Saturday at SleuthFest

I attended several panels on Saturday at SleuthFest. Here are the points I took away.

BOOK PUBLICITY

Michael Barson spoke about book publicity. In looking for interviews, does your book have a theme related to what’s in the news? It may take six or seven books to gain traction. For a writer, the radio is your best friend. Put links to your shows on Facebook and elsewhere online. Amplify your publicity. “You are capable of amplifying any coverage you get.”

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CONSPIRACY THEORIES

“If there’s no solid answer to what happened, we fill it in with imagined actions.” That’s a conspiracy theory. For example, here are some theories related to Amelia Earhart’s disappearance: captured by the Japanese as a spy; landed and died as a castaway; came home and disguised herself as a New Jersey housewife. People believe things that seem to make sense. The speakers discussed presidential assassination attempts. There were fourteen presidents with known attempts to assassinate them plus two questionable deaths.

Abraham Lincoln may have been the target of a “decapitation strike.” This is a tactic to kill off the heads of state. The conspiracy would have included a plot to kill the vice president. James Garfield was shot, but he died from an infection to his wound. William McKinley was shot. Regarding John F. Kennedy, the question remains if there was a second shooter.

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Lunch came next with auctioneer Cynthia Thomason leading an entertaining and productive author auction.

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FIGHT SCENES

Set your scene up according to the genre. In a mystery, the fight will be protective while for a thriller, it might be more purposeful. Learn your weapons. If in doubt, ask an expert. Build tension so the reader knows a fight is coming. If your hero can talk his way out of a situation, do it. Don’t rush the fight scene. Physically act it out. Use your senses. Your senses are sharpened when you’re scared. Use short sentences. Your perspective narrows and you focus on survival when frightened. If you’re part of a team, you don’t want to let your friends down. The characters should have a reaction to the violence after the scene is over.

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Then I was on the supernatural panel wherein we talked about world building and how to make your paranormal elements seem real.

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Saturday night , after another entertaining talk by James W. Hall, we headed to the cocktail party. Here we enjoyed appetizers and a potato bar while the FlaMANgo Award went to—no big surprise—James W. Hall.

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Sunday morning held the new Flamingo Pitch Tank where attendees could pitch their work to a panel of editors and agents all at once.

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Brunch with humorist Dave Barry concluded the weekend. He had us laughing out loud at his hilarious presentation.

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Now we’re all back home having a rest before we begin planning for next year. My husband missed me, as evidenced below. Isn’t he a sweetheart?

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View the photos in my SleuthFest 2015 album on my Facebook page. Please Like the page while you are there: https://www.facebook.com/NancyJCohenAuthor

Contest! Enter March 4-18 to win a $25 Amazon/BN gift card or free books by Booklover’s Bench authors.
http://bookloversbench.com/contest/

SleuthFest Day 3

Lunch on Friday followed the agents and editors panels. There I am seated between James W. Hall and Randy Rawls. As Chapter President, I went up to the podium and gave a warm welcome to the crowd. I thanked our conference chairs, Vicki Landis and Joanne Sinchuk, for their superb job in making the conference a success.

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Then we gave out two awards. The first one was presented by Diane Stuckart, aka Ali Brandon. She chaired our Freddie Awards for Writing Excellence Competition and was happy to announce the winners:

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In the Hardboiled Category, Dana J. Summers won for Drawn and Buried
In the Traditional Category, Penelope Thomas won for The Airfield.

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Next I was happy to present our esteemed chapter service award, the Flamingo Award, to Sharon Potts, who is well deserving of the honor.

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Guest of Honor James W. Hall addressed us next with his valuable writing advice.

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“Show, don’t tell. Be as concrete and specific as you can. Observe this pyramid,” he said.

Life
Nutrition
Food
Fruit
Banana

What do you imagine from these words? People who want to write something important start at the top of the ladder. But what creates beauty and helps us experience the story is the banana. Tangible items create emotions. The nutrition takes care of itself if you have a good banana.

Avoid bathtub scenes. Don’t open your story with somebody in the bathtub thinking. We all want to be alone to mull things over. But to get involved, you must climb out of the tub and go out into the world. “No tears for the writer, no tears for the reader.” You must be passionate and moved about your own story if you want to engage the reader. Write from your heart and your emotional center.

While you are working, turn off the Internet.

Quit if you can. If you can’t, it solves a lot of issues.

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That afternoon, I gave my talk on “Blogging, Posting, and Tweeting Your Way to Success.” Then I was busy schmoozing until Ric Gillespie’s fascinating talk on “The Hunt for Amelia Earhart.” From his presentation, it sounds as though he’s found her site but further research is needed for confirmation. There’s Ric with Britin Haller.

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I bought my raffle tickets from the boa team. Below are Mary Lou Benvenuto and Rick Wymer on the left, and Stephanie Levine and Gregg Brickman on the right.

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Heather Graham’s party kicked off the evening. She sang and entertained the crowd along with an accompanying band. Don Bruns is playing the guitar and people are actually dancing!

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Photos in my Sleuthfest 2015 album can be viewed on my Facebook page. Please Like the page while you are there: https://www.facebook.com/NancyJCohenAuthor

Contest! Enter March 4-18 to win a $25 Amazon/BN gift card or free books by Booklover’s Bench authors.
http://bookloversbench.com/contest/

Agents and Editors

Friday morning at SleuthFest began the editor and agent panels. Here’s a summary.

AGENTS

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Kristyn Keene likes women’s fiction, thrillers, crime fiction.
Mel Berger likes an “important” book or one that has potential for being a commercial success, including romance and thrillers.
Victoria Skurnick is looking for “great” books with a unique voice. No sf/fantasy.
William Callahan is “interested in everything” but especially works with a historical element, true crime, or psychological suspense.

Queries must have a professional look with no weird fonts. The story should be told in a concise summary. Mention your awards and writing credentials. Lead with your strengths and kill the adjectives. Mention why this agent is right for your book. In the body of your e-mail, include a sample such as the first few pages. Do not attach files because the agent will not open them from strangers. Avoid gimmicks and gifts. Don’t use redundancies like “I’m sending you a fiction novel.” A novel is fiction. Don’t say your book is “better than Gone Girl.” Watch the clichés like “grim satisfaction,” or “he said dryly.” Kristyn took on an author who’d first self-published her book, and she’s been very successful. What works? Memorable characters, interesting settings, uniqueness, something the author brings to a genre that’s different. Your confidence as a writer and the momentum count as well. The agent wants to keep turning pages.

They all prefer e-mail submissions. Multiple submissions are acceptable. Would they accept a previously published e-book? It would depend on the sales figures. Does having a social media presence matter? Not to them. They suggest you focus on the manuscript.

EDITORS

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Neil Nyren is looking for a book where the author is in control plus something extra, a certain intensity. He has to love the book and believe in it. Christine Pepe wants a story that connects with her, so that she gets what the author is trying to say. Hannah Braaten has to love the characters and the place, so that it becomes somewhere she wants to go. She prefers writing where she doesn’t have to work too hard and can sync right into the story.

The editors discussed changes in publishing. Frequency enhances your brand and doesn’t cannibalize your own work as previously thought. We have more choices today in how we can publish books, including enhanced e-books and trade paperbacks. Readers have higher expectations than ever, and ways to acquire printed matter will expand. The publisher still wants a full year to prepare a book for publication. They need to get the editorial staff excited, produce galleys, build media buzz in-house and out in the world.

“There’s room in the marketplace for other formats.” Regarding advances, it’s safer to have diminished expectations. Normally there’s a proportional commitment to promote a book based on the advance. It’s because the publisher feels this book is more likely to succeed. “You’re always trying to build the author and not only the book.” You can start small and show an editor that you have a fanbase of readers.

What is not selling well? Battered women and children in danger. Also, don’t kill the dog.

Don’t follow trends, such as dystopian novels. Write a story that drives your passion.

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View the photos in my SleuthFest 2015 album on my Facebook page. Please Like the page while you are there: https://www.facebook.com/NancyJCohenAuthor

I’m appearing today at Maggie Toussaint’s Book Launch Party for her new scifi novel, G-1. Join the party from 11am – 2pm at https://www.facebook.com/NewReleaseParty

Final Words from #Ninc14

Final Advice for Writers from #Ninc14
Novelists, Inc. Conference St. Pete Beach Oct. 2014

To summarize the concluding talks from #Ninc14, here are the final points.

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If you have a lifeboat or collaborative team, specify your goals. Is it to increase sales or readership, or to reach bestseller status?

Series or related books sell the best. Make the first one $.99 so it can be called a bestseller as opposed to free.

Check to see if you have some rights back if not all, i.e. Do you have the rights for non-US territories, audio, translation rights?

Hire translators from the United States and not from other countries. If you hire somebody from outside the US, you will have to pay them royalties.

Don’t get discouraged. Just get more material out there. It’s easy to get distracted and overwhelmed. Once you’re making money, hire people to do everything.

It’s the technology age and you have to do social media, whether or not it’s in your comfort zone.

Ask your readers what they prefer in how they buy books. Do they pre-order?

Don’t just dip your toes in the brave new world of self-publishing. Jump in naked.

Don’t make decisions based on fear. Make it based on your intuition. Know what you are good at and what you need help with. What does success mean to you?

Get your titles out there. They don’t all have to be full-length novels.

Ask your publishing partners these questions: What can you do better than anyone else? What do you think I do well? How could I do better? What skills can you contribute? What market intelligence do you have that we can use together? What information do I have that you need, and for what purpose? What’s the best way we can add value for each other?

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Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

 

 

iBooks Tips for Writers

Working with iBooks
Novelists, Inc. Conference St. Pete Beach Oct. 2014

iBooks

Representatives from iBooks spoke at the Ninc conference. They said their readers like free ebooks, so Apple offers the first free in series promotion. Their readers are also willing to pay more for a book so don’t be afraid to price higher.

Pre-orders count double toward your sales ranking—when a pre-order comes in and when the book releases. You can do pre-orders up to one year before the book’s release. You can offer a sample of the story when the book is in pre-order. So Step One is to set the pre-order date, which is when the book is available for ordering. Step Two is to set the sales start date, when the book can be sent out.

iBook sales count on the USA Today list. iBooks are only allowed on five devices for one person. You should put your iBook links on your websites, Twitter, newsletter and elsewhere. For Twitter, use the hash tag #iBooks, not #iTunes.

It takes time to build readers on this platform. They recommend you have three books minimum in your series when you offer the first one free. In the back material, make sure you include links along with covers for your other books.

Make sure your name is readable on a thumb-sized cover. For the URL, take out the specific country, and the URL will redirect to the country of the buyer.

i.e. Take out the U.S. part from this link:
https://itunes.apple.com/us/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

And it becomes this link that redirects to the buyer’s country. See if this works for you:
https://itunes.apple.com/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

They can only link your series titles if the books are uploaded by the same publisher. So if the books come from different sources, they won’t be able to link the titles in a series. [NOTE This is no longer true. It doesn’t have to be the same publisher but be consistent with your series title in the Metadata for each book.]

You might want to join their Affiliate program so you can share in some of the revenue from sales.

iBooks is in 51 territories. The German market is huge. We need to think more globally. Apple has a strong worldwide presence. India will be an emerging market for ebooks.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

Save

Pitching your Book to Hollywood

How to Attract Hollywood to your Book
Novelists, Inc. Conference St. Pete Beach Oct. 2014

Why does Hollywood keep doing sequels and remakes? The simple answer is fear. Studios are filled with people who have legitimate fears about their jobs.

Hollywood Ninc14

China is a huge market right now. A movie might not do as well in the United States as it does in the international market. Character dramas and romantic comedies do not travel globally. The failure rate for romantic comedies in the United States is high. They are under-performing in theaters, so they’ve migrated to television. Romance is alive on the big screen but in melodrama, not comedy. These films do well in English-speaking, Western European countries but not in Asia. Character driven stories do not perform as well as dialogue driven ones. Hollywood honchos have to consider the P&A Cost or Print and Advertising budget. A $100 million movie costs $200 million to market. Smaller movies do not work as well because of this factor, and they do not attract as much attention.

Movie Sequels

Television has a bigger audience, so character driven stories can work better here. Authors should point to their sales to convince filmmakers there is an audience for their work. Pitching in Hollywood is for seasoned writers-producers. These people create TV shows. The speaker said she does a preliminary pitch first and then a more formal pitch. Then they “clear the arena” to see who else is doing similar projects.

Tips for Authors

Understand Hollywood is looking for something different.
Boil your novel down to one sentence.
Don’t say “this meets that” to describe your work comparing movies.
Be open about casting.

Trends

Hollywood is making more features for the international markets.
African-American romantic comedy ensembles are finding audiences.
Low-budget Christian films are finding audiences.
There is a market for romantic melodramas in feature films.
TV is great for character driven stories. They can deliver bigger audiences than features.
Traditional romantic comedy has migrated to TV.

How to Approach a Writer-Producer

Have your agent submit your published novel. The writer-producer may request a “shopping agreement” which gives them one year to pitch your story with no payment. If interested, the studio or network will pay the author and the writer-producer separately.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

ACX and Audible

ACX and Audible
Novelists, Inc. Conference St. Pete Beach Oct. 2014

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What Sells in Audio? Teen and YA Fiction, Romance, Scifi/Fantasy, Mysteries/Thrillers, Business and History.

What do you need to get started? You need a published book on Amazon, audio rights, a manuscript, cover art and rights to the cover. There is no particular length requirement. Figure that 9300 words equals one finished hour of audio. In your profile when you apply to ACX, mention the main characters in your book, your awards and track record.

Options include paying the narrator upfront based on book length or sharing the earnings 50-50 and paying nothing up front. This latter term lasts seven years. Thereafter, you can renew each year or remove the audio book from distribution. A third option is to upload your own audio file.

Royalties are 40% for exclusive distribution and 25% if you go nonexclusive. For the former, you and the narrator split the royalty, meaning you’d each earn 20%. Distribution is to Audible, Amazon, and iTunes. Make sure you grant world rights for global reach.

You can earn a $50.00 bounty when someone joins Audible and purchases your book first. The person must stay in Audible for 30 days after the trial period.

The author gets 25 download codes for promotion but these don’t count toward your bounty. You can request more. How can you use these? Use them to generate reviews. Check out these sites: Audiofile, AudioGals, Books for Ears. Offer giveaways to your newsletter subscribers and social media fans. You can use Audible’s gift center to send a book to a fan.

If you already have an audio file, make sure it meets the requirements. It takes about three weeks after uploading to become active. Royalties are paid monthly via check or direct deposit.

Selecting your Narrator

Is she too fast? Too slow? Too cartoonish? Just right? Keep in mind that the listener can speed the audio with a tool in the app. You’ll want to give your narrator about three pages to read. These can be different paragraphs along with the context. In a series, continuity of narrator is important. A single voice is more popular than a multi-cast. Any additional material should come after the credits at the end.

One tip: use fewer dialogue tags. Various checkpoints occur in the process: the initial audition, and then a 15 minute sample which does not have to be the first pages of your work. You can request two rounds of revisions. Listen for the quality of sound during the longer samples. You can terminate the contract if you do not like the results. If approved, you can request three chapters at a time from your narrator.

Check the performance rating with each narrator, visit their website and note how many books they’ve done. You can click Like or Dislike to organize your selections. Narrators do not see this. You can send sample clips to friends for their opinions. Ask the narrator about her editing. Will she allow you to review the audio chapter by chapter, or at least three chapters at a time? You want somebody who’s easy to work with. If you are not happy with the narrator and reviews reflect your views, you can ask the narrator to re-record and upload. Do the first book slowly and thoughtfully. Do not rush the process.

The speaker from ACX at Ninc who nominates audio books for promotion said she looks at the book cover first. Next she’ll check out the number of reviews and what they say. She will check out your social media sites to see if you are promoting your audios. If you have a series, getting a promo boost for book one is important. Branding and packaging should carry over from other series titles.

How to Stand Out

Consider adding teasers for sequels after the credits. Coordinate promo efforts with your narrator. Leverage SoundCloud for audio clips. Make a dedicated space on your website for audio books. You can distribute up to 10% of your audio on a clip. This can be embedded on your website.

 

Note: Any errors in this article are due to my interpretation.

 

Author Collaborations

Author Collaborations
Novelists, Inc. Conference St. Pete Beach Oct. 2014

A collaboration might consist of a single book containing a bundle of novels or novellas by different authors. The main benefit is that more experienced authors will draw attention to newer authors. It’s a cost-effective way to produce a print version of shorter works. Promotional duties will be shared among the authors. And you can learn the indie publishing process along the way.

Consider the following in drawing up an agreeement:

Distribution of royalty: How will the money be split and on what basis?
Production costs: What will each author chip in?
Format: E-book? Print? Who decides?
Distribution channels: Who decides which book retailers/outlets?
Exit strategy: How can an author withdraw?
Termination date for bundle: When will it be taken off the market?
Who administers each vendor account? Ideally, each writer should have password access.
Will you set up an LLC or Corporation? This could protect against lawsuits.
Can a single author sell her book outside of the bundle, or does the bundle have exclusive rights?
Who coordinates promo efforts?
Who spends how much on publicity?
Who controls the bank account?
Who issues 1099’s or payroll expenses? Who keeps and distributes these records?
Will the group hire an accountant?
Who is the backup for the prime member?
Is the bank account accessible to other members? It should be.
Do members wish to see copies of receipts?
Who gets the vendor reports? Every author should get one.
Will each author forgo publishing new works within a certain period of time to avoid competition? Or will new works outside of the bundle be allowed without restriction?
Will the bundle be copyrighted? If so, who will register or own this copyright? The LLC or Corporation can own it if you have one. If a book bundle is copyrighted under a Corporation, you’ll want to mention that, upon dissolution, the copyright for each respective title is assigned to the individual authors.
Who owns the cover art? Who can use the cover art?
How will disputes be handled– through mediation, arbitration, or lawsuit? And in which state?
If your book is pirated, will it be dealt with or ignored? Who will be responsible?
Will you get media or publisher peril insurance? If you don’t have an LLC or Corporation, you can get this but it can be difficult to obtain.
Consider that if a bunch of books is written by different authors under one pseudonym, all the authors could be sued under that name.

An author spoke about her box set. She had a one-page letter of agreement with her partners. She advises you to determine your goals. Is it to hit a bestseller list? Or do you wish to raise publicity for your book? What is the term limit for your box set? How much will it be priced for? What are the consequences if one member wishes to withdraw? In her case, the person withdrawing would pay for reformatting unless more than half of the members wanted out. They decided who would report sales and when, who would collect money and pay them their portion. They decided that all members would make decisions together. They agreed on a price to pay for ads. Disbandment was set for 45 days after the book went on the market. One concern she mentioned is that if the person who manages the money puts funds into her personal account, who else has access?

Publishing each other’s work in a co-op is another type of collaboration. Book View Café was cited as an example.

Regarding box sets, you need to determine the order involved. The first and last titles are premium. Should they be listed alphabetically, or should the bestselling author get the top spot? Are you allowed to sell your books individually if they’re in a box set with other authors? Are they going to be backlist titles or new titles?

Thinking these things through and discussing them with your partners ahead of time will avoid conflict down the road.

Do you have any considerations to add?

 

Literary Estate Planning

Literary Estate Planning
Novelists, Inc. Conference St. Pete Beach Oct. 2014

Copyright is for life of the author plus 70 years. You have physical assets as well as digital assets. Be aware that it can be a violation of federal or criminal laws for friends or family members to take over your online accounts. Think about what happens not only when you die, but also if you become disabled.

If you’ve done nothing and you die, the state will have an intestate succession. The statute says who inherits your assets. Your options are to gift your intellectual property, copyrights, and physical assets in your will.

Your literary attorney can work as a consultant with your family estate lawyer. If you grant items to people in your will, the recipient gets everything. Who can step into your shoes when the time comes?

An alternative is to set up a legal or corporate entity. An LLC, S or C Corporation are the options. The corporate entity could have perpetual existence. If the Corporation owns the copyright, it can affect the term of copyright.You could make your children the shareholders. But then they would run the company. Can they manage it all in agreement with each other? A third choice, and the best one, is to create a trust. You can separate the management from the revenue. The trust would be managed for the benefit of your beneficiaries. You can assign one person as trustee to manage the following, which are examples only:

Published books
Unpublished manuscripts
Rights to hire editors and other ancillary help
Management of digital assets
Rights to negotiate contracts and subsidiary rights (as well as the right to refuse offers)

This allows your identity, as the author, to continue. The trustee does not have to be the beneficiary but then he should be compensated. There are tax consequences if the trustees are the beneficiaries. It’s also important for you to have an inventory. List your book titles, contracts, termination dates, agent information, revenue sources, and location of assets. Joint works need to be explained, and you should have a written agreement with collaborators. Consider contracts with cover designers. Do you own the covers to reuse as desired?

In a trust or will, it shouldn’t be so detailed as to list individual titles. It should be broader and more encompassing to cover intellectual property. Authorize the trustee to hire an agent, formatter, publicity person, cover designer, etc. Set up a procedure for beneficiaries to select new trustees so the trust can continue.

Any publisher will freeze your account upon your death. The executor needs to provide court documentation that he is authorized to collect money. But for digital property, this might not work. Federal laws make it difficult for a third party to take over your digital accounts. Only nine states have statutes to deal with this issue. So appoint a person in your will or trust to access and manage your digital accounts. You’ll also want a power of attorney in case you are disabled.

Put the bank account where your royalties go into your trust, and put the trust name on the bank account. For a DBA, put this in your will or trust as an asset to be passed on.

If you donate your materials to a library or school, talk to them to make sure they have adequate resources to preserve your collection.

Note: Any errors in this article are due to my interpretation. This post does not constitute legal advice. Please consult your own literary attorney for your personal situation.

Contest Alert

Last Day! Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors in our November contest: http://bookloversbench.com/contest/

1000 Thriller Giveaway: Enter to win a new book every week for a year: http://www.thebigthrill.org/1000-thrillers/

HANGING BY A HAIR is up for a Readers Choice BTS Red Carpet Book Award in the Mystery category. Check it out and vote here: http://btsemag.com/redcarpet/2014_ReadersChoice_Mystery.html

SleuthFest 2015 Crime Lab

News From SleuthFest 2015
February 26 – March 1, 2015, Deerfield Beach, FL
James Patterson, Dave Barry, James W. Hall, & Ric Gillespie
www.sleuthfest.com


Lab Lock Up

Lab & Lock Up Tour Special Pre-Conference Event
Wednesday February 25, 2015
Palm Beach County Detention Center & Crime Lab

Full tour and transportation $45
Sign up Now! Limit 25 People

***An insider’s look at a 2,156 bed high-security correctional facility housing high-risk, federal, & special medical/mental inmates.
***Then visit the Crime Lab, including the Forensic Toxicology, Chemistry, & Biology (DNA) Units, the Firearms & Forensic ID Units (Latent Prints), and the Evidence & Crime Scene support units.
***A chartered bus will take a group of 25 people from the DoubleTree by Hilton in Deerfield Beach
at 1 pm on Wednesday February 25, to the Palm Beach County Detention Center & Crime Lab in West Palm Beach, and return to the DoubleTree by 6 pm.

Available only to registered and paid SleuthFest attendees.
Sign up NOW!
At [email protected]

Space is limited to 25 people only.
Email us at [email protected] by November 15 to put your name in the hat.
Lucky participants will be notified by November 30.

Not registered for SleuthFest yet? Go to www.SleuthFest.com

And if you haven’t made your hotel reservations yet, you’d better get moving!
The DoubleTree is filling up fast, and we are already making arrangements for an overflow hotel.