Refreshing Your Backlist Titles – Cover Reveal

Swapping an outdated cover for a new, fresh look can help to improve sales for a backlist title. It’s also a good opportunity to update the interior file if needed. Your book description might need an overhaul as well. These are all things you can do to revive sales on earlier books.

As an indie author whose books are available “wide” (meaning beyond Kindle Unlimited), I have taken the time to update the first 3 books in my 18 book Bad Hair Day mystery series.

New readers always want to start with book one, unless they’ve won a later book in a contest, bought one on sale, or picked up a review copy of your upcoming release.

It’s ironic that you have to hook them with the first book in your series, because this was your starter title and you may have written it years ago. It’s been 25 years since Permed to Death was first published in 1999. Reviews can reflect those early renditions if you’ve linked editions.

My original mysteries were published by Kensington. Then they were digitally published by eReads in the days when e-books were fairly new and books had to be scanned in to get a digital file. Scanning mistakes abounded because my subsidiary publisher did not appear to have proofread their versions (see my article HERE on scanning).

Unfortunately, some older Amazon reviews mention these errors, but there’s nothing I can do about them. This is why we need reviews on our latest versions to encourage new readers to take a chance on the book. If you reissue your backlist title as a new edition with a new ISBN and don’t link the issues, then you’ll lose all those early reviews, good and bad.

Permed to Death

I’d already changed my indie cover for Permed to Death, #1 in the Bad Hair Day Mysteries, from its original design that I used after I got my rights back. There is one glaring review on Amazon that shows this older design. I tend to agree that it’s way too busy with too many colors, but this criticism no longer applies. You can see my changes here. The current cover is on the right. This design is by Patty G. Henderson at Boulevard Photografica.

             Permed to Death

 

I am just now updating the covers for Hair Raiser and Murder by Manicure (Books #2 & #3). These new designs are by Kim Killion from The Killion Group. I chose images this time to depict the story elements more accurately.

Hair Raiser

In Hair Raiser, my original indie cover was overly busy with the pool in the background. I wanted to keep the chef, but we couldn’t find a good illustration for an update that would work. Kim found this image and I loved the expression on the chef’s face. It perfectly suits the opening in the story where Chef Pierre’s rum-soaked Bananas Foster blows up in his face. I can’t help smiling when I look at this cover.

Hair Raiser           Hair Raiser High Resolution


Murder by Manicure

For Murder by Manicure, I felt the spa scene on my original indie cover was too vague, even though I like the colors. The image did depict the story where a woman drowns in the whirlpool at a sports club, but my new cover is more distinctive. It’s clearly identifiable as a story that involves a manicure. Maybe it’s my opinion, but the nail tech seems to have a devious expression on her face and the customer doesn’t look happy. Makes you wonder what’s going on between those two, yes?

Murder by Manicure           


Interior Files

I took this opportunity to do another round of light revisions on Permed to Death since book #1 is so critical in attracting new readers. Hair Raiser gained some smoothing out as well while Murder by Manicure hardly had any changes at all.

I’m hoping Amazon will offer updates to its verified purchasers of these titles but there’s no guarantee. If you check (Go to Accounts & Lists, then Content Library, then Books), see if the title says Update Available in your list of digital books. If not, please let me know. Maybe there’s some way I can enable this feature. I’m rolling out these changes now so keep watch for them.

Book Description

Any new change necessitates reuploading your books to the different distributors. In addition to Amazon, Apple, BN, Kobo, Google Play, Draft2Digital and Ingramspark, these may include MyIdentifyers.com, BookFunnel, and your own Website. And don’t forget the audio editions if you have new metadata. It’s also a good time to improve your Book Description. See if you can make it sparkle and drop in key words when possible.

Let’s not forget the Box Set including these three titles. Box Set Volume One: Books 1-3, plus my Book Sampler for newsletter subscribers, will both need to be updated as well.

In Conclusion

It’s a brave step to go back to your earlier books and make changes. You’re not sure if it’s worth the time, effort and expense, but at least you can be proud to know you’ve put your best work out there. Again. As they say, revisions are never done.

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I would love to hear what you think about these new changes.

Reissuing Backlist Titles in Print

While it may seem a no-brainer to reissue a backlist title in print format, it’s not so easy. There’s a lot more work involved than you might think. Assuming you’ve revised your traditionally published book earlier and reissued it in digital format, you’ll need to refresh this material before converting it into print.

My eight backlist romances had been traditionally published. I revised these stories by improving the writing with tighter sentences and better editing, and then reissued them in e-book format. But then some of my readers requested them in print. This is for you, my friends!

What does a new print edition involve?

  • Back Cover Copy – Use your long story blurb but first see if it needs updating. Add any mention of awards this title has won and a few review quotes.
  • Purchase and Assign an ISBN number for the paperback edition. See my Previous Post on this topic. You’ll need to know your publication date when you enter the data at MyIdentifiers.com.
  • Front and Back Material – Add the new print ISBN number to your copyright page. Update your books list and your biography. Add or revise any of the other front or back material. See my Previous Post on this topic.
  • Review your chapter headings and space breaks for consistency.
  • Distribution – Decide if you will be distributing the print edition via Amazon KDP, IngramSpark, and/or Draft2Digital.
  • Format for Print – Either learn how to DIY or hire someone. Carefully review your file for any conversion errors.
  • Either way, you’ll need to know what trim size you will be using (i.e. 5.5 x 8.5) white or cream paper (I use white) with black & white interior, gloss or matte finish (I like gloss), and for IngramSpark, the paper weight (I choose 50 lb.) and Perfect Bound paperback.
  • Cover Design – Once you have the pdf file with a page count, you can send all this information to your cover designer. Be aware the cover templates are different for KDP and IS. Your designer might charge extra for doing both.

You have your cover and your print file in pdf formats. Now what? 

  • Update your e-book with the revised blurb, copyright page, bio and book list. Update the title’s metadata at the same time.
  • Upload the print edition to your chosen distributor sites. Set the publication date.
  • At IngramSpark, you can set a future publication date and approve preorders. Carefully review the eProof when IS notifies you that it is ready. Check over the parameters for the cover and the spine in particular. If all is well, Approve the book as the publisher. Once the book is available, you can override the publication date and order a Proof copy. These will look the same as the finished product. There is no ARC bar or marking like for KDP. There’s also no limit on the number of copies you can order.
  • At Amazon KDP, upload everything but do not add a date and Save as Draft before you hit Publish. KDP does not do pre-orders. You have to come back and Publish on your release date. Meanwhile, you can order up to 5 Proof copies. These will come with a bar across the front cover stating the book is not for resale.
  • Collect your book buy links when available and add to your website, Books2Read site, and anywhere else your various editions are mentioned.

Book Launch Tips

  • Decide if this will be a full-blown release or a soft release. I do the latter since this book has already been available in a revised e-book format.
  • Either way, prepare a blog post, a page of FB and Twitter posts, a newsletter mention or feature, and announcements for other sites.
  • Consider offering your e-book on sale at the same time as the print book’s release.
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Check out my romance reissues HERE.

Coming Next after the Light-Years series:

 

Backlist Book Updates

You may have noticed that I’ve been subtly rolling out cover changes for my earlier mystery titles. It’s important for author branding that series covers have the same overall look in terms of fonts, text placement, color palette, series logo and image style. My cover artist, the talented Patty G. Henderson, has been working diligently on these updates. So far we’ve completed the ebook covers. The paperbacks are more complicated because these also involve the book’s spine.

Some of the cover changes are subtle and some are drastic. Here’s the most dramatic one. Permed to Death really needed a makeover from the cartoony cover to a more modern image. Old covers are on the left, new covers are on the right. Don’t you just love this new one?

Permed to Death          Permed to Death

For Hair Raiser, we changed out the old logo for the new one and straightened the title. Murder by Manicure, however, has a partial new look with a spa pool on the image.

          Murder by Manicure

We removed the nurse on Body Wave. She served her purpose at the time but now she looked too cartoony to me, so we took her out along with swapping logos and straightening the title. We added my RONE Award badge to this one.

          Body Wave

Highlights to Heaven didn’t get much done except ditto to above. The only other change was on Hair Brained, where my author name had been in all caps. It’s not that way on the other books so we changed this one to make things more cohesive.

Hair Brained          Hair Brained

The paperbacks are taking longer because the series and publisher logos need to be made consistent on the back covers and the spines. And I need them to be compatible with Ingram as well as KDP. That’s so booksellers and librarians will have access to order them. Alongside with the cover updates, I’m revising the back matter in the interior files. This is a book-by-book project to see what needs to be done. It’s also forcing me to clean out my files, getting rid of old versions and material that’s no longer useful.

I’ll be adding my four Five Star books to this repertoire when all the updates are finished. Since I’ve just received rights reversions, I need to get them back for sale online so readers can access the complete series. They will all be needing new covers and reformatting.

This is what I’ve been working on, with the help of my cover designer and formatter. What’s next? I still have six romance titles to do but those will be ebook only. And then there’s the audiobooks… But some day, I will finish all these updates and the entire series will have a fresh look. Yay! Then we can celebrate before moving on to box sets…

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10 Steps to Publish Your Reverted Rights Titles 

You’re thrilled that your publisher has returned the rights to your books. Assuming you plan to publish them independently, you’ll want to do a quick turnaround once these titles disappear from online bookstores.

I’ve already discussed the process for revising a backlist title that needs a serious facelift. You can read my earlier Reviving Your Backlist Titles blog series for that advice. But what if these books are fairly recent and you don’t feel the need for another line edit? Here are my suggestions on how to proceed:

  1. Obtain the most up-to-date digital file available. Clean it up by removing headers and footers and deleting proprietary publisher language. If you need to change a pdf file into an editable doc file, use a site like Zamzar and carefully check through your new file for formatting issues.
  1. Check to see if all the corrections you’d requested from the publisher for the advance reading copy had been done. Don’t assume that any errors you’d reported in the past got fixed. Also, note if any readers had written to you with further corrections. Now’s your chance to make amends. Do a thorough proofread. Doubtless you’ll always find new things to correct.
  1. Add a copyright page. Did your publisher acquire the original copyright in your name? You can do a search at the online copyright office to find your title and registration number. It’s good to have this for your files. The copyright date for your reissued book will be the same as the original unless you’ve made substantial changes to the story. Include the book’s publishing history so readers will know this is a reissue.
  1. Decide if you’ll be publishing these works under an LLC or fictitious name, in which case your company name will be listed as publisher.
  1. Buy a set of ISBN numbers at Bowker. You need a different ISBN for each format. My previous article discusses how to assign an ISBN number to your book title. This process may have been simplified with updates at MyIdentifiers.com. However, if you simply plan to publish on Kindle and remain in KU, you may not need your own ISBNs. Distribution options are discussed in my more recent Self-Publishing Made Simple blog series.
  1. Add your front and back material. Consider if you need to update your Author’s Note and Bio, remove the Dedication page, add Social Media Links, a contact Email, and a Call to Action for a Review or Newsletter Sign-Up. Will you include an excerpt for the next book? In the back matter, you can also offer bonus materials such as family trees, research notes, reader discussion questions, or articles from your original blog tour for this book.
  1. Decide how you will format the digital book. Will you hire a professional formatter, do it yourself, or use a third-party aggregator such as Draft2Digital? Will you upload it yourself direct to distributors, in which case you’ll need to establish accounts at each one, or will you use an aggregator for this step as well?
  1. Hire a cover artist. The design should reflect your current brand and other books in the series. You may need to get a new logo. Consider color schemes, image style, text fonts, placement of author name and book title, and specific genre expectations. Also add award seals if the book has won a significant contest.
  1. For paperback editions, rewrite your back cover copy. You should change it from the publisher’s version, even if only slightly. Add review quotes that you might not have had when the original book was published.
  1. Decide if you’ll link this edition to prior editions at bookstore sites to keep the reviews and to keep your series intact. Will you distinguish these books from the originals by calling them Author’s Editions? After publication, remember to claim your new editions at Amazon Author Central, BookBub and Goodreads.
10 Steps to Publish Your Reverted Rights Titles #indieauthor #indiepub Click To Tweet

 

Reviving Your Backlist Titles – Production, Part 1

Step 5 – ProductionFront and Back Materials

Continuing our series on reviving your backlist titles, you’ll want to add front and back materials to your manuscript. What should this include?

Front and Back

Front Materials

Minimize the front end of things so when the reader clicks on Look Inside at Amazon, he gets to see the text of your work right away. You don’t want him scrolling through pages of other material and losing interest. Here are some items you might place in front:

Copyright Page—Insert the ISBN number for your ebook or print edition. Add the logo for your imprint, if you have one.
Table of Contents
Cast of Characters
Foreword
Maps or Family Trees
List of Books in Series
Book Description
Review Quotes

Back Materials

This is your chance to add bonus materials for the reader, such as:

Author’s Note
About the Author
Books by Author with Series Listing
Call to Action (i.e. ask for reviews; ask reader to sign up for your newsletter)
Vendor-Specific Buy Links
Reader Discussion Guide
Deleted Scenes
Excerpt from your Next Work or another title in your repertoire

Coming Next: Cover Design, Formatting, and Uploads

If you’ve missed this series, catch up now:

Reviving Your Backlist Titles – Revisions
Reviving Your Backlist Titles – Updating the Work
Reviving Your Backlist Titles – Manuscript Preparation
Reviving Your Backlist Titles – Legalities

Contest Alert!
Enter to win a $25 Amazon/BN gift card from Booklover’s Bench, where readers are winners. http://bookloversbench.com/contest/ 

Reviving Your Backlist Titles – Legalities

Continuing our series about reviving your backlist titles, consider how and where you want to publish these titles. Do you intend to put them into the Kindle Select program exclusive to Amazon? Do you wish to put them up yourself at the various vendors? Or will you use a company like Smashwords or Draft2Digital?

It looks more professional if your book is published by an imprint rather than Josie the Author or Amazon. So consider one of these options below.

Create an Imprint or Legal Entity

Create a publisher name and register with your State for a “Doing Business As” title. Or create an LLC if your accountant advises this route. Either way, this step will give your publications a more professional presentation.

OGP MINI LOGO BLACK

Reserve the domain name for this imprint.

For a DBA: Put a Legal Notice in your local newspaper if required by the State.

Apply for a county business license/tax receipt. Note: if you’re 65, you may be exempt from fees but you still have to apply. Renewal is annual. Check your state and county regulations.

Open a business bank account under the DBA or LLC. As a sole proprietor for the DBA, you don’t need an EIN number. Use your own Social Security number. You will link this business account to the various bookstore vendors for direct deposit of royalties.

Purchase ISBN Numbers

It is advisable to buy your own ISBN numbers. This way, you or your company will be listed as the publisher and not Amazon or Createspace. Your ebook, print, and audio editions each require a separate ISBN number.

Buy ISBNs from http://Bowker.com. Note that you do not need to purchase Bar Codes. These are assigned automatically by Createspace for your print edition. Buy in bulk if you plan to publish more than one title. Get on their mailing list so you receive discount offers.

Once you have your ISBNs and have a particular book to assign, go to http://myidentifiers.com. Sign in and access My Account, then My Profile. Here is where you can register your company name. Then click on My Account and Manage my ISBNs. Assign an ISBN number to your book. Complete all fields marked by a red asterisk.

On the Title page, you can add a book description up to 350 words. Here is where you can list the original copyright date for your work if it’s a backlist title. You add the book cover here. And if you wish, you can upload a pdf file for Bowker to generate keywords for search engines.

Under the Contributor tab, click Add Contributor. Then fill in the boxes with your name as author and your biography. For Contributor Function, put Author.

Under Format & Size, Click on Medium. Input the type of edition (ebook, print, audio). Choose the Format, i.e. paperback or hardcover for print; electronic book text for digital. Click on Primary Subject. Add the genre, i.e. Fiction-Mystery and Detective. Secondary Subject is optional. Next add the size of the book if it’s for a print edition. I use 5.5 x 8.5. Put any other details you wish to provide.

Finally, under Sales & Pricing, answer Where is the Title Sold? This would be the United States. For Title Status, put Active Record. Here is where you can add your DBA or Company Name as the Publisher. For Target Audience, put Trade for a general adult audience. You must also put in your publication date. If you’re not sure, select a date in the future and go back later to change it.

Under Currency, put US Dollars. Add the price in the box indicated, without the dollar sign. Price Type is the retail price. When finished on this page, click Submit. You can change any of this material, except the ISBN number assignments, at a later date.

If you have another type of format for the same title, you can click Clone next to the first one, assign the next ISBN number, and change the data accordingly.

Now you should be all set and ready to go. You’ve had your earlier books scanned if necessary, cleaned up the manuscript, and decided if you want to revise the work before reissuing it. Catch up on these posts if you’ve missed them:

Reviving Your Backlist Titles – Revisions

Reviving Your Backlist Titles – Updating the Work

Reviving Your Backlist Titles – Manuscript Preparation

Coming next is the Production phase.

Reviving Your Backlist Titles – Revisions

Reviving Your Backlist Titles Part 3

In addition to reformatting and updating the earlier titles to which you’ve received reversion of rights, will you do a full revision of the work? How long ago did you write it? If you decide to tighten the writing, here is a reminder of what to fix.

Grammar

Remove those amateurish exclamation marks from your early writing days.

Motivate your characters with clear goals. Why is this goal important to him? What is he doing to make it happen? What’s stopping him? If he fails, what’s at stake? If your hero behaves a certain way, tell us what happened to influence this action. Don’t just have him lash out without rationalizing his attitude.

Keep description within the viewpoint of your character. Similes and metaphors should be within the protagonist’s frame of reference. Hairdresser: as limp as a strand of shampooed hair. Or: as tight as a newly permed curl.

When you’re in deep viewpoint, use pronouns rather than the character’s name. Keep viewpoints distinctive. Use a space break when you switch heads.

Avoid flashbacks and backstory. Leave the past in the past unless it’s important for your current story. Keep the action moving forward. Drop backstory into dialogue or relate it in brief thoughts during action scenes. Less is better.

Show, don’t tell. Show your character’s emotions. Don’t tell the reader about them. NO: She felt afraid. YES: Ice gripped her heart. NO: He was angry. YES: He slammed his fist on the table. Physical reactions and nonverbal clues indicate emotions. Without these, you’ve written a cardboard character.

Dialogue should have a purpose. All conversations should have direction. What’s the point you’re trying to make? Who needs to be in this scene? How will it propel the action forward?

Eliminate most substitutes for said along with adverbs that describes speech. NO: “I love it,” he chortled merrily. YES: “I love it,” he said with a chuckle.

Replace he/she said with character tags, but don’t overuse them. Make sure it’s clear who is speaking if there are several lines of dialogue without tags. Eliminate unnecessary tags altogether, like in this example:

His mouth curved in a suggestive smile that made heat rise to her face. “This potato-crusted grouper sounds good,” he said with a wink. “It comes with a salad and herb bread. Why don’t you order for me?”

In my revision, I removed “he said with a wink.” We already know who is speaking and he’d given a suggestive smile. No more is needed.

Avoid long paragraphs of exposition or description. Do these passages really need to be there? Or will readers skip over them? Make the reader feel what your hero feels. Don’t just tell us what’s going on. Also, if paragraphs get too long, split them up. White space is a good thing.

Replace passive verbs with active tense. NO: The slaves were slain by lions. YES: Lions mauled the slaves. NO: His forehead was heated by the sun baking overhead. YES: The baking sun heated his brow.

Replace walked and went with a more visual word. She shuffled toward the door. He raced down the street. He sprinted across the yard.

Watch those “ing” phrases. Make sure your subjects match: NO: Glancing into the rearview mirror, her breath released upon noticing the coast was clear. YES: Glancing into the rearview mirror, she released a breath upon noticing the coast was clear.

Beware of ing phrases that are illogical. NO: Flinging the door wide, she stepped inside the darkened interior. YES: She flung the door wide and stepped inside the darkened interior (i.e. you can’t do both actions at once in the first sentence).

Avoid weak phrases like seemed to, tried to, began to. NO: He seemed to want her input. YES: His smile encouraged her to speak. NO: She tried to tie the knot, but it slipped through her fingers. YES: As she fumbled with the knot, the rope slipped from her fingers. Avoid unnecessary phrases such as she realized, she figured, he decided, he watched.

Avoid weak verbs: is, was, are, were, there was. NO: There was water on the window. YES: Water droplets beaded the window. NO: His pulse was racing. YES: His pulse raced.

Delete redundancies. NO: sat down YES: sat. NO: He thought to himself. YES: He thought. NO: Climbed up YES: Climbed

Check for repetitions: Most of us subconsciously overuse a favorite word. Be alert for these when you read through your manuscript. Avoid the same phrases or words in consecutive pages. Watch out for repeats of the same information in conversations or in a person’s thoughts. As an example, note the word “hoping” used three times in this same paragraph. Oops. This excerpt is from my current Work in Progress.

Hoping to learn more, she focused on what she already knew. “Mr. Ripari was hoping to sell the property. Did you know it had been a pioneer theme park back in its earlier days? He was hoping to turn the house into a living museum. I understand there’s some controversy involved.”
Needless to say, I’ve revised this paragraph.

Remove qualifiers such as: very, rather, quite, really, just, awfully. NO: I remembered that she was really nice. YES: I remembered how her smile lit the room. NO: It was very hot. YES: The heat made my skin itch. One of my favorites is “only.” Vary this one by using “merely” or “simply” or eliminate it altogether.

Beware of flying body parts.NO: Her eyes flew across the room. YES: Her gaze flew across the room. NO: She threw her hands in the air. YES: She raised her arms. NO: Her eyes floated above the crowd. YES: She surveyed the crowd.

Be specific: NO: She passed a clump of flowers. YES: She passed a clump of red tulips sprouting from the ground like supplicating hands. NO: It had been a hard day. YES: Her body sagged as though she’d run a marathon (cliché alert?).

Learn correct spelling: their or they’re; it’s or its; lay or lie; you’re or your. They’re means they are. It’s means it is. You’re means you are.

Be consistent: If you’ve written a series, make sure you are consistent with particular words. Moustache or mustache? Chardonnay or chardonnay? Duffle or duffel? Nightstand or night stand? Think about creating a style sheet so you can have a handy reference for these types of words.

Avoid clichés like the plague. If you spot one during revisions, go back and replace it with something more original. NO: He wore a scowl like a cloak. YES: He wore a scowl like a seasoned samurai.

Go for strong endings at ends of sentences. Don’t end sentences on a preposition. NO: I didn’t know what he was waiting for. YES: I didn’t understand why he waited. NO: He stared in horrified dismay at her. YES: He stared at her in horrified dismay.

Be aware of series continuity. Now that you know where your series is going, you can correct any inconsistencies along the way, plant a hint for something to come, or add/verify the ages and dates when things occur in your characters’ lives.

In conclusion, reword sentences so they’re stronger. Eliminate needless drivel. And make your book the best it can be out of respect for your readers. You want your work to shine so you can be proud of it all over again.

Read earlier post on Reviving Your Backlist Titles – Updating the Work

Read earlier post on Reviving Your Backlist Titles – Manuscript Preparation