a favorite word. Be alert for these when you read through your manuscript. Also, avoid the same phrases or words on two consecutive pages. Another thing to watch out for: don’t repeat the same information. Mentioning something once is enough.

21. Eliminate “that” where not needed.

22. Remove qualifiers that weaken your prose, such as: very, rather, quite, really, awfully. NO: I remembered that she was really nice. YES: I remembered how her smile lit the room. NO: It was very hot. YES: The heat made my skin itch, or Heat waves rippled off the pavement.

23. Beware of flying body parts. NO: Her eyes flew across the room. YES: Her gaze flew across the room. NO: She threw her hands in the air. YES: She raised her arms.

24. Be specific: NO: She passed a clump of flowers YES: She passed a clump of red tulips sprouting from the ground like supplicating hands. NO: It had been a hard day. YES: Her body sagged as though she’d been battered in a stampede.

25. Learn correct spelling and usage: their or they’re; it’s or its; lay or lie; you’re or your.

26. Beware of talking heads. Lines of dialogue need to be broken up by character tags, including sensory descriptions or action.

27. Keep flashbacks and backstory to a minimum. Work them in with dialogue and action.

28. Use descriptive detail only when it enhances your story. Too much detail can slow your pacing and lose the reader’s interest. Always remember the five senses.

23. Go for strong endings at ends of sentences. Don’t end sentences on a preposition. NO: I didn’t know what he was waiting for. YES: I didn’t understand why he waited. NO: He stared in horrified dismay at her. YES: He stared at her in horrified dismay.

 

San Juan

We’ve been on tours here before so this time we just walked around, browsing in the stores. I picked up some 14k gold hoop earrings at Tropical Jewelers for my daughter cheaper than the ones I bought myself in a similar size in St. Thomas. From the pier, walk up Calle Tanca a couple of blocks to Calle Fortaleza, the main shopping street. Turn left and stroll along, ducking into any shops that strike your fancy. We got lured into Restaurant Barrachina, home of the famed Piña Colada drink created here in 1963. It’s a charming restaurant with a tempting appetizer menu or a place for lunch. No worries about the waiters; they speak English. The food is good and there’s a rest room in the back. As for the piña coladas, I’ve had better but it was fun to try one here. The waiter recommended Don Q Cristal for a white rum. There’s a store by the waterfront but it was closed on Thursdays and that’s the day we were in port. He also mentioned Ron del Barrilito for a golden rum. He said these are the rums used by the natives, not Baccardi brands.

After an early meal, we continued onward on Calle Fortaleza. At the far end toward Calle Christo is a barricade blocking access to the Governor’s mansion. Turn left and you’ll find yourself at a historical chapel. Go into Pigeon Park next to the chapel for a fabulous view of the harbor. Note the stone wall with all the pigeonholes where the birds live. It’s a fascinating glimpse of old San Juan. If you’ve never been to the island before, you can tour the forts or take a bus tour to the rainforest. A couple of hours patrolling the city streets is more than sufficient for shopping.

Labadee

This is a fabulous beach party at RCCL’s private hideaway. Passengers had the entire day to roam about this beautiful peninsula. It’s part of Haiti but is separated from the mainland by scenic mountains. Lush with green foliage and palm lined lagoons, this island-like setting offers something for everyone. You can lose yourself in bliss lying on a lounge chair and sipping a potent Labadoozee or rum punch while gazing at the sparkling turquoise waters. Go for a swim, stuff yourself at the BBQ lunch, or get a thrill riding on the zip line or rollercoaster. Shop for colorful Haitian paintings and wood carvings at the native market. Or rent a jet ski and zoom across the waves. Kayaking and floats are available as is an Aqua Park for kids. Whatever your pleasure, you can find it here. A tram ride can take you from one end to the other if you don’t feel like walking in the heat.

My camera broke so I don’t have any photos for these ports. A new camera became one of my holiday gifts upon our return. I hate learning new technology. Some features are better than my old camera, though, so it’s worth the effort.

 

St. Thomas

Here we took RCCL’s Best of St. Thomas tour to see the St. Peter Greathouse which opened to the public fairly recently. Owned by a governor initially, the house passed into various hands before being turned into a tourist attraction and catering hall. Our open air bus made two stops along the way at scenic overlooks, but the view from this impressive estate surpassed them.

St Thomas Ship
View of Ship from Mountain Top
St Thomas View
St Thomas View

The house itself exudes tropical ambiance with its expansive windows and comfortable furnishings.

House 1
St. Peter Greathouse
House 2
St. Peter Greathouse
House 4
St. Peter Greathouse
House 3
St. Peter Greathouse

Along with a gift shop and snack bar, there’s a planked nature walk that I enjoyed the most. Surrounded by lush tropical foliage, you descend a boardwalk into the jungle via a series of steps and then climb back up. It’s not too strenuous, and the fruity rum punch we had beforehand fortified us. This is a worthwhile tour if you want to get a taste of St. Thomas’s lush beauty. It took about 3 hours, so if you book an early morning excursion, you’ll still have plenty of time for shopping in town.

Nature
Nature Trail
Nan2 Nature
Nancy on Nature Trail

Back at Charlotte Amalie, the port town, we had lunch at the Green House. I recommend this restaurant or Café Amici in an alley near A.H. Riise. Once fed, we trekked uphill about 3 blocks to visit the old Jewish synagogue. It’s a sturdy building that has been here since the 1700’s. Sand covers the floor, and there’s a small gift shop off to the side.

Green House
Green House Restaurant
Temple2
Old Jewish Synagogue

Back downhill, we stormed the shops along Main Street. My favorite stores are Imperial Jewelers, Cardow’s, Ballerina Jewelers, and Royal Caribbean (not related to cruise line). A.H. Riise still has the best liquor selection, cosmetics, perfumes, rum balls, hook bracelets, and more. If you dock near Havensight Mall, you have a chance for more last minute shopping before the ship sails.

ST. Maarten

We’ve been here before, so I already knew to take the water taxi for six dollars round trip from the pier into the center of Philipsburg. It’s good for travel all day and they put a plastic bracelet on your wrist. Vendors sell nice hats for $5 by the pier, and I added another one to my collection.

Our first stop was Diamonds International to pick up a charm bracelet. If you show this in the different ports, you get a charm to add for each island. It’s also a good shop to browse for jewelry. Outside facing the courthouse, we turned left on Front Street, but we didn’t care much for the stores at that end. We turned in the opposite direction and ended up in Shopper’s Haven where I bought a pair of dangling white gold earrings. They were expensive even for 14k gold but a unique design. The shopkeeper gave my friend Lynn and I each a glass of champagne to celebrate our purchases. This made us hungry so we headed to Holland House a few doors down to a delightful open air restaurant facing the beach. I ate a brie cheese sandwich while ceiling fans twirled lazily overhead.

Diamonds International
Diamonds International

Beyond the Boardwalk is a free beach if you ever go to the island so you don’t have to take any beach tours. A selection of restaurants face the water where you can sit and enjoy the view. It’s much more pleasant here than in Marigot, the French side of the island, where you get stuck in traffic going and coming from the port. Shops are expensive there and service at the restaurants takes a long time. The Philipsburg shops offer a selection of jewelry, cameras, Belgian chocolate, Guavaberry Liquor, and souvenirs. The old adage applies: If you see what you like, buy it.

St. Maarten Beach1
View of St. Maarten
St Maarten Beach2
Beachside at Philipsburg

Independence of the Seas

December 12, 2009

8 nights to St. Maarten, St. Thomas, San Juan, and Labadee

Ship Review
RCCL ships have a signature interior Promenade like a city street lined with shops and bars. The Café Promenade, toward the aft end, serves pastries starting at 6am in the morning and sandwiches starting at 11:30. Coffee is available 24 hours. Their Seattle’s Best coffee is very good, flavorful taste. Creamer cups are about half the size of ones at home. I suggest bringing your own non-refrigerated Coffeemate creamer cups along. Since this ship was based in England (and will be returning there), instead of a coffee pot in the room, you get a hot water device with packets of instant coffee. Forget that and go to the Café. They serve fresh baked cookies here too. The fudge ones are the best. Re the pastries, normally I like croissants but their variety has a glazed coat that stuck to my teeth, so I preferred the cinnamon roll.
Promenade
Interior View of Promenade

Sorrento’s, also on the Promenade on Deck 5 forward, serves pizza and mini desserts like tiramisu. They put out antipasto in the evening that can be a nice appetizer. Like the Café, the food here is free and included in your cruise price. Also on the Promenade you’ll find the Vintages Wine Bar with a sophisticated selection of wines and wine flights, but the menu tends to be pricey and confusing. The Dog & Badger Pub focuses more on ale but wine choices are more reasonable. People are allowed to smoke in a section here and the smoke drifted our way, making us disinclined to linger. We didn’t note any food menu in either of these lounges but then we didn’t ask for one either. Ben & Jerry’s has a shop on the Promenade, but why pay for ice cream when there’s a free frozen yogurt machine outside on the pool deck?

Independence of the Seas
Independence of the Seas

Up on Deck 14 is the signature Crown Viking Lounge, here called the Olive or Twist. Nice dance music here during evening hours. Daytime it’s a great getaway if you want solitude and a terrific view of the pool deck from up high. I may add that unlike other ships, you cannot sit outside and enjoy a view of the ship’s wake on the Independence, nor is there a lounge where you can enjoy a view of the ship forging ahead. Too much of the focus is on the interior Promenade, including evening parades and street parties. The Schooner Bar is a quieter spot but they often have trivia contests. Production shows occur in the Alhambra Theatre which has adequate tiered seating. The Pyramid Lounge at the opposite end holds art auctions and other events. There doesn’t seem to be any nightly entertainment other than the main show, shown twice at 7pm and 9pm. The Labyrinth is a disco but sometimes was reserved for private parties. There were no late night comedy acts like on other ships unless I missed notice of them.

Cabin
Cabin

A few other items were missing too, that used to be provided in the past. Chocolates on our pillow at night. Lotion in the bathrooms. All we got was bar soap and a shampoo dispenser in the minuscule shower.

The soundproofing was excellent in our cabin. Maybe we lucked out and had quiet neighbors, but we didn’t hear anyone next door. Our cabin was a comfortable size with a couch and console but limited storage space. The drawers are small, and only one tier of shelves fits into the closet. At least there were plenty of hangars. The shower is impossibly small and shaped like a round sewer cover. Ladies, forget shaving your legs in there. I suggest you bring an electric razor, preferably battery run. This applies to the sister ships as well. The shower doors kept the water contained very well and function much better than an old-fashioned curtain. There’s a European style hose spray that can be awkward until you get the hang of it.

Our balcony room gave a wonderful view, while a clear glass barrier under the railing guards against accidents. Cloudy glass partitions on either side of the balcony separate neighbors. Two chairs and a small table are provided. We heard the whoosh of waves in our room even on deck 8. Our room was towards the bow, starboard side forward. The bedding was very comfortable, hotel style white comforters, two pillows, cushy mattress. Flat screen TV by Samsung hung on the wall. A hair dryer is provided. Suitcases fit under the beds for storage. Bring a small packet of antiseptic wipes so when you first arrive, you can wipe down all door handles, tv remote, telephone, and light switches. People were ill on this cruise with symptoms of Norovirus. Load your purse and pockets with hand sanitizer and use it religiously. Hand sanitizer dispensers are located at each bar and eaterie and at the computer station but carry your own and don’t touch your face at all until you’ve washed your hands.

Balcony
Balcony Cabin

The weather in December was warm for our voyage. The ship isn’t freezing cold inside like some others so long sleeves can make you hot, although I was comfortable in the evenings with my dressy wardrobe. We had two formal nights and the rest were casual.You have your choice on this ship of any time dining or formal seating. We chose six o’clock dining. Our waiter, Handra, was a small statured guy from Indonesia. Some of the meals I ate were prime ribs, tiger shrimp, roast duck, lobster tail and garlic shrimp, lamb shank, shrimp and mahi mahi tempura. I do not judge this food as good as on the Princess line. Each night on the menu were also choices of an Indian dish, a vegetarian dish, a pasta dish. None of these appealed to me so that made limited selections. The pasta dishes were too ordinary, like cheese filled ravioli or spaghetti and meatballs. You can get those at home, so why order them here? We’ve been on other ships where the choices are more tempting. The buffets in the Windjammer Café didn’t seem to have much variety either. And they’ve done away with the late night Chocolate Buffet.

RCCL has an excellent program for children. This ship had activities for all ages. Athletic minded adults could surf on the Flowrider, play miniature golf or basketball, go rock climbing, work out in the gym, swim, or jog the deck. Kids had their own whimsical pool area with colorful fountains spraying water and music blaring in the background. I enjoyed listening to the steel band playing at the regular pool deck or sitting in the quieter solarium looking at the ocean.

H20
H20 Fun Zone for Kids

The Captain greeted passengers on a bridge over the Promenade on our first formal night, Day 2 at sea. He said, “We’re sailing in the Bermuda Triangle. I’ve been coming here for XX years and nothing happened. Maybe tonight is the night.” We made it safely home so it appears we didn’t meet any anomalies. Now it’s time to plan the next trip.

Pool Deck
Pool Deck
Flowrider
Flowrider for Surfing
Sports Deck
Sports Deck

Coming Next: Ports of Call

Backstory

One of the most common problems in new writers’ works is the insertion of backstory into the first chapter of their book. Nothing else kills the pacing quicker than paragraphs heralding back to some past event in the character’s life. Maybe it’s necessary to relate some of these facts, but they can be done in a less intrusive manner. You must keep the action moving forward. The reader wants to know what’s happening now, not twenty years in the past.

So how do you deal with this burning issue? Here are six tips to get you started.

1. Leave backstory until later. Is it absolutely essential to the core of the plot as the story opens?
If in doubt, leave it out. The story should start with some sort of crisis or change that propels your character to take action. Let the reader wonder why this is happening until your character can take a breather and reflect on what’s going on . That shouldn’t occur until at least the second chapter. Remember to end the third chapter on a hook, because this proposal is your selling tool. Kill the pacing, and kill your chances for publication.
2. Filter past events in gradually, not in one info dump. Only reveal what is necessary at that time in the story.
3. Leave some elements purposely out to create a mystery. The reader will keep turning pages to see what happened between your people in the past or why your heroine feels this way.
4. Add in the backstory through dialogue whenever possible. Let your character tell her story to someone who doesn’t already know it. Or have two characters gossip about your protagonist. If you’re in her viewpoint, she could overhear or one of them could mention it later. Find ways to work it in so that it’s interesting to the reader.
5. If you want to relate the backstory from your protagonist’s viewpoint, offer tidbits of past history a line or two at a time. Or segue into the past in a quick paragraph with a sensory element that ties the past and present together. The idea is not to get bogged down. Keep moving forward!

How do you deal with this problem?

Characters and Collectibles

While thumbing through a recent mail-order catalog, I began to wonder what items my heroine might select. This gave me the intriguing idea of assigning a collection to each protagonist. You can learn a lot about your hero or heroine from the knickknacks found in his or her house. Perhaps your heroine presents a tough exterior but indulges herself by wearing lacy lingerie. Or your hero, who seems a sensitive type, harbors an assortment of evil-looking knives in his drawer. This one might work especially well in a mystery.

What are some of the items your protagonist might collect? How about porcelain figurines, i.e. cats, dogs, birds, or children? Letter openers, music boxes, sports memorabilia, clocks, models of airplanes or cars? For works of art, does he prefer expensive paintings or framed posters? Sculptures or tacky souvenirs? What about religious ornaments, decorative plates, bead jewelry, antique coins, or crystal paperweights? How about porcelain thimbles portraying kittens, castles or cottages? Fantasy figures like angels, wizards, and unicorns? Or maybe icons from a popular TV show.

What books and magazines does he read? Are they strewn about the cocktail table for show, or are they askew on an unmade bed? Are the pages ragged, corners folded in, or is an elegant bookmark used for a book in pristine condition? Don’t forget the office, too. What do they have on display on their desk?

For inspiration, check out those unsolicited catalogs you get in the mail or browse the Web. Look through the magazine section in your local bookstore. You’ll see magazines for all sorts of hobbies. Ads can give you other ideas.

Next time you’re in someone else’s house, be nosy and snoop out their shelves.

Think about why your hero or heroine collects a particular item. Does it express a hidden desire, reveal a facet of his/her personality, expose a touching sentiment? Even owning nothing of a personal nature can make a statement in itself. Have fun delving into the intricacies of your people’s hobbies and describe the precious tchotchkes through their eyes. Adding these details will give an added dimension to your writing and more depth to your characters.

Archetypes

Archetypes are recurrent themes in literature and films. You can use these tropes to inspire your characters when writing a novel.

AMNESIA: Is he/she married, a parent, a missing bride/groom, presumed dead? Did she kill someone? Did someone try to kill her? Is she a witness to a violent crime? Is he an undercover agent who got hurt by the bad guys? American Dreamer, The Bourne Identity

BRIDES: marriage of convenience, fake fiancé, mail order bride, virgin bride, runaway brides/grooms, green-card, royal, shot gun, jilted, terms of the will, mismatch. Runaway Bride, Father of the Bride, Wedding Crashers, Sleepless in Seattle

CHILDREN: abandoned, lost, adopted, biological, inherited, stolen, secret baby, true identity unknown, switched-at-birth, kids playing matchmaker for single parents.

DISGUISE: secret identity, switching places: True Lies, The Prince and the Pauper, The Scarlet Pimpernel, Freaky Friday

FISH OUT OF WATER: Enchanted, City Slickers

MAKEOVER: The Ugly Duckling, The Princess Diaries, My Fair Lady

MISMATCHED COUPLES: Bad boy/Good girl, Cowboy/Lady, Pirate/Princess, Wanderer/Homemaker, May/December, Duke/Governess, mentor/protegé, opposing occupations, boss/employee. Romeo & Juliet, Beauty and the Beast, Six Days Seven Nights.

RAGS TO RICHES: Cinderella, Pretty Woman, Ever After

REUNION: former lovers, estranged spouses, lost love, thwarted romance, divorced but still in love. Sweet Home Alabama.

SINGLE PARENTS: struggling unwed mothers, clueless divorced dads, inexperienced surrogate. Three Men and a Baby, Baby Boom

TWINS: switched identities, mistaken identities, trading places to fool people and having the tables turned on them instead. Parent Trap, New York Minute

Think about the books on your shelves at home. Do you tend to repeatedly buy the same types of stories? Does this tell you something about the plot devices that appeal to you?

Try picking out a couple of your favorite archetypes and mix them to create a new story.

Creating Characters from Archetypes Share on X