iBooks Tips for Writers

Working with iBooks
Novelists, Inc. Conference St. Pete Beach Oct. 2014

Representatives from iBooks spoke at the Ninc conference. They said their readers like free ebooks, so Apple offers the first free in series promotion. Their readers are also willing to pay more for a book so don’t be afraid to price higher.

Pre-orders count double toward your sales ranking—when a pre-order comes in and when the book releases. You can do pre-orders up to one year before the book’s release. You can offer a sample of the story when the book is in pre-order. So Step One is to set the pre-order date, which is when the book is available for ordering. Step Two is to set the sales start date, when the book can be sent out.

iBook sales count on the USA Today list. iBooks are only allowed on five devices for one person. You should put your iBook links on your websites, Twitter, newsletter and elsewhere. For Twitter, use the hash tag #iBooks, not #iTunes.

It takes time to build readers on this platform. They recommend you have three books minimum in your series when you offer the first one free. In the back material, make sure you include links along with covers for your other books.

Make sure your name is readable on a thumb-sized cover. For the URL, take out the specific country, and the URL will redirect to the country of the buyer.

i.e. Take out the U.S. part from this link:
https://itunes.apple.com/us/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

And it becomes this link that redirects to the buyer’s country. See if this works for you:
https://itunes.apple.com/artist/nancy-j.-cohen/id411505950?mt=11&uo=4&at=1l3vsrx

They can only link your series titles if the books are uploaded by the same publisher. So if the books come from different sources, they won’t be able to link the titles in a series. [NOTE This is no longer true. It doesn’t have to be the same publisher but be consistent with your series title in the Metadata for each book.]

You might want to join their Affiliate program so you can share in some of the revenue from sales.

iBooks is in 51 territories. The German market is huge. We need to think more globally. Apple has a strong worldwide presence. India will be an emerging market for ebooks.

Note: Any errors in this article are due to my interpretation.

Contest Alert!

Win a $25 Amazon/BN gift card or free ebooks from Booklover’s Bench authors, including a copy of my cruise ship mystery, Killer Knots, in our December contest: http://bookloversbench.com/contest/

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E-Book ABC’s at SleuthFest

SleuthFest 2014, Orlando

Third Degree Thursday opened the SleuthFest 2014 festivities at the beautiful Wyndham Grand Orlando Resort. I gave a presentation on “Writing is Revising” first thing in the morning, and then I listened to Neil S. Plakcy’s workshop on e-books. Workshops and panels follow. These are my interpretations and notes, and any misstatement is my error. Photos are viewable from my Facebook Page. Go there, Like my page if you haven’t already done so, then click on Photos. Next click on Albums and then SleuthFest 2014.

E-book ABC’s with Neil S. Plakcy

Neil said to learn your Word basics in terms of styles, formatting and headers. Understand the difference between a hard return and a soft return (shift-enter). In e-books, don’t use tabs or headings. “Write the best book you can if you intend to self-publish.” Take classes and workshops; join a critique group; get a manuscript critique; employ beta readers; do multiple revisions; join the Sinc Guppies; hire a professional editor.

To prepare your manuscript, proofread thoroughly. Check for page breaks and section breaks. A print version will need page numbers and headers. Don’t forget your copyright, acknowledgments, and dedication. The cover should be professional and eye-catching. Use royalty-free photos, and make sure the cover is readable at a small size. Hire an artist if you can’t do it yourself.

The jacket copy is the sales copy for online retailers. It is similar to the back cover copy on paperbacks. Marketing copy is to attract buyers. This may include endorsements. What is the hook for this book to get someone to want to buy it?

Metadata are keywords that readers use to search for your book. It may include terms relevant to the subgenre, location, subject matter, or theme. Go to Amazon and start typing in a keyword to see what pops up. This will tell you the most popular keywords.

Regarding file conversion, you could use the free Calibre software to save a Word doc as HTML. You want to use an Epub validator online to test before posting. Again, if you can’t do it for yourself, hire someone. Once your book is set, you upload it to the various sites. You may have to provide direct deposit information for your bank account. Often your book will be on sale within 24 hours. There is no cost to upload.

Amazon has several programs available, such as their KDP Select, Matchbook, Createspace, ACX, and Countdown. Royalties are often paid monthly after a 90 day delay. You can check your dashboard for up-to-date sales figures. Neil discussed royalties for the various e-book distributors. To determine the price for your book, see how much other books like yours are selling for. Determine your purpose. Is it to make money, to promote your work, or to provide information? What are the prevalent rates on the market today?

Promotion is important. You want to get reviews from other bloggers, Amazon customers, and Goodreads members. “Bloggers are the new reviewers these days.” Keep up with social media like Twitter, Facebook, LinkedIn, and Google Plus. Utilize photo sites like Pinterest and Tumblr. Promote your work at conferences, festivals, bookstores, and libraries when possible.

If you’re with an e-book publisher, they will likely have a list of reviewers, and this gives them an edge over self-published authors.

If you can, promote your work on sites like Book Bub and The Fussy Librarian. You need a minimum number of Amazon reviews for these sites.

Why give away free books? It helps gain readers. Use the sites above or run contests.

Neil uses Untreed Reads for distribution to various sites like Overdrive. You can opt out of the sites you don’t want them to do. They also sell through overseas vendors.

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Neil is the author of several mystery series including his latest title, Genie for Hire–a fun, magical mystery with a genie detective.

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Tomorrow, check out my post on “Writing the Cozy Mystery” at the How To Write Shop. Then stay tuned for a recap of Joanna Campbell Slan’s talk on “Seriously Series.”

EBooks

EBOOKS

“Brainstorming on the Beach” Conference with Novelists, Inc.

Annette Mahon, Nancy Cohen, Cynthia Thomason

Here are my notes, keeping in mind this is what I heard and my interpretation.

Panelists:

Lou Aronica, Publisher, The Story Plant

Donna Hayes, Publisher and CEO, Harlequin Enterprises

Al Zuckerman, Literary Agent and Founder of Writers House

Carolyn Pittis, Senior VP, Global Author Services, HarperCollins

Heather Graham, NYT Bestselling Author

Alan Kaufman, Literary Attorney

Loriana Sacilotto, Executive VP, Editorial & Global Strategy, Harlequin Enterprises

Angela James, Executive Editor, Carina Press

“Publishers are moving toward digital publishing because consumers want it.” Ereaders will be hot over the holidays.

A digital world offers no returns, no print production, and a different distribution avenue. It’s a very big opportunity for writers and publishers. Genre readers have adapted to the technology faster than others.

Neilsen Bookscan (if I got this right) reported $40.6 million eBook sales in one month. The Kindle is responsible for this explosion.

The competition, i.e. B&N, Borders, Amazon, and Google, are growing awareness of this product. What will really shake things up will be Smartphones. This is the next big opportunity. People who don’t own dedicated eReaders will have global Smartphones. Even eReaders may disappear in favor of these devices. The deciding factor is how long brick and mortar stores stay open.

See this article “Verizon Wireless Brings Kindle Experience to Android Smartphones and Other Devices” at http://bit.ly/9LypQG

Lou: He doesn’t distinguish between print or eBook writers and publishing houses re prestige. Readers want interaction with writers. You must connect in some significant way with your readers. The only way you can stand out from the pack is to market yourself, no matter the publisher or the format.

Regarding whether you should self-publish or go with an epub, Lou reminds you that epubs can manage the different streams of income. Convenience is a major factor to going with an epub for now. If eBook sales equivocate to print sales, perhaps these epubs should begin offering advances.

Print publishers have to set up a new infrastructure while maintaining their legacy print operation, but there may be casualties as their margins are very small.

Angela: Digital first authors may choose to go with an epub because they want to write something different or they want to start out in a smaller market. It doesn’t mean they’ve been rejected by the major houses as many perceive it.

“You don’t want to just publish a book. You want a career.” Authors are small business owners and have to market themselves.

Carolyn: How do pubs and authors collaborate together as partners in a new business model to sell more books? The major houses have to figure out how to reduce costs on the print side while increasing their investment in digital. Readers care about what reviewers think and what their own friends like. They care about a good story. She believes too much technology (i.e. enhanced eBooks) may interfere with this experience, at least for fiction. It might work better for nonfiction.

Alan believes things may look similar in five years if the general trade publishers acquire the eBook publishing houses. Then those pubs may in turn be acquired by Google.

“Publishers act as gatekeepers. This is their most important function. If they aren’t around to do that, who knows what’ll be out there?”

Harlequin is already ahead of the game because it has Carina Press. Angela says other issues like DRM and pricing will change the landscape.

Other issues mentioned in the panel were consumer pricing and the strong trend toward price reduction, demographics and the behavior of younger readers and their purchasing habits, and the foreign market which is hungry for content.

Coming next: Digital Rights

I’m guest blogging today over at Fresh Fiction on Creating Memorable Villains. Please check out my post and leave a comment: http://freshfiction.com/page.php?id=2864

Traci Hall, Sally Schoeneweiss, Kathleen Pickering

RWA 2010: Conclusion

REPORT ON RWA NATIONAL CONFERENCE

Friday, July 30 and Saturday, July 31, 2010

Reinventing Yourself with bestselling author JAYNE ANN KRENTZ .

Jayne had to reinvent herself numerous times, from writing futuristics to contemporaries to historicals. She takes her “core story” and puts it into a marketable setting. Names she’s written under are Jayne Ann Krentz, Amanda Quick, and Jayne Castle.

“Sooner or later, you will have to reinvent yourself.” Jayne offered three rules for writers to heed:

1. Identify your core story: conflicts, relationships, archetypes, and themes that appeal to you as a writer. Keep it fresh over time. Writers who want to survive must be able to adapt.

2. Know the market. Be familiar with subgenres and where your core story fits in.

3. Understand the importance of fictional landscape to readers. Each genre requires a particular landscape with conventions and reader expectations. Adjust your core story to fit that landscape.

I went to a couple of workshops on Digital Publishing. With so many Epubs popping up, writers are cautioned to evaluate them before submitting their work. Look at such things as cover art, frequency of releases, cover copy, and genre. Read a few of their books to see how well they’re edited and if you like them. Be wary of too many releases at once because titles can get lost in the crowd and there won’t be any standout successes. The same goes for your own schedule. Readers can get overwhelmed if you release too many titles in succession. Space them out by at least 8 weeks.

Digital pubs may pick up a series started elsewhere and may be interested in putting your backlist into digital format. The benefits of going with a digital pub instead of doing it on your own?

Editing
Cover Art
Promotional Tools
Established Reader Base

ANGELA JAMES gave a spotlight on Carina Press. She spoke on how to submit to this digital first imprint and what they do in terms of online marketing.

Career Planning in a Changing Environment

Issues important to authors were discussed in this seminar with agents KRISTIN NELSON, STEVE AXELROD, and KAREN SOLEM.

Do we want to release simultaneously in print and in ebook? Do ebooks cannabilize other sales?
Make sure you’re covered if your contract is cancelled arbitrarily (i.e. so you don’t have to pay back your advance)
25% of net versus 25% of retail price—the former is harder to track. Ebook royalty rates are still in a flux. Consider renegotiating your current contracts re ebook royalties.
Classic publishing model strengths are turning into weaknesses
Independent bookstores are in trouble and that will jeopardize hardcover sales
Publishers are trying to control all rights that may come down the road someday
New opportunities for authors are out there. In between print books, you could publish novellas or short stories in digital format. You can bring your own out of print books back to life on the digital platform.
The biggest question is still how to get your work noticed.
Authors are forging direct connections with fans through social networking. The challenge here is balancing the time requirements with writing the next book.
If your career isn’t moving forward, it’s time to diversify. Consider writing a bigger book. Do what you always do but in a different way. If you decide to write in more than one genre, ask yourself if you have time, if you are prolific enough, and if publishing in more than one genre will cannibalize your own sales.

Fight Scenes with popular author Angela Knight was a very useful workshop. I’m not going to repeat what she said here except to say I scribbled notes the entire time. She could have used another hour to complete her presentation and have a Q&A session but what she said was helpful. Some of it was common sense like save your biggest fight scene and worst villain for last. She offered some great ideas which hopefully I can deploy.

I also attended Publisher Booksignings and collected lots of free books signed by the authors. These are great for keeping up with what’s current in a genre. The Carina Press open house with cocktails and snacks was also fun.

The RITA and Golden Heart Awards Dinner and Ceremony was Saturday night. Everyone dressed up and excitement was in the air as we prepared to hear who’d won these prestigious awards.

What are those weird purple vegetables on the plate?

The Gathering was Friday night. This was the FF&P (Fantasy, Futuristic, & Paranormal chapter of RWA) Steampunk Ball and Prism Awards with music provided by bestselling science fiction author CATHERINE ASARO. This took place at the Swan Resort, a short walk from the adjacent Dolphin. At the buffet, we had a choice of Roast Beef and Chicken, various salads, poached potatoes, roasted vegetables, and delectable desserts. The room was decorated with style and many of the folks dressed up in period attire. It was fun watching the costume contest and meeting so many new people. This is definitely an event I’d attend again. Kiss of Death chapter also has a chocolate party that’s fun if you belong to that chapter.

PRISM Award Winners:

Dark Paranormal: Immortal Danger by Cynthia Eden

Erotica: Secrets in Stone by Radclyff

Fantasy: The Strangely Beautiful Tale of Miss Percy Parker by Leanna Renee Hieber

Futuristic: Close Encounters by Katherine Allred

Light Paranormal: Secret Life of a Vampire by Kerrelyn Sparks and Wild Blue Under by Judi Fennell

Novella: Belong the Night by Cynthia Eden

Time Travel: Viking Heat by Sandra Hill

Congratulations to all! It was a great conference. I met many new friends whom I hope to see again at future events.

A Dream Come True

Circle of Light was the seventh book I’d written and the first novel I sold. This story began as a dream. When I woke up, I felt compelled to finish the story.

Circle of Light began the Light-Years trilogy that followed. This first title won the HOLT Medallion Award in the paranormal category. The story has ancient prophecies, mysterious glowstones, a magical Blood Crystal that foretells the future, and a transcendent healing power inspired by love. It also has villains: the evil Souks, a slaver race; the nasty Horthas with their stun whips; the Twyggs with their grasping branches, a traitor in the central government; and mercenaries who hire their services as assassins. It’s an exciting story. No wonder I felt compelled to finish it.

Circle of Light was originally published by Dorchester when I was writing as Nancy Cane. I reissued it under my own name after doing a new line edit. For research, I used a National Geographic article on volcanoes for the scenes on Taurus, a volcanic planet. I used my Star Wars and Star Trek sourcebooks and technical manuals for inspiration in terms of ships and weaponry. The capital city of Bimordus Two is a biome, a self-contained ecosystem. I cut out articles about these habitats at the time. Research took many forms for this futuristic romance. And because it’s at heart a romance novel, woven throughout the exciting adventure is the developing love story of Sarina and Teir.

Attorney Sarina Bretton is kidnapped from Earth to become the legendary Great Healer, thus saving the galaxy from a dreadful plague. To activate her power, she must marry Lord Cam’brii, a stiff politician. Instead, she falls in love with the spaceship captain transporting her to the wedding.

Captain Teir Reylock is drawn to the feisty woman he’s escorting to the capital city, but he must fulfill his duty. He doesn’t count on being assigned as her bodyguard once they arrive. Now not only must he protect Sarina from the Coalition’s enemies, but also he must guard her from his own heart.

Current editions are available here: https://books2read.com/CircleofLight

Tag: ebooks

iBooks Tips for Writers

E-Book ABC’s at SleuthFest

EBooks

RWA 2010: Conclusion

A Dream Come True

Contests:

Where To Find My Books: