New Mystery Release – Box Set Volume Two

I am excited to announce the release of The Bad Hair Day Mysteries Box Set Volume Two: Books 4-6!

Bad Hair Day Mysteries Box Set Volume Two

Copyright © 2021 by Nancy J. Cohen
Published by Orange Grove Press
Digital ISBN: Digital ISBN: 978-1-952886-17-1
Cover Design by The Killion Group, Inc.
Digital Layout by www.formatting4u.com

Meet Marla Shore, a Florida hairstylist and salon owner with a knack for styling hair and solving crimes. In this trio of adventures, Marla helps her ex-spouse solve a murder, searches for her missing pet-loving neighbor, and stumbles across the body of a rival hairdresser.

BODY WAVE – Book 4

In a story braided with unexpected twists and curls, salon owner Marla Shore takes on a role as nurse’s aide for wealthy Miriam Pearl. While Marla snoops into the elderly matriarch’s affairs, her boyfriend, Detective Dalton Vail, is afraid that the only affair she’ll snag is with her ex-spouse, Stan. Juggling work at her salon, crime solving, and two amorously inclined males, Marla fights a race against time to save Stan before the dashing detective nails him for murder. RONE Award Winner!

“Ms. Cohen’s plot has more twists than a French braid, and Marla is a shear delight.” Joanne Fluke, author of the Hannah Swensen mysteries

HIGHLIGHTS TO HEAVEN – Book 5

Hairstylist and amateur sleuth Marla Shore lands a case close to home when her animal-loving neighbor—a man aptly named Goat—disappears, leaving his pets alone and a dead body in his master bedroom. Even more disturbing is the pattern of highlights Marla notes in the victim’s hair. She recognizes the signature technique of her former mentor, master stylist Cutter Corrigan. Soon she’s untangling clues that link Goat, Cutter, and the unsavory pet fur trade to her own past. Someone at her former beauty school has a hair-raising secret worth killing to keep.

“Full of twists and turns, great characters, and an interesting setting. Who could ask for more?” Denise Swanson, author of the Scumble River mystery series

DIED BLONDE – Book 6

Hairstylist Marla Shore stumbles over her rival’s body in the meter room behind their competing salons. When her boyfriend, hunky Detective Dalton Vail, asks for her help in solving the murder, she jumps on the case. The stakes rise when the victim’s trusted psychic warns her that someone she loves is in danger. Her investigation takes her to a smoky bingo parlor, a spooky town run by spiritualists, and sunny Delray Beach. But what scares Marla the most is her relationship with Dalton that takes a surprising turn.

“Nancy Cohen has penned another follicle‑raising frolic with a wry twist of romance.”  P.J. Parrish, NY Times Bestselling Author

Get Your Copy Now

Amazon – https://amzn.to/3b7xyb0
Apple – https://apple.co/3tqS7Fw
BN Nook – https://bit.ly/3uoQ862
Kobo – https://bit.ly/33ggBGU
Books2Read – https://bit.ly/3nSLQBy
Goodreads – https://bit.ly/2QWmEOm
BookBub – https://bit.ly/3yrcc1B

The Bad Hair Day Mysteries Box Set 2 is now available! #cozymystery #boxedsets Click To Tweet

GIVEAWAY

Enter Here July 1-18 to win a free book from Booklover’s Bench in our monthly giveaway.

July Booklovers Bench Book Giveaway

UPCOMING EVENTS

Summer Book Blast Celebration – July 8, 2021

Save the date! Join us for a fun Summer Book Blast Celebration with 6 authors, prizes, and giveaways! The Facebook party is Thursday, July 8 at 8:00 – 9:30 pm EDT  https://www.facebook.com/NewReleaseParty

Summer Book Blast

 

“And the Women Gather” Annual Book Event – Aug. 21, 2021

Saturday, Aug. 21, 2:00 pm, “And the Women Gather” Annual Book Event with authors Nancy J. Cohen and Cecilia Rodriguez Milanes at the Museum of Art, 100 N. Woodland Blvd, DeLand, FL. https://www.desert-sage.co/single-post/and-the-women-gather-annual-book-event  Cost is $19.00. Buy tickets here – https://www.desert-sage.co/events

Desert Sage

 

Back-to-Back Book Releases: Yay or Nay?

Launching a series all at once can be a daunting task. You have to plan the promotion campaign with tight deadlines. This release schedule was a new venture for me. With two backlist trilogies, it made sense to book the releases close together. This meant getting all the titles ready before the pre-order dates.

Once I’d completed my revisions, here is what came next:

  • Assign individual ISBN Numbers and add to Copyright pages (optional but recommended).
  • Mention this title was previously published by your former publisher if it’s a reissue.
  • Add new front and back material.
  • Complete formatting for each book.
  • Add updated book covers to website.
  • Convert book into digital and/or paperback formats.
  • Set release dates.
  • Add book to vendor sites and schedule as pre-order.
  • Create memes for series as a whole and for each individual book.
  • If running a sale, create memes for sale book(s).
  • Write tweets for each title and for overall series.
  • Schedule a newsletter.
  • Book ads if desired.
  • Write blogs for Cover Reveals and Reissue dates.
  • Add distributor links to scheduled blog posts and website.
  • If a reissue, decide if you want to link to earlier versions to retain reviews.
  • Claim your titles on BookBub, Goodreads and Amazon Author Central.

I decided to run a pre-order sale. With the titles respectively at $.99, $1.99 and $2.99, this would give readers a saving of $6.00 over the regular retail price of $3.99 each.

There appeared to be a spike in sales for each book on their release dates, presumably due to preorders. The first book in each series had the most sales. I’m experimenting with these books on Kindle Unlimited and will evaluate the results once the royalties start coming in.

Would I do this again? Not for original titles. You’d have to write all three of them first and then promote your books to the next millennia. It gets tiring fast. There’s a reason why publishers produce one book a year in a series. You need time to contact reviewers, plan a promotional campaign, schedule ads, write copy, and so much more. It’s easier for backlist titles when you already have reviews, but you still want to attract new readers with fresh covers and added bonus materials.

In conclusion, a back-to-back publication schedule may work for more energetic writers, but I wouldn’t do it for my original works. I need more time for advance planning. In this case, though, with all three books in each trilogy already written, it was easier to get them ready for a fast launch.

Back-to-Back Book Releases: Yay or Nay? #bookpromotion #pubtip Click To Tweet

Have you ever rapid-released several books in a row? How did that work for you?

GIVEAWAY

Enter Here to win a free book from Booklover’s Bench. Final two days!

Booklovers Bench

 

Facials Can Be Fatal

I am excited to announce the reissue of Facials Can Be Fatal, #13 in The Bad Hair Day Mysteries. 

Facials Can Be Fatal

Copyright © 2017 by Nancy J. Cohen
Published by Orange Grove Press
Digital ISBN: 978-1-952886-04-1
Print ISBN: 978-1-952886-05-8
Cover Design by Boulevard Photografica
Digital Layout by www.formatting4U.com
Cover Copy by BlurbWriter.com

Salon sleuth Marla Vail determines to peel back the truth when a wealthy socialite has a fatal facial at her day spa in this stylish cozy mystery.

During the frenzy of the December holidays, the last thing salon owner Marla Vail needs is a dead body slathered in a green facial mask at her new day spa. The victim, Valerie Weston, had been a major donor for Friends of Old Florida, a nonprofit historic building preservation society. Marla’s stylists are scheduled to work backstage at their upcoming gala fashion show, but Val’s demise might put a crimp in their plans.

Hoping to salvage her reputation, Marla determines to track down the killer. Although Val had been well liked by most people, she may have stumbled onto secrets that others would kill to keep. Soon Marla is unraveling clues involving historic buildings, family journals, pirates, and shipwrecks off the Florida coast. She’d better prepare for a body count that has nothing to do with hot stone massages and everything to do with murder.

Readers Favorite Gold Medal Winner    Royal Palm Literary Award Finalist

“Take a twisty mystery, add a cast of amiable characters, a dash of family drama, and a pinch of South Florida during the holiday season—they all add up to the recipe for a delightful cozy!” —Lucy Burdette, bestselling author of the Key West Food Critic Mysteries

Facials Can Be Fatal was originally published Five Star (Gale/Cengage). This Author’s Edition has been updated with added bonus materials.

Get Your Copy Here:

Amazon Kindle
Amazon Print
Apple Books
BN Nook
BN Print
Kobo 
BookBub
Goodreads
Books2Read

Booksellers & Librarians – This title is available at Ingram

“The death of a philanthropist has Florida salon owner Marla Vail tearing her hair out… Marla needs Valerie’s death solved pronto so she can go back to planning her blended family’s joint Christmas-Hanukkah party and fending off their inquiries about when she and her new husband plan to have a baby.” Kirkus Reviews

“Pirates, hidden treasures, secret identities, murder… Book 13 in Nancy J. Cohen’s Bad Hair Day Mystery series has that and a whole lot more! This is the first cozy mystery I’ve read where the main character is married to the sexy detective on the case and I love that! The Bad Hair Day Mystery series books are captivating and exciting. It only took reading one book for me to become a fan.” Missi S., Cozy Mystery Book Reviews

“If Cut ’N Dye hair salon owner Marla Vail was hoping for a quiet holiday season, she’s in for a disappointment. Instead, it’s going to be a Hanukkah and Christmas season of murder, secrets, a hidden treasure, and family expectations. The fast pace will have readers swiftly turning the pages of this compelling holiday mystery.” Cynthia Chow, Kings River Life Magazine

“The story had more twists and turns than a pretzel. And I ate them all up! It is really fast-paced and kept me thoroughly engaged to the end. I especially liked Marla and her detective husband as a sleuthing duo and Marla’s relationship with her step-daughter. The combination gives a relatable real-world feel to the story.” Mayor Sonni, Readerpolis

FACIALS CAN BE FATAL - Hairstylist Marla Vail hits a snag when a client has a fatal facial at her day spa in this humorous #cozymystery Click To Tweet

GIVEAWAY

Enter Now to win a free book from Booklovers Bench in our July monthly contest. https://bookloversbench.com/win-a-free-book-july-2020/ ‎

Booklovers Bench July Contest Book Giveaway

 

New Book Release – Easter Hair Hunt

Easter Hair Hunt, #16 in the Bad Hair Day Mysteries, is now available in print and ebook formats!

Easter Hair Hunt


LAUNCH PARTY
tonight on Facebook from 7:00 pm to 8:30 pm EDT. Join us for Fun & Prizes!

 

Ebook: ISBN 978-0-9997932-6-8, Orange Grove Press, $4.99
Print: ISBN 978-0-9997932-7-5, Orange Grove Press, $14.99
Genre: Cozy Mystery | Print Pages: 302

Hare today, dead tomorrow… Can a stylish sleuth pull a rabbit out of her hat to solve an Easter murder in this to-dye-for cozy mystery?

When hairstylist Marla Vail attends an Easter egg hunt at historic Tremayne Manor, she’s only there to fix hair for a client, Bonnie “Blinky” Morris. But when she’s asked to comb the grounds for leftover goodies, Marla discovers more than just a few dyed eggs. The dead body in the bunny costume is definitely not having a good hare day. And Blinky seems to have disappeared down a rabbit hole.

When trying to solve a murder, everyone needs a friend who’s all ears. For Marla, that’s her husband, homicide detective Dalton Vail. They make an eggcellent team. Dalton isn’t the kind to leap to conclusions, but with his wife seven months pregnant, and knowing Marla finds crime-solving to be irresistible, he worries about her running off on another hare-raising adventure.

Marla’s peeps are hoping for a happy ending, but she may have found a basketful of trouble this time. Can she crack the case before Blinky becomes the next victim?

Recipes Included!

“Marla is drawn into an investigation that involves a missing friend and a stolen Fabergé egg. As Marla and husband Dalton proceed, she finds her family life and pregnancy challenged in more ways than one, with everything overshadowed by Easter and a mystery steeped in South Florida history and culture.” Diane Donovan, Midwest Book Review

“Intrepid sleuth Marla Vail goes looking for her friend Blinky and instead finds a dead gardener. She also finds a Faberge egg on the estate grounds. In a case of classic misdirection in which no one is who they appear to be, Marla snips out the lies to reveal the truth and the killer. Another fun installment in Cohen’s entertaining Bad Hair Day series.” Muddy Rose Reviews

“Easter Hair Hunt is another delightful mystery for Marla as she embarks on new changes in her life while she works to solve a mystery that delivers an exciting and fun read.” 5 Stars! Liz Konkel, Readers’ Favorite

BUY LINKS

Amazon Kindle – https://www.amazon.com/dp/B083TZ78G1
Amazon Print – https://www.amazon.com/Easter-Hair-Hunt-Bad-Mysteries/dp/0999793276/
BN Nook – https://www.barnesandnoble.com/w/books/1136016947?ean=2940162711889
Apple – https://books.apple.com/us/book/easter-hair-hunt/id1494917053?ls=1
Kobo – https://www.kobo.com/us/en/ebook/easter-hair-hunt
Books2Read – https://books2read.com/EasterHairHunt
IndieBound – https://www.indiebound.org/book/9780999793275
Goodreads – https://www.goodreads.com/book/show/50494022-easter-hair-hunt
BookBub – https://bit.ly/2u7ggIu
Website – https://nancyjcohen.com/easter-hair-hunt/

Booksellers & Librarians This title is also available on Ingram.

Follow my Blog Tour March 11 – 18 for Reviews, Spotlights, Interviews, Guest Posts & Giveaway. Please leave comments to support my hosts.

Great Escapes Virtual Book Tour

New Book Release - EASTER HAIR HUNT, #16 in the Bad Hair Day Mysteries. An Easter egg hunt is not all it’s cracked up to be in this #mustread #cozymystery Click To Tweet

GIVEAWAYS

Enter Here March 10 – 23 to win an Easter Fun Box with a signed proof copy of Easter Hair Hunt, a scarf, cosmetic bag, gardening gloves, candy, hair ties, dish towel and socks.

Enter Here March 1 – 18 to win a free book from Booklover’s Bench

March 2020

Blog Tour for A Bad Hair Day Cookbook

Please join me on a virtual book tour to celebrate the release of A Bad Hair Day Cookbook! Enter the contests as you visit each site and leave a comment to support my hosts. Looking forward to seeing you there! Scroll down for more giveaways.

Sept. 18 – Readers’ Favorite – REVIEW

Oct. 2 – Dying for Chocolate – “Chocolate Indulgence” GUEST POST

Oct. 15 – James D.A. Terry Author – “A Conversation with Award-Winning Author Nancy J. Cohen”

Nov. 7 – Lisa K’s Book Reviews – REVIEW

Nov. 17 – Dru’s Book Musings – “Marla’s Kitchen Capers” GUEST POST

Nov. 19 – Cozy Up With Kathy – REVIEW

Nov. 19 – Thoughts in Progress – REVIEW

Nov. 19 – Socrates Book Reviews – SPOTLIGHT

Nov. 20 – Christa Reads and Writes – SPOTLIGHT

Nov. 22 – Open Book Society – REVIEW

Nov. 23 – King’s River Life MagazineARTICLE & RECIPES
“Anyone Can Cook!” Cozy Cookbooks to Love by Kathleen Costa

Nov. 25 – Buried Under Books – REVIEW

Nov. 20 – 30 – Great Escapes Virtual Book Tour

Great Escapes Book Tour

November 20 – Paranormal and Romantic Suspense Reviews
“Cooking Can Be Dangerous Guest Post, Recipe & Giveaway

November 20 – Island Confidential – SPOTLIGHT

November 21 – MJB Reviewers – SPOTLIGHT

November 21 – View from the Birdhouse – SPOTLIGHT

November 22 – Baroness’ Book Trove – REVIEW

November 22 – Hearts & Scribbles – SPOTLIGHT

November 22 – The Book Diva’s Reads – SPOTLIGHT

November 23 – Ruff Drafts – SPOTLIGHT

November 23 – The Pulp and Mystery Shelf – AUTHOR INTERVIEW

November 23 – Cassidy’s Bookshelves – SPOTLIGHT

November 24 – I Read What You Write 
“Mysteries and Cookbooks” GUEST POST

November 24 – Nadaness In Motion – SPOTLIGHT

November 25 – Laura’s Interests – SPOTLIGHT

November 25 – This Is My Truth Now – AUTHOR INTERVIEW

November 26 – StoreyBook Reviews – REVIEW

November 26 – Reading Is My SuperPower – REVIEW

November 26 – A Chick Who Reads – REVIEW

November 27 – Literary Gold – CHARACTER GUEST POST

November 27 – eBook Addicts – REVIEW

November 27 – Diary of a Book Fiend – REVIEW

November 29 – My Reading Journeys – REVIEW & RECIPE

November 29 – Celticlady’s Reviews – REVIEW

November 30 – Books a Plenty Book Reviews – CHARACTER INTERVIEW

November 30 – Fundinmental – SPOTLIGHT

December 2 – The Big Thrill – “Get Cooking with Mystery Author Nancy J. Cohen” by Dawn Ius

December 10 – Killer Crafts & Crafty Killers, “Fun and Fumbles in the Kitchen” Guest Post & Giveaway
https://anastasiapollack.blogspot.com/  

Follow Nancy J. Cohen's virtual book tour for A BAD HAIR DAY COOKBOOK. #newrelease #cookbook #recipes Click To Tweet

Booklover’s Bench Giveaway Nov. 1 – 18

Enter Here to win a free book from Booklover’s Bench.

Kitchen Gift Box GIVEAWAY Nov. 18 – Dec. 4

Enter Here to win a kitchen gift box including a signed copy of A Bad Hair Day Cookbook.

Kitchen Gift Box Giveaway

$400 Amazon Black Friday Shopping Spree Nov. 4 – 23

Enter Here to win a $400 Amazon Shopping Spree from The Kindle Book Review

 

A Bad Hair Day Cookbook – Cover Reveal

I am excited to share the cover for A Bad Hair Day Cookbook: Recipes from Nancy J. Cohen’s Cozy Mystery Series. Since I’m a foodie, I had fun working on this cookbook while exploring new recipes and experimenting in the kitchen. I love to talk about food and post photos of the dishes I’ve made, and now I can share this interest with you. Let’s get cooking!

A Bad Hair Day Cookbook

Release Date: November 19, 2019
Digital ISBN: 978-0-9997932-4-4, Orange Grove Press, $4.99
Print ISBN 13: 978-0-9997932-5-1, Orange Grove Press, $15.99
Cover Design by Boulevard Photografica
Digital Layout by www.formatting4U.com

Are you having a bad hair day? Whip out your whisk, snatch up your spoon, and prepare your palate. Inside the pages of this cookbook are recipes that will bring you good cheer.

Enjoy 160+ tasty recipes from Nancy J. Cohen’s popular Bad Hair Day cozy mystery series. Included are excerpts, cooking tips, and anecdotes written by hairstylist and savvy sleuth Marla Vail. From appetizers to desserts, Marla offers cooking tips and tricks along with commentary about the dishes she prepares for her family. Whether you’re a skilled cook or an eager novice, this cookbook will unravel the mystery of cooking. Put on your apron and plan to make some killer recipes! Bonuses Include:

• Meet the Sleuth
• Introduction by Marla Vail
• Cooking Tips
• Excerpts from Series Titles
• Themed Menu Suggestions
• “A Sabbath Dinner” by Nancy’s Mother

For home cooks, food lovers, mystery fans, and cookbook collectors.

Being an empty nester for over a decade, I got out of the habit of cooking and my husband and I eat out all the time. Reading through this cookbook has revived my interest in getting back in the kitchen.” Rhonda Gilliland, Author and Editor of the Cooked to Death Series

“Fans of Nancy Cohen’s prior books already know that her Bad Hair Day series of cozy mysteries are compelling reads, but A Bad Hair Day Cookbook offers something different in presenting recipes by ‘Marla Vail’, the fictional Florida hairstylist and salon owner whose exploits power Cohen’s Bad Hair Day series.These recipes are anything but fictional, however. They not only supplement the series with a fun nonfiction twist, but emphasize Nancy J. Cohen’s original creations (along with recipes from friends and family), designed for busy cooks who may not be out solving crimes, but whose time is equally challenged.” Diane Donovan, Midwest Book Review

“Mysteries and cookbooks belong side by side on readers’ shelves. After untimely death unleashes chaos in fiction, recipe rituals, meal routines, and dining etiquette offer a semblance of civility to restore balance. A Bad Hair Day Cookbook serves up both food and justice.” Christine A. Jackson, Ph.D., Author of Myth and Ritual in Women’s Detective Fiction

PRE-ORDER NOW! Watch for the Print Edition coming soon to add to your Holiday Gift Bags.

Kindle | Nook | Kobo | Apple

Add to Goodreads

Are you on the hunt for new recipes? A BAD HAIR DAY COOKBOOK by Nancy J. Cohen is now available for preorder! #recipes #cookbook Click To Tweet

 

Trimmed to Death – Large Print Release

NEW LARGE PRINT RELEASE! 

I am excited to announce the Large Print release of Trimmed to Death from Wheeler Publishing (Gale/Cengage).

Savvy hairstylist and amateur sleuth Marla Vail enters a charity bake-off contest at a fall festival sponsored by a local farm. While she waits to see if her coconut fudge pie is a winner, Marla joins a scavenger hunt where people playing character roles are the targets. Instead of scoring points with a live person, she finds a dead body planted face-down in the strawberry field. Who would want to cut short the life of food magazine publisher and fellow bake-off contestant Francine Dodger? As she investigates, Marla learns there’s no shortage of suspects. Can she unmask the killer before someone else gets trimmed from life? Recipes Included!

Large Print Edition
Wheeler Publishing; $26.99; August 7, 2019
ISBN-13: 9781432866860
ISBN-10: 1432866869
Paperback, 451 pages
Amazon: https://amzn.to/2H4SH6P
Barnes and Noble: http://bit.ly/304FbaL
Gale/Cengage: http://bit.ly/2LtbIV2

*Also available in trade paperback and digital formats at most online bookstores.

“From fundraiser activity, culinary insights, and probes into Marla’s logic to recipes and romance which pepper the story line and embellish its twists and turns, readers who want a cozy mystery filled with atmosphere, intrigue, and adventure should settle a chair by the fire for a good evening’s read.” Midwest Book Review

“The dialogue is sharp, the eye for detail is masterful, and the narrative pacing is just right. Plenty of suspicious-seeming characters raise the tension. Even if you’re not yet a “Cozy” fan, you’ll have a blast. All this and recipes, too.” Florida Weekly

“I would recommend this book to anyone who enjoys a well-crafted cozy mystery. It is funny, has great characters and a good mystery to solve, so what is not to enjoy?” Open Book Society

“Trimmed to Death is a solid cozy replete with olive facts, dogs, small town rivalries, entrepreneurship, and killer recipes. Another entertaining read from author Nancy J Cohen. She kept me guessing to the end!” Muddy Rose Reviews

AUTHORS ACADEMY
Saturday, August 24, 10 am to 12 noon, “Agents, Query Letters, & Synopses” with Nancy J. Cohen, Florida Author’s Academy, Murder on the Beach Mystery Bookstore, 104 West Atlantic Avenue, Delray Beach, FL 33444. Phone: 561-279-7790. $25 fee for class. Advance reservations requested. http://www.flauthorsacademy.com/

GIVEAWAY
Enter August 1-18 to win a free mystery from the prize vault at Booklovers Bench.

 

After Your Book Launch

What should you be doing in the days following your new book release? Promotion doesn’t end when your book launch is over. You’ve tossed the ball into the court. Now you need to keep it rolling. Let’s say you have sent advance reading copies to reviewers and are participating in a blog tour or doing guest posts along the way.
Book Launch
What else can you do? Here are some suggestions:

  • Start a file for Amazon reviews and copy down each review as it’s posted, along with the date and reviewer. Do the same for Goodreads. Repeat for bloggers and other review sites. If you start getting tons of reviews, skip this step and go to item two.
  • Check these names against your personal reviewer list and mark each one as done. Then you’ll know which reviewers followed through so you can approach them with your next release.
  • Send a thank you email to the reviewers on your personal list who have posted.
  • Send a reminder to the reviewers who have not yet posted.
  • You should have already written a page of tweets and posts for your new book. For each reviewer, note their Twitter and Facebook handles. Now pull relevant quotes from these reviews and add them to your Tweet page. Remember to tag the reviewer.
  • Also write a tweet or post for each stop on your blog tour. Tag your hosts and add a link to their site.
  • Set your Twitter posts to rotate automatically at a site like SocialJukebox.com or schedule them ahead of time at Hootsuite. Space out your Facebook posts between your own pages and your groups.
  • Add quotes from reviews to your website.
  • Check your Amazon book’s page. If you don’t see reviews posted by your reviewers, you can add them as quotes via Amazon Author Central.
  • If you are doing a blog tour, return daily to each site and respond to comments. Leave your own comment thanking the host for having you there.
  • Get the specific URL for each post about your book and update it on your Appearances page. Shorten the link for tweets.
  • If you’re running a contest, don’t forget to mention this to your followers.
  • Remember to promote your friends’ books and retweet their posts so it’s not all about you.
  • If you’re doing concurrent sales on your other books, you’ll need to advertise these as well.
  • Gauge the effectiveness of the newsletter you sent out the day of your book release. Update your mailing list by removing bounces and unsubscribes.
  • If you boosted your Facebook post, was it effective? How many engagements and clicks did you get?
  • Keep meticulous records so that when you have another release, you can contact the reviewers who posted about your book and drop the people who got an advance copy but never responded. Then you can seek new readers to fill in the gaps.

I’m sure you can think of many more activities you’re doing in the couple of weeks following your book release. It’s a busy time when the pace seems relentless, but it will ease off. You’ll have to keep the promotional ball rolling, but at least it’ll be more of a steady pace than a race. What would you add to this list?

Trimmed to Death – Book Release Day

Happy Book Birthday to me! Today is the release day for Trimmed to Death, #15 in The Bad Hair Day Mysteries.


TRIMMED TO DEATH eBook

Savvy hairstylist and amateur sleuth Marla Vail enters a charity bake-off contest at a fall festival sponsored by a local farm. While she waits to see if her coconut fudge pie is a winner, Marla joins a scavenger hunt where people playing character roles are the targets. Instead of scoring points with a live person, she finds a dead body planted face-down in the strawberry field. Who would want to cut short the life of food magazine publisher and fellow bake-off contestant Francine Dodger? As she investigates, Marla learns there’s no shortage of suspects. A celebrity TV chef, food critic, olive oil importer, food truck owner, pastry chef, and cookbook author may be stirring up more than their next recipe. Can Marla unmask the killer before someone else gets trimmed from life? Recipes Included!

Join my Book Launch Party tonight from 7:00 – 8:30 pm EDT. Fun and Prizes!

Launch Party

Excerpt
“Do you know anyone who might have wished to harm Ms. Dodger?” Dalton swayed slightly on his feet as he spoke.
Marla gave him a sharp glance. Was the incessant chanting getting to him, or was it the drink he’d ingested?
Colin tented his hands together in prayer formation. “Francine did sound excited about an article she’d been researching. ‘Now I’ll finally get my revenge’ are the exact words she said to me. But when I pressed her for details, she wouldn’t say more.” He scrubbed a hand over his face. “I can’t believe she’s gone. We were good together, and now…”
“I’m sorry for your loss,” Marla told him in a soothing tone. “Is there anything else you can tell us that may be helpful? I’m sure you want to see justice done for Francine same as we do. Even something seemingly irrelevant might be important.”
“Her colleagues might have more information, especially the lady who took over her job. Maybe she orchestrated the whole thing to get a promotion.”
“I’ve interviewed them,” Dalton said, “and no one seemed to bear Francine any ill will that I noticed. As for the topic she’d been pursuing for her alleged exposé, she was keeping it a closely guarded secret, same as her relationship to you.”
As soon as those words left his mouth, Dalton’s legs folded. He sank to the ground in a sliver of lantern light that illuminated his senseless form.
Early Reviews 
“From fundraiser activity, culinary insights, and probes into Marla’s logic to recipes and romance which pepper the story line and embellish its twists and turns, readers who want a cozy mystery filled with atmosphere, intrigue, and adventure should settle a chair by the fire for a good evening’s read.” D. Donovan, Senior Reviewer, Midwest Book Review
“This sweet cozy mystery has an interesting cast of characters along with plenty of suspects to thicken the plot.” FS Brown, InD’Tale Magazine
“Trimmed to Death is a solid cozy replete with olive facts, dogs, small town rivalries, entrepreneurship, and killer recipes. Another entertaining read from author Nancy J Cohen. She kept me guessing to the end!” Muddy Rose Reviews
Trimmed to Death
Digital ISBN: 978-0-9985317-5-5, $4.99, Orange Grove Press
Print ISBN: 978-0-9985317-6-2, $14.99, Orange Grove Press
Cover Design by Boulevard Photografica

Book Trailer
Pinterest Story Board

Add to Goodreads
Order Your Copy Now
Amazon Print
Amazon Kindle
iBooks
Kobo
BN Nook
BN Print
Booksellers and Librarians: This title is available at Ingram.

Enter Sept. 17 – 26 to win 30+ Women Sleuth Mysteries and a new eReader, along with FREE reads just for entering. You could also win a copy of MY book, Hair Brained. CLICK HERE TO ENTER
Women Sleuths
 

Trimmed to Death – Midwest Book Review

I am excited to share this review of Trimmed to Death from Midwest Book Review:
Trimmed to Death
Trimmed to Death is the 15th book in the cozy mystery ‘The Bad Hair Day’ series that profiles hairstylist/sleuth Marla Vail. One would think that, with such a long-standing series of adventures behind her, any newcomer to Marla’s world would at least need some degree of prior familiarity with the series, but no such expertise is required in order to delve into the world of South Florida and Marla’s endeavors to succeed.
In this latest story, Marla has entered a local charity bake-off contest at a Fall festival, and stumbles upon the dead body of fellow contestant Francine while she awaits the results. This sets off a chain of events in which Marla uncovers a host of food-related possible perps who each would have had a stake in Francine’s demise.
As Marla plans her own benefit to support a local historical museum, the threat of repeat deaths looms over her promotion plans for her salon and the community.
One reason why Nancy J. Cohen is an award-winning cozy mystery author is that her stories are packed with personality, upbeat scenarios, and the solid pairing of a murder mystery with broader community entanglements. In this story, Marla isn’t just a sole proprietor operating independent of her world; she’s thoroughly connected to the community through her salon and work.
Descriptions are thus nicely crafted and filled with atmosphere and detail that bring Marla’s world to life, sometimes with a touch of ironic observation, as when she and her companion venture into an eclectic restaurant during the course of their investigations and have to confront a decidedly sophisticated menu that challenges their taste buds:
“I don’t see anything here that I like. You didn’t tell me the menu was this eclectic.”
Marla took a look. Crawfish cocktail, conch fritters, gator bites, deviled crabs. Those didn’t appeal to her, either. “How about the guacamole?” she asked in a less than enthusiastic tone. It wouldn’t be her appetizer of choice.
“The dip comes with pita bread. And what’s this pawpaw martini?” Dalton asked.
“Some kind of fruit drink, maybe? We could always get a salad to start.”
“That seems like the best bet. I wouldn’t want the sunray salad. That’s got oranges and onions and cream cheese balls. Ugh.”
As for the investigation itself, it’s filled with the kind of realistic flavor that cements the idea that Marla and her fellow partners in non-crime are not professionals, but informed amateurs:
Marla drew a stool over to the counter, sat on the vinyl seat, and unwrapped her sandwich. After taking a few bites, she said, “We have some promising leads, but nobody stands out as the main suspect.”
“Who do you have so far? In the mystery novel I just finished, the guilty party was the business partner.”
From fundraiser activity, culinary insights, and probes into Marla’s logic to recipes and romance which pepper the story line and embellish its twists and turns, readers who want a cozy mystery filled with atmosphere, intrigue, and adventure should settle a chair by the fire for a good evening’s read.
Trimmed to Death is a delicious story to savor primarily because the focus on Marla and her community is so realistically and compellingly done that readers will relish the final results and the path that leads Marla and her detective hubby Dalton to move from the concerns of the Cut ’N Dye Salon and Day Spa to probing Francine’s life and the motives of who would want to murder her.”
D. Donovan, Senior Reviewer, Midwest Book Review
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Digital ISBN: 978-0-9985317-5-5, $4.99, Sept. 25, 2018, Orange Grove Press
Print ISBN: 978-0-9985317-6-2, $14.99, Sept. 25, 2018, Orange Grove Press

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