SleuthFest Day 3

Lunch on Friday followed the agents and editors panels. There I am seated between James W. Hall and Randy Rawls. As Chapter President, I went up to the podium and gave a warm welcome to the crowd. I thanked our conference chairs, Vicki Landis and Joanne Sinchuk, for their superb job in making the conference a success.

Then we gave out two awards. The first one was presented by Diane Stuckart, aka Ali Brandon. She chaired our Freddie Awards for Writing Excellence Competition and was happy to announce the winners:

In the Hardboiled Category, Dana J. Summers won for Drawn and Buried
In the Traditional Category, Penelope Thomas won for The Airfield.

Next I was happy to present our esteemed chapter service award, the Flamingo Award, to Sharon Potts, who is well deserving of the honor.

Guest of Honor James W. Hall addressed us next with his valuable writing advice.

“Show, don’t tell. Be as concrete and specific as you can. Observe this pyramid,” he said.

Life
Nutrition
Food
Fruit
Banana

What do you imagine from these words? People who want to write something important start at the top of the ladder. But what creates beauty and helps us experience the story is the banana. Tangible items create emotions. The nutrition takes care of itself if you have a good banana.

Avoid bathtub scenes. Don’t open your story with somebody in the bathtub thinking. We all want to be alone to mull things over. But to get involved, you must climb out of the tub and go out into the world. “No tears for the writer, no tears for the reader.” You must be passionate and moved about your own story if you want to engage the reader. Write from your heart and your emotional center.

While you are working, turn off the Internet.

Quit if you can. If you can’t, it solves a lot of issues.

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That afternoon, I gave my talk on “Blogging, Posting, and Tweeting Your Way to Success.” Then I was busy schmoozing until Ric Gillespie’s fascinating talk on “The Hunt for Amelia Earhart.” From his presentation, it sounds as though he’s found her site but further research is needed for confirmation. There’s Ric with Britin Haller.

I bought my raffle tickets from the boa team. Below are Mary Lou Benvenuto and Rick Wymer on the left, and Stephanie Levine and Gregg Brickman on the right.

Heather Graham’s party kicked off the evening. She sang and entertained the crowd along with an accompanying band. Don Bruns is playing the guitar and people are actually dancing!

Photos in my Sleuthfest 2015 album can be viewed on my Facebook page. Please Like the page while you are there: https://www.facebook.com/NancyJCohenAuthor

Contest! Enter March 4-18 to win a $25 Amazon/BN gift card or free books by Booklover’s Bench authors.
http://bookloversbench.com/contest/

Agents and Editors

Friday morning at SleuthFest began the editor and agent panels. Here’s a summary.

AGENTS

Kristyn Keene likes women’s fiction, thrillers, crime fiction.
Mel Berger likes an “important” book or one that has potential for being a commercial success, including romance and thrillers.
Victoria Skurnick is looking for “great” books with a unique voice. No sf/fantasy.
William Callahan is “interested in everything” but especially works with a historical element, true crime, or psychological suspense.

Queries must have a professional look with no weird fonts. The story should be told in a concise summary. Mention your awards and writing credentials. Lead with your strengths and kill the adjectives. Mention why this agent is right for your book. In the body of your e-mail, include a sample such as the first few pages. Do not attach files because the agent will not open them from strangers. Avoid gimmicks and gifts. Don’t use redundancies like “I’m sending you a fiction novel.” A novel is fiction. Don’t say your book is “better than Gone Girl.” Watch the clichés like “grim satisfaction,” or “he said dryly.” Kristyn took on an author who’d first self-published her book, and she’s been very successful. What works? Memorable characters, interesting settings, uniqueness, something the author brings to a genre that’s different. Your confidence as a writer and the momentum count as well. The agent wants to keep turning pages.

They all prefer e-mail submissions. Multiple submissions are acceptable. Would they accept a previously published e-book? It would depend on the sales figures. Does having a social media presence matter? Not to them. They suggest you focus on the manuscript.

EDITORS

Neil Nyren is looking for a book where the author is in control plus something extra, a certain intensity. He has to love the book and believe in it. Christine Pepe wants a story that connects with her, so that she gets what the author is trying to say. Hannah Braaten has to love the characters and the place, so that it becomes somewhere she wants to go. She prefers writing where she doesn’t have to work too hard and can sync right into the story.

The editors discussed changes in publishing. Frequency enhances your brand and doesn’t cannibalize your own work as previously thought. We have more choices today in how we can publish books, including enhanced e-books and trade paperbacks. Readers have higher expectations than ever, and ways to acquire printed matter will expand. The publisher still wants a full year to prepare a book for publication. They need to get the editorial staff excited, produce galleys, build media buzz in-house and out in the world.

“There’s room in the marketplace for other formats.” Regarding advances, it’s safer to have diminished expectations. Normally there’s a proportional commitment to promote a book based on the advance. It’s because the publisher feels this book is more likely to succeed. “You’re always trying to build the author and not only the book.” You can start small and show an editor that you have a fanbase of readers.

What is not selling well? Battered women and children in danger. Also, don’t kill the dog.

Don’t follow trends, such as dystopian novels. Write a story that drives your passion.

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View the photos in my SleuthFest 2015 album on my Facebook page. Please Like the page while you are there: https://www.facebook.com/NancyJCohenAuthor

I’m appearing today at Maggie Toussaint’s Book Launch Party for her new scifi novel, G-1. Join the party from 11am – 2pm at https://www.facebook.com/NewReleaseParty

The Art of Embalming

SleuthFest Thursday, February 26, 2015

Thursday at SleuthFest is a day of special workshops. I got there after lunch and ended up at The Art of Embalming talk by George Rafaidus from Ford Funeral Home in Michigan. Attendees were treated to slides and descriptions of the embalming process, plus other behind-the-scenes details of how funeral homes prepare bodies. While it was a morbid topic, it was also a fascinating one. We received many handouts along with a show-and-tell of various props.

The Art of Embalming

Disclaimer: These notes are based on my interpretations. Any errors are unintentional and are mine alone.

Bodies are refrigerated from hospitals but not nursing homes. There’s more than one type of autopsy. There’s a partial wherein the thoracic cage is carved in the classic “Y” or there’s a cranial, like for Alzheimer’s patients or for medical studies. And then there is the double or complete autopsy. There may still be slight rigor mortis after 48 hours but that’s generally how long it lasts. Through washing of the body and manipulation, the stiffness lessens. The morticians need to know injection and IV sites, medical waste issues, birthmarks, and more, about the deceased. A trocar is a tool used to release gases and fluids from the body in the belly button area. Morticians shave people so they’ll look better for relatives.

How does the embalming work? They make an incision in the carotid artery, bring up the artery and inject embalming fluid. This part is done by machine. Up to 3 gallons of a formaldehyde and water mixture are injected in through the carotid and out through the jugular. This may take a couple of hours. The blood that is replaced goes through a filtration process before it’s released.

A dye in the fluid helps give the person a more natural complexion. Cosmetic enhancements may include a tissue fluid that works like Botox to fill in areas under the skin, so if the victim is emaciated or ill, they’ll look better for viewings. They may prepare the face with eye caps and mouth-formers. Look in the upper right corner of this photo to see these items.

If the person is being cremated, they could still have a visitation and viewing prior to the cremation. They could have a memorial service and embalming as well. Even if it’s a closed casket funeral, they would do the same, because a relative has to come in to identify the deceased. Difficult cases are trauma or accident victims. Regarding cosmetics, normal cosmetics have bluing agents that may distort a person’s color. So they use special makeup that’s like a foundation and brush it on the skin. (It’s sort of gummy and has an unpleasant odor—we tried it on). Waxes may also be used.

The state may dictate when embalming has to take place. Usually it’s at 48 hours. Embalmers are licensed. There are 38 mortuary schools throughout the country. A vault holds the casket to protect the body from the elements. The casket is labeled with the deceased person’s name, its burial location in the cemetery, and the name of the funeral home. In cases of flooding, this helps to identify the casket and where it belongs.

After the lectures finished, we were welcomed to Sleuthfest by Conference Co-Chairs Joanne Sinchuk and Vicki Landis.

Then publisher Neil Nyren spoke on Myths and Truths About Publishing.

Sleuthfest 101 Dinner followed, where we got to meet and mingle over a meal.

Coming Next: The agents and editors panels

View my SleuthFest 2015 photo album at https://www.facebook.com/NancyJCohenAuthor and Like my page while you’re there.

Hair Raiser Release Day

HAIR RAISER
A Bad Hair Day Mystery by Nancy J. Cohen

Hairstylist Marla Shore volunteers for Taste of the World, a fund-raiser sponsored by Ocean Guard. It’s a decision she soon regrets. First Chef Pierre’s rum-soaked Bananas Foster goes up in flames, making her wonder if sabotage caused the incident. Her suspicions deepen as more chefs drop off the roster and Ocean Guard’s attorney is murdered. Does the lawyer’s death relate to an estate being managed by the group? If their gala fails, this property will fall into the hands of a mysterious heir.

Marla’s friend, dashingly handsome Detective Dalton Vail, believes the culprit might be one of Ocean Guard’s esteemed board members. She determines to help him untangle the clues. With a killer on the loose, Marla has a lot more to worry about than which canapés her chefs should serve. She’d better comb through the knot of suspects and catch the saboteur before he strikes again.

With her witty style and flair for local color, Nancy J. Cohen has created another page‑turner that will leave readers eager for their next appointment with sassy salon owner Marla Shore.

NOTE: Hair Raiser (Bad Hair Day Mystery #2) was originally published by Kensington Publishing Corp. This Author’s Edition has been revised and reformatted with added bonus material. Coming next in a revised edition will be Murder by Manicure.

Kindle: http://amzn.to/14M9l5B
iBooks: https://itunes.apple.com/book/hair-raiser/id957020158?mt=11&uo=4&at=113vsrx
Kobo: http://store.kobobooks.com/en-US/ebook/hair-raiser-2
Nook: http://www.barnesandnoble.com/w/hair-raiser-nancy-cohen/1017599109?ean=2940149980222
International: http://bookgoodies.com/a/B00S4VCUM8
Print Edition: https://www.createspace.com/5253406
Add to Goodreads List: https://www.goodreads.com/book/show/24478683-hair-raiser

Reviews

Hair Raiser was nominated for a Reviewer’s Choice Award by RT Book Reviews

“A saucy murder mystery by Nancy J. Cohen.” Publisher’s Weekly

“An easy-to-take series title with the ready appeal of an independent female sleuth and colorful Florida settings.” Library Journal

“Hair Raiser is a light, funny, cozy read…I had the serious urge to call my hairdresser and schedule an immediate appointment.” Cozies, Capers, & Crimes

“Hair Raiser is curled around a likable amateur sleuth who can handle a curling iron and murder clues with aplomb.” Sun-Sentinel

“Hair Raiser is a fast‑paced, one sitting read that may keep all but the sharpest‑eyed readers confused until the very end.” The Mystery Reader

“Cohen has richly filled this novel with quirky characters, twists and turns that make for a completely satisfying reading experience. The plot will keep you guessing, and Ms. Cohen’s writing style will keep you coming back for more.” MyShelf.com

“Curl up with Nancy Cohen’s stylishly witty and chillingly suspenseful tale of murder on the Florida coast—Hair Raiser is a cut above.” Joanne Pence, author of the Angie Amalfi mystery series

NOTE: New Reviews for this revised edition would be greatly appreciated!

Contest
Enter Jan. 27 – Feb. 14 to win a signed hardcover copy of Shear Murder & a $10 Starbucks gift card. Two prizes to be awarded. https://nancyjcohen.com/fun-stuff/contest/

Book Launch Party
Join me tonight (Jan. 27) from 6:00 – 8:00pm EST for fun and giveaways: https://www.facebook.com/NewReleaseParty

Book Cover Design Process

When designing a book cover, a number of items need to be considered. What is the genre? The mood of the story? The background setting? What type of “look” do you want to get across? Is this best done with photography or illustration? Do you like people on the cover? Can you describe a particular scene you envision, or images that might work?

When I contacted Patty G. Henderson from http://boulevardphotografica.yolasite.com about doing my cover for a revised edition of Hair Raiser (Bad Hair Day Mystery #2), I gave her a basic summary of the plot. Hairstylist Marla Shore volunteers for Taste of the World, a fund-raiser to benefit a coastal preservation society. Someone is sabotaging the chefs involved in this gala event set in South Florida. I wanted to blend elements of the tropical setting with the food theme and also give a hint about the murder mystery.

I mentioned Bonnet House to Patty. This Fort Lauderdale historic attraction served as the model for cousin Cynthia’s estate in the story. Photos on their website could provide inspiration. After a while, Patty sent me these two mock-up covers for my initial inspection. What did I like or dislike about them? What should we change?

I was awestruck at how Patty instinctively understood my brand as an author and the genre in which I write. Since I write humorous cozies, I’ve noticed these covers are mostly illustrations rather than photographic portrayals. Readers like me want to be able to tell the genre at a glance. I had sent her a list of covers on Amazon that appealed to me as a reader. This mockup got the concept just right.

Patty covered the murder mystery aspect perfectly with the bloody scissors. She got the chef part of the plot correct with the serving dish. And she got the seaside location fine. However, Florida doesn’t have mountains. So that hill behind the building had to go. I’m also not fond of pastels. I like sharp, bright colors representative of the tropics. But I did like the green, coral, beige, and turquoise tones. However, they needed to be sharpened and made darker.

On proof number one, the cover on the above left, the title font is cute and appropriate to a humorous mystery. But it’s too light. So is my name. And from far away, you can’t see the series title at all.

On proof number two, I don’t care for the series logo either. We need a different symbol than the shears because Five Star uses them on my new titles. And this wave design would have to be carried through on subsequent books in the series. I liked the one on the left but that wording doesn’t show up. So let’s get rid of the wave altogether and work on a series title that’s more visible.

These are better with brighter colors and sharper wording. Looking at proof number 3 on the left, I note the mountain is gone. I like my name at the top in dark green. The top of Hair Raiser, though, is hard to see because of the busy background elements. And I’m not crazy about the three combs. They’re cute but show no element of mystery.

Number 4 on the right is better. But oops, the mountain is back. I like the title font, color and placement. I like my name where it is but more to the right, so it’s all in the turquoise section. And I like the crossed teasing combs for the series logo but not dividing up the wording. What if we move the series logo above my name? That might work.

“Is this the winner?” Patty asked. “Oh, yes,” I replied. ”It’s perfect.” Finally, we had our cover! I do love it, the images, the fonts, the colors—everything.

But were we done? Not yet! Next came the paperback edition. What did I want on the back side? A solid color or some of the front image? Did I want the book title at the top of the back or the series title? What do we want on the spine? And so here is the final result of this process:

It requires a lot of patience between both parties to get things done just right. But the results are definitely worth the thrill you get when everything falls into place.

To contact Patty G. Henderson, go to http://boulevardphotografica.yolasite.com/

Join my book launch party on Tuesday, Jan. 27, from 6:00 – 8:00pm EST at https://www.facebook.com/NewReleaseParty for Fun and Giveaways!

HAIR RAISER Buy Links:

Kindle: http://amzn.to/14M9l5B
iBooks: https://itunes.apple.com/book/hair-raiser/id957020158?mt=11&uo=4&at=113vsrx
Kobo: http://store.kobobooks.com/en-US/ebook/hair-raiser-2
Nook: http://www.barnesandnoble.com/w/hair-raiser-nancy-cohen/1017599109?ean=2940149980222
International: http://bookgoodies.com/a/B00S4VCUM8
Print Edition: https://www.createspace.com/5253406

Add to Goodreads List: https://www.goodreads.com/book/show/24478683-hair-raiser

Mystery Writers of America

Our festivities for the Mystery Writers of America national board meeting began at a signing event on Friday night at Mysterious Bookshop. Here we chatted with other authors, fellow board members, and fans while sipping wine. A good time was had by all.

Dinner followed at Sammy’s Noodle Shop. It was great to meet each other in person this way.

Following was an all-day session on Saturday where we got down to the serious business of the organization. I scribbled down many great ideas to try at the chapter level, as I was there in my capacity as president of the Florida chapter.

Then we had a lovely dinner at Bobby Van’s before it was time to say fond farewells.

As temperatures had dipped into the teens on Saturday morning and Sunday arrived with dreary rain, I was glad to board the plane for sunny Florida.

For more photos, visit my Facebook Page to view the album.

2014 in Review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 13,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it.

Click here to see the complete report.

Marketing to Bloggers

At a recent meeting of Florida Romance Writers, we heard Ana Ivies speak about Marketing, Blogs and Reader Events. She runs http://wickedbookevents.com and http://anasattic.com which cater to readers.

For those who use affiliate links on their blogs, Ana says blog revenues have decreased since Kindle Unlimited got started. KU “has changed the landscape of reading.” Many bloggers won’t promote KU books. Ana sells books from her sites and puts up free and $.99 book specials there too. She advises authors that KU may be better for backlist titles. Bloggers want to promote new releases. Don’t undervalue your book to $.99 unless it’s a novella. When the third or fourth book in a series comes out, put book one on sale.

Advice For Approaching Bloggers

Find bloggers who review books similar to yours.
Research the site before querying to see if a blogger will promote your book.
Review their submission requirements. Ana says Net Galley is a good way to reach bloggers. Make sure you grammar check your query.
Follow the blogger on social media.
Address the blogger by name. Say, “Hi, I’d like to introduce myself…”
Give your name, book title, and a link to your book on Amazon. When asking to sign at an event, provide all of your links.
Support other authors.
Interact; don’t only promote.
Include all of your social media links in your email signature.
Put your Amazon author link on your FB page.
If a blogger gives you a positive review, comment on it and share it. Express your gratitude. “Thank you for taking the time to read and review my book.”
If you do a blog tour, go over and thank the host for being part of your event. A tour-wide giveaway draws readers in but don’t give away the ebook the blogger is promoting.

What Not To Do

Do not post your book or buy links on a blogger’s Facebook page. It’s okay to comment on a blogger’s FB posts and share their links.
Don’t tag a blogger in a promo post.
Don’t have your street team hijack a thread on her site and flood it with comments. One of two of your fans replying to a post is enough.
Don’t have your virtual assistant pose as you.
Don’t compare one blogger to another.
Don’t sign up a blogger for your email list without asking.
Don’t make fun of 1 star reviews.
Deal with drama privately, not online.

“When you write a book, it’s thirty percent writing and seventy percent promotion.”

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery Killer Knots, in our December contest: http://bookloversbench.com/contest/

Final Words from #Ninc14

Final Advice for Writers from #Ninc14
Novelists, Inc. Conference St. Pete Beach Oct. 2014

To summarize the concluding talks from #Ninc14, here are the final points.

If you have a lifeboat or collaborative team, specify your goals. Is it to increase sales or readership, or to reach bestseller status?

Series or related books sell the best. Make the first one $.99 so it can be called a bestseller as opposed to free.

Check to see if you have some rights back if not all, i.e. Do you have the rights for non-US territories, audio, translation rights?

Hire translators from the United States and not from other countries. If you hire somebody from outside the US, you will have to pay them royalties.

Don’t get discouraged. Just get more material out there. It’s easy to get distracted and overwhelmed. Once you’re making money, hire people to do everything.

It’s the technology age and you have to do social media, whether or not it’s in your comfort zone.

Ask your readers what they prefer in how they buy books. Do they pre-order?

Don’t just dip your toes in the brave new world of self-publishing. Jump in naked.

Don’t make decisions based on fear. Make it based on your intuition. Know what you are good at and what you need help with. What does success mean to you?

Get your titles out there. They don’t all have to be full-length novels.

Ask your publishing partners these questions: What can you do better than anyone else? What do you think I do well? How could I do better? What skills can you contribute? What market intelligence do you have that we can use together? What information do I have that you need, and for what purpose? What’s the best way we can add value for each other?

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

iBooks Tips for Writers

Working with iBooks
Novelists, Inc. Conference St. Pete Beach Oct. 2014

Representatives from iBooks spoke at the Ninc conference. They said their readers like free ebooks, so Apple offers the first free in series promotion. Their readers are also willing to pay more for a book so don’t be afraid to price higher.

Pre-orders count double toward your sales ranking—when a pre-order comes in and when the book releases. You can do pre-orders up to one year before the book’s release. You can offer a sample of the story when the book is in pre-order. So Step One is to set the pre-order date, which is when the book is available for ordering. Step Two is to set the sales start date, when the book can be sent out.

iBook sales count on the USA Today list. iBooks are only allowed on five devices for one person. You should put your iBook links on your websites, Twitter, newsletter and elsewhere. For Twitter, use the hash tag #iBooks, not #iTunes.

It takes time to build readers on this platform. They recommend you have three books minimum in your series when you offer the first one free. In the back material, make sure you include links along with covers for your other books.

Make sure your name is readable on a thumb-sized cover. For the URL, take out the specific country, and the URL will redirect to the country of the buyer.

i.e. Take out the U.S. part from this link:
https://itunes.apple.com/us/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

And it becomes this link that redirects to the buyer’s country. See if this works for you:
https://itunes.apple.com/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

They can only link your series titles if the books are uploaded by the same publisher. So if the books come from different sources, they won’t be able to link the titles in a series. [NOTE This is no longer true. It doesn’t have to be the same publisher but be consistent with your series title in the Metadata for each book.]

You might want to join their Affiliate program so you can share in some of the revenue from sales.

iBooks is in 51 territories. The German market is huge. We need to think more globally. Apple has a strong worldwide presence. India will be an emerging market for ebooks.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

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Tag: Business of Writing

SleuthFest Day 3

Agents and Editors

The Art of Embalming

Hair Raiser Release Day

Book Cover Design Process

Mystery Writers of America

2014 in Review

Marketing to Bloggers

Final Words from #Ninc14

iBooks Tips for Writers

Contests:

Where To Find My Books: