Preparing for a Book Launch

Once you or your publisher sets a date for your new release, you can start planning ahead for the big day. You’ll need to begin months earlier and get your pieces lined up ahead of time. Planning for a new release can be a full-time marketing job, so I’d advise you to set aside a few weeks to get everything done. Here’s a basic countdown schedule to act as a guideline.

4 to 6 months ahead

Prepare your story blurbs and tag lines.

Update the author biography on your website. Have a short and long one along with a separate speaker introduction.

Send out advance reading copies to reviewers and bloggers.

Announce the launch date in your newsletter and on your social media sites.

Schedule a virtual blog tour.

Reserve ad space in trade journals, e-magazines, and online reader sites.

Set up speaking engagements and signings.

2 to 4 months ahead

Send out a press release about the new release and include signing dates.

Do a Cover Reveal once your book is available for pre-order.

Write a page full of tweets and Facebook posts about the new release.

Create your book trailer (optional) and add to social media sites.

Write guest blog articles and interviews for your virtual book tour.

Run contests or giveaways with your ARCs as prizes.

Order print promo materials and swag for conferences

Consider if you want to put another book in your series on sale during the window of your book launch.

1 to 2 months ahead

Set a book launch party date, time and place. Here’s an example of the online site I share with author Maggie Toussaint: https://www.facebook.com/NewReleaseParty/

Write the party posts, determine the prizes, and schedule all posts ahead of time.

Create memes for your launch party and the new release.

Send out “Save the Date” notices. Treat the launch as an “event” and broadcast it on your social media sites and to your influential contacts.

Schedule a newsletter and blog to post on the launch date.

Update your website with reviews as they come in. If time permits, thank each reviewer.

Write a book club discussion guide (optional).

Post the first chapter on your website.

Put excerpts on your blog to entice readers to want more.

Do as much of this work in advance as you can. This is simplifying all the effort a book launch entails but being prepared relieves some of the stress as your book birthday approaches.

Preparing for a Book Launch #amwriting #bookmarketing Share on X

Hairball Hijinks – New Book Release

Hairball Hijinks: A Bad Hair Day Cozy Mystery Short Story, is now available in ebook format.

Hairball

Digital ISBN: 978-0-9985317-4-8, $0.99, Orange Grove Press

Hairstylist Marla Vail agrees to help find a neighbor’s lost cat and discovers a ransacked house where more than the pet is missing.

Savvy hairstylist and super sleuth Marla Vail visits her friend Tally who just got out of the hospital after a serious car accident. Marla has been caring for Tally’s baby and is sad but grateful to return him to his mother. She and Tally reconcile their friendship that had become estranged before the crash.

Happy to have her friend back, Marla is about to leave when a knock summons her to the door. It’s a distraught elderly neighbor who claims her cat is missing. Marla, unable to turn down a person in need, accompanies the lady home. But when Marla enters the house, she realizes much more is missing than a lost feline. The place has been ransacked, and when she calls the police, they inform her the neighborhood has been beset by a series of thefts. Can she find the crooks before they cause another cat’astrophe?

Bonus One: An interview with Marla
Bonus Two: 5 new recipes!
Bonus Three: A sneak preview of Trimmed to Death

Spoiler Alert! This story comes after Hair Brained, #14 in the Bad Hair Day Mysteries. It contains spoilers so you might want to read that book first.

With special thanks to Lois Crockett for suggesting the story title.

Excerpt

Marla hastened to the front door. After a glance through the peephole, she opened the door to face an elderly woman with white hair.

“I heard you were taking care of Tally’s affairs after her accident, and I recognized your car in the driveway. You have to help me,” said the lady with a frantic expression.

“I’m sorry, but I don’t believe we’ve met.”

“I’m one of Tally’s neighbors. I understand you’ve a reputation for solving crimes. Thanks to your efforts, the police discovered who hurt Tally and her husband. Poor thing to lose her man that way. Now my guy is missing. I can’t find Mr. Stanton anywhere.”

“What do you mean?” Did the woman really address her spouse in that formal manner?

“I went out on some errands. When I got back, he was gone. I don’t know how he could have slipped out of the house on his own.”

Marla gave her a sharp glance. She wanted to learn more, but Luke had quieted, and she didn’t dare risk waking the baby by asking this person inside. Besides, it wasn’t her house. She didn’t have that right.

However, Marla couldn’t turn the woman away. Her natural inclination was to help people, so she stepped outside and shut the door behind her. The first order of business was to determine if this lady was legit or a scam artist preying on folks in the community.

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TRIMMED TO DEATH is now available for Pre-Order. This title, #15 in the Bad Hair Day Mysteries, will be released on Sept. 25, 2018.

Trimmed to Death

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Fine Tuning Your Novel

You’ve read through your novel for the umpteenth time and can barely look at it anymore. Then your advance reading copy or final pdf file arrives, and it’s time for a last glance before sending your baby into the world. Will you still find changes to make? Undoubtedly. Sometimes these are conversion errors. Or you may notice typos or word choices that need a tweak.

Fine Tuning

Trimmed to Death, #15 in the Bad Hair Day Mysteries, is set to debut on Sept. 25. Check out the latest changes I’ve made and you’ll gain some insight into the mind of a writer. Caution – There may be spoilers.

p. 74 – bustled … bustle.

A few minutes later, Janet bustled down the stairs along with her housekeeper. After giving the woman an order and watching her bustle off toward another part of the house, Janet turned to Marla.

Change “bustle” to “scurry” so it reads …watching her scurry off…

p. 78 – “get involved” x 2

Janet clapped her hands. “It sounds wonderful. I’d love to get involved. Tony, you could ask Tristan to donate some of his desserts. You cross paths on occasion.” She turned to Marla. “His restaurant buys vegetables from our farm. They like to advertise how their dishes contain ingredients from sustainable food sources.”

“That would be amazing if his restaurant would get involved in our charity event. They’d benefit from the publicity as well.”

Change “I’d love to get involved” to “be included.” So it should say, I’d love to be included.

p. 103 –Marla winced. “I know what you mean. I’m wondering if you knew Francine Dodger, publisher of Eat Well Now magazine.

Delete “Marla winced” on this line. I use “wince” too many times.

p. 125 – “It says, ‘Meet me at midnight by the Living Tree. All hail Osiris.’ “

Last quote mark is reversed.

p. 148 – “You can tell, huh? Your dad called with bad news. Another woman is his case was found dead.” Change “is” to “in”

p. 154 – “Why are you so afraid, Janet?

Add quote mark at end of sentence

p. 161 – “Actually, I came to order lunch. Can get you get me a turkey delight to go?”

Can get you get me. Delete first “get”

p. 165 – “Lynette theorized that Francine would have made an effort to buy the magazine from the conglomerate that owns it.

Made an offer, not made an effort. Change effort to offer.

p. 170 – “I’ll give you a taste of our olive oil varieties after we return.”

Marla’s jaw dropped as she noticed the variety of goods for sale.

Varieties … variety. Change “variety” of goods to “range” of goods

p. 178 – Used “message” x 3.

Chills ran up Marla’s spine as she scanned the message. Mind your own business or you’ll be next.

[Chapter Break]

“It looks as though the message was printed on a sheet of white computer paper.” Marla snapped a photo and messaged it to Dalton.

Change “messaged” to “sent” in this last sentence.

p. 180 – The word “property” is used too many times.

“Without color of title means we’ve been paying property taxes and any liens on the property, as well as meeting the other conditions. Besides occupying the property for a minimum of seven years, we have to be in open use of the property, essentially acting as the sole owner.”

Change “occupying the property” to “occupying the place”

p. 199 – Used “man” x 3.

“If his column is losing readers, it’s because the man has lost his edge.”

“Could he have wanted to get her out of the way?” Dalton studied the other man’s face.

“Are you kidding? Man, that guy couldn’t hurt a fly. He doesn’t have it in him.”

Remove this “Man” and just say, “That guy couldn’t hurt a fly.

p. 204 – She could have quite a list of personal indiscretions hidden away. Change to: She could have had quite a … Add “had” in this sentence. This refers to the victim.

p. 231 – Used “took” x 2

The camera wasn’t in Francine’s purse and hasn’t been turned in by anyone.”

“Do you believe the killer took it?”

“It’s possible. The pictures Francine took could be useful to the case.”

Change to, Do you believe the killer kept it?

p. 249 – Referencing Marla’s stepdaughter in this paragraph:

Meanwhile, it promised to be a bumpy ride. Dalton likely wouldn’t approve of any guy she brought home for them to meet until he’d done a thorough background check and conducted a personal interview. She couldn’t blame the girl for being guarded about her love life and had to trust her to make the right decisions.

Change “she” to “Marla” in the beginning of this sentence to clarify: Marla couldn’t blame the girl for being guarded about her love life and had to trust her to make the right decisions.

Recipes:

p. 274: spice cake mix is not capitalized

p. 275: Yellow Cake Mix is capitalized

Choose one or the other for consistency

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It is not easy to scrutinize your work line-by-line and word-for-word, but this is part of the writing process. You want your book to be the best it can be, and this is the way. Positive feedback from readers makes it all worthwhile.   CLICK TO TWEET

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Hollywood Studios and Beyond

We spent an afternoon last weekend strolling around Disney World’s Hollywood Studios in Orlando, Florida. Turning right at the first main intersection, we passed the fast food places on our left and gift shops on our right. Straight ahead was the Tower of Terror. I went on this theme park ride for one time in the past, and it was my only time. However, I like to admire the structure because it reminds me of Dead Roots, my haunted hotel mystery. I had this attraction in mind when planning the layout for my fictional resort, which was also inspired by the delightful Tower of Terror movie.

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Many of the former attractions were closed and we couldn’t access the back streets. Remodeling is underway for the new Mickey and Minnie Runaway Railway and the new Star Wars: Galaxy’s Edge.

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We viewed the tourists along with this local resident.

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Then we went into Star Wars: Path of the Jedi to see a 12 minute film and get cooled off in the air-conditioning. The film follows Luke Skywalker from when he began his journey as a Jedi to when Rey took up the challenge in the latest saga film.

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We saw the new Star Wars Solo movie at Disney’s Dine-In Theater. The action kept me on my toes throughout along with keeping track of the various political factions. I especially liked how Han met Chewbacca and Lando. If you want a good escapist film, I’d recommend it for an entertaining couple of hours.

We ate at several restaurants in the area. Here’s the stuffed mushroom appetizer we enjoyed at Longhorn.

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Breakfast one day was at Wilderness Lodge.

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Dinner at Ahi Sushi.

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We also went to the Farmer’s Market in Winter Park and then strolled along the shops at Park Avenue after lunch.

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This was a welcome break. Back home, I completed my final read-through of Trimmed to Death, #15 in the Bad Hair Day mystery series. Now it’s ready for production!

 

Where Do You Write?

“Where do you write?” is a common question for writers during book talks. Readers might imagine us toiling away on an old typewriter in some attic with a tiny window. Or perhaps they see us working on a sleek laptop while enjoying the breeze from a seaside veranda. We could be creating our masterpiece in solitude while viewing a lake and sipping tea on a screened patio as crickets drone in the nearby woods. Or maybe we pound away on our keyboards while drinking coffee at the local Starbucks. Don’t you see folks there working on their laptops and wonder if they are aspiring writers?

My work environment is more mundane. I work at home. I have a dedicated home office. I am surrounded by things I love, such as books and memorabilia and gifts I’ve bought myself to commemorate my published works.

I love my corner desk so much that I don’t ever want to leave this house. As I sit here now, straight ahead is my Dell computer monitor. I use an ergonomic keyboard by Adesso that has saved my wrists. On shelves above, I have writer-related gifts from my kids and others, and a collection of trolls to represent the Trolleks who are the bad guys in my Drift Lords series.

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Looking to my left, down below are lots of drawers. One extension to my desk serves as a printer stand. Above this are my latest plotting notebooks, some books on writing, and proofs for my latest works in print. On the very top are a collection of novelty pens and a train locomotive from a fan painted with the cover from Murder by Manicure. Most treasured behind a glass door are my Flamingo Award from MWA Florida Chapter and a Lifetime Service Award from Florida Romance Writers. Behind these awards is a signed photograph from Star Trek star Jonathan Frakes.

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To my right are how-to writing books in the crime fiction field, copies of all my books in various print formats, a jeweled calculator, a world clock, and a pencil holder from Area 51. Flashlights, emergency radios, and portable lanterns stand at the ready on every surface in case we have a power blackout during hurricane season.

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Bored yet? We’re not done! I have a separate mahogany desk for correspondence, and this is where I pay bills and do the household accounts. Above this is a bulletin board and various medals and framed certificates for accolades I have earned.

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The closet in this former bedroom had been converted into bookshelves before we moved in and was one reason why we loved the house. The shelves are totally full. Besides my reference books on all subjects and more books on writing, I have a paperweight collection, an onyx chess set, a sword I bought in Spain, and other tchotchkes.

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The room is completed by three more sets of plastic drawers from office supply stores, mailing supplies, two tall bookcases, and more reference materials.

I spend all day in this room. It’s my home within a home. Can I work elsewhere? I’ll dabble at marketing and revisions when away from home, but I can only create in this environment with silence for company. No background music or coffee house chatter for me. I need quiet.

I hope you have enjoyed this glimpse into my work space. Now for those stacks of papers that need filing…. Until next time!

 

Dining Out Fort Lauderdale

You may be wondering why I write about food so much on this blog. Authors have lives, too, and I happen to enjoy dining out, taking cooking classes, and experimenting on recipes. Everything we do feeds into our creative works. You’ll find recipes and food mentioned throughout my Bad Hair Day Mysteries. So here are some local spots aside from the usual chains.

Dar Tajine is a Moroccan Restaurant that draws you in with its lush décor. The menu selections were varied enough to appeal to everyone at our table.

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We started out with Zaalouk, an appetizer with grilled eggplant, tomato, garlic, olive oil and spices. It tasted like Ratatouille and came with triangles of pita bread. For my entrée, I had the Beef Tajine that was wonderfully tasty and tender. My husband had the Vegetarian Tajine that looked substantial enough for his appetite. In my estimation, tajine means it is slow-cooked and served in these interesting pots. We’ll have to go back to try the Shish Kabob and Chicken Bastilla. Mint tea and a selection of pastries concluded the meal. The restaurant is located at 8281 W. Sunrise Blvd in Plantation. Go to http://www.dar-tajine.com

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On Mother’s Day, we dined at Vienna Café & Wine Bar. This is a favorite when we want a special night out. It has a continental atmosphere with Vienna classics on the menu. I started with the Mushroom Fricassee. The mushrooms are sautéed with port wine and cream and served in a flaky pastry. My main dish was the potato-crusted salmon, which came with a pinot noir cream sauce and steamed asparagus. I ordered a side dish of potatoes au gratin. This is located in Davie at Pine Island Plaza. http://www.ViennaWineBar.com

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So here’s my question for you. Do you like to read about my dining and travel adventures? Or would you rather I stick to how-to articles on writing and the writing process? Perhaps you like a mixture of both? Please let me know what interests you.

 

Hairball Hijinks

Publisher: Orange Grove Press
Series: A Bad Hair Day Mystery, 14.5
Release Date: June 12, 2018
Genre: Mystery
Available Formats: eBook
Digital: 9780998531748

Hairstylist Marla Vail agrees to help find a neighbor’s lost cat and discovers a ransacked house where more than the pet is missing.

Savvy hairstylist and super sleuth Marla Vail visits her friend Tally who just got out of the hospital after a serious car accident. Marla has been caring for Tally’s baby and is sad but grateful to return him to his mother. She and Tally reconcile their friendship that had become estranged before the crash. Happy to have her friend back, Marla is about to leave when a knock summons her to the door. It’s a distraught elderly neighbor who claims her cat is missing. Marla, unable to turn down a person in need, accompanies the lady home. But when Marla enters the house, she realizes much more is missing than a lost feline. The place has been ransacked, and when she calls the police, they inform her the neighborhood has been beset by a series of thefts. Can she find the crooks before they cause another cat’astrophe?

This story comes after Hair Brained, #14 in the Bad Hair Day Mysteries.
Bonus One: An interview with Marla
Bonus Two: 5 new recipes!
Bonus Three: A sneak preview of Trimmed to Death

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Reviews | Excerpt | Excerpt

Reviews

“I’m always happy for a chance to visit with my old friend Marla Vail. This time it’s a short visit, but just as much fun as always. Hairball Hijinks picks up right where Hairbrained (#14 in the Bad Hair Day Mysteries) left off. It’s a fast-paced read with charming characters. It left me with a “feel good” type of feeling. It even includes a nice interview with Marla. It’s a very nice touch and gives the reader even more insight into the character. I loved this book. It has an adorable cat in it, what could be better?” Yvonne at Socrates’ Book Reviews

Excerpt

 

Extras