Getting Reviews on NetGalley

NetGalley is an online site where publishers solicit advance reviews for upcoming titles. This has mostly been the realm of traditional publishing houses, but now indie authors can take advantage of this opportunity.

Authors can join a co-op created for the purpose of reducing costs. For example, Anne Victory from Victory Editing has a NetGalley service that is reasonably priced. Other sites charge more and filter the requests for you. I jumped on board Anne’s co-op for my latest release, Star Tangled Murder. I scheduled this to start two months prior to release. Any shorter, and readers may not have enough time to read your work. Too long an interval, and it might get lost in their TBR pile. You can also make your book available for more than one month if you wish. Please mention my name if you book a spot with Anne.

I appreciated how I could evaluate the requests through her co-op. She provides detailed guidelines. I researched each member’s profile and then accepted or declined them based on my impressions. At the end, I got a spreadsheet from NetGalley with a list of reviewers who had downloaded my title along with their email addresses.

In total, I approved 105 requests. Out of these, 44 posted reviews. I felt that a 42% return was a pretty good rate.

The Risks

My first two reviews were one-star bombs that threatened to crush my self-confidence. They referred to elements in the book that apparently hit these readers’ hot buttons and didn’t truly reflect upon the story or my writing. I was afraid the book would fail.

But then four and five-star reviews started pouring in, both from NetGalley reviewers and from my personal reviewer list. At present, Star Tangled Murder has 60 ratings on Amazon with a 4.5 average. I got some great quotes from these reviewers.

How do you get started?

Sign up for the author co-op. Once you get a link to your book on NetGalley, design some memes to let people know your book is available there. Share these graphics on your social media sites, in your newsletter and blog posts, and notify your personal reviewer list. Include the link to your book’s site on NetGalley in your posts.

How do you evaluate a request?

You don’t want to give a free book to anyone who asks, so you need to be careful. Use these criteria to check each person out:

For Reviewers, look at their member profile. Do they have links to social media sites or a personal blog?

If they’re a Bookseller, realize they may not review your book but might recommend it to their customers. Plus, the listing puts you on the radar of independent booksellers who are interested in your genre.

Librarians may order a copy and/or recommend it to patrons and book clubs. They might also post a review on LibraryThing or Goodreads.

Consider why an Educator might want to read your book. Do they teach in an age-appropriate grade? Would your book be appropriate for their school library? Are they still teaching or have they retired?

Are their reviews on NetGalley current? How are the ratings?

Where else do they post reviews aside from NetGalley? If you want general readers to see them, you’ll want people to post on Goodreads at the very least.

Check their Goodreads profile. Are those reviews current? Do they review books regularly, and how are their ratings? Do the same for each of the other sites they mention.

Are their reviews more than one or two lines? Do they read like a generic review, or do they actually say something relevant to the story?

As Reviews Arrive, you’ll get emails like this sample:

Susie Star, Reviewer
Member Profile: [NetGalley Link]
Rating: 5 out of 5 stars
Links included to NetGalley, Amazon, Goodreads

Star Spangled Murder is #18 in the bad hair mystery series. Salon owner Marla and her detective husband Dalton, visit a living history village over the fourth of July weekend. When someone is murdered during a Seminole battle reenactment, Dalton gets assigned to the case and Marla does her best to help him find clues to solve this last case before he retires from the police department. This was a fun quick read with likeable characters and plenty of red herrings. I can’t wait to read the next book in this series!

Are you interested in connecting with this author (interviews, events, etc)? Yes
Would you purchase this book for yourself or a friend? Yes
Will you recommend this book/author to your audience? Yes

Keeping a Spreadsheet

Download your list of reviewers from NetGalley. Look to see if the people who made requests have followed through with a review. When the book goes live, send a reminder email to each person who downloaded your book and provide links as to where they can post reviews.

For my spreadsheet, I added columns for the Reviewer’s Name, Email, Category (i.e. Reviewer, Librarian, etc.), Approved or Declined; Downloaded the Book – Yes or No; Number of Stars Rated; Review sites, i.e. NG, Amazon, Goodreads, BookBub, Blog, or Other to show where they posted. Also I included a Reminder Letter and Date Sent.

Next time you have a new release, you can email those reviewers who posted about your book and offer them a copy, either through NetGalley or through a BookFunnel link.

In Conclusion

NetGalley can be a great way to get exposure for your upcoming release and to gain advance reviews. Revel in the good ones, pull quotes from them, and share these across your social media sites. For bloggers who post about your book, thank them in the comments section and share the post.

Getting Your Book Reviewed on NetGalley #indieauthor #marketing Share on X

As for what to do with the reviews, Read This Post.

Create Your Own Book Trailer

Would you like to create your own book trailer? Various companies will do trailers for you, but their work may be similar to what you can do on your own with a slide show. Wouldn’t you rather pick out the photos and music that best suit your story?

You may already have a program on your computer if you have an older version of Windows. See if you have Movie Maker installed. If not, you can do the same type of trailer on PowerPoint or Animoto (https://animoto.com/). Even BookBrush now has a section for Book Trailers (https://bookbrush.com/video-creator/).

If you’re a big moneymaker, then you can do a full cast production using real actors or voiceovers. But if you’re the average writer who wants to give your readers a taste of the story without breaking your bank account, this may work for you. Or check out Fiverr at https://www.fiverr.com/ to see what they have to offer for less cost.

Do Your Homework

Go to author sites on YouTube and find trailers for books in the same genre as your work. Note the text on each slide and the type of image that accompanies it. Listen to the music. How does it make you feel? Does the story move quickly while giving you an idea of the plot and main characters? What elements don’t work for you? How long is the trailer? What do the credits say at the end?

Write Your Text

Now write your own text in verse form, one line per slide. Be brief, offering your story points in as few words as possible. The text should give viewers an idea of what your story is about, the tone of your work, and an introduction to your main characters. It’s not an easy task. Try to keep your video under two minutes.

Insert Images

Register for the royalty-free photo site of your choice. Most of these allow you to purchase a package of credits. In the Search feature, put in keywords for the type of picture you want (i.e. romantic couple, beautiful redhead, angry businessman, gloomy castle). Scroll down until a photo catches your fancy. Click to add it to your Favorites or Lightbox.

Match an image to each verse in your text. Be sure to check the licensing agreements before you make your purchase. Then buy the ones you want. I usually buy the medium or large size, depending on the features at that site. Download and save each image to your computer.

Add Music

Decide upon the tone of your video and put keywords into the search feature on the music site of your choice. Is your story dark and scary? Light and funny? Upbeat and bouncy? Intense and mysterious? The music is important because it elicits an emotional response in your viewers. Check the length of the music clip against the length of your trailer, and make sure it’s long enough. Again, download and save the clip to your computer.

Now What?

Open a New Project in your program of choice and then Add Photos one per slide. If you want a blank slide to add text only, click the Credits button.

Once you have your pictures laid out as slides, add Captions for each one. This is where your text goes in the text box. You can drag this box to wherever you want it placed or resize it. You can also change the color of the text. If it’s a light background, choose a dark text. If you have a black or dark background, make the text white. Alter the font as needed.

You’ll now see Video Tools and Text Tools, at least in the program that I use. Here you can alter the Duration of each slide. I try to have the duration of my text shorter than the video. So a video slide might run for 5 seconds, and the text for 4.50. Under Text Tools, choose Effects. This gives you options for how you want your text to scroll or appear on the slide.

Under Video Tools, click on Animations. Here you can add Transitions between slides. Keep in mind that these transitions cut some of the time out of the slide before and after. Each time you want to view the effect, put the cursor in front of a slide and click the Play button. Next do the same for Pan and Zoom. Make choices there so your pictures aren’t static.

When you have arranged your pictures and text to your satisfaction, add the Music. You can adjust the track as needed, like timing it to start further in by changing the Start Point. Also, hit Fade In at the beginning or Fade Out at the end if desired.

Add credits at the end by clicking Credits. This will be a text only slide. Here’s where you put the credits for your images and music plus another slide for your book cover and publishing details. Remember to Save your project often as you work on it.

When you are totally done, Save the Movie as an HD version. Your trailer is ready to upload to YouTube and elsewhere. Sign in to your YouTube account and upload your file from there. Once it’s live, copy the Embed code and add it to your website. Use the link to entice readers to watch the piece on your social media sites. It’s another tool in your arsenal to excite viewers about your upcoming release.

Places To Post Your Book Video

YouTube: https://www.youtube.com/
Amazon: https://author.amazon.com/home
Vimeo: https://vimeo.com/
Book Goodies: https://bookgoodies.com/advertising/authors-tell-us-about-your-book/

Remember to add your video to all your social networking sites plus your website and blog.

Create Your Own Book Trailer #bookpromotion #indiepub Share on X

WATCH MY TRAILERS

Mysteries

Styled for Murder: https://youtu.be/yT95QwTzT58
Trimmed to Death: https://youtu.be/AHwKfK-vTIY
Facials Can Be Fatal: https://youtu.be/6OTw5232Eeg
Peril by Ponytail: http://youtu.be/T2Vao7yDIVY
Hanging By A Hair: http://youtu.be/gv5ldn9uw7I
Shear Murder: http://youtu.be/ePpShWy3Wbw

Romances

Warrior Lord: http://youtu.be/91cdYSftbmU
Warrior Rogue: http://youtu.be/cjV-PRVGoVs
Warrior Prince: http://youtu.be/aVm2FIumw0o

E-Books vs Print Books for Giveaways

As part of a book promotion campaign, many authors routinely offer giveaways or contests with books as prizes. Whether these are e-books or print copies depends upon author preference, publisher, supplies and cost factors.

Traditionally published authors may receive a carton of advance reading copies for reviewers or to use as giveaway prizes. They can easily supply print copies but may not have the option to give out digital editions. This factor might be curtailed now due to print run delays amid Covid-19 changes.

Suffice it to say that these authors can offer books as prizes in a format approved by their publisher. If they only have print copies available, they can opt to gift an e-book copy by purchasing it themselves. But considering the cost of e-books published by traditional houses, that’s no small sum. Some publishers may offer a digital format for reviewers or put it online at one of the known sites such as NetGalley. It’s up to each author to inquire as to what’s available. Or maybe the publisher is willing to mail out print books on behalf of the author.

On the other hand, self-published authors can make their own choices in this regard. They can order print proofs and send these out as advance reading copies. These books, usually trade paperbacks, cost more for the author as there are no free books from a publishing house. As an alternative, indie authors can offer digital review copies only or give the reviewer a choice.

As for contest prizes, indie authors can choose to give away either print or e-book copies. This is a personal preference, but again one must consider the cost. Print books are more expensive when you add in the shipping charges that can be considerable. This is before we spend on postage to send the print book to the reader.

Lately, I’ve been offering exclusively digital copies, not only for the cost issue, but also because I don’t care to stand in line at the post office during a pandemic. I have cartons full of first edition print copies of backlist titles I’d love to give away to readers, but they’ll have to wait until it’s safer out there.

Hopefully, you’ll be more understanding of why authors may offer one format or the other. It’s a personal choice dependent upon our publisher, formats available for our titles, how much we can afford, and how much we’re willing to risk our health during these uncertain times.

Be aware that even if you don’t own a dedicated e-reader device, you can download digital files onto your home computer or tablet. It’s great to get a signed print book as a contest prize, but please realize this is not always possible. At Booklover’s Bench, where we do monthly giveaways, you’ll see both e-books and print copies in the Prize Vault. Enter Here for a chance to win.

E-Books vs Print Books for Giveaways #amreading #giveaway Share on X

Are Blog Tours Worthwhile?

Blog Tours can gain exposure for your new release on sites with a different readership than your own. If anything, readers might be prompted to go look up your book if the post piques their interest. Name recognition and exposure is the goal more so than selling books. You want to expose your work to new audiences. A blog tour can be an important tool in your marketing and book promotion arsenal.

Another huge benefit is that you’ll gain reviews. The tour hosts, if this is what they offer, may post a review on their blog sites, Goodreads, Amazon, and in some cases on BookBub.

Decide if you want to book your own virtual blog tour or if you’re rather hire a tour organizer. You can also do both if you have a list of bloggers you can approach on your own. How do you find these people to start? Check out the blog tours of authors who write in the same genre. Go to each site and look for contact information and submission guidelines. Some will do reviews. Others will offer interviews or spotlights. Begin a list of possible sites with these details, including if there’s an online submission form. If you want to cast a wider net, consider a Bookstagram tour or look for YouTube Book Vloggers or podcasters that will host you.

To arrange a virtual tour yourself, send a query to the host. Mention your book title and details, the release date, a short book description with buy links, and if you have digital or physical advance reading copies available. On your list, jot down the date when you sent this query. If you get no response and several weeks have passed, send out a reminder letter. Also note down when you get an answer and the date you send the ARC to the host. Keep meticulous records, because you’ll use the same people again for the next book if they follow through. When they do post a review or host an interview, write the date and add the link to your notes.

Once you’ve been accepted by the hosts, write your blogs. What do you write about? My advice is to scribble down topics as you are writing your work-in-progress. Subjects can relate to the research you had to do, to the writing process itself, or to the reason why you were inspired to write this book. Another popular item for a post is a character interview or a “day in the life” essay by your protagonist.

At the end of each post, put your book blurb and buy links; plus an author bio with links to your social media sites. Send an author photo and book cover along with your post to the host.

To attract readers, offer a grand prize drawing from all commenters during the tour and/or do a giveaway on each site.

Publish your tour schedule on your website and broadcast it on your social media. Create an eye-catching graphic and use it to make this an event. Post it as an event on your Facebook author page and with your Appearances on your website. Use these sites to create memes: BookBrush, https://bookbrush.com or Canva, http://www.canva.com

Be sure to show up the day of the posting on each site to answer comments. Thank the host for having you on her site.

If you’d rather hire a tour organizer, you’ll get the benefit of their network of hosts and their publicity on your behalf. You’ll also perhaps get a graphic you can use to publicize the event. Decide if you want to do guest blogs, interviews, spotlights, or reviews.

Here are some tour host companies:

Great Escapes – http://www.escapewithdollycas.com/great-escapes-virtual-book-tours/

Partners in Crime – http://www.partnersincrimetours.net/

Goddess Fish Promotions – http://www.goddessfish.com/

Bewitching Book Tours – http://bewitchingbooktours.blogspot.com/

Xpresso Book Tours – http://xpressobooktours.com/

Historical Fiction – http://hfvirtualbooktours.com/

Enticing Journey – http://www.enticingjourneybookpromotions.com/p/welcome.html

Give Me Books – https://givemebooksblog.blogspot.com/

Audiobookworm Promotions – http://audiobookwormpromotions.com/tours/

To summarize, follow these steps:

Solicit Hosts or Hire a Tour Organizer
Decide Topics
Write Blogs
Send Posts to Hosts or Tour Organizer
Offer Prizes to Commenters or a Grand Prize for the Tour
Publicize Schedule
Thank the Hosts
Tally Results

Are Blog Tours Worthwhile? #blogging #bookpromotion Share on X

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Follow my Virtual Book Tour March 11 – 18

Booklover’s Bench Giveaway, Feb. 1 – 18

It’s our group’s anniversary at Booklover’s Bench and we’re celebrating by gifting six mysteries to one lucky winner! We founded our site in Feb. 2013, so we are seven years in the running and still going strong. You can rely on Booklover’s Bench for great reads and monthly giveaways. CLICK HERE TO ENTER

Revisiting Earlier Books

I’m revising my very first published novel, Circle of Light. This title won the 1995 HOLT Medallion Award and blends my love of science fiction with romance. When I was a fledgling writer, it gave me great joy to let my imagination go wild and create this soaring fantasy. This story began a trilogy and was one of four books I did with Dorchester writing as Nancy Cane.

The story follows the hero’s journey in that first we see attorney Sarina Bretton in her natural habitat. She is kidnapped from Earth by Captain Teir Reylock of the Coalition Defense League. His mission is to deliver her to the alliance for her marriage to Lord Cam’brii, a stiff politician. Through this union, Sarina will become the Great Healer and save the galaxy from a devastating plague. Sarina, unhappy about being forced from her home, refuses to cooperate. But after an encounter with one of Teir’s enemies, she crosses the threshold and accepts the challenge. Along the way, she falls in love with Teir instead of the councilman she’s destined to wed.
Oh, what fun I had creating this tale! It brings me great pleasure to reread this story and make it even better. It’s amazing how much a writer’s skill advances over the years. Revising may be a tedious job, but it’s necessary to polish a book to perfection. I might be writing mysteries now, but these stories were my first love. They’ll be available to you again with new covers and bonus materials in my revised Author’s Editions.

Tropes: abduction by a hot alien, space travel, starship captain, political intrigue, betrayal, psychic ability, strong female lead, royalty, star-crossed romance, legends & prophecy, secret identity.

What are your favorite elements in the books you read?

Tips for Query Letters

Do you want to send an agent a query letter but have no idea what it should include? Or perhaps you’ve sent out several queries and you keep getting rejections. What could you be doing wrong? Here are some steps you can take to put yourself on the path to success.

Check the guidelines for submissions on the agent’s website. This will tell you what genres the person represents and if they prefer email or snail mail submissions. The guidelines will also state if you should include any sample chapters.

Make sure the agent does not require an exclusive submission. If so, you’d lose months while waiting for a response. See if the agent mentions their expected response time.

Write a one-page snappy query letter introducing yourself, giving the word count and genre for your book, a catchy story blurb, and your writing credits. If possible, include a hot premise or marketing hook that makes your story stand out. This means using keywords such as “paranormal” or “dystopian” or “domestic suspense” or saying your story is “Indiana Jones meets Romancing the Stone.” If you can compare your style to similar published authors, do so without bragging about how your book is as wonderful as Ms. Bestselling Author.

Be careful not to sound as though your writing is all over the board in terms of genres. Be clear about your focus. For example, don’t give the genre as a suspense novel and then mention that it takes place on another planet and your next book will be a vampire story. You’ll want to build your author brand by focusing on one genre as you grow your readership.

Do not describe your life history or any personal details unless they relate directly to your book. Do include if you belong to a critique group, have won writing contests, or if you’ve attended writing workshops and conferences.

You can also mention why readers might want to read your book. What is the value in it for them? Again, don’t brag and say it’s the most exciting book they’ll ever read, or it’s a fast-paced thrill ride. This is for readers to determine. But if it helps them appreciate family values or learn about how you can rise above past mistakes, this could be useful to include as a theme.

Basic Structure

First Paragraph – State your book’s title, genre and word count. Here you can put if you’re a published author seeking representation or a new author seeking an agent for your first book.

Second Paragraph – This is your catchy book blurb. Write it like a log line for a TV show or like the back cover copy of your book. You’ll want to engage the reader’s interest.

Third Paragraph – Here offer your biography as it applies to your writing, including works you’ve published, memberships in professional writing organizations, writing workshops you’ve attended, critique group participation. Mention any expertise or work credentials that apply to your book. You can also make marketing suggestions or mention your proposed target audience. Mention if your story is book one of a series.

Last Remarks – Thank the agent for their consideration and offer to send the completed manuscript upon request. Do mention if this is a multiple submission.

Signature Line – Here is where you can add your social media links. Doubtless the agent, if interested, will look you up to see if you have an online platform.

If you hear nothing back from the agent for a couple of months, send a follow-up email to ask if she’s received your query. Be courteous and respectful of the agent’s time. Be aware that some agents won’t respond at all, and this can be taken as a rejection. But follow through at least once to make sure your email was received. As an alternative, you can request a return receipt for when the agent opens the message.

If you receive a rejection letter with detailed suggestions for your work, write a thank you note. Remember, an author-agent relationship is a two-way street. Just as you want to hire the ideal agent, the agent wants to land the ideal client. Be courteous, professional, and savvy about the industry. Also respect that while the agent might offer suggestions for improvements, this is not an invitation to resubmit your work unless the agent says so in her response.

Tips for Query Letters #amwriting #pubtip Share on X

After Your Book Launch

What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.

What else can you do? Here are some suggestions:

Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
Send a thank you email to the reviewers on your personal list who have posted.
Send a reminder to the reviewers who have not yet posted.
You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
Add quotes from reviews to your website.
Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
If you’re running a contest, don’t forget to mention this to your followers.
Remember to promote your friends’ books and retweet their posts so it’s not all about you.
If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?

Trimmed to Death – Book Trailer

Mix together a cocktail for murder, add a few salty suspects, toss in a dollop of sweet humor, and you have the recipe for Trimmed to Death, #15 in The Bad Hair Day Mysteries.

Savvy hairstylist and amateur sleuth Marla Vail enters a charity bake-off contest at a fall festival sponsored by a local farm. While she waits to see if her coconut fudge pie is a winner, Marla joins a scavenger hunt where people playing character roles are the targets. Instead of scoring points with a live person, she finds a dead body planted face-down in the strawberry field. Who would want to cut short the life of food magazine publisher and fellow bake-off contestant Francine Dodger? As she investigates, Marla learns there’s no shortage of suspects. A celebrity TV chef, food critic, olive oil importer, food truck owner, pastry chef, and cookbook author may be stirring up more than their next recipe. Can Marla unmask the killer before someone else gets trimmed from life? Recipes Included!

“From fundraiser activity, culinary insights, and probes into Marla’s logic to recipes and romance which pepper the story line and embellish its twists and turns, readers who want a cozy mystery filled with atmosphere, intrigue, and adventure should settle a chair by the fire for a good evening’s read.” D. Donovan, Senior Reviewer, Midwest Book Review

“What a great read! Marla and Dalton make a wonderful team… I like how it shows some realistic dimensions to Marla and Dalton’s professional lives. They both are concerned with doing a good job professionally, doing what’s right and having a life of their own. This book is believable, well-written and well-developed. The storyline is fast-paced and keeps readers guessing to the end.” Kathleen K. on Goodreads

“This is Book 15 in the Bad Hair Day Mystery Series. I have read each of these books and they just keep getting better and better…This book is wonderful and I highly recommend it.” Sandy B. on Goodreads

“In Trimmed to Death, Marla once again falls upon a murder; this time while enjoying herself at a fall festival sponsored by a local farm. I enjoy following Marla and her escapades. The stories are always light-hearted and easy to read.” Jan K. on Goodreads

TRIMMED TO DEATH, Sept. 25, 2018, Orange Grove Press
Digital ISBN: 978-0-9985317-5-5
Print ISBN: 978-0-9985317-6-2
Cover Design by Boulevard Photografica

Order Your Copy Now:
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Add to Goodreads

Preparing for a Book Launch

Once you or your publisher sets a date for your new release, you can start planning ahead for the big day. You’ll need to begin months earlier and get your pieces lined up ahead of time. Planning for a new release can be a full-time marketing job, so I’d advise you to set aside a few weeks to get everything done. Here’s a basic countdown schedule to act as a guideline.

4 to 6 months ahead

Prepare your story blurbs and tag lines.

Update the author biography on your website. Have a short and long one along with a separate speaker introduction.

Send out advance reading copies to reviewers and bloggers.

Announce the launch date in your newsletter and on your social media sites.

Schedule a virtual blog tour.

Reserve ad space in trade journals, e-magazines, and online reader sites.

Set up speaking engagements and signings.

2 to 4 months ahead

Send out a press release about the new release and include signing dates.

Do a Cover Reveal once your book is available for pre-order.

Write a page full of tweets and Facebook posts about the new release.

Create your book trailer (optional) and add to social media sites.

Write guest blog articles and interviews for your virtual book tour.

Run contests or giveaways with your ARCs as prizes.

Order print promo materials and swag for conferences

Consider if you want to put another book in your series on sale during the window of your book launch.

1 to 2 months ahead

Set a book launch party date, time and place. Here’s an example of the online site I share with author Maggie Toussaint: https://www.facebook.com/NewReleaseParty/

Write the party posts, determine the prizes, and schedule all posts ahead of time.

Create memes for your launch party and the new release.

Send out “Save the Date” notices. Treat the launch as an “event” and broadcast it on your social media sites and to your influential contacts.

Schedule a newsletter and blog to post on the launch date.

Update your website with reviews as they come in. If time permits, thank each reviewer.

Write a book club discussion guide (optional).

Post the first chapter on your website.

Put excerpts on your blog to entice readers to want more.

Do as much of this work in advance as you can. This is simplifying all the effort a book launch entails but being prepared relieves some of the stress as your book birthday approaches.

Preparing for a Book Launch #amwriting #bookmarketing Share on X

Body Wave Audiobook

Are you an #audiobook fan? I’m excited to announce the release of Body Wave Audiobook, #4 in the Bad Hair Day Mysteries! Join my Book Launch Party on Thursday, May 17 from 7:00 – 8:30 pm EDT for Fun & Giveaways at https://www.facebook.com/NewReleaseParty

Narrated by Mary Ann Jacobs. Published May 11, 2018 by Orange Grove Press

Stylist Marla Shore goes undercover in a hair-brained scheme to catch a killer in her latest South Florida adventure. In a story braided with unexpected twists and curls, she takes on a role as nurse’s aide for wealthy Miriam Pearl. While Marla snoops into the elderly matriarch’s affairs, her boyfriend, Detective Dalton Vail, is afraid that the only affair she’ll snag is with her ex-spouse, Stan. Juggling work at her salon, crime solving, and two amorously inclined males, Marla fights a race against time to save Stan before the dashing detective nails him for murder.

Listen to a Sample: https://soundcloud.com/mysterygal/body-wave

Order Now

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Excerpt from Body Wave

Marla tried to fathom the dynamics of their conversation. Florence seemed to be attacking Kimberly’s values while Stella was defending them. Why was the elderly aunt coming down so hard on the dead girl? Did it have anything to do with Florence having been in love with Kim’s father?

She wheeled Miriam away to a discrete distance, on a slight rise where the driveway curved toward a tree-lined avenue leading to the obscured entrance beyond the woods. It was far enough that she wouldn’t appear to be eavesdropping yet could still hear their faint voices.

“Morons,” Miriam muttered. “The poor thing is gone. Why won’t they let her rest in peace?”

Marla didn’t respond, too intent on listening. Her hands placed lightly on the wheelchair handlebars, she inclined her head.

“I don’t know how I’m going to get those albums if Stanley won’t cooperate,” Stella said, wringing her hands. “I should have gone myself. Maybe he’d have listened to me.”

“You tried at the funeral, and he ignored you,” her sister sneered. “Can you blame him, when you came right out and accused him of murdering his wife?”

“He knew what Kim was planning. You, of all people, should understand how it would cause him to react the way he did.”

“By killing her?” Florence said in an incredulous tone.

“Who else could have done it? You?”

“Don’t be absurd.”

“You always resented my daughter. I know how jealous you were that she wasn’t your child.”

“Stop screaming. I hate it when you get hysterical.”

“Did you do it?”

“Hell, no.” Florence shook her elegant head. “If you want to know, Kimberly was messing in things she didn’t understand. She should have minded her own business.” Leaning forward, she spoke in such a low tone that Marla couldn’t catch what she was saying.

Damn, she needed to be closer. Frustrated, Marla took a few steps forward. Suddenly, she heard a shriek. Whipping around, she let a cry erupt from her lips at the sight that greeted her.

Miriam’s wheelchair coasted down the hill at an increasingly perilous speed.

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“Ms. Cohen’s plot has more twists than a French braid, and Marla is a shear delight.” Joanne Fluke, author of the Hannah Swensen mysteries

“In Nancy J. Cohen’s fourth bubbly Bad Hair Day mystery, Florida hairdresser Marla Shore agrees to help her snake of an ex‑husband, Stan Kaufman, who’s been arrested for the murder of his third wife, Kimberly, find the real killer.” Publishers Weekly

“In Body Wave, Marla faces more shades of guilt and malice than she has colors of nail polish in her salon ‑‑ and exposes herself to a hidden killer who may decide that eliminating Marla is a permanent solution for getting away with murder.” Barnes & Noble Ransom Notes

“You will find it all within the pages of Body Wave: a touch of romance, laugh out loud moments, hilarious characters, and a puzzling mystery.” Romance Readers Connection

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This title is also available in ebook and trade paperback formats. Body Wave was originally published by Kensington. This audiobook and related versions are the revised Author’s Edition. For more details, visit https://nancyjcohen.com/body-wave/

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